How Does The Stock Market Work
How Does The Stock Market Work
TABLE OF CONTENTS
Definition of 'Stock'
What is a Stock Exchange?
How Share Prices Are Set
Benefits of an Exchange Listing
EXPAND +
Problems of an Exchange Listing
If the thought of investing in the stock market scares you, you are not alone. Individuals with
very limited experience in stock investing are either terrified by horror stories of the average
investor losing 50% of their portfolio value – for example, in the two bear markets that have
already occurred in this millennium – or are beguiled by "hot tips" that bear the promise of
huge rewards but seldom pay off. It is not surprising, then, that the pendulum of investment
sentiment is said to swing between fear and greed.
The reality is that investing in the stock market carries risk, but when approached in a
disciplined manner, it is one of the most efficient ways to build up one's net worth. While the
value of one's home typically accounts for most of the net worth of the average individual,
most of the affluent and very rich generally have the majority of their wealth invested in
stocks. In order to understand the mechanics of the stock market, let's begin by delving into
the definition of a stock and its different types.
KEY TAKEAWAYS
Stocks, or shares of a company, represent ownership equity in the firm, which give
shareholders voting rights as well as a residual claim on corporate earnings in the
form of capital gains and dividends.
Stock markets are where individual and institutional investors come together to buy
and sell shares in a public venue. Nowadays these exchanges exist as electronic
marketplaces.
Share prices are set by supply and demand in the market as buyers and sellers place
orders. Order flow and bid-ask spreads are often maintained by specialists or
market makers to ensure an orderly and fair market.
Definition of 'Stock'
A stock or share (also known as a company's "equity") is a financial instrument that
represents ownership in a company or corporation and represents a proportionate claim on
its assets (what it owns) and earnings (what it generates in profits).
Stock ownership implies that the shareholder owns a slice of the company equal to the
number of shares held as a proportion of the company's total outstanding shares. For
instance, an individual or entity that owns 100,000 shares of a company with 1 million
outstanding shares would have a 10% ownership stake in it. Most companies have
outstanding shares that run into the millions or billions.
Common and Preferred Stock
While there are two main types of stock – common and preferred – the term "equities" is
synonymous with common shares, as their combined market value and trading volumes are
many magnitudes larger than that of preferred shares.
The main distinction between the two is that common shares usually carry voting rights that
enable the common shareholder to have a say in corporate meetings (like the annual general
meeting or AGM) – where matters such as election to the board of directors or appointment
of auditors are voted upon – while preferred shares generally do not have voting rights.
Preferred shares are so named because they have preference over the common shares in a
company to receive dividends as well as assets in the event of a liquidation.
Common stock can be further classified in terms of their voting rights. While the basic
premise of common shares is that they should have equal voting rights – one vote per share
held – some companies have dual or multiple classes of stock with different voting rights
attached to each class. In such a dual-class structure, Class A shares, for example, may have
10 votes per share, while the Class B "subordinate voting" shares may only have one vote per
share. Dual- or multiple-class share structures are designed to enable the founders of a
company to control its fortunes and strategic direction.
However, growing at such a frenetic pace requires access to a massive amount of capital. In
order to make the transition from an idea germinating in an entrepreneur's brain to an
operating company, he or she needs to lease an office or factory, hire employees, buy
equipment and raw materials, and put in place a sales and distribution network, among
other things. These resources require significant amounts of capital, depending on the scale
and scope of the business startup.
Raising Capital
A startup can raise such capital either by selling shares (equity financing) or borrowing
money (debt financing). Debt financing can be a problem for a startup because it may have
few assets to pledge for a loan – especially in sectors such as technology or biotechnology,
where a firm has few tangible assets – plus the interest on the loan would impose a financial
burden in the early days, when the company may have no revenues or earnings.
Equity financing, therefore, is the preferred route for most startups that need capital. The
entrepreneur may initially source funds from personal savings, as well as friends and family,
to get the business off the ground. As the business expands and capital requirements
become more substantial, the entrepreneur may turn to angel investors and venture capital
firms.
Listing Shares
When a company establishes itself, it may need access to much larger amounts of capital
than it can get from ongoing operations or a traditional bank loan. It can do so by selling
shares to the public through an initial public offering (IPO). This changes the status of the
company from a private firm whose shares are held by a few shareholders to a publicly
traded company whose shares will be held by numerous members of the general public. The
IPO also offers early investors in the company an opportunity to cash out part of their stake,
often reaping very handsome rewards in the process.
Once the company's shares are listed on a stock exchange and trading in it commences, the
price of these shares will fluctuate as investors and traders assess and reassess their intrinsic
value. There are many different ratios and metrics that can be used to value stocks, of which
the single-most popular measure is probably the Price/Earnings (or PE) ratio. The stock
analysis also tends to fall into one of two camps – fundamental analysis, or technical
analysis.
The first stock markets appeared in Europe in the 16th and 17th centuries, mainly in port
cities or trading hubs such as Antwerp, Amsterdam, and London. These early stock
exchanges, however, were more akin to bond exchanges as the small number of companies
did not issue equity. In fact, most early corporations were considered semi-public
organizations since they had to be chartered by their government in order to conduct
business.
In the late 18th century, stock markets began appearing in America, notably the New York
Stock Exchange (NYSE), which allowed for equity shares to trade (the honor of the first stock
exchange in America goes to the Philadelphia Stock Exchange [PHLX], which still exists
today). The NYSE was founded in 1792 with the signing of the Buttonwood Agreement by 24
New York City stockbrokers and merchants. Prior to this official incorporation, traders and
brokers would meet unofficially under a buttonwood tree on Wall Street to buy and sell
shares.
