Scribd
Upload
132 views5 pages

Company Analysis Apple

This document analyzes Apple's company mission statement and strategies. It discusses that Apple's mission statement focuses on company philosophy, self-concepts, and current technologies rather than customers or employees. It also notes that the mission statement describes Apple's products and services but reads more like a brief history rather than a purpose statement. The document then analyzes Apple's strategies, including product differentiation, integration, branding, outsourcing, premium pricing, intensive growth, retailing, blue ocean strategy, and cooperative strategies.

Uploaded by

অর্থী ইয়াসমিন
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
132 views5 pages

Company Analysis Apple

This document analyzes Apple's company mission statement and strategies. It discusses that Apple's mission statement focuses on company philosophy, self-concepts, and current technologies rather than customers or employees. It also notes that the mission statement describes Apple's products and services but reads more like a brief history rather than a purpose statement. The document then analyzes Apple's strategies, including product differentiation, integration, branding, outsourcing, premium pricing, intensive growth, retailing, blue ocean strategy, and cooperative strategies.

Uploaded by

অর্থী ইয়াসমিন
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
You are on page 1/ 5

5.

Company Analysis
Vision-
"Man is the creator of change in this world. As such he should be above systems and structures,
and not subordinate to them."

Mission-
“Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork,
and professional software. Apple leads the digital music revolution with its iPods and iTunes
online store. Apple reinvented the mobile phone with its revolutionary iPhone and App Store,
and has recently introduced its magical iPad which is defining the future of mobile media and
computing devices.”

Mission Statement Analysis for APPLE Inc


According to (Studymode, 2013) apple is mainly focusing at the following components of
mission statement:

i) Apple may not be important to elaborate on its concern for its employees or to thoroughly
outline its customers and targeted market. Apple is a trendy technology company which prides
its self in providing easy to use electronics and efficiently run software systems. Because of this
it is most important for Apples mission statement to focus on components like company
philosophy, self-concepts, and current technologies. These aspects of Apple are what make it
popular and successful today.

ii) Apple ignited the personal computer revolution in the 1970s with the Apple II and reinvented
the personal computer in the 1980s with the Macintosh. Today, Apple continues to lead the
industry in innovation with its award-winning desktop and notebook computers, OS X operating
system, and iLife and professional applications. Apple is also spearheading the digital music
revolution with its iPod portable music players and iTunes online music store.

iii) Apple’s mission statement only includes descriptions of products and services and past and
present technologies.

iv) The mission statement from Apple is somewhat unconventional. Its more of a brief history
rather than a summary of the corporations overall purpose. It does however paint a picture of
where Apple came from, how far it has come, and where its continuing to go. But for such a
popular company it may be beneficial divulge into points like its self-purpose and their concern
for public image.
SWOT analysis of Apple inc

Porter's five forces on ‘APPLE Inc’

A)Bargaining power of CUSTOMERS (Low)

 keeps switching costs high by keeping critical products features same and easily
transferable among devices, i.e. contacts, calendar , pages, numbers, iCloud,
iPhone, iMovie, iOS
 to increase Apple‘s stickiness, the company carefully broadens ist innovative
product flow. (from iPod to iWatch, but always on iOS)
B) Bargaining power of SUPPLIERS ( Low)

 reduced the power of chip makers by designing its own chips


 reduced the power of manufactures, like Foxconn, by buying manufacturing equipment
and only allowingthe equipment to be used for Apple products
 reduced the power of distributors by taking over retailers and product services through
the Apple Store

C) Threat of new ENTRANTS (Medium)

 Apple has a strong brand image, innovation and customer service – making it difficult
for new entrants to compete against
 Tim Cook‘s supply chain expertise is a great defense against low end disruption from
new entrants. New entrants will have difficulty matching of beating the supply chain
cost structure

D) Threat of Substitute PRODUCTS

 § Mitigates the effect by selectively making products which might ultimately replace the
MacBook or the iPhones. E.g. wear ables and simple, cheaper version of the MacBook

E) Competitive rivalry within an INDUSTRY

 has avoided price-based competition thus far by staying away low end markets where
price is the main differentiator
 Products never go on sale by generating a superior product to Android phones and rival
tablets it compete based primarily on quality, service and unique ecosystems.

Strategies Used By ‘Apple Inc’


PRODUCT DIFFERENTIATION STRATEGY-
Apple has successfully used the product differentiation strategy to separate their product in
the market from other competitors‟ products, starting with their mackintosh computers to
their music player “IPod”, and smart phones “IPhone”.

•Unique Features and characteristics

•Superior Quality

•Innovation

•Premium Price

INTEGRATION STRATEGY-
Apple is vertically integrated, it controls all the major critical parts of the chain used to make
and sell products. Apple builds great hardware, owns the core software experience, optimizes
its software for that hardware, equips it with web services (iTunes and iCloud), and finally
controls the selling experience through its own retail stores.

BRANDING STRATEGY –
Apple Inc. Use the branding strategy in order to compete across several high competitive
markets. They depend on the loyalty of their customers, good reputation, and on the luxurious
of their products to attract other customers. They has attained high sales and high market
share, and the consumers are well noticed and familiar with the brand name and its products.
So they are willing to pay premium price to buy Apple products, regardless to other
competitor's product due to Apple brand equity.

STRATEGIC OUTSOURCING-
Apple identified its core competency and was quick to outsource the production to the cheaper
and more efficient Asia-pacific market. It helped them leverage the expertise of their vendors
and focus on the identified core-competency. They have primarily focussed on R&D which
helped them bring disruptive innovation into the market with their products. Apple is not a self-
produce company, their production is basically outsourcing. Apple’s products is assembled with
many parts, almost all of the parts are outsourced from other countries. For example world’s
largest electronics contract manufacturer Foxconn in China assembles 85% of Apple’s products.

PRICING STRATEGY-
Apple uses a premium pricing strategy. In this component of the marketing mix, the emphasis
is on how prices represent the company and its products, while meeting consumer
expectations. In Apple's case, the premium pricing strategy involves relatively high prices. This
pricing strategy helps maintain the high-end image of the company and its products.

INTENSIVE GROWTH STRATEGIES –


Apple’s intensive strategies for growth support the firm’s ability to maintain its strong position
in the global market. With a high rate of innovation and emphasis on excellence in product
design, Apple succeeds even with its relatively high selling prices. This successful position
indicates Apple’s effectiveness in using its generic strategy and intensive growth strategies.

1. Product Development

2. Market Penetration

3. Market Development

RETAILING STRATEGY-
Apple does not just sell products in its stores, rather it provides a first class retail experience
that delights shoppers and visitors alike. Apple empowers its store’s visitors by letting them
touch everything, try anything, and stay as long as they like.

BLUE OCEAN STRATEGY-


Apple Inc. is instead of looking to serve existing prime customers in the existing market place, it
is largely concerned with modifying a product or service offering, and establishing new market
space by targeting dissatisfied customers and non-customers.

COOPERATIVE STRATEGY-
Apple uses a business-level cooperative strategy in one major Apple product which is iTunes.
Apple must work with many different entertainment firms to offer the largest array of music,
movies, and television shows that users may purchase or rent directly to their computer. This is
also where cross-border alliances are seen. Apple wants everyone around the world to buy
from iTunes and works with international entertainment firms to offer products specific to the
different users of the world.

You might also like

pFad - Phonifier reborn

Pfad - The Proxy pFad of © 2024 Garber Painting. All rights reserved.

Note: This service is not intended for secure transactions such as banking, social media, email, or purchasing. Use at your own risk. We assume no liability whatsoever for broken pages.


Alternative Proxies:

Alternative Proxy

pFad Proxy

pFad v3 Proxy

pFad v4 Proxy