What is Digital Marketing – Brief

Introduction

There is common misconception among the people around the world is that the Digital
Marketing is Complicated and Hard to Master. Marketing is an Medium developed by Seller
so that the Products or Services can be reached to the targeted Buyer.

E.G : Suppose You are Selling Pan Cakes in the Shop, No one would know what you are
selling unless and until you reach to people physically. You will first spread the message like
that you are an Pan Cake Seller and you are located in 15th Cross Street, Texas by placing
ads in News Papers, asking the people to say about the shop to their acquaintances who come
to your shop for the dinner, there are so many things that we follow, but the core thing of
marketing is You are Reaching the Audience with a Medium that is Effective enough to get
enough footfalls for your Organization.

What is Digital Marketing ?

Digital Marketing is no different from traditional marketing, the Core Principles are same,
Medium was Changed. In the Past we used the News Papers, Bill Boards, Pamphlets and TV
which are Mass Communication Tools, as the technology has been evolved people are no
longer glued to TV and Newspapers, Smartphones and Internet has their Primary Choice of
Seeking Information and Entertainment.Marketing Professionals has no other way than go
with the trend, the trend was nothing but Digital Marketing.

In Layman Words Marketing your Products or Services through Digital Channels is Called
Digital Marketing, Remember Marketing is mere Communication and the Digital Channels
are only Pipes Connecting the Buyers and Sellers.

Digital Marketing in Perspective with Business Organizations

The Internet connects the world today, people are spending enormous amounts of time on
Internet so as Business Organizations for finding their Ideal Customers. Among the Internet
Google holds the largest Share for Search Market, Facebook Holds for Social Media Market
and the rest of internet media are negotiable when compared to the size of audience they
offer.

I am glad to share the Channels that is mostly used in Digital Marketing, When u dig into
deeper every channel has several branches and several branches has their sub branches, the
total tree purpose was to get fruits where we call them as Conversions in Marketing.

 SEARCH ENGINE MARKETING

 SOCIAL MEDIA MARKETING
 EMAIL MARKETING
 CONTENT MARKETING

SEARCH ENGINE MARKETING

Search Engine Marketing is promoting the products or services on the Search Engines like
Google and Bing primarily through Paid Advertising. It also includes the Search Engine
Optimization where it was organic and free which needs lot of human efforts and time to get
ranking. SEO and PPC holds the largest piece of Search Engine Marketing, where we will
learn about them in brief.

SEARCH ENGINE OPTIMIZATION

As we discussed earlier, SEO is the science of ranking your websites for the queries that
users are actively typing and searching for the solutions and information.Back in Google
Crawling its way to conquer the whole internet, SEO Is pretty Straight Forward and
Competition is too low so that even people who do not take SEO Seriously also benefited
from them,Once Google became the primary search engine for users, they took User
Experience and Relevant Search Results very Seriously,after several Chopping of Human
Made Algorithms now they gave the whole responsibility to RANKBRAIN the AI Machine
Learning Based Algorithm which cannot be Controlled by Human, and by the analysis from
top sites the ranking factors may be around 200 which is quite overwhelming for a Beginner.

How Google Crawl Works in SEO

Before diving into the results page, let me tell you how google Crawls and Displays the
Search Results.The Automated Programs Called Bots would Crawl all over the web for
Information and index into their relevant database and finally display those results for
relevant queries.

E.G : If you ever visited Library, there is huge collection of books where every shelf is given
with name and every book with the title and all pages in it with Index.Think Google as
Library whenever you requested for a Book, it searches in its Shelves with that title and serve
back the book you wanted, this analogy was just for how google Crawl Works.

You can think this is same as getting a query from database with code,google do not give all
the results in the database with the query, they provide the most relevant and right
information to the user with their powerful machine learning algorithm, this is where google
proven its significance.

The Important three parts in SEO Which still holds the Significant Importance in Ranking
Web Pages are listed below :

 On-Page SEO
 Off-Page SEO
 Technical SEO

On-Page SEO : The On-Page SEO is following the google guidelines to make the page SEO
Friendly so that google can map the keywords to the relevant page.
E.G : Google Spiders would index the pages only by the content, so we need to organize
every page and need to tell to google that what is this page is about, it involves the technical
things like Meta Tags and Keyword Mapping into it.

Off – Page SEO : The Off -Page SEO is Establishing the Relationship with Relevant People
in the Same Industry or Relevant Industry, this is similar to the mentions of our Business on
Offline Media.

E.G : If you are running an Fruit Shop, the biggest Fruit Juice Shop in your City can promote
about your fruits and its quality where the customers would be likely to buy your fruits, the
same when you promote the Juice Shop to your Clients, it is a Win-Win Situation. This
Analogy is to say the Off Page is nothing to get Notable Inbound Links from the Domains
which is Relevant and Authoritative.

Technical SEO : The Technical SEO is to give more user friendly results and accurate
information, it involves optimizing the technical things like Schema, AMP, Page Speed.

E.G : Whenever you ask for the Questions or Doubts, Google Would Answer in Single line
which cannot be possible without Proper Implementation of Schema.

Pay-Per-Click Marketing ( Search )

The Pay Per Click would perfectly suits for People who are new to the Online Business and
needs instant sales, but it suits for all types of businesses. Pay Per Click is advertising model
from Google where we will compete with advertisers for displaying our website to relevant
search query by paying google. It might sound simple but the process is little bit complicated,
where we would discuss about the PPC Campaigns in depth later.

Social Media Marketing

If i am not wrong, half of the world population is in Facebook, Similar to them a lot of social
media sites are crowded with users which is literally the perfect place for marketers to
advertise their product, the organic way of getting reach in Facebook is Meagre due to people
wont seek for information there and lot of Privacy regulations.The Pay Per Click Model of
Facebook is Similar to Adwords and it too had several criteria to display the ads and lot of
features to measure our campaign effectively.We Will Discuss about the Social Media
Marketing in Depth Later.

Email Marketing

Email Marketing is promoting your products and services by most used Communicating way
called E-Mail, there is lot of tools that is available for Successful Email Marketing
Campaigns, We will discuss about the Email Marketing in Detail Later

Content Marketing

Content Marketing is promoting the content that provokes the user to buy a product, this
requires typical Keyword Research where we again needs the help of Adwords and
Brainstorming, the content can be promoted with any channel that typically drives more
visitors to the page. Content Marketing is a Sub Set in Every Marketing Campaign mentioned
in the above.

E.G : If you are running an Fitness Studio, you can target the users by promoting the content
relevant to the fitness like reduce your weight in week, diet to be followed for weight gain
which can improve your brand awareness and more footfalls to the studio.

In Addition to this there are Online PR, Affiliate Marketing where they needs an Medium to
Promote either it would be an Social Media or Google, in Simple we can say mostly
Marketing is a Collective Effort to Engage and Convert the Customer in Measurable Way.

What type of Industries Support Digital Marketing

Being an Digital Marketing Expert i would assure that it fit for all types of industries like
B2B and B2C, depending on the Industry and its Targeted Audience, we can use the perfect
channel that is tailor made for Successful Digital Marketing Campaigns.
If we go deeper it would take a book to Complete the total Digital Marketing Concepts where
it would be so boring for you to read at once, will cover all the topics and share with you
shortly. If you are an Aspiring Digital Marketer or established marketing professional with
years of experience, try our one month Digital Marketing Course taught by Experts who are
Practical Working Professionals with Years of Experience.If you are Still Confused, browse
through our Reasons to Pursue Digital Marketing as a Career.