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Caren Magill, CSR Communications Professional, Resume

Highly accomplished marketing communications professional with expertise in both B2B and B2C environments. Experienced in integrated marketing campaigns, internal communications, new media/digital marketing and project management within venture-backed startups and Fortune 500 corporations. Specialized expertise in communications design through digital and traditional media, creating narrative-based messages that engage target audiences, promote social change and influence consumer behavior.

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363 views2 pages

Caren Magill, CSR Communications Professional, Resume

Highly accomplished marketing communications professional with expertise in both B2B and B2C environments. Experienced in integrated marketing campaigns, internal communications, new media/digital marketing and project management within venture-backed startups and Fortune 500 corporations. Specialized expertise in communications design through digital and traditional media, creating narrative-based messages that engage target audiences, promote social change and influence consumer behavior.

Uploaded by

carenmagill
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as PDF, TXT or read online on Scribd
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CAREN MAGILL

Los Angeles, CA 408-964-8778 ~ carenmagill@gmail.com

QUALIFICATIONS PROFILE
Highly accomplished marketing communications professional with expertise in both B2B and B2C
environments. Experienced in integrated marketing campaigns, internal communications, new
media/digital marketing and project management within venture-backed startups and Fortune 500
corporations. Specialized expertise in communications design through digital and traditional media,
creating narrative-based messages that engage target audiences, promote social change and influence
consumer behavior.
CORE COMPETENCIES

 Project Management  Cause Marketing  New Media Marketing


 Marcom Strategy  Strategic Planning  Integrated Marketing
 Social Media  Budget Management  Brand Management
 Public Relations  Online Analytics  Corporate Communications
 Team Leadership  Event Production  Podcasting

PROFESSIONAL BACKGROUND

UCLA/Fielding Graduate University (2009 to Present)


Full Time Master’s student in Media Psychology & Social Change
• In final semester of program in completion of thesis (part time only) ending April 2011.

Ladies Who Launch, Los Angeles, CA (2009 – 2010)


Market Director, Franchise Owner
 Created a thriving online and in-person community for Ladies Who Launch (Los Angeles) via
Facebook, Twitter, YouTube, LinkedIn, blog presence, email campaigns and local in person
events.
 Established myself as a thought leader in the area of micro-entrepreneurship through social
media networking, live speaking engagements, and partnering with like-minded organizations.
 Implemented ongoing communication strategies to engage and educate the community,
converting new leads to workshops registrations and memberships.
 Established message consistency across multiple networks.
 Designed and promoted workshops and events targeted to female entrepreneurs, which included
securing expert speakers, initiating public relations opportunities and developing partner
relationships to expand reach and audience engagement.
 Sold Ladies Who Launch - Los Angeles for a profit in August, 2010

JDSU (formerly JDS Uniphase) (1998 – 2003 and 2006 – 2008)


Manager, Global Trade Shows & Events
 Managed corporate events with budgets of $5M-$7M annually.
 Co-developed and managed a customer-focused online interactive university (JDSUniversity) as
well as an internal online communications portal that supported over 75 new product launches
and pre-event global staff training for international tradeshow attendance reducing travel costs
by 30% per program.
 Created and led company-wide event marketing strategy, including timelines and deliverables,
budget and copy approval, global vendor management, cost negotiation, staff preparation, and
program analysis.
 Managed projects of varying size (up to 10,000 sq. ft) from inception through completion, across
North America, Europe and Asia.
 Drove trade show strategy and internal project related communications, including a fiscal-year
event marketing plan, individual project programs, and post-show analysis and reports.
 Supervised the Tradeshow & Events Group as well as cross-departmental project teams.
 Directed the acquisition of capital assets, such as a 7,000 sq. ft., $1.2M exhibit structure, including
RFP process, vendor selection, design, contract negotiation, and project management.
CAREN MAGILL
Page 2 of 2

ListenUP! Canada (2005 – 2006)


Marketing & Development Manager
 Drove marketing programs that enhanced brand awareness and boosted retail store traffic in
target markets through direct mail, broadcast, online, and print media.
 Created trend analysis, measured the effectiveness of marketing campaigns, and monitored
geographical patterns.
 Communicated with media buyers, public relations firms, and marketing agencies to manage
ongoing programs and project initiatives.
 Centralized all media and public relations inquiries and solicited speaking opportunities and
media interviews for corporate spokespersons.
 Directed content creation, updates, and vendor support for search engine optimization.

TMX Group (formerly Toronto Stock Exchange) (2003 – 2005)


Account Manager, Event Marketing
 Executed a diverse number of conferences and events for specific lines of business within the
TMX Group, which included internal events, program launches, symposiums, and national road
shows.
 Created marketing content, materials and programs to increase attendance at events.
 Led cross-functional teams while managing overall project deliverables.
 Directed program initiatives for the Canadian Foundation for Investor Education.

EDUCATIONAL BACKGROUND
Master of Arts in Media Psychology and Social Change (Expected April 2011)
UCLA/Fielding Graduate Institute, CA

Bachelor of Arts in Psychology (1997)


York University, Ontario

AFFILIATIONS & PROFESSIONAL DEVELOPMENT


Cause Marketing Forum
American Marketing Association
American Psychological Association – Divisions: Consumer Psychology & Media Psychology
International Positive Psychology Association
Net Impact, Los Angeles Chapter

PRO-BONO WORK

Taproot Foundation Brand Strategist for non-profit organizations

ONLINE PROPERTIES
Academic & Professional Blog http://BrandingSocialChange.com
LinkedIn Profile with References http://www.linkedin.com/in/carenmagill

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