A DA C O U

FREE N EV NT

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2020-2021

Nevada County
“Firsts”
16 Highest Health

Shannan 12
Collective
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Moon Alison
Lehman
Nightingale
ON Farms
29

19TH AMENDMENT’S
100TH ANNIVERSARY
AND ITS SURPRISING
NEVADA COUNTY
CONNECTION
4 THR0UGH 10
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 A DA CO U
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Cover Photo by
Kristofer B. Wakefield Welcome to Nevada County Business FOCUS. We’re very proud to celebrate the 100th
Cover Inset Photos anniversary of the 19th Amendment granting women the right to vote. At the same time, we
by Trina Kleist offer in-depth, personalized features that we hope you will find helpful and enlightening. Enjoy!

➤ features
Sheriff Shannan Moon and County 100th Anniversary of 19th Amendment by Judith Hurley Prosser......... 6
Executive Alison Lehman are the first Nevada County’s surprising connection
women to occupy their posts in Nevada
County’s history. They stand on the
Alison Lehman by Trina Kleist......................................................................................... 12
shoulders of women who, for more Nevada County’s First Woman Executive Officer
than 150 years, have fought for an equal
place in government, business, civil
Always on the Front Lines by Trina Kleist............................................................ 14
society and at the ballot box. Mila Johansen publishes book about her suffragist grandmother
Shannan Moon by Trina Kleist........................................................................................ 16
Publisher: Cheryl A. Maxwell
Nevada County’s First Woman Sheriff
Features & Business Stories: Trina Kleist
Design & Production: Sandy Griffith
Legacy Enterprise Embraces a New Generation by Trina Kleist..... 20
Ad Sales: J udith Hurley Prosser, Jodi Wilson
Grass Valley Sign Co. cultivates a new owner
& Cheryl Maxwell
Nevada County Media.............................................................................................................. 23
Highest Health Collective....................................................................................................... 25
©2020-21 Maxwell Publishing. All Rights Reserved. No
part of this publication may be used in any way without the Hola! Tortillas................................................................................................................................ 26
written permission of the publisher. Maxwell Publishing,
101 W. McKnight Way, Ste. B-118, Grass Valley, CA 95949, Nightingale Farms...................................................................................................................... 29
MaxwellPublishingCompany.com.
Directory Listings........................................................................................................................ 30

19th Amendment Centennial

am so excited about this edition of Nevada County Business
Focus. In it, we celebrate the 100th anniversary of the 19th
Amendment to the United States Constitution, granting
women the right to vote. First introduced into Congress in 1878,

(Library of Congress)
the amendment was adopted on Aug. 26, 1920, after being
ratified by 36 states. Ellen Clark Sargent, a Nevada City
suffragist, proved instrumental in starting that effort
(see her story on page 6).
A woman who shaped me and my view of the Suffrage hike, lead by “General” Rosalie Jones (1883-1978)
world is my grandmother. She and her family lived in and “Colonel” Ida Craft (1861-1947) from New York to
TE

Washington, D.C. for the March 3, 1913 National American

VO

Asti, part of Italy’s wine country. But when the fascist

O
W

M Woman Suffrage Association parade.

O

dictator Benito Mussolini occupied the province, they EN T

’S RIGHT
bought Uncle Nino out of Mussolini’s army, left their of community and the value of collaboration. Also, take
home and vineyards, and emigrated to America. a look at our Q & A profiles of Women Business Owners. These
Nana always encouraged me to keep up with current political women are both capable entrepreneurs and great role models for
events so I would be educated on the issues and informed when I the young people growing up here.
was old enough to vote. I voted for the first time in 1972, the first I hope you also will enjoy reading about the historic women
year in which 18-year-olds shared the franchise. Nana said voting of Nevada County, who shared in the four-decade fight to enact
is not a privilege, but a duty. If we fail to vote, she warned, what the 19th Amendment. Their stories are rich with local history and
happened in Italy and Germany could happen to us here, as well. images. I know you will learn some surprising details about our
With strong and visionary women like my Nana and Ellen Clark local suffragists.
Sargent in mind, we celebrate in this issue the women of western
Nevada County who have led in the past and who lead today. Our
feature articles profile a few of the many women who guide our
community’s civic and economic life today. You’ll see repeated Cheryl A. Maxwell, Publisher
themes of the special qualities that women bring to their work, MAXWELL PUBLISHING, publisher of Nevada County Business
including empathy, the embrace of family, the importance Focus, 50+ Senior Resources and Grass Valley Area Map
4 Business 2020
 JACQUELYN GALLOWAY PROFILE:
PIANIST & PIANO TEACHER WOMEN
BRINGING EVERYONE BUSINESS
THE JOY OF MUSIC OWNERS
JACQUELYN GALLOWAY

HOW MANY YEARS HAVE YOU BEEN IN BUSINESS? WHO WAS YOUR MENTOR AND DID MENTORING
I began accepting compensation for music HELP SHAPE YOUR ABILITY TO SUCCEED?
performances in 1993 and accepting compensation
I had many mentors growing up. I was very fortunate
for teaching in 2013.
that my mother recognized something in me when
I was only 4 years old and she signed me up for
private piano lessons. As I got older, I had another
piano teacher that excelled in everything, including music.
‘‘PROMISE She mastered every instrument she picked up from strings to
woodwinds to brass. She was very inspiring. I also had good
YOURSELF TO band instructors growing up. As an adult following my own
BE HAPPY’’ path of music, I have met many other accomplished musicians
– Jacquelyn Galloway who chose careers in the fields of Accounting, Early Childhood
Development, Engineering, Law, Medicine, and Urban Planning.
This is also inspiring to me and it is great fun to play music with
them in someone’s living room and celebrate the joy of music.

WHAT IS THE MISSION OF YOUR BUSINESS AND WHAT IS YOUR GOAL FOR YOUR BUSINESS?
WHO ARE YOUR CUSTOMERS? My goal is to bring the joy of music to as many people
as I can, whether it is through teaching or performing.
My mission is to bring the joy of music to people
Music is an international language and once you learn
of all ages and the community. My customers
it, you have it for the rest of your life.
include:
• Parents looking for a good music instructor.
• Adult children of aging adults seeking musical presence in an
Assisted Living facility or even in their home. Bringing the
• Adult children of aging adults with dementia/Alzheimer’s
seeking musical presence in an Assisted Living for the
Joy of Music
Memory Impaired facility. to You

Jacquelyn
• Music Instructors seeking piano accompaniment for their
students doing recitals.
• Business people desiring piano music at company events.

Galloway
• Restaurants seeking a jazz pianist for background dining
music, or romantic music for candlelight dinners.
• Assisted Living facilities looking for music for their residents.
• Non-profit organizations wanting to have music for
fundraisers.
• Historical Societies wanting to re-enact music of a certain era.
• Churches needing someone to fill in for a music service.
• Bed & Breakfast Inns who have a piano and would like to bring
music to their guests for a private romantic candlelight dinner.

WHAT INSPIRED YOU TO GO INTO THIS BUSINESS?

Piano Music
My students at The Message of Peace Music School, Private Lessons (all ages)
their parents, and the pastors. I found great joy in
teaching and realized that after 40 years of working
in the corporate world as an Executive Assistant, that (650) 759-7788
I wanted to start a new career and focus on my passion of teaching jackiegalloway@yahoo.com
and playing music.
Business 2020 5
Nevada City Suffragist Ellen Clark Sargent

Ellen Clark Sargent

Fought for Women’s Right to Vote
Local couple played key role in 19th Amendment history
By Judith Hurley Prosser

evada City resident Ellen Clark Sargent never got Broad and Pine streets. They paid 50 cents to join and a fee of
to vote in a national election. But she helped shape 25 cents a month - a significant sum at that time, especially for
the very first legislation calling for a constitutional women. Throughout her life, Ellen Sargent presided over similar
amendment that would give women the franchise. Her organizations and at conventions that gathered women and
life-long fight for the vote and her work with leaders of the encouraged them to continue fighting for the vote.
suffragist movement helped push through the 19th Amendment The Sargents had been living and raising a family in Nevada
to the United States Constitution. City for many years. Aaron Sargent had come to California with
It took nearly five decades. And, it the Gold Rush and arrived in Nevada City in 1850. He had built a
all started with a train ride. house at the top of Broad Street before going back East to marry
Ellen. Back in Nevada City, Aaron Sargent owned and operated
BLAME SNOW ON a newspaper, the Nevada Daily Journal, became an attorney and
THE TRACKS moved into politics. Today, a
In late December of 1871, plaque is posted at the location
women’s suffrage campaigner of the original homestead, in
Susan B. Anthony got onto the the front garden where it can
Union Pacific Railroad train be seen from the street. By the
in Ogden, Utah, headed for time the Sargents met Anthony
Washington, D.C. The train was on the train, Aaron Sargent was
packed to capacity, but she was serving his third term in the U.S.
able to share a semi-private House of Representatives.
compartment with Ellen Clark Susan B. Anthony What happened next led to
Sargent and her husband, Aaron a lifelong friendship between
Sargent, then a U.S. representative from California. They made Anthony and the Sargents that
Anthony feel welcome, sharing the food and tea they had would change the course of
brought with them. Ellen knew of Anthony’s work, and Aaron, history. Nevada County resident
too, supported women’s right to vote. and New York Times best-selling
Ellen Sargent already had been working for women’s rights. Aaron A. Sargent author Chris Enss describes that
In 1869, she had founded the first women’s suffrage group in journey in her book, “No Place
Nevada City. It was the same year that Anthony and Elizabeth For A Woman: The Struggle for Suffrage in the Wild West.”
Cady Stanton had established the National Woman Suffrage Anthony kept a daily journal, and her notes covered the next
Association in New York. Members of the Nevada City group ten days of their trip. It took longer than usual because of heavy
met in the Library Hall of the Brown & Morgan Building, at snow on the tracks. The conversation between Anthony and

(Library of Congress/Harris & Ewing Collection)

This 1914 photograph shows American women

insisting on their right to vote.

6 Business 2020
 the Sargents focused on how to advance the cause of women’s Elizabeth Cady Stanton, seated,
suffrage. They explored ways to unify a split between radicals and Susan B. Anthony led
and conservatives in California. They discussed the influence the decades-long fight to win
of other women in the movement, such as Laura de Force suffrage for American women.
This photo shows them sometime
Gordon, who helped unite suffrage society members scattered
between 1880 and 1902.
across northern California. They discussed what should be
included in everyone’s natural rights. The trio thoroughly
reviewed the 14th and 15th Amendments. Anthony and Ellen
Sargent argued the wording in those amendments made it
clear that women already enjoyed the enfranchise. But Aaron
maintained that a new amendment would have to be drafted to
secure rights for women. He began working on the text for that
amendment on the trip.
AMENDMENT FIRST INTRODUCED IN 1878
By the time the Sargents and Anthony parted company
in Washington, they had forged a lasting friendship well-
documented by the many letters they exchanged over the
next 20 years. Anthony would travel throughout the country
promoting the suffrage movement. Aaron Sargent would go
back and forth from California to the Capitol, and Ellen Clark
Sargent would focus her efforts on cultivating the movement
in northern California.
In 1872, Aaron Sargent won election to the U.S. Senate. At
the urging of Ellen Sargent, Anthony and Stanton -- who also
Continued on Page 8

(Library of Congress)
(Library of Congress)

Women in San Francisco registering to vote. California

adopted women’s suffrage in October 1911.
(Library of Congress)

(Library of Congress)

Cartoonist George Yost Coffin drew “The Apotheosis of Suffrage” in

1896. The caption reads: “From the famous fresco by Brumidi in
Suffrage envoys from San Francisco are greeted in New Jersey on their way the Rotunda of the Capitol.”
to Washington, D.C., in 1915 to present a petition to Congress containing more
than 500,000 signatures.
Business 2020 7
 (Searls Historical Library)

High-powered California women gather at a luncheon on June 28, 1895, to honor suffragist Susan B. Anthony, center, seated next to Ellen Clark Sargent,
right. Pictured are, standing, from left, Louisa Marriner-Campbell, an internationally renowned singer and vocal instructor; Hester A. Harland, lecturer and
secretary of the California Woman’s Suffrage Association; hostess and California Woman’s Suffrage Association President Nellie Holbrook Blinn; and Annie
Kennedy Bidwell, wife of Gen. John Bidwell. Seated, from left, are journalist, lawyer and racial equality advocate Mabel Craft; the Rev. Dr. Anna Howard
Shaw; Susan B. Anthony; Ellen Clark Sargent; and Rachel Andrews, a popular travel writer who published under the pen name of Lillian Leland. At the time of
this photo, Anthony was president and Shaw was vice president of the National American Woman Suffrage Association.

Continued from Page 7 Continued from Page 7

during his early days traveling across Panama to California.
had become friends with the Sargents -- now-Sen. Sargent Throughout his life, he had been a strong proponent for
introduced the language that eventually would become the 19th women’s rights and consistently spoke for women’s right to
Amendment into Congress on Jan. 10, 1878. “The right of citizens vote while in political office.
to vote shall not be abridged by the United States or any State
TAX PROTESTER
on account of sex.” The bill was rejected, though it would be re-
introduced every year for the next 41 years. After her husband’s death, Ellen Sargent dedicated herself
In a letter to Ellen Sargent in 1881, Anthony wrote, “How completely to the suffrage movement. She became the treasurer
pleased I am to know that Mr. Sargent will continue to introduce of the National Woman Suffrage Association and represented
a bill granting women the opportunity to vote…While the California at the women’s convention in Washington in early
Senator is ever and ever so much to us – he without his wife 1888. She was also one of the speakers at that convention.
wouldn’t be but the half – would he?” As a woman of means, Sargent, then 74, filed suit against the
San Francisco County Board of Supervisors for collecting taxes
GOLD RUSH ROOTS from her, but not giving her the right to vote on anything for
Ellen Sargent and Anthony visited and worked together many which she was paying those taxes. Her son, George Sargent,
times during the period the Sargents lived in the nation’s capital, represented her. She lost the case. Nevertheless, it inspired
as well as in other periods of their lives. In Enss’ article in Cowgirl women in the same circumstances to join the suffrage
magazine (June 6, 2016), she shared a letter Ellen Sargent wrote movement, and the northern California suffrage groups saw a
to Mrs. Alice L. Park, a famous campaigner for women’s rights, substantial increase in membership.
in which she recalled her life in Washington. “I have many very Sargent continued to work diligently to gain the right to vote
pleasant memories of the place and the people I have met there. in California. She believed that if California gave women the
Mr. Sargent and myself, with our family, lived there twelve years. I franchise, the more conservative East would follow suit. The
learned a great deal while there; dined at the White House many California Woman Suffrage Amendment was on the ballot on
times with distinguished people; visited at the Public Buildings; Nov. 3, 1896. It lost by a vote of 80,000 for to 95,000 against.
met Miss (Susan) Anthony, (Elizabeth Cady) Stanton, Isabella Sargent did not give up. As honorary president of the California
Beecher Hooker, all the other great lights of those times: love to Equal Suffrage Association, she challenged women to educate
think it over and appreciate the privilege more as time goes on.” themselves about how government worked. She urged followers
After one term in the Senate and a stint in Germany as to be informed citizens once the right to vote was granted. The
U.S. ambassador, the Sargents resettled in San Francisco in amendment was once again on the ballot for Oct. 13, 1911. This
1884. On Aug. 14, 1887, Aaron Sargent died at home from time, it narrowly passed. But Sargent did not see her victory; she
complications of an old malarial fever he had contracted had died in July at the age of 85.
8 Business 2020
 On July 25, 1911, More than 2,000 suffragists assembled
to honor Ellen Clark Sargent. This was San Francisco’s first public
memorial for a woman and state flags flew at half-mast.

California’s passage of women’s right

to vote did encourage passage of the 19th
Amendment. The model of suffrage leaders
working with civic and social clubs to
spread the word, as the Sargents had done
in California, was effectively implemented
throughout the country.
The 19th Amendment finally passed
Congress on June 4, 1919, and was ratified on
Aug. 18, 1920. American women at last had the
right to vote.

A HEROINE FOR OUR TIMES

On July 25, 1911, the California Equal
Suffrage Association (of which Ellen
Clark Sargent had been president 7 times)
organized a memorial in Union Square in
San Francisco. More than 2,000 suffragists
assembled to honor her. It was the first time
the City of San Francisco had held a public
memorial for a woman, and state flags flew
at half-mast. Governor Hiram Johnson had
planned to attend, but had to cancel at the
last minute. In his stead, prominent San
Francisco attorney, Thomas E. Hayden made
the opening address, praising Sargent’s life
and dedication.
He honored her by using the same quote
Ellen herself had used throughout her years
as a suffragist leader: “She was one of the wise
women who saw years ago that woman could
not attain her highest development until she
had the same large opportunities and the
Marble bust of Aaron
same large chance as her brothers.”
Sargent. Donated by
Ellen Clark Sargent worked her entire adult
family to the Searls
life for women’s suffrage. Like so many of the Historical Library in
suffragists, she herself never got the chance Nevada City.
to vote, but her daughters and grandchildren
have. Her legacy is the empowerment of
women throughout this country.
By Judith Hurley Prosser
___________________________________________________
Betzi Hart, board president of the North Star
Special thanks to Chris Enss, Nevada County
Historic Conservancy (left), and Chris Enss, local
resident and New York Times bestselling
author of “No Place for a Woman: The Struggle
author, for the use of information from her
book, “No Place For a Woman: The Struggle for Suffrage in the Wild West,” at a February 2020
for Suffrage in the Wild West.” Her books event celebrating the 100th anniversary of women
are available at The Book Seller in downtown winning the right to vote.
Grass Valley and at ChrisEnss.com.
Business 2020 9
Local sculptor creating a bronze
bust of Ellen Clark Sargent
By Judith Hurley Prosser

To commemorate the role

Ellen Clark Sargent played
in the women's suffrage
movement, local sculptor Jan-
Michelle Sawyer is creating a
life-sized, bronze bust of the Nevada
City resident. The homage to Sargent
will include a plaque with the words
of the 19th Amendment, information
on her role in the passage of the
amendment and the contribution of (Wikipedia Commons)
her husband, U.S. Sen. Aaron Sargent,
The Portrait Monument, carved by Adelaide Johnson in 1920-21,
in introducing the amendment to portrays (from left) suffragists Elizabeth Cady Stanton, Lucretia Mott
Congress for the first time in 1878. and Susan B. Anthony.
Jan-Michelle Sawyer
Although the exact date of the
unveiling and the placement of the portrait sculpture are not The real life adventure of
confirmed at this time, there are numerous places of historical
interest in Nevada City that would be appropriate.
Adelaide Johnson’s 1921 Portrait
Sawyer is a retired university professor and a professional Monument at the Rotunda
sculptor whose numerous public works merge art with education. Portraiture of great women in America’s history has, itself, a
She has focused many of past filled with struggle. One day after the 1921 unveiling of
her sculptures on historical a sculpture depicting the nation’s three greatest champions
figures, and she is for women’s suffrage, the Portrait Monument by Adelaide
dedicated to honoring Johnson was moved to a crypt in the basement of the
individuals who United States capitol. It remained there until 1997:
have inspiring
stories that Upon the 75th anniversary of the 19th amendment
have touched in 1995, women’s groups, with the bipartisan support
people's lives. of female members of Congress, renewed the effort to
bring the statue out of storage.
On May 14, 1997, the statue was finally moved
back to the Rotunda using money raised from donors
around the country. The statue is still there today, next
to a John Trumball painting and a statue of Lincoln.

Excerpt from the Smithsonian magazine article, “The

Suffragist Statue Trapped in a Broom Closet for 75
Years,” by Lorraine Boissoneault, May 12, 2017. To
read the original, fascinating article in its entirety, visit
SmithsonianMag.com.

Local sculptor
Jan-Michelle Sawyer SUPPORT THE
has created a clay SARGENT PORTRAIT
model of the portrait SCULPTURE
sculpture to honor Ellen
Clark Sargent, a Nevada To support the creation of a bronze bust
City woman who was key honoring early Nevada City suffragist Ellen
to the introduction of the Clark Sargent, or to learn more about the
19th Amendment granting project, contact sculptor Jan-Michelle
women the right to vote. Sawyer at Jan-MichelleSculptures.com.

Photos by Judith Hurley Prosser

10 Business 2020
Dr. Ilene Cristdahl N.D. LAc

■ BUSINESS PROFILE
Naturopathic Doctor and Acupuncturist
How all females are infertility, miscarriage, polycystic ovarian
syndrome, endometriosis and uterine fibroids.
affected by toxins As women age they are more likely to develop
breast or ovarian cancer, diabetes, thyroid
in our environment disease, heart disease and osteoporosis.
Ways to reduce your exposure to toxins:
Females of all ages are experiencing • Buy organic or farmers market food
the adverse effects of environmental • Buy hormone/antibiotic-free meat and
toxins which they are exposed to on
dairy products
a daily basis. Current research shows
• Buy fresh or frozen foods; avoid canned foods
that low-dose exposure to toxins can
build up in our bodies over time and • Drink reverse osmosis water from
affect our hormonal, immune and plastic-free containers
neurological systems. Dr. Ilene Cristdahl • Store or heat food in glass containers
A toxin is any substance that creates an irritating How do you reduce your body burden? Detoxification
or harmful effect in the body. Most are lipophilic, can be done in a number of ways: homeopathic drainage
meaning they are fat-loving. Your body cannot easily remedies, herbs, nutritional supplements, calorie
break down fat-soluble compounds, and thus, they are restriction, saunas, Epsom salt baths and chelation. Some
stored for a long time. Toxins can cross the placental of the foods that can aid the process are cabbage, broccoli,
and blood-brain barrier, passed from mother to baby cauliflower, beets, pomegranate juice, ground flax seeds/
in utero and during breast-feeding. Overload occurs meal, artichokes and psyllium husk powder. Drink water;
when you are exposed to more toxins than your body ideally half your body weight in ounces of reverse osmosis
can break down and eliminate. Researchers have water a day.
found that a chemical once thought to be safe at a We can no longer deny that our health and the
low-dose is not safe when combined with another environment are inter-related and that women are exposed
chemical at a low-dose, a common daily experience.. to more chemicals in their daily lives than ever before.
In theory, once your body is exposed to toxins, they Reducing your body burden is key to restoring your well
enter the bloodstream and go to the liver, where they being. Avoiding exposure to toxins in the environment
are metabolized and broken down. These are then is helpful at preventing endocrine disruptive conditions
eliminated from your body through the kidneys, and maintaining wellness. If you, or a family member, are
intestines and skin. Since women’s livers are smaller experiencing any type of symptoms or disorder that may
than men’s livers, they are more susceptible to toxic be a result of endocrine disruption, you are welcome to
build-up than men. The total amount of a toxic contact my office.
substance present in a human’s body at a given point Please give me a call and we can schedule a free ten
in time is referred to as the body burden. minute consult to determine if I can help you create a
Some of the more common toxins are PCBs, personalized program to reduce your toxic burden and
pesticides, dioxins, phthalates, BPA, heavy metals and begin your journey to health and wellness.
PFAs. But how are you exposed?
• Pesticides in food (non-organic meat, dairy and
eggs), groundwater and drinking water
At any stage in your life
my goal is to give you personal
• Heavy metals – fish, grains and vegetables
attention and use natural therapies
• Foods stored in plastics and metal cans to activate your inner healer
• Drinking water to resolve your current condition
• Air quality and maintain optimum health.
• Personal hygiene products and cleaning supplies Dr. Ilene Cristdahl
Naturopathic Doctor
Low-dose exposure to chemicals in the environ- Acupuncturist
ment causes endocrine disruption. The resulting
interference with the hormonal system is linked to
women’s health conditions of every age group. Young 530.470.8707 » activatehealingnd.com
women, as well as middle-aged women, experience 101 Providence Mine Rd, Ste 104 ~ Nevada City

Business 2020 11
 By Trina Kleist

N
evada County Executive Officer Alison Lehman: Roberta “Bobbie” Swanson was executive
Lehman, 46, says she cannot imagine that director of CASA, Court-Appointed Special
her gender had anything to do with her Advocates. Swanson mentored Lehman while
appointment in mid-2016 to the top position Lehman still worked in Yolo County, helping
in county government. Lehman to start a CASA program there.
Which, all by itself, speaks volumes about how “I met Bobbie Swanson, and I knew, ‘This is
far women have come in the 100 years since home,’” Lehman recalls. “From the beginning, I
winning the right to vote. knew this was a forward-thinking community that
valued a community approach” to tackling local
“I never felt like I hit a glass ceiling here in
problems. The Lehmans enjoy the outdoors, too,
Nevada County,” Lehman says. “I recognize
so when a job in Nevada County opened up in
that’s due to the leadership and hard work of
2001 to manage a federal grant for long-term care,
many women before me, as well as a supportive
Alison Lehman applied. She eventually went on
environment. I’ve had a million opportunities!”
to other positions in county leadership, including
Those opportunities included mentoring by Health and Human Services Program Manager.
others who saw her potential and encouraged her
Lehman inherited her love of public service
to stretch herself. She also credits her husband,
from her parents, both of whom worked in the
Grass Valley Charter School science teacher
public sector. As a girl, Lehman tagged along at
Larry Lehman, who helps keep the Lehman
her mother’s special district meetings. Now, you
household running.
might see Lehman’s two boys at public events
Nevada County boasts a long history of women their mom is attending. If Lehman learned the
leaders in all sectors. Especially in the last 50 years, importance of community from her mom, it was
strong women have made their mark locally her father – a senior government official – who
in business, education, politics and nonprofit taught her not to take things personally. Together,
organizations, in addition to government. One they lived examples of leaning into tough issues
woman in particular made an impression on and “being a part of the solution,” Lehman recalls.
12 Business 2020
 Yet her mother also “was very present with the kids” and
demonstrated the value of a strong support network,
Lehman recalls. Balancing professional requirements with
family life, and doing it well, is another expectation that
Lehman inherited.
Perhaps the biggest change for professional women
is the extent to which values of family and community
have come to shape how people expect government
to work. Lehman talks passionately about access to
government, hearing from people who receive and

MENTORING ERASED
‘GLASS CEILING,’
LEHMAN SAYS.
provide services when making decisions, collaborating
with people in nonprofit organizations, and listening to
different perspectives. “We’re working on complex issues:
homelessness, housing, fire,” Lehman notes. “I do feel
strongly about having different voices around the table to
represent the county… That really goes to producing the
best policy and the best projects, and more importantly,
what the community needs.”
Those conversations include different branches of
government and different jurisdictions talking to each
other, what Lehman calls “networked governance.” Such
conversations likely include the clerks who perform the
work and interact with members of the public -- another
woman-valuing workplace shift that has been a long time
coming. Such conversations, ideally, can lead to more
accurate research for county supervisors. “Our job is to
make sure our board has the best information to make
informed decisions,” Lehman explains.
The most important thing she has learned on the
journey? “By yourself, you can go faster, but together, we
can go farther,” Lehman says.

To Bobbie
Swanson, a
life of service
“just seemed
natural”
By Trina Kleist Bobbie Swanson

W
hen Roberta “Bobbie” Swanson was in first
grade, she read books to the kindergartners
in the school library. More than seven
decades later in 2019, California Assemblyman
Brian Dahle named her District 1’s Woman of the
Year, honoring Swanson for her contribution to
Photo by
organizations supporting education, children, Kristofer B. Wakefield
theater, music, the elderly and the homeless.

Continued on Page 15
Business 2020 13
‘ALWAYS ON THE FRONT LINES’
Johansen publishes book about her suffragist grandmother
By Trina Kleist woman… She took vitamins,” Johansen
says of her grandmother. But after Butler

W
hen Mila Johansen was a little girl, she died, Johansen inherited her file cabinets.
would jump onto her grandmother’s “She saved everything!” Johansen says. As
bed to listen to her stories. Now, Johansen dug into the letters, photographs,
Johansen is telling those stories. newspaper clippings and commemorations,
This spring, Penn Valley resident she began to see granny in a whole new way.
Johansen published “From Cowgirl to “She was hip!” Johansen says with relish. “She
Congress,” a book about the life of her was always on the front lines by accident.”
grandmother -- speaker, lobbyist and Jessie Haver was born in 1886 on a
women’s rights pioneer Jessie Haver Colorado cattle ranch and grew up amid
Butler. (See the info box for book details.) tough and tragic times, including the early
“I always thought of her as an older
Continued on Page 18

Photo by Dee Anne Dinelli

Author and screenwriter

Mila Johansen, of Penn Valley,
has published a memoir of her
grandmother, women’s rights activist
Jessie Haver Butler, titled, “From
Cowgirl to Congress.”

Jessie Haver Butler, standing to

the right, frequented the home of
women’s rights pioneer Alice Paul
(seated, stitching), who created
a flag including a star for every
state that had ratified the 19th

(Library of Congress)
Amendment, giving women the
right to vote.

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14 Business 2020
 Bobbie Swanson PROFILE:
Continued from Page 13
WOMEN
“My mother did volunteer nursing during the war
(World War II) in the projects for military families and low-
BUSINESS
income families, and I’d go with her,” says Swanson. OWNERS
While service came naturally, Swanson felt most
valuable where she could lead. As a teen in southern
BRITTANY YOUNG
California, she was stage manager for her high school’s

BRITTANY YOUNG, OWNER

state-of-the-art, $1.5-million (back then) theater. “I was
directing all the guys,” she recalls with a laugh. “I think I

YOUNG’S CARPET ONE

was the first woman in the program.”
Her career in government culminated as the assistant
director of the California Post-Secondary Education
Commission, which approved the expansion of Sierra HOW LONG HAVE YOU BEEN IN BUSINESS?
College into Nevada County. In that role, Swanson worked
Young’s Carpet One has been in
with college President Gerald Angove to secure funding
existence almost a half of a century -
from the California Legislature for the local campus,
since 1972. WOW! I’ve been working at
which broke ground in 1994.
Young’s for 15 years, three years now as
By then, Swanson had retired from government. In an owner.
1993, she founded and directed Court Appointed Special
Advocates, or CASA, which works with children and
WHY THIS PARTICULAR BUSINESS?
parents to overcome trauma, neglect and abuse.
I’ve always worked retail and love the design
She has worked with, helped start or helped lead the industry. When I was offered a position in
Nevada County Community Leadership Institute; the sales by my father-in-law, Randy Young,
Nevada County Lawyer Referral Service; the multi- there was no hesitation. Starting in sales
agency council that advises the regional Agency on helped me build my knowledge base, enabling me
Aging; Miners Foundry Cultural Center and its volunteer to move into the sales manager’s role. My husband,
program; and the former Foothill Theater Co. and Lutz brother-in-law and I have always planned to purchase the
Adult Day Center. As a member of Rotary Club of Grass business from Randy. Luckily we had lots of time to plan.
Valley, she implemented the international organization’s We made it official in 2017.
youth exchange program at the local level.
“I literally have a history of volunteerism my whole life,”
says Swanson, now 83. “It just seemed natural to me – and
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Business 2020 15
 By Trina Kleist

W
hen Eileen Moon’s daughter started county, partnering with canines on the narcotics
working at the Nevada County Sheriff’s team, and transporting inmates from the new
Office in 1990, she would tell everyone jail to the courthouse. She came to see victims
that the young woman someday would lead the and their families, and inmates and their
agency. Nearly 30 years later, when voters elected families, too, as people.
Shannan Moon the first woman sheriff of Nevada Yet, strong community connections also bring
County in 2018, her mom cried. their burdens: Moon found herself occasionally
“If your parents are supportive, and they tell arresting friends’ children, or worse, informing
you every single day you can do whatever you friends of a death. Raising her own family has
want and succeed… That kind of support is a helped her be both a better cop and a better boss,
huge deal-maker for folks,” says Shannan Moon, she says: Moon is step-mother to three young
now 52. women ages 14 to 25, with her wife and local
Born and raised in Nevada County, Moon was probation officer Amy Moon.
22 when she started as a correctional officer in All those experiences shape Shannan
the agency’s dark, loud and cold jail at the back Moon’s vision of her job. “It’s not just about
of the county courthouse in downtown Nevada the enforcement of law and the corrections
City. “It was eye-opening,” Moon says. function, but so many other services that we
Over the years, informed by her sense of this provide,” Moon says. She encourages the agency’s
community’s fabric and history, she learned the officers to see themselves as providing, first and
power of listening to figure out how to solve foremost, a public service. With every contact
problems. Her most valuable tools came to they make with every person, no matter what the
include communication, fairness and firmness. circumstance, she asks officers to intend their
She journeyed through jobs that included very best -- then look for how they can improve.
court bailiff, detective, patrolling in the eastern “Our contact literally makes a difference in
16 Business 2020
how safe (people) feel,” Moon adds. “It’s a part of our
culture at the Sheriff’s Office that, when you’re providing
that service, to think, who would you want to show up to
take that report or to make that notification? And to be
that person.”
Her vision of the office boils down to this, Moon
says: “I care.”

WOMEN COMING UP CAN

SEE THEMSELVES
Her father, Jim Moon, had worked in local law
enforcement for 29 years. So the particular form of
service that law enforcement embodies was a part of her
growing up. Yet despite mom’s encouragement, Moon
didn’t see herself as a candidate for sheriff, she says. She
calls herself a doer, organized, an implementer of plans
rather than the one to say what needs to be done.
Furthermore, women typically seek to master
needed skills before launching into something new,
while men typically have more confidence in tackling
a job they’ve never held, she observes. Nevertheless,
when former Sheriff Keith Royal announced he would
not seek re-election, and as people in the department
discussed the possibilities, Moon came to a conclusion:
“After sitting in all the positions… I just felt a personal
responsibility to my organization,” she recalls. “They’ve
given me all the training and all the experience. Why
wouldn’t I run?”
Now, Moon is one of four women sheriffs in
California’s 58 counties. Another 19 women police chiefs
lead among the state’s 333 municipal police departments,
according to the California Police Chiefs Association.
Nationally, women made up more than 11 percent of
law enforcement officers, compared to being more
than 46 percent of the working population, according
to a 2001 study by the National Center for Women
and Policing. So, while women have made important
advances in law enforcement, more work remains to
mentor young women and promote them into positions
of responsibility, Moon says.

“I CARE” - Shannan Moon
Photo by
Kristofer B. Wakefield
She adds, “I’m proud to say that young women can
look at our agency and say, ‘I see myself there.’”Nevada
County Sheriff Shannan Moon says softball is good for
her mental health, and she plays at least twice weekly in
several leagues in town and beyond.
Says Moon, “It’s fun to see how people, even as you
get older, still have the drive to play. You may not have
the level of skills you thought you had before, but it’s
super fun to get out.”
Business 2020 17
 Continued from Page 14

death of her mother and the suicide of her step-

mother. As a 10-year-old, she saw Susan B. Anthony
speak about women’s suffrage, a wagon serving as
Anthony’s stage. “I want to help women when I grow
up, like she does!” she would recall as an elder.
Married, Haver Butler in the late teens became the
first woman lobbyist in Washington, D.C., advocating
for a higher minimum wage and women’s right to
vote. She became a popular public speaker in the
United States and England, lecturing with playwright
and activist George Bernard Shaw. Close friend Lady
Nancy Astor was the first woman to sit in Parliament.
Back in America, Butler gave speaking lessons to
First Lady Eleanor Roosevelt and other prominent
women. Dining companions included Equal Rights
Amendment co-author Alice Paul; she worked
(Mila Johansen Collection) closely with League of Women Voters founder Carrie
Chapman Catt. In the 1970s, Butler appeared with
Jessie Haver was about
feminist Gloria Steinem and actress Marlo Thomas.
22 when she graduated
from Smith College, in And that’s just for starters.
Massachusetts. This photo
was taken shortly after her “She probably saved my life,” Johansen muses.
graduation.

(Mila Johansen Collection)

Jessie Haver Butler

was about 28 when
she and husband
Hugh Butler lived in
Washington D.C.,
when she enjoyed
canoeing on the
Potomac River on the
weekends.
From Cowgirl to Congress
By Jesse Haver Butler, with Mila Johansen

The life and times of suffragist and

activist Jessie Haver Butler, whose work
helped lead to the ratification of the
19th Amendment, giving women the
right to vote. Updated and edited by
Butler’s granddaughter, Mila Johansen
of Penn Valley.

GET THE BOOK

MilaJohansen.com (Mila Johansen Collection)

Amazon.com
Jessie Haver Butler and her husband,
paperback and e-book
Hugh Butler, were presented at the Court
Bookstores can order of St. James’s in London in 1928.
on Instagram

18 Business 2020
 THEATER, BOOKS, AGRICULTURE
Johansen grew up in a Southern California neighborhood she
calls “gangland,” and her mother worked full-time. She often spent
nights at her grandmother’s, where Butler’s room had glow-in-the-
dark stars hand-painted onto the walls and ceiling. Butler would
tell her stories over and over and over; Johansen knew them all by
heart. As a teenager, Johansen would take boys over there on their
first date, and Granny’s stories would break the ice. “I never got
tired of hearing them. We were tight,” Johansen recalls. “She’d say,
‘We’re the close ones, you and me. You’re the only person brave
enough to tell me off!’”
(Mila Johansen Collection)
The granddaughter must have inherited her grandmother’s
energy. A theater enthusiast, Johansen has written 22 plays and Nevada County writer Mila Johansen, center, grew up hearing the stories
musicals that continue to be performed around the world. She of her grandparents, Hugh and Jessie Haver Butler. This photo is from
around 1974.
taught children through the Nevada County Performing Arts
Guild and wrote two teaching manuals for theater. She has
written five screenplays and is working on four more books in
addition to the volume about her grandmother. All this while
helping husband Rich Johansen run the family’s 80-acre organic In June 1978, supporters
citrus operation in the Central Valley. of the Equal Rights
Johansen started working on “From Cowgirl to Congress” in Amendment to the U.S.
Constitution gathered
September 2018, drawing from an unpublished autobiography to hear speakers, which
that Butler left among her papers. A couple of months into the included women’s rights
project, she realized the 100th anniversary of the ratification activist Gloria Steinem. The
of the 19th Amendment, giving women the right to vote, was event also honored Jessie
looming in 2020. That’s when “Cowgirl” became a full-time Haver Butler, then 92, as
an unsung heroine of the
occupation, Johansen says. movement’s early years.
What better way to honor the woman whose life gave Johansen
hope for her own. (Mila Johansen Collection)

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Business 2020 19
LEGACY ENTERPRISE ➀
embraces a new generation
Grass Valley Sign Co. cultivates a new owner

E
d Townsend’s signs can be seen all over
Nevada County. Business signs, church signs By Trina Kleist
and fundraising thermometers. Banners
that hang and placards you stick in the dirt.
Fire trucks, ambulances, cop cars and public agency
pick-ups. Decals for your car and giant, m­ounted
photos of your grandkids. For 36 years, Townsend’s
Grass Valley Sign Co., on Loma Rica in Grass Valley,
has offered high quality, creative design, fast-turn-
around, innovative products and a smile.
Extra credit if you bring treats for Arrow,
Townsend’s little mutt and welcoming committee.
Seven years ago, Townsend hired a high school kid
named William Brewer. “I could use Photoshop, and I
➇
could sweep a mean floor,” says Brewer, now 26.
“Well, even his Photoshop was pretty simple,”
Townsend quips affectionately.
Nevertheless, as Brewer tells it, Townsend
interviewed him on a Wednesday and asked him to
return that Friday. “I came in, and I never left!”
Brewer finished an associate degree in natural
science through Ghidotti Early College High School Clockwise, from top:
➆
in Grass Valley. When not in school, he learned the ➀Business coach Jill Meeuwsen
sign business from the floor up, building on the is helping William Brewer as
design skills he had awakened when creating album he transitions into ownership of
Grass Valley Sign Co., on Loma
covers for his garage band.
Rica. ➁Katherine Townsend helps in the office of
Meanwhile, Townsend married Katherine
Grass Valley Sign, founded by her husband, Ed
Townsend, a U.S. Army medic and registered nurse Townsend, in 1984. ➂Ed Townsend started out
who also helps in the front office. Active, involved in the business lettering signs by hand but has seen
and staring down 70, Townsend began thinking of many changes. ➃Tim Corkins, with Nevada County
other things he could be doing besides running a Economic Resource Council, Inc., which provides a wide
business. When Townsend started talking about range of consulting and networking. ➄William Brewer
retirement a few years ago, Brewer realized that learned the sign business from the floor up, and now he’s
Grass Valley Sign Co. was the niche he had been expanding into vehicle wraps. ➅At the shop, you’ll meet
seeking. It combined a wide range of design Siggy, Brewer’s Siberian husky. ➆Arrow is Townsend’s mixed-
opportunities with hands-on creativity, plus room to breed welcoming committee. ➇Amanda Elliott directs the
California Main Street Alliance; the Grass Valley Downtown
experiment and grow. “I just kind of jumped on it,”
Association is a member of the alliance.
Brewer says. “I can’t think of doing anything else.”
“With Will, it’s almost like turning the business
over to a son,” Townsend adds. “He’ll not only carry the friend on a family visit, “I fell in love with the area.” The day after he
it on, but he’ll expand it.” got back home, Townsend enrolled at a trade college to learn the craft. He
started his sign business in 1984.
LOCAL BUSINESS: MORE THAN “That was 10 years before I was born,” Brewer notes with a grin.
‘JUST AN INVESTMENT’ While building a business that also supports his community, Townsend
Townsend hails from southern California. He has evolved as the technology moved from silk-screening to computerized
founded his first business, a hang-gliding school, in design, to cutting images from vinyl and applying them like decals onto a
his 20s. “I knew I needed to do something else with surface, to digital printing onto the vinyl directly. In his off time, he earned a
my life,” he recalls. Through a friend, he learned fifth-degree black belt in kung fu, became certified as a personal trainer and
about lettering; this was back in the days before teaches a spinning class at South Yuba Club in Grass Valley. Passionate about
computers, when skilled craftspeople painted signs cycling, Townsend pedals the yearly Agony Ride, a 24-hour, up-and-down-the-
by hand. The friend’s parents, it turns out, lived in mountains bicycle fundraiser benefiting Christian Encounter Ministries, a
Grass Valley, and when Townsend accompanied youth camp south of Grass Valley.
20 Business 2020
 THE OLDER MAN HAD EXPERIENCE AND CLIENTELE. Retirement wave hits small businesses
THE YOUNGER MAN HAD COMMITMENT AND By Trina Kleist
VISION FOR SOMETHING NEW.
Grass Valley Sign Co.’s founder, Ed Thompson, is part of
THEY GOT HELP DESIGNING THEIR BUSINESS a national wave of baby boomer retirements that is hitting
OWNERSHIP TRANSITION. small businesses.
Nationally, as many as 9 percent of small businesses
AND SO, A LOCAL PRINT SHOP’S LEGACY close each year. Of those, retirement of the owner was the
CONTINUES FOR ANOTHER No. 2 reason reported for closure in 2015, after low sales.
GENERATION. Owner retirement accounts for about one in five closures
each year, according to the United States Small Business
Administration.
“From research, we know that the majority of small
➁ business owners are baby boomers, about 69 percent,”
says Amanda Elliott, director of the California Main
Street Alliance. That covers 2.3 million small businesses
nationally, accounting for $5.1 trillion in sales, according
to Project Equity. “A lot of them are looking to transition
their business and not certain about how to do that,”
Elliott adds. “Often, family members are not wanting to
take on the business.”
Nevada County also has lost some beloved
establishments to owner retirement. But support abounds
for business owners wanting to transition out, sometimes
for free or at low cost.

➂ HOT TIP - Find Good People

The most important thing when considering an
ownership transition? “Surround yourself with people who
know more than you do,” advises business consultant Jill
Meeuwsen of Synergy Management Consultants, LLC, who
is guiding Brewer through the process.
The Nevada County Economic Resource Council offers
support to entrepreneurs at all phases of the business life
➃ cycle. For starters, the ERC can connect people to certified
public accountants, lawyers and financial planners who
understand local conditions, said ERC Executive Director
Tim Corkins. “How many parts we would pull in depends
on the complexity of the transaction,” Corkins explains.
“We’re a resource to help put it together.”
Most local high schools require students in their
senior year to complete a project, which can include
job shadowing or an internship. Guidance counselors
can connect students hungry for work experience with
➅ ➄ employers willing to take them on. Grass Valley Sign has
an intern now from Bitney College Prep High School,
Townsend says.
Another model gaining traction nationwide has
employees taking over the business, Elliott says. An owner
can transition out entirely, or retain a stake in partnership
with the employees. Project Equity is a nonprofit program
that helps the two sides analyze the financial feasibility,
plan the conversion and structure the deal. It also offers
But with an eye toward retirement and his heart beating local, training to the employees as they take over, she adds.
When it comes time to apply for a loan, the Small
Townsend mulled selling. “If I advertised or went through a broker,
Business Administration can help. When the SBA approved
I’d find someone from out of the area that has the money,” he recalls
the application of William Brewer, Townsend’s successor,
thinking. He knew they’d look at all he gives back to the community Brewer received multiple bids within days, he says. Offers
in discounts, sponsorships and other support, and they would axe included one from River Valley Community Bank, locally
the relationships he has cultivated. “I just didn’t want that. I wanted owned in Yuba City and with a branch in Grass Valley.
somebody who’s worked in the business, who wanted the business, who Meeuwsen steered Brewer toward River Valley, noting the
didn’t see it as just an investment,” Townsend says. advantages of working with local institutions.
“I see this as my retirement,” Brewer interjects. As you go through each step of the transition, make
“And maybe he’ll turn it over to his progeny,” Townsend continues. sure you have people who will connect you to resources,
challenge your thinking, help you set up a solid financial
Continued on Page 22 framework and prepare for contingencies, Meeuwsen says.
Business 2020 21
Ownership Transition Requires Planning Grass Valley Sign Co.
Continued from Page 21
Whether you dream of owning a business, or dream IT’S A WRAP
of getting out of the one you started decades ago,
you can turn your dream into reality. The key to While learning the trade, Brewer also has been bringing new ideas to
navigating all three situations is creating a strong Grass Valley Sign Co. He worked out a deal with a southern California
plan to guide you. The time to start? Right now! graphic products producer; now, Grass Valley Sign installs signage for
major brands all over northern California and into Reno, Nev.
Early on, Brewer experimented with a new technology that lets him
Dream of taking on a legacy business? wrap thin vinyl, with colors and designs already included, around
vehicles. All of a sudden, auto transformations could cost less than half
1. Be fearless in examining yourself: What do you the price of conventional paint. Brewer tried his first vehicle wrap as an
love doing? What training do you need? Create internship at the shop for college credit, putting in time on the project
a plan, set a time-line, and exercise discipline to after working each day. “It was an electric three-wheeled vehicle for
accomplish your goals. California Solar,” Brewer says. A year later, he had a new, black Tesla
2. Start saving your money now; any small amount you sitting in the shop’s garage bay, slated to turn green. “I was sweating,”
can afford gets you started! You’ll need that cash Brewer recalls. “I was probably 21 when we did that.”
for a down-payment on your small business loan.
Grass Valley Signs’ mainstay will continue to be signs, in their many
If you have a job, ask about a payroll-deduction
savings plan.
forms. But, while vehicle wraps offer an area for the business to expand,
Townsend observes, the technology demands a lot of old-fashioned
3. Establish good credit now. Make your payments
on time. Do what you can to pay down existing getting down on one’s hands and knees and lying on the ground. “I’m not
debts. interested in lying on the ground,” Townsend says matter-of-factly.
4.  Explore resources for small business owners, Instead, come January 2021, Brewer will officially take charge of
and start networking (see Resources). Again, be Grass Valley Sign Co. Townsend will be delighted to leave all that to the
fearless: A business match for you is out there! young’uns and cycle off into the sunset.
5. Reach out for help. A good career coach can help
you assess your interests and strengths, and can
steer you in the right direction. RESOURCES FOR BUSINESS OWNERSHIP TRANSITIONS
NEVADA COUNTY ECONOMIC RESOURCE COUNCIL, INC.
Thinking of Retiring? Local members offer a wide range of consulting and networking.
104 B New Mohawk Rd., Ste. 2, Nevada City, CA
(530) 274-8455 / NCERC.org
1. Let yourself dream: Where do you want to be in
five or 10 years? SIERRA SMALL BUSINESS DEVELOPMENT CENTER
2. Start looking for and grooming a successor. Accept Funded by the U.S. Small Business Administration,
that it may not be a family member. Network with the center offers free coaching and advising.
local organizations and institutions that can help 104 New Mohawk Road, Nevada City, CA
(530) 582-5022 / NCERC.org/sierra-business-council
you find young people who might fit.
3.  Set up the ownership structure to allow for SYNERGY MANAGEMENT CONSULTANTS, LLC
seamless succession. That may require solving Private business transition consultant,
uncomfortable conflicts and drawing up legal with a focus on leadership development.
documents. Jill Meeuwsen, M.B.A. & Ph.D.
4. Think of your young employee as an apprentice. (530) 263-4945 / Go-Synergy.com
Teach her or him both the technical skills and the PROJECT EQUITY
business smarts that made you successful. Helps plan transitions to employee ownership.
5. Reach out! Lots of resources are available ProjectEquity.org
(see Resources)

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22 Business 2020
Nevada County Media expands PROFILE:
7,500 sf of studio WOMEN
space opens BUSINESS
to community OWNERS
Programming Chief Cole Petitt,
left, and Engineer Forrest Chew TERRY STEPHENS
control input from the sound

TERRY STEPHENS, OWNER

and video channels during the
filming of “Let’s Get Cooking.”
Photos by Trina Kleist
By Trina Kleist FOOTHILL MAILBOX

N
By Trina Kleist County has an
evada
inspiring new video HOW LONG HAVE YOU BEEN IN BUSINESS?
and sound production Foothill Mailbox has been in existence for
facility that is open to help 30 years. I’m the third owner and have
business owners, creative been in the store for four and one-half
people and students thrive. years. In 2018, I opened a second store in
Nevada County Media has Penn Valley.
outfitted 7,500 square feet
of space in the Whispering
Pines business area of Grass Nevada County Media Head of Production WHY THIS PARTICULAR BUSINESS?
Andrew Rolland, second from left, supervises
Valley after moving from while interns Joshua Racine, left, and Tal Vinizky, Previously, I worked in banking and
a much smaller space in right, record video and sound. Meanwhile, Chef was with Les Schwab for 16 years
December 2019. Volunteers Richard Fisher prepares won ton dumplings until a back injury made me unable to
have outfitted a sound-proof during the filming of “Let’s Get Cooking” for continue with them. Later, while I was
the local show’s first recording since the
studio big enough for a band, working in a real estate office, I came across Foothill
COVID-19 pandemic interrupted this new
a podcast studio, four editing program, available on YouTube and Mailbox for sale. I began looking into buying it.
bays, a control room capable of local cable channels. Just four months later I became a business owner!
managing shots from multiple cameras I believe God lead me to this opportunity where my
in multiple locations, and several home-like areas for filming and family can work with me. I’m so very blessed.
lounging, including a full kitchen. Still in progress is a large, multi-
purpose space with a movable stage, green screen, room to seat 125
people and a sound system able to record and live-stream town hall
WHAT IS YOUR GOAL FOR THE BUSINESS?
meetings, musical performances and just about anything else you My goal is to grow my business in order
could think of. to be able to employ other women, such
“We have a highly creative community, so providing them a place as single mothers or those needing a
to produce things, to connect with other creative people -- it’s about second chance. I would endeavor to
combining all these things in one place and having them available teach and show them how they, themselves, could
to everyone,” said NCM Executive Director Ramona Howard. “This is own businesses one day. Helping others is a passion
the real deal, a true production facility.” of mine and, looking forward, with the help of our
This boutique studio, built on a shoe-string, features top-flight added service of printing banners, yard signs and
Continued on Page 28
photos, I’ll be able to hire more women soon.

Tripp’s

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Business 2020 23
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24 Business 2020
Highest Health Collective values family, sustainability
Women-owned cannabis businesses are ‘shifting the model’
By Trina Kleist
Being a pioneer always takes grit.
In December 2019, Highest Health Collective opened its
facility for storing, manufacturing, packaging and distributing
cannabis products in Nevada City. It was among the first wave,
a handful of such businesses, to receive city approval after such
activities were legalized in 2016. The still-small but growing
operation, co-owned by Chief Financial Officer Laurel Gladish,
is the fruit of many years of advocacy for the marijuana industry
in Nevada County and across California. A lengthy permitting
gauntlet, high taxes, strict regulations, an excruciating tracking
process, surprise inspections and the weight of the unknown are
some of the hurdles Gladish, her husband, Maxwell Gladish, and
partners face.
Photo by Trina Kleist
“All this and having two kids, it’s been very intense,” says
Gladish. Her daily ups and downs go from being “on top of Highest Health Collective Chief Financial Officer and co-owner Laurel Gladish,
the world to, ‘we’re not going to make it.’” But what helps keep center, runs the Nevada City business with the help of CBD Sales and Marketing
Manager Alexis Rosenbaum, left, and Director of Operations Michelle Carroll.
her energized is the support she has found in Nevada County’s
cannabis world. That includes the satisfaction of selling locally wrote values into their business plan: Trust, community,
grown weed and high-quality marijuana-based products, all professionalism and innovation, a mindset of abundance and a
while collaborating with local businesses wrestling with the commitment to continual growth. When Director of Operations
same challenges. “It’s a rigorous process, but we’re all in it Michelle Carroll read that during the process of applying for
together,” she explains The many women in the local cannabis a business permit, “I kind of laughed to myself. No company
industry bring a point of view that includes family needs, and does this,” says Carroll, also a mom. “But this has been my
long-term thinking that seeks sustainability. The Gladishes experience here.”
Continued on Page 28

COSMETICS
BOTOX®
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FILLERS
SKIN CARE
PRODUCTS
SKIN CANCER
Sales SCREENING

Consignment SKIN CANCER

SURGERY
Gunsmithing
Experienced and
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medical and cosmetic
Training dermatology to keep
your skin healthy and
Classes looking beautiful.

Bryan Schaaf, Owner 530-272-2303

10893 Alta St, Grass Valley www.sierraderm.com
(530) 477-6622 Visit us in our new building at:
112 Catherine Lane, Grass Valley
mustangfirearms.com • sales@mustangfirearms.com
Business 2020 25
Hola! Tortilla thriving in storefront
By Trina Kleist that stayed open for to-go orders needed wraps, so
People have shown us so much orders for flour tortillas rose. “I was able to keep all
love!” Carmen Lang exclaims my employees,” Lang says.
as she prepares to open her Hola! Tortilla now also sells prepared masa,
Nevada City tortilla shop for the tortilla hand-presses and home-made salsa. Items
day’s business. The combination imported from Oaxaca, Mexico, give the shop
of organic grains, locally sourced an authentic feel: Choose from mole (a paste of
ingredients, baked-this-morning ground chile, seasonings and other ingredients),
freshness and fun, imported chocolate, amaranth bars, baskets, embroidered
items has inspired a steady stream tortilla cloths, miniature table settings and
of retail and wholesale customers Carmen Lang offers calaveras (traditional, death-mocking skulls and
white and blue skeleton figures). For the
from Auburn, the San Juan Ridge, corn tortillas, flour
Yuba City and Tahoe City. adventurous, Lang also
tortillas, tamales,
When Hola! Tortilla founders masa and imported stocks imported, roasted
Carmen Lang and René Mexican goods grasshoppers – a delicacy
at Hola! Tortilla’s enjoyed by pre-Hispanic
Sprattling were featured in the
storefront in Nevada royals, she says.
2018-19 edition of Nevada County City’s Seven Hills
Business Focus, their operation District. Tuesdays Sprattling has pulled
spread across Sprattling’s dining feature tacos to go. away from the tortilla
room and onto the canning business to spend more

(Studio540.net)
Photos by Trina Kleist
porch. The pair started with a time on her pottery. She
hand-turned machine that cranked out 50 dozen tortillas a day. expects to offer workshops at her Nevada
After nearly 18 months of design work, permits and inspections, City studio into 2021, covering a range of
Hola! Tortilla opened in May 2019 in Nevada City’s Seven Hills skill levels on the potting wheel. Potter René Sprattling
District. Now, the shop’s new machine flattens and bakes 200 In addition to clay, she also operates helped start Hola! Tortilla.
dozen tortillas in a couple hours, Lang says. retreat cabins near downtown Nevada She has since returned
Tamales expanded the menu when emergency power shut-offs City. Meanwhile, she throws hammer to her art, based in her
Nevada City studio.
hit the region in fall 2019. With no power, stores and restaurants with the Sierra Gold Masters team of the
had to shut down and cancel their orders. That left the partners U.S. Track and Field Association. As COVID-19 doused opportunities
with mounds of corn masa. Tamales, it turns out, are made using for competition, local teammates created virtual, though unofficial,
the same ground hominy dough used for tortillas. Therein lay meets. They also built a training ground on the Peardale property of
the solution. coach and certified official Dick Hotchkiss. “We have continued to
“We were going to start making tamales anyway, so we meet, outdoors and with social distancing, to continue our practice
thought, well, people need something to eat besides tortillas, so so we are ready for next year,” Sprattling says.
why not start making tamales now?” Lang recalls. Chicken, pork,
vegetarian and vegan fillings wrapped in corn husks make this
Hola! Tortilla Studio 540 - René Sprattling Pottery
classic meso-American party dish a favorite American fast food. 821 Zion St., Nevada City 540 W. Broad St., Nevada City
All ingredients are organic. But unlike the traditional variety, (530) 903-2108 • HolaTortilla.com (530) 277-1510 • Studio540.net
these tamales are meal-sized. On Etsy: SprattlingPottery
HOURS: 8am–4pm Mon-Thurs-Fri • 8am–5pm Tues
Then, the COVID-19 pandemic put Hola! Tortilla on the 11am–4pm Sat • Closed Wed & Sun Sprattling’s Get-away Cabins
map. Grocery stores sold out their mass-produced brands and (530) 470-0816 • NevadaCityRetreats.com
TACO TUESDAY: Taco plates to go: 11am–5pm
shelves stood empty for weeks as panicked shoppers stocked up. Toppings: Carnitas (shredded pork), roast chicken, Sierra Gold Masters/U.S. Track & Field
Restaurant sales tanked, but wholesale orders surged. Restaurants chicken with mole, vegan, grasshoppers; w/rice & beans Association SGMTFF.org

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26 Business 2020
 PROFILE:
WOMEN
You want
personal service
you can trust.
We hear you.
At Don Adams Antenna Satellite Services, we we take the time
BUSINESS
OWNERS
to listen to your needs. We’re dedicated to removing the barriers
between you and the TV you love. We’re close to home, a familiar
face, and we offer the best value and technology to keep you and
your family entertained.
By Trina Kleist
Requires credit qualification, 2-year commitment with early termination fee and eAutoPay. Hopper
upgrade fee may apply. Restrictions apply.

Customize your TV package today!

LAURA ARMACHER
Don Adams Antenna Satellite Services

LAURA ARMACHER, OWNER

(530) 274-3709
Offer for new and qualifying former customers only. Important Terms and Conditions: Qualification: Advertised price requires credit qualification and
eAutoPay. Upfront activation and/or receiver upgrade fees may apply based on credit qualification. 2-year commitment: Early termination fee of $20/mo.
remaining applies if you cancel early. Other: All packages, programming, features, and functionality and all prices and fees not included in price guarantee are

BUDGET BLINDS
subject to change without notice. After 6 mos., you will be billed $8.99/mo. for Protection Plan unless you call to cancel. After 2 years, then-current everyday prices
for all services apply. For business customers, additional monthly fees may apply. Free standard professional installation only. BDRIVE_19751

HOW LONG HAVE YOU BEEN IN BUSINESS?

As newlyweds, my husband and I bought
Budget Blinds of Grass Valley over 17 years
ago. While we started with just the two of
us in our home office, we remain a small
GREETING WESTERN NEVADA COUNTY business with our family of five employees.
NEWCOMERS WITH FREE:
WHY THIS PARTICULAR BUSINESS?
• COMMUNITY INFORMATION
• VALUABLE GIFT CERTIFICATES We wanted to live and work in this wonderful
community. Because of our past experience,
• GIFTS & MORE
we could embrace the creative aspect,
handle the installation element and excel at
business operations. Sales became customer service. As
design consultants, we educate our customers on window
coverings to best suit their needs. Our employees, along
with our customers, are our most valuable assets.

WHAT IS YOUR GOAL FOR THE BUSINESS?

Our goal is to continue to grow our
business by meeting the needs of our
customers both with a physical showroom
and digital presence. We elevate and
support our employees in their growth and success as
window coverings experts. Building relationships to
support other local small businesses and giving back
to this beautiful place we call home are important
to us. Uppermost, as always, is to provide style and
service for every budget!

Latest Styles & Best Brands

Call for a FREE Consultation Today!
Shutters • Wood Blinds • Roller Shades
Honeycomb Shades • Vertical Blinds
Custom Drapes • Silhouette® • Woven Wood
and so much more!

310 Colfax Avenue Grass Valley

email: barmacher@budgetblinds.com Laura & Buckley
530-274-1122 Armacher
budgetblinds.com/grassvalley
Budget Blinds Teal Blue
Business 2020 27
2178 U
Nevada County Media show and community meet-ups.
An experienced staff provides affordable production services
Continued from Page 23
for hire. Staff also offers in-house technical help to members,
equipment from local manufacturer AJA Video and a complete who can use the facilities and borrow equipment. Young people
suite of editing software set amid leather hob-nailed chairs can come in for internships. The goal is to bring people together
and rustic wood paneling. A pre-pandemic local news program to create what they want and need, and to bring that content to
continues, while a new cooking show interrupted by COVID-19 the rest of the community, Howard said.
resumed filming in July. Howard and staff are exploring “new “This is unique for community-access television,” Howard
normal” formats such as a virtual Independence Day parade added. “Come see the place. Come see the possibilities!”
produced in summer 2020, launching a Roku channel, and
virtual telethon-style fundraisers for local nonprofits set for Nevada County Media PRODUCTION & EDITING SERVICES:
later in the year. All programs are designed to give NCM 355 Crown Point Circle (behind Analog Devices) Call for rates
members hands-on experience and are available on NCM’s Grass Valley
MEMBERSHIP: $100/year for individuals,
YouTube channel and on cable television. Post-pandemic, (530) 272-8862 • NevadaCountyMedia.org
$200/year for nonprofits & businesses,
Howard hopes to resume musical productions, a children’s HOURS: 10 am –4 pm Mon–Fri $30 for students

Highest Health Collective “I want to create an environment, a business model, that’s

going to feel positive: A holistic approach to business, where
Continued from Page 25
we’re supporting our employees, our families as well as our
“As women, we’re shifting the business model and expectations community; a responsible business that’s a model for others,”
to focus more toward health and wellness and sustainability,” says Gladish, formerly an architect in Los Angeles. “I’m so
adds CBD Sales and Marketing Manager Alexis Rosenbaum. grateful. I feel more supported than I have in years.”
If her child gets sick, for example, she knows she can take her
paperwork home. And, Gladish knows she’ll get it done. As a
HIGHEST HEALTH COLLECTIVE
result, Rosenbaum says, “That shifts the way we come to work.”
HighestHealth.com
Growth plans include opening a dispensary in Nevada City. NEVADA COUNTY CANNABIS ALLIANCE
Gladish and partners are going through the licensing process NCCannabisAlliance.org • (530) 265-7376
with Nevada City and could open soon. Gladish hopes Highest Resources for legal marijuana cultivation, production and
Health soon could start giving back to the community that has connection. 419 Broad St., Suite C, Nevada City
embraced it.

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28 Business 2020
Communication. Connection. Love.
New owner of Nightingale Farms brings fresh excitement to business
By Trina Kleist

T
he new owner of Nightingale Farms, in Peardale, has a big
wooden picnic table under a tree that offers delicious shade in
front of the house. Lateefah Thompson calls it her “gathering
table,” and it evokes the spirit she and her family bring to the
business of raising goats and turning their milk into rich, skin-
soothing lotion and soap.

Photo by Trina Kleist

“I love helping people,” says Thompson, 38. And she loves pouring
her heart, soul and mind into her dream of blending family and
farm, fueling business with passion, building

As new owners, the Thompson family is putting heart and soul into
Nightingale Farms in Peardale, producing goat milk lotions and soaps
that quench thirsty skin. Parents Robert and Lateefah Thompson are
excited about raising daughters Alana, 4, and Kaylee, 1, in a place
where they can connect with community.
Ask us how you can
power your router connections and community, and working with her hands to
ANYWHERE! create something wonderful that touches others. “There are so
COME SEE FOR YOURSELF! many people who love our products,” she explains. “People want
Loaner Units Available. the soul in that product, the love that you put into it. Having this
product is another outlet for me to communicate with people
DON ADAMS and open my heart.”
A N T E N N A S AT E L L I T E S E RV I C E S
SERVING ALL MAKES & MODELS OF SATELLITES SINCE 1979
Thompson and her hydrologist husband, Robert Thompson,
530-274-3709 37, took over the farm and business after founders Shannon
DonAdamsGV.com
155 Joerschke Drive, Grass Valley Friedberg and Steve Nightingale (featured in the 2018-19 edition
of Nevada County Business Focus), retired to Idaho in late 2019.
The Thompsons were living in Sacramento and enjoying wistful
excursions into the local countryside. Lateefah Thompson had
already gutted and remodeled their house, built 15 garden beds
in the yard, chopped hubby’s couch in half as part of a furniture
make-over, and launched crafts for her two young daughters. But
she was itching for a project that would give her creative urges
fuller expression.
“We stumbled on this home and property and just fell in love
GIFTS • JEWELRY • NATURAL FIBER CLOTHING with it. My husband said, ‘This is going to be amazing for you.
Handmade goods & crafts You need to do this,’” Lateefah Thompson recalls. In January
of people from around the world. 2020, they moved up from Sacramento. “There’s room for him
and me and the girls to just grow.”
Come In & Browse for 10 minutes For now, Thompson is making her lotions and soaps with locally
– You’ll Stay for an Hour! produced milk while she builds up her new herd. They got their
first three goats in early July and expect their first kids (the four-
300 Broad St., Downtown Nevada City 265-9666
legged variety) in spring 2021. Its part of her ground-up approach:
“I don’t want to just milk my goats. I want to bond with my goats,”
she says with infectious energy. Meanwhile, she is working to
improve her products, increase online outreach, meet farmers,
envision development and talk to folks at retail outlets: Look for
FOR YOUR GLOBAL RHYTHM NEEDS Nightingale Farms products to return to BriarPatch Community
Walk In and Dance Out Food Co-op in Grass Valley; more outlets are on the website. She’s
also listening to long-time customers, some of whom plead for the
CDS • TAPESTRIES T-SHIRTS • BEADS return of the brand’s milk-and-honey soap.
For Thompson, these steps all build her connection to the
INCENSE • POSTERS DANCE ACCESSORIES
community in which she and her husband plan to raise her
WINDCHIMES OPEN DAILY daughters. She adds, “I am blessed, truly.”

107 N. Pine St., Downtown Nevada City 478-9114 Nightingale Farms

Check the website to vote for your favorite scents and products.• NightingaleFarms.net
(530) 273-4628 (GOAT) email: nightingalefarms@yahoo.com
Business 2020 29
 BUSINESS DIRECTORY
-A - Auburn Collision Center Auburn Ford BAKERIES
(Part of Auburn Toyota) 1650 Grass Valley Hwy., Auburn SPD MARKETS
ACCOUNTANTS 560 Nevada St., Auburn (530) 823-6591 129 W. McKnight Way, Grass Valley
Hysell & Quist Accountancy (530) 885-1160 (See ad page 24)
(530) 272-5000
1020 McCourtney Rd., Grass Valley (See ad inside front cover) Auburn Toyota
(530) 272-7339 Tripp’s Auto Body 800 Nevada St., Auburn 735 Zion St., Nevada City
600 Freeman Ln., Grass Valley (530) 885-8484 (530) 265-4596
ACUPUNCTURE (530) 273-8515 (See ad inside front cover)
Dr. Ilene Cristdahl, ND, LAc BANNERS
101 Providence Mine Rd., Ste. 104
(See ad page 23) AUTOMOTIVE REPAIR/SERVICE Foothill Mailbox
Nevada City AUTO DEALERSHIPS Auburn Auto Group 101 W. McKnight Way
Chrysler Dodge Jeep Ram Grass Valley
(530) 470-8707 Auburn Auto Group
1901 Grass Valley Hwy., Auburn
(See ad page 11) Chrysler Dodge Jeep Ram (530) 273-5384
1901 Grass Valley Hwy., Auburn (530) 885-2900
AIR CONDITIONING (See ad inside front cover) 11354 Pleasant Valley Rd., PV
(530) 885-2900 530-460-1846
CONTRACTORS (See ad inside front cover) Auburn Ford
1650 Grass Valley Hwy., Auburn (See ad page 23)
A & A Air Conditioning, Auburn Ford
Heating & Sheet Metal (530) 823-6591 BEAUTY
1650 Grass Valley Hwy., Auburn (See ad page 28)
763 S. Auburn St. (530) 823-6591 Reflections Skin Oasis
Grass Valley Auburn Toyota 138 Colfax Ave., Ste. 2, Grass Valley
(See ad inside front cover)
(530) 273-1301 800 Nevada St., Auburn
(530) 274-9053
(See ad page 26) Auburn Toyota (530) 885-8484 (See ad inside back cover)
800 Nevada St., Auburn (See ad inside front cover)
All Phase Heating & Air (530) 885-8484 Certified Auto Repair Service BEEKEEPING SUPPLIES
731 S. Auburn St., Grass Valley (See ad inside front cover) 780 S. Auburn St., Grass Valley A to Z Supply
(530) 274-9955 AUTO DETAILING (530) 477-5947 13396 Ridge Rd., Grass Valley
(See ad page 24) (530) 273-6608 STORE
Eagle Quick Lube Foothill Car Care
AIRPLANE RENTALS 17548 Penn Valley Dr., Penn Valley 716 E Main St., Grass Valley (530) 274-3871 GARDEN CENTER
(530) 432-4749 (See ad page 33)
Sunshine Flyers (530) 477-5712
(See ad back page)
2410 Rickenbacker Way
AUTO GLASS BLIND AND VISUALLY
Auburn
Fletcher’s Auto Glass AWNINGS IMPAIRED SERVICES
(530) 820-3442 127 Stewart St. Abercrombie & Co. Sierra Services for the Blind
(See ad page 31) Grass Valley Stoves & Awnings 546 Searls Ave, Nevada City
ATTORNEYS (530) 273-9206 17593 Penn Valley Dr., Penn Valley (530) 265-2121
Aanestad Law (See ad page 31) (530) 432-2499
430 S. Auburn St. Reliable Auto Glass Sierra Timberline BLINDS
Grass Valley 930 Idaho Maryland Rd., GV 324 Idaho Maryland Rd., Grass Valley Budget Blinds
(530) 798-4321 (530) 271-7206 (530) 273-4822 310 Colfax Ave., Grass Valley
(530) 274-1122
AUTO BODY, PAINT & REPAIR AUTO PARTS - B- (See ad page 27)
Auburn Auto Group Auburn Auto Group BACKPACKING EQUIPMENT Youngs Carpet One Floor &
Chrysler Dodge Jeep Ram Chrysler Dodge Jeep Ram Mountain Recreation Home
1901 Grass Valley Hwy., Auburn 1901 Grass Valley Hwy., Auburn 419 E. Main St., Grass Valley 330 Idaho Maryland Rd., GV
(530) 885-2900 (530) 885-2900 (530) 477-8006 (530) 273-5568
(See ad inside front cover) (See ad inside front cover) (See ad page 24) (See ad page 15)

BOB’S Discounts for

Seniors, Veterans
& 1st Responders

DISCOUNT
CARPET 995 GOLDEN GATE TERRACE, GV
Serving Nevada County’s
Flooring Needs Since 1977
IDAHO MARYLAND RD & SUTTON WY

BOBSDISCOUNTCARPETING.COM HUGE SELECTION IN STOCK Remnants • Hardwoods • Tile • Carpets • Area Rugs
(530) 272-2100 ---- Runners • Car & Boat Carpeting • Vinyl • Outdoor Carpeting • Supplies • Binding

30 Business 2020
BODY TREATMENTS CHIROPRACTIC COSMETICS ESTHETICIAN
Reflections Skin Oasis Back to Health Chiropractic Reflections Skin Oasis Reflections Skin Oasis
138 Colfax Ave., Ste. 2, Grass Valley 652 S. Auburn St., Grass Valley 138 Colfax Ave., Ste. 2, Grass Valley 138 Colfax Ave., Ste. 2, Grass Valley
(530) 274-9053 (530) 273-4102 (530) 274-9053 (530) 274-9053
(See ad inside back cover) (See ad page 22) (See ad inside back cover) (See ad inside back cover)

BUILDING SUPPLIES Penn Valley Chiropractic -D - - F-

Patricia Hastert, DC
Nevada County Habitat for DELI FACIALS
17331 Penn Valley Dr.
Humanity ReStore
Penn Valley SPD MARKETS Reflections Skin Oasis
12359 Loma Rica Dr., Grass Valley
(530) 432-5055 129 W. McKnight Way, Grass Valley 138 Colfax Ave., Ste. 2, Grass Valley
(530) 274-3761
(530) 272-5000 (530) 274-9053
-C - CIVIL ENGINEERING (See ad inside back cover)
735 Zion St., Nevada City
Nevada City Engineering
CARPET & RUGS (530) 265-4596 FINANCIAL PLANNING
505 Coyote St., Ste. B
Bob’s Discount Carpet Nevada City DERMATOLOGY The Halby Group
995 Golden Gate Terrace (530) 265-6911 105 Providence Mine Rd., Ste. 102
Sierraderm Center for
Grass Valley (See ad page 15) Nevada City
Dermatology
(530) 272-2100 126 Glasson Way, Grass Valley (530) 265-2400
(See ad page 30) CLOTHING
MEN, WOMEN & CHILDREN (530) 272-2303 2550 Fifth Ave., Ste. 510,
Youngs Carpet One Floor & (See ad page 25) San Diego
Home Asylum Down
300 Broad St., Nevada City DOWNTOWN ASSOCIATION (619) 331-0427
330 Idaho Maryland Rd., GV (See ad page 19)
(530) 273-5568 (530) 265-9666 Grass Valley Downtown
(See ad page 15) (See ad page 29) Association FIREARMS & GUNS
125 Neal St., Grass Valley
CARPET BINDING COMPOUNDING PHARMACY Mustang Firearms
(530) 272-8315 & Sporting Goods
Bob’s Discount Carpet Gold Country Compounding
10893 Alta St., Grass Valley
995 Golden Gate Terrace 11990 Heritage Oak Pl., Ste. 2C DRY CLEANING
Grass Valley Auburn (530) 477-6622
Mercury Cleaners (See ad page 25)
(530) 272-2100 (530) 368-2103 986 Plaza Dr., Grass Valley
(See ad page 30) (See ad page 15)
(530) 274-1845 FIREPLACES
CHAMBERS OF COMMERCE CONNECTIVITY 147 S. Auburn St., Grass Valley Abercrombie & Co.
Greater Grass Valley (530) 477-1845 17593 Penn Valley Dr., Penn Valley
Don Adams Antenna
Chamber of Commerce (See ad page 34) (530) 432-2499
& Satellite Service
128 E Main St., Grass Valley Sierra Timberline
(530) 273-4667
155 Joerschke Dr., Grass Valley -E- 324 Idaho Maryland Rd.
(530) 274-3709
Nevada City (See ads pages 27 & 29) EMPLOYEE BENEFITS Grass Valley
The Halby Group (530) 273-4822
Chamber of Commerce COMPUTER NETWORK 105 Providence Mine Rd., Ste. 102
132 Main St., Nevada City Nevada City FLIGHT INSTRUCTION
(530) 265-2692 SOLUTIONS Sunshine Flyers
(530) 265-2400
Penn Valley Absolute Communication 2410 Rickenbacker Way, Auburn
2550 Fifth Ave., Ste. 510, San Diego
Solutions (530) 820-3442
Chamber of Commerce 175 Joerschke Dr., Ste S, Grass Valley (619) 331-0427
17562 Penn Valley Dr., #B, PV (See ad page 19) (See ad page 31)
(530) 271-0332
(530) 432-1802 FLOORING
ENGINEERING
South Nevada County CONSTRUCTION Nevada City Engineering Bob’s Discount Carpet
Chamber of Commerce Hansen Bros. Enterprises (HBE) 505 Coyote St., Ste. B, Nevada City 995 Golden Gate Terrace, Grass Valley
10063 Combie Rd., Auburn 11727 La Barr Meadows Rd., GV (530) 265-6911 (530) 272-2100
(530) 268-7622 (530) 273-3381 (See ad page 15) (See ad page 30)

Flight Instruction • Aircraft Rentals

• stock Mountain Flying • Multi-engine
• rods Tailwheel Instruction
• antique
• insurance work
• windshield Michael Duncan, CFII, MEI

• chip repair
127 STEWART STREET • complete 2410 Rickenbacker Way
GRASS VALLEY AT AUBURN AIRPORT
vehicle glass (530) 820-3442
530-273-9206 service sunshineflyers.com Citabria, one of our 7 planes on site

Business 2020 31
Youngs Carpet One Floor & GRAPHIC DESIGN HEATING CONTRACTORS IRRIGATION WATER
Home House of Print & Copy A & A Air Conditioning, Nevada Irrigation District (NID)
330 Idaho Maryland Rd. 1501 E. Main St. Heating & Sheet Metal 1036 W. Main St., Grass Valley
Grass Valley Grass Valley 763 S. Auburn St., Grass Valley (530) 273-6185
(530) 273-5568 (530) 273-1000 (530) 273-1301 (See ad page 3)
(See ad page 15) (See ad page 32) (See ad page 26)
FURNITURE All Phase Heating & Air
-J-
GROCERIES
Country Wood Furniture SPD MARKETS
731 S. Auburn St., Grass Valley JEWELRY
116 W. Main St.
129 W. McKnight Way, Grass Valley
(530) 274-9955 Stucki Jewelers Inc.
Grass Valley (See ad page 24) 148 Mill St., Grass Valley
(530) 272-5000
(530) 273-5375 HOSPITAL (530) 272-1266
(See ad page 28) 735 Zion St., Nevada City
(See ad back cover)
(530) 265-4596 Sierra Nevada Memorial Hosp.
Sierra Timberline
324 Idaho Maryland Rd., GV GUNSMITHING
155 Glasson Way, Grass Valley - L-
(530) 274-6000
(530) 273-4822 Mustang Firearms & LAND SURVEYORS & PLANNING
-G - Sporting Goods HOT TUBS
Nevada City Engineering
10893 Alta St., Grass Valley Sierra Timberline
GARDENING 505 Coyote St., Ste. B, Nevada City
(530) 477-6622 324 Idaho Maryland Rd., Grass Valley
(530) 265-6911
A to Z Supply (See ad page 25) (530) 273-4822 (See ad page 15)
13396 Ridge Rd., Grass Valley
(530) 273-6608 STORE GUTTERS HUMIDOR LIQUOR & WINE
(530) 274-3871 GARDEN CENTER Byers Stucki Jewelers SPD MARKETS
(See ad page 33) 11773 Slow Poke Ln. 148 Mill St., Grass Valley 129 W. McKnight Way, Grass Valley
GENERATORS
Grass Valley (530) 272-1266 (530) 272-5000
(530) 272-8272 (See ad back cover)
A & A Air Conditioning, (See ad back cover)
735 Zion St., Nevada City
Heating & Sheet Metal - I- (530) 265-4596
763 S. Auburn St. -H-
Grass Valley
HARDWARE INSURANCE LONG TERM INSURANCE
(530) 273-1301 Mike Bratton Insurance Agency The Halby Group
(See ad page 26) A to Z Supply
768 Taylorville Rd., Grass Valley 105 Providence Mine Rd., Ste. 102
13396 Ridge Rd.
(530) 273-0521 Nevada City
GIFT SHOPS & GIFTWARE Grass Valley
Asylum Down (530) 273-6608 STORE (See ad back cover) (530) 265-2400
300 Broad St., Nevada City The Halby Group 2550 Fifth Ave., Ste. 510
(530) 274-3871 GARDEN CENTER
(530) 265-9666 (See ad page 33) 105 Providence Mine Rd., Ste. 102 San Diego
(See ad page 29) Nevada City (619) 331-0427
Foothill Mercantile HARDWOOD (530) 265-2400 (See ad page 19)
121 Mill St., Grass Valley Bob’s Discount Carpet 2550 Fifth Ave., Ste. 510, -M-
(530) 273-8304 995 Golden Gate Terrace San Diego
Yabobo Grass Valley (619) 331-0427 MAILBOX RENTALS
107 N. Pine St. Nevada City (530) 272-2100 (See ad page 19) Foothill Mailbox
(See ad page 30) 101 W. McKnight Way
(530) 478-9114 INTERNET
(See ad page 29) Youngs Carpet One Floor & Grass Valley
Home Don Adams Antenna (530) 273-5384
GOLD / COINS 330 Idaho Maryland Rd. & Satellite Service 11354 Pleasant Valley Rd.
Sierra Gold & Coin Grass Valley 155 Joerschke Dr., Grass Valley Penn Valley
203 W. Main St., Grass Valley (530) 273-5568 (530) 274-3709 (530) 460-1846
(530) 272-1100 (See ad page 15) (See ads pages 27 & 29) (See ad page 23)

32 Business 2020
Mailboxes Plus MUNICIPAL WATER Foothill Mailbox PHARMACY
2036 Nevada City Hwy. Nevada Irrigation District (NID) 11354 Pleasant Valley Rd. Gold Country Compounding
Grass Valley 1036 W. Main St. Penn Valley 11990 Heritage Oak Pl., Ste. 2C
(530) 272-3311 Grass Valley (530) 460-1846 Auburn
(See ad page 14) (See ad page 23)
(530) 273-6185 (530) 368-2103
MAKE-UP (See ad page 3)
Mailboxes Plus
(See ad page 15)

Reflections Skin Oasis MUSIC 2036 Nevada City Hwy. PLUMBING FIXTURES/SUPPLIES
138 Colfax Ave., Ste. 2 Grass Valley
(MAGICAL INSTRUMENTS) Sierra Plumbing Supply
Grass Valley (530) 272-3311 11423 La Barr Meadows Rd., GV
(530) 274-9053 Yabobo (See ad page 14)
107 N. Pine St. Nevada City (530) 477-5168
(See ad inside back cover)
(530) 478-9114 - 0- PRINTING
MEDICARE INSURANCE (See ad page 29)
OIL CHANGE & LUBE House of Print & Copy
The Halby Group MUSIC LESSONS 1501 E. Main St., Grass Valley
Eagle Quick Lube
105 Providence Mine Rd., Ste. 102 (530) 273-1000
Nevada City
Jacquelyn Galloway 17548 Penn Valley Dr.
jackiegalloway@yahoo.com Penn Valley (See ad page 32)
(530) 265-2400
(650) 759-7788 (530) 432-4749 PROPANE
2550 Fifth Ave., Ste. 510, (See ad page 5) Northern Sierra Propane
San Diego
-N- -P- 13121 John Bauer Ave.
(619) 331-0427 Grass Valley
(See ad page 19)
NATUROPATH PACKING MATERIALS (530) 477-7854
Ernie’s Van & Storage (See ad page 28)
Dr. Ilene Cristdahl, ND, LAc
MEDICINE 101 Providence Mine Rd., Ste. 104
185 Spring Hill Dr.
Dr. Ilene Cristdahl, ND, LAc Grass Valley PROPERTY MANAGEMENT
Nevada City
101 Providence Mine Rd., Ste. 104 (530) 470-8707 (530) 273-7836 Mountain Valley Property
Nevada City (See ad page 11) Foothill Mailbox Management
(530) 470-8707 101 W. McKnight Way 404 S. Auburn St.,
(See ad page 11) NEST HOME DEVICES Grass Valley Grass Valley
Don Adams Antenna Satellite (530) 273-5384 (530) 272-1631
MEMORIALS Services (See ad back page)
Alta Sierra Biblical Gardens 155 Joerschke Dr. 11354 Pleasant Valley Rd.
16343 Auburn Rd. Grass Valley Penn Valley - R-
Grass Valley (530) 274-3709 (530) 460-1846 REALTOR
(530) 272-1363 (See ads pages 27 & 29)
(See ad page 23)
Kathy Papola/Network RE
PASSPORT PHOTOS 167 South Auburn St., Grass Valley
MOVERS NEW RESIDENTS (530) 271-3815
Foothill Mailbox
Ernie’s Van & Storage Welcome! Gift Basket 101 W. McKnight Way (See ad page 27)
185 Spring Hill Dr. Grass Valley of the Gold Country
(530) 273-7836
Grass Valley RESTAURANTS
Betty Kay Pilcher (530) 273-5384 Cirino’s at Main Street
(530) 263-6094 11354 Pleasant Valley Rd. 213 W. Main St.
MUFFLERS (See ad page 27)
Penn Valley Grass Valley
Lenox Mufflers
11300 La Barr Meadows Rd., GV NONPROFIT AFFORDABLE (530) 460-1846 (530) 477-6000
(See ad page 23)
(530) 477-1943 HOME BUILDERS fudenjüce
Nevada County Mailboxes Plus 815 Zion St.
Habitat for Humanity 2036 Nevada City Hwy. Nevada City
PLEASE SUPPORT THESE 236 S. Church St. Grass Valley (530) 265-5282
LOCAL BUSINESSES. Grass Valley, (530) 272-3311 Paulette’s Country Kitchen
SHOP LOCAL. (530) 274-1951 (See ad page 14) 875 Sutton Way
FOR MORE COPIES OR (See ad back cover) Grass Valley
FOR ADVERTISING PATIO FURNITURE (530) 273-4008
INFORMATION, NOTARIES Sierra Timberline Tofanelli’s Gold Country Bistro
CALL MAXWELL PUBLISHING Foothill Mailbox 324 Idaho Maryland Rd. 302 W. Main St.
AT (530) 446-3116. 101 W. McKnight Way, Grass Valley Grass Valley Grass Valley
(530) 273-5384 (530) 273-4822 530-272-1468