The advent of modern stock markets ushered in an age of regulation and professionalization
that now ensures buyers and sellers of shares can trust that their transactions will go through
at fair prices and within a reasonable period of time. Today, there are many stock exchanges
in the U.S. and throughout the world, many of which are linked together electronically. This
in turn means markets are more efficient and more liquid.
The overall market is made up of millions of investors and traders, who may have differing
ideas about the value of a specific stock and thus the price at which they are willing to buy or
sell it. The thousands of transactions that occur as these investors and traders convert their
intentions to actions by buying and/or selling a stock cause minute-by-minute gyrations in it
over the course of a trading day. A stock exchange provides a platform where such trading
can be easily conducted by matching buyers and sellers of stocks. For the average person to
get access to these exchanges, they would need a stockbroker. This stockbroker acts as the
middleman between the buyer and the seller. Getting a stockbroker is most commonly
accomplished by creating an account with a well established retail broker.
Matching buyers and sellers of stocks on an exchange was initially done manually, but it is
now increasingly carried out through computerized trading systems. The manual method of
trading was based on a system known as "open outcry," in which traders used verbal and
hand signal communications to buy and sell large blocks of stocks in the "trading pit" or the
floor of an exchange.
However, the open outcry system has been superseded by electronic trading systems at most
exchanges. These systems can match buyers and sellers far more efficiently and rapidly than
humans can, resulting in significant benefits such as lower trading costs and faster trade
execution.
An exchange listing means ready liquidity for shares held by the company's shareholders.
It enables the company to raise additional funds by issuing more shares.
Having publicly traded shares makes it easier to set up stock options plans that are
necessary to attract talented employees.
Listed companies have greater visibility in the marketplace; analyst coverage and demand
from institutional investors can drive up the share price.
Listed shares can be used as currency by the company to make acquisitions in which part
or all of the consideration is paid in stock.
These benefits mean that most large companies are public rather than private; very large
private companies such as food and agriculture giant Cargill, industrial conglomerate Koch
Industries, and DIY furniture retailer Ikea are the exception rather than the norm.
Significant costs associated with listing on an exchange, such as listing fees and higher
costs associated with compliance and reporting.
Burdensome regulations, which may constrict a company's ability to do business.
The short-term focus of most investors, which forces companies to try and beat their
quarterly earnings estimates rather than taking a long-term approach to their corporate
strategy.
Many giant startups (also known as "unicorns" because startups valued at greater than $1
billion used to be exceedingly rare) such as Uber (November 2018 valuation = $76 billion) and
Airbnb (June 2018 valuation = 31 billion) are choosing to get listed on an exchange at a much
later stage than startups from a decade or two ago. While this delayed listing may partly be
attributable to the drawbacks listed above, the main reason could be that well-managed
startups with a compelling business proposition have access to unprecedented amounts of
capital from sovereign wealth funds, private equity, and venture capitalists. Such access to
seemingly unlimited amounts of capital would make an IPO and exchange listing much less
of a pressing issue for a startup.
For reasons unknown, the number of publicly traded companies in the U.S. is also shrinking –
from 8,090 in 1996 to 4,336 in 2017 – according to a Financial Times article citing World Bank
data.
Investing in Stocks
Numerous studies have shown that, over long periods of time, stocks generate investment
returns that are superior to those from every other asset class. Stock returns arise from
capital gains and dividends. A capital gain occurs when you sell a stock at a higher price than
the price at which you purchased it. A dividend is the share of profit that a company
distributes to its shareholders. Dividends are an important component of stock returns –
since 1926, dividends have contributed nearly one-third of total equity return, while capital
gains have contributed two-thirds, according to S&P Dow Jones Indices.
While the allure of buying a stock similar to one of the fabled FAANG quintet – Facebook,
Apple Inc. (AAPL), Amazon.com, Inc. (AMZN), Netflix, Inc. (NFLX) and Google parent Alphabet
Inc. (GOOGL) at a very early stage is one of the more tantalizing prospects of stock investing,
in reality, such home runs are few and far between. Investors who want to swing for the
fences with the stocks in their portfolios should have a higher tolerance for risk; such
investors will be keen to generate most of their returns from capital gains rather than
dividends. On the other hand, investors who are conservative and need the income from
their portfolios may opt for stocks that have a long history of paying substantial dividends.
Market capitalization refers to the total market value of a company's outstanding shares and
is calculated by multiplying these shares by the current market price of one share. While the
exact definition may vary depending on the market, large-cap companies are generally
regarded as those with a market capitalization of $10 billion or more, while mid-cap
companies are those with a market capitalization of between $2 billion and $10 billion, and
small-cap companies fall between $300 million and $2 billion.
The industry standard for stock classification by sector is the Global Industry Classification
Standard (GICS), which was developed by MSCI and S&P Dow Jones Indices in 1999 as an
efficient tool to capture the breadth, depth, and evolution of industry sectors. GICS is a four-
tiered industry classification system that consists of 11 sectors and 24 industry groups. The
11 sectors are:
Energy
Materials
Industrials
Consumer Discretionary
Consumer Staples
Health Care
Financials
Information Technology
Communication Services
Utilities
Real Estate
This sector classification makes it easy for investors to tailor their portfolios according to
their risk tolerance and investment preference. For example, conservative investors with
income needs may weight their portfolios toward sectors whose constituent stocks have
better price stability and offer attractive dividends – so-called "defensive" sectors such as
consumer staples, health care, and utilities. Aggressive investors may prefer more volatile
sