Scribd
Upload
231 views3 pages

Title: A Study On Opportunities and Challenges of E-Commerce Industry in India

This document outlines a study on the opportunities and challenges facing the e-commerce industry in India. It discusses how e-commerce has grown significantly with the expansion of the internet. The study aims to examine the current and future state of e-commerce in India, analyze sector growth, identify challenges, and understand customer behaviors. A survey of 500 respondents from merchants, customers, and rural areas will be conducted using questionnaires and interviews to collect both primary and secondary data on perceptions and usage of e-commerce. Key challenges include security, infrastructure issues, lack of awareness and digital literacy.

Uploaded by

Ms. Dhwani Bhatt
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
231 views3 pages

Title: A Study On Opportunities and Challenges of E-Commerce Industry in India

This document outlines a study on the opportunities and challenges facing the e-commerce industry in India. It discusses how e-commerce has grown significantly with the expansion of the internet. The study aims to examine the current and future state of e-commerce in India, analyze sector growth, identify challenges, and understand customer behaviors. A survey of 500 respondents from merchants, customers, and rural areas will be conducted using questionnaires and interviews to collect both primary and secondary data on perceptions and usage of e-commerce. Key challenges include security, infrastructure issues, lack of awareness and digital literacy.

Uploaded by

Ms. Dhwani Bhatt
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
You are on page 1/ 3

1.

TITLE: A STUDY ON OPPORTUNITIES AND


CHALLENGES OF E-COMMERCE INDUSTRY IN INDIA

2. BRIEF INTRODUCTION TO THE TOPIC

With the growing era, rejuvenation replaced traditionalization and it was accepted globally.
Following the same grading, Commerce was swapped by E-Commerce. In modest disputes,
E-commerce is a prevailing mechanism and an extended form of Commerce.
With the invent and enlargement of Internet since 1995 in India, the gradual shift from
traditional to digital raised area of Commerce in business markets is seen. Taking some
examples of E-Commerce platform, Big basket, Groffers, D-Mart has become more in
demand for online grocery services due to situation of COVID-19. Adding into this, customer
also prefers to go for E-Commerce option to follow safety measures. (We can say, E-
Commerce has become one of the safety measures since March,2020).
On the one side of coin, let’s say head, Indian E-commerce market is being advanced day by
day. It bears a positive inclination of development which is contributing to the national
economy. It creates a lot of job opportunity to educated jobseeker which helps to diminish
unemployment rate. It can be beneficial from the vendors’ side as well likely to say Low
inventory cost, reducing distribution costs, Globalization of business, Quick marketing of
products, Time saving factor.
On the side of tail, many E-commerce merchants are already facing the challenges of
‘growing pains’—moving beyond their start-up phase, and trying to enhance the
opportunities that come with growth and business mellowing. E commerce challenges
involves Security & privacy concerns, E-finance or plastic money, Infrastructural
bottlenecks, lack of awareness, biased phycology regarding E-Commerce, Logistic Shipment,
Lack of proper Cyber Laws, Lack of Digital Illiteracy, Product Return, Refund, Touch and
Feel’ factors, fraud websites.

3. OBJECTIVES OF THE RESEARCH:

The Main objectives of this Research are as follows:

1. To study on present scenario as well as future of e-commerce in India.


2. To study on Sector-wise Growth of E-Commerce in India.
3. To demonstrate some measures to conquer the challenges based on research or
findings.
4. To detect of online fraud transactions facing by costumers.
5. To study on awareness about E-Commerce in rural area & what kind of issues they
are facing in E-Commerce market.
6. To analyse behaviour of customer regarding E-Commerce industry.

4. RESEARCH DESIGN:

A Descriptive Research Study will be undergone to study every aspect of Opportunities and
Challenges of E-Commerce Industry in India. For the purpose of this research, Survey
Method will be used in which Questionnaires will be prepared which will include open-ended
questions, as well as personal interviews will also be conducted. The personal interview will
cover the following questions:

 What are the perceptions of people regarding E-Commerce industry?

 How often people do use E-Commerce Market? Also, if they go with COD or
Plastic money?

 What kind of differences Customer find between the physical market and E-
Commerce Market?

 What are the views on Security and privacy in subject to E-Commerce platform?

5. RESEARCH METHODOLOGY:

5.1 SAMPLING CONSIDERATION:

POPULATION: The study will consider Indian Buyers and Vendors as its Population Base.

SAMPLE: The study will consist the people of Merchants, Academics, customers, rural area.

5.2 SAMPLE SIZE:

Sample Size will include 500 respondents.

5.3 SAMPLING TECHNIQUE:

A Simple Random Sampling technique is used in order to assemble the information regarding
Opportunities and Challenges of E-Commerce Industry in India.

5.4 SOURCE OF INFORMATION:

PRIMARY SOURCES: The primary sources will include directly interacting with the
people of merchants & customers from India through Questionnaire and Observation.
SECONDARY SOURCES: The secondary sources include Literature Review from
various Journals, Magazines and Websites, Government Publication, Research Reports and
Survey Reports.

For the additional information, I am sharing a link of latest happenings in


E-Commerce Industry.

DISCLOSURE:

E-commerce comes to the rescue of jobless entry, mid-level retail talent - The Economic
Times - https://m.economictimes.com/jobs/e-commerce-comes-to-the-rescue-of-jobless-
entry-mid-level-retail-talent/articleshow/77786005.cms?
utm_source=whatsapp_pwa&utm_medium=social&utm_campaign=socialsharebuttons

ET: e-shoppers: E-shoppers double amid pandemic to 42% of urban active internet
users: Study - The Economic Times - https://m.economictimes.com/tech/internet/e-
shoppers-double-amid-pandemic-to-42-of-urban-active-internet-users-
study/articleshow/77816032.cms?
utm_source=email_pwa&utm_medium=social&utm_campaign=socialsharebuttons

ET: E-commerce trends indicate shifting winds in a world wrecked by the COVID-19
pandemic - Changing winds | The Economic Times-
https://m.economictimes.com/industry/services/retail/e-commerce-trends-indicate-shifting-
winds-in-a-world-wrecked-by-the-covid-19-pandemic/changing-
winds/slideshow/77720797.cms

You might also like

pFad - Phonifier reborn

Pfad - The Proxy pFad of © 2024 Garber Painting. All rights reserved.

Note: This service is not intended for secure transactions such as banking, social media, email, or purchasing. Use at your own risk. We assume no liability whatsoever for broken pages.


Alternative Proxies:

Alternative Proxy

pFad Proxy

pFad v3 Proxy

pFad v4 Proxy