GOLD COUNTRY We’ve got what you need - from A to Z. Household to Hardware,
Beekeeping Supplies to Custom PVC Fittings and much more.
TRACTORS, INC. SUMMER HOURS
WE’RE YOUR NEIGHBORHOOD HARDWARE STORE.
Sales • Service • Parts M-F 7-6
SA 8-5 & SU 9-5
GRASS VALLEY NEWCASTLE WINTER HOURS
418 E Main St 10230 Ophir Rd M-F 7-5:30
SA 8-5 & SU 9-4 atozsupply.com 13396 Ridge Road, Grass Valley
Family Owned & Operated for 38 Years
(530) 272-7251 (530) 823-1200 STORE (530) 273-6608 GARDEN CTR (530) 274-3871

Business 2020 33
ROOFING SKI & SNOWBOARD TILE Auburn Toyota
Byers EQUIPMENT Bob’s Discount Carpet 800 Nevada St., Auburn
11773 Slow Poke Ln. Mountain Recreation 995 Golden Gate Terrace (530) 885-8484
Grass Valley (See ad inside front cover)
419 E. Main St. Grass Valley
(530) 272-8272 Grass Valley (530) 272-2100 -W-
(See ad back page) (530) 477-8006 (See ad page 30)
-S - (See ad page 24) Youngs Carpet One Floor & WATER HEATERS
Home A & A Air Conditioning,
SATELLITE DISH & ANTENNAS SKIN CARE & PRODUCTS 330 Idaho Maryland Rd. Heating & Sheet Metal
Don Adams Antenna Reflections Skin Oasis Grass Valley 763 S. Auburn St., Grass Valley
& Satellite Service 138 Colfax Ave., Ste. 2 (530) 273-5568 (530) 273-1301
155 Joerschke Dr. Grass Valley (See ad page 15) (See ad page 26)
Grass Valley (530) 274-9053
(530) 274-3709 (See ad inside back cover) TIRES WATER SERVICE
(See ads pages 27 & 29) Auburn Auto Group Nevada Irrigation District (NID)
SOLAR Chrysler Dodge Jeep Ram 1036 W. Main St.
SHIPPING Byers 1901 Grass Valley Hwy., Auburn Grass Valley
Foothill Mailbox 11773 Slow Poke Ln., (530) 885-2900 (530) 273-6185
101 W. McKnight Way Grass Valley (See ad page 3)
(See ad inside front cover)
Grass Valley (530) 272-8272
(530) 273-5384 Auburn Toyota WEDDING VENUE
(See ad back page)
800 Nevada St., Auburn Alta Sierra Biblical Gardens
11354 Pleasant Valley Rd. (530) 885-8484
Penn Valley SPORTING GOODS 16343 Auburn Rd.
(See ad inside front cover) Grass Valley
(530) 460-1846 Mountain Recreation
419 E. Main St., TRACTORS (530) 272-1363
(See ad page 23)
Mailboxes Plus
Grass Valley Gold Country Tractors WINDOW COVERINGS
2036 Nevada City Hwy.
(530) 477-8006 418 E. Main St., Grass Valley Budget Blinds
(See ad page 24) (530) 272-7251 310 Colfax Ave.
Grass Valley
(530) 272-3311 Mustang Firearms & 10230 Ophir Rd., Newcastle Grass Valley
(See ad page 14) Sporting Goods (530) 823-1200 (530) 274-1122
10893 Alta St., (See ad page 33) (See ad page 27)
SHOES
Mountain Recreation
Grass Valley -U- Youngs Carpet One Floor &
(530) 477-6622 Home
419 E. Main St.
(See ad page 25)
USED AUTOS
Grass Valley 330 Idaho Maryland Rd.
Auburn Auto Group
(530) 477-8006 Grass Valley
STOVES Chrysler Dodge Jeep Ram
(See ad page 24) 1901 Grass Valley Hwy., Auburn (530) 273-5568
Sierra Timberline (See ad page 15)
SHUTTERS 324 Idaho Maryland Rd.
(530) 885-2900
Budget Blinds Grass Valley
(See ad inside front cover) WINDSHIELD REPAIR
310 Colfax Ave. Auburn Ford Reliable Auto Glass
(530) 273-4822
Grass Valley 1650 Grass Valley Hwy., Auburn 930 Idaho Maryland Rd.
(530) 274-1122 -T- (530) 823-6591 Grass Valley
(See ad page 27) (See ad page 24) (530) 271-7206
Youngs Carpet One Floor & TAX PREPARATION
Home Patterson’s Tax Practice PLEASE SUPPORT THESE LOCAL BUSINESSES. SHOP LOCAL.
330 Idaho Maryland Rd. 312 Colfax Ave.
Grass Valley Grass Valley FOR MORE COPIES OR FOR ADVERTISING INFORMATION,
(530) 273-5568 (530) 615-4917 CALL MAXWELL PUBLISHING AT (530) 446-3116.
(See ad page 15) (See ad page 28)

MERCURY CLEANERS Be considerate. Wear a

mask. Take other simple
BUSINESS
precautions to stop the
Serving Nevada County Since 1992 spread of COVID-19 in Nevada
Family Owned & Operated County. Together, we can
protect ourselves and our
FULL SERVICE DRY CLEANING local economy. We are
Draperies • Curtains • Shirt Laundry • PRODUCT SPECIFICS grateful to those who are on
Comforters • Bedspreads • MARKETING the frontlines and those
Downs • Sleeping Bags SAME DAY • GRAPHIC SERVICES who persevere during
Wedding Gowns & Preservation SERVICE • EMPLOYMENT OPPORTUNITIES these trying times.
24-HOUR
TWO LOCATIONS IN GRASS VALLEY DROP-OFF Let us show you how to take
(Plant Location) 147 So. Auburn St. & 986 Plaza Dr. BOX advantage of niche-advertising!
(530) 477-1845 mercurycleaners.net (530) 446-3116
Photo: Nathan Dumlao, Unsplash

34 Business 2020
 PROFILE:
MARGIE CARR
ESTHETICIAN
WOMEN
BUSINESS
OWNER OF OWNERS
REFLECTIONS SKIN OASIS

‘‘25 YEARS LATER, SKIN CARE

IS STILL MY PASSION’’
– Margie Carr

WHO WAS YOUR MENTOR AND DID MENTORING

HELP SHAPE YOUR ABILITY TO SUCCEED?

Ms. Manon Pilon is my mentor. Her

professionalism, Esthetic knowledge,
along with the results she has achieved,
have truly shaped my career. She has
educated estheticians, nurses, dermatologists,
as well as plastic surgeons and other medical
professionals around the world.

Don’t Neglect
WHAT IS YOUR GOAL FOR YOUR BUSINESS?

Your Neck
The goal for my business is to create a
MARGIE CARR personalized skin care plan for every client
who comes into our skin care studio.

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Neck
HOW MANY YEARS HAVE YOU BEEN IN BUSINESS?
I started my business twenty five years Your
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Your
Toning Cream
• Firming treatment cream for
loose, sagging skin.

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Regenerating Oil
ago directly after receiving my California • Deep tissue repair generates
State Board Esthetician’s License. I was skin cells & tones skin.
Toning Cream
Tonifying Toning Bioarome
Cream Toning (TM) Cream
five months pregnant with my daughter • Firming•treatment
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skin.
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& tightens
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•Hydro-Tonifiant
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cream
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for
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loose, sagging skin. • ForOil
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tightens pores.Hydro-Tonifiant
skin cells & tonesTonifying
skin. Bioarome (TM)
Hydro-Tonifiant
(TM) serumHydro-Tonifiant
Tonifying Bioarome• Firming that tones skin • For dehydrated, sun damaged
WHAT IS THE MISSION OF YOUR BUSINESS AND • Firming serum that & • For
skindehydrated,
tightens
tones pores. sun damaged
• For dehydrated,
skin. Stimulates
skin.
sun
elastin and
Stimulates elastin and
damaged
& tightens pores. Hydro-Tonifiant skin. Stimulates collagen.
elastin and
WHO ARE YOUR CUSTOMERS? Hydro-Tonifiant • For
• For dehydrated, sunskin.
dehydrated, sun damaged
collagen. collagen.
Stimulates elastin and
damaged
collagen.
skin. Stimulates elastin and
collagen.
Our mission here at Reflections Skin
Oasis is to create a calming destination for SAVE
SAVE 25%
SAVE 25%
25%
SAVE 25%
people who love their skin. Our goal is to
SAVE SAVE
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138 Colfax Ave. Suite 2
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Colfax Ave.
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Ave.
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Ave.
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2 Tuesday
2Suite 2– Friday, 9 to 6
WHAT INSPIRED YOU TO GO INTO THIS BUSINESS? 138 Colfax Ave. Suite
Grass2 Valley
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138 Colfax Grass 3 Saturdays 9:30 to 4
ValleyValley
Ave. Suite 2
Grass Open
ValleyTuesday – Friday, 9 to 6 9 to 6
After spending eighteen years in the
Open Tuesday – Friday,
Open Tuesday
3 Saturdays
to 6 9:30 to 4
– Friday, 9 to 6530.274.9053
Open Tuesday – Friday,
39Saturdays
3 Saturdays 9:30 to 4
3 Grass Valley
9:30ReflectionsSkinOasis.com
Saturdays to9:30
4 to 4
dental field, I was ready for a change. 530.274.9053
Open Tuesday
530.274.9053 – Friday, 9 to Follow
530.274.9053 6 us on Facebook
After receiving my first facial treatment, I
530.274.9053
ReflectionsSkinOasis.com
3 Saturdays 9:30 to 4
ReflectionsSkinOasis.com
ReflectionsSkinOasis.com
ReflectionsSkinOasis.com
realized the esthetic field was the perfect
Follow us on Facebook

match for me. And, 25 years later, I’m still inspired.

530.274.9053
Follow us on Facebook Follow us Follow
on Facebook
us on Facebook

ReflectionsSkinOasis.com
Business 2020 35
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 Nevada County
Habitat for Humanity ®

Building Affordable Homes

Find out how you can help at nchabitat.org

SAVE THE DATE

SEPT 18 2020

Online Gala

THIS AD SPONSORED BY
Mike Bratton

Agent License #CA-0L71564

768 Taylorville Rd., Grass Valley 11773 Slow Poke Ln., Grass Valley 716 E. Main St., Grass Valley 404 S. Auburn St., Grass Valley 152 Mill St., Grass Valley
(530) 273-0521 (530) 272-8272 (530) 477-5712 (530) 272-1631 (530) 272-1266
mikebrattonagency.com thatsbyers.com foothillcarcare.com www.mvalleypm.com stuckijewelers.com