NAME: Chaluvadi Sudeep

REG NO:11814104
COURSE CODE: MKT 352
SECTION:Q3E71

COURSE INSTRUCTOR: Dr.Veer P Gangwar

Overview:

Tata motors are India’s largest automobile manufacturing company. It is controlled

2004 onward tata motors expanding there business all over country as well as
internationally. They have over taken many international car companies. Like
Daewoo, land rover, jaguar etc. they have joint venture with fiat, Marco polo,
Cummins etc. Tata motors have more then 150 manufacturing units in India and
growing. At present Tata motors more then 1600 dealers in India as well as Tata
motors export to brazil, Africa, USA, UK and middle east countries. The vision
Tata motors is to provide quality service to the customer in low price, in this way
company can fulfill customer needs and demand as well as company can achieve
his goal.

“Tata Motors Limited engages in the manufacture and sale of commercial and
passenger vehicles primarily in India. The company offers cars, utility vehicles,
trucks, buses, and defense vehicles, as well as develops electric and hybrid vehicles
for personal and public transportation. It also involves in distributing and
marketing cars and financing the vehicles sold by the company. In addition, the
company engages in the provision of engineering and automotive solutions, as well
as machine tools and factory automation solutions; construction equipment
manufacturing; automotive vehicle components manufacturing and supply chain
activities; tooling and plastic and electronic components for automotive and
computer applications; and automotive retailing and service operations. It offers its
products and services through its dealership, sales, services, and spare parts
network. The company also markets its commercial and passenger vehicles in
Europe, Africa, the Middle East, South East Asia, South Asia, and South America.
The company was formerly known as Tata Engineering and Locomotive Company
Limited and changed its name to Tata Motors Limited in July 2003. Tata Motors
Limited was founded in 1945 and is based in Mumbai, India.
Problem identification:
Tata motors have great advantage over its competitors.

Less safety can impact the sales.

The tata motors can face big challenges for the rising price of plastic, steel, and
aluminium, which is used by tata motors for manufacturing of automobile.

With the help of SWOT analysis, we can understand the weakness, strength,
opportunities, and threats of tata motors, and what are the

Opportunities they got. This entire thing can help tata motors to prepare good
marketing plan.

Sales plan:
Sales plan is feature plans for an organization, for proper marketing plan
organization should know about present marketing conduction. on that basis they
can forecast there feature plans.

Until now Tata motors use different marketing plans for there automobiles. Each
and every year they launch new automobiles with new design and features with
different price. Mainly they focus midsize car which is affordable for lower income
people.

If we take a example of Tata Nano, it came in Indian market in march 2009 its cost
for Indian people around 1,20,000 (1700 pound) if we compare with other car it is
cheapest car ever launched in India. And comes under budget for many people.
From 2009 to 2011 20,000 cars were sold out due to the demand for tatanano has
increased in India as well as in other countries. It is estimated that in 2012 tata
motors going to launch tatananoIn USA and in 2013 in Africa.

Every time Tata Motors using different marketing plans for its automobiles. In case
tata nano, tata motors team decided to make car more easily accessible to people.
So instead of dealership, Tata motors team sold tata nano through conventional
retail outlets like Westside and Croma. They provide merchandise like baseball
caps, key chins, T-shirts among others. These kind of marketing plans were used
by tata motors to attract people.
Other marketing plans of tata motors are product upgrade. In this type marketing
usually they up grade automobiles with new feature and deign providing extra
look, extra powerful engine extra mileage. They also provide free insurance, 2 to 3
years warranty, and after sales service and so on. These market plans helpstata
motors to grab market.

Recommendations:
proper adoption of a proper technology helps the company to aware of the latest
developments, help it adapt to changing market and it from obsolescence. To
complete each and every task company have to use appropriate technologies. Tata
motors must employ innovation technology that will produce a competitive
advantage, differentiate the customer’s buying experience at any point in
transaction.

Media coverage helps to know about latest developments of the economy and we
come to know about business career and investment. Media also plays an important
role in business; media helps people to know about the market situation of the
national as well as international. It also help business to know about the factors
effecting modern market conduction. Media spread the information about the
recent updates on investment Patten.

For tata motors media is important, because all the marketing process are by the
media. With help of media they gain competitive advantage. Tata motors use
different media to increase sale. Media made it possible for tata motors to bring
information regarding global economic crises. At present tata motors is getting
good advantage of media. But in future new media will help a lot for business. In
future way of doing business will change. New media will replace the old media,
like newspaper magazines etc.In future new media will increase business
opportunity for the tata motors. In future they can use digital marketing. give good
But there will be new competitors with a new marketing strategy. So new media
will marketing as well as competitive advantage.

Sales channel strategy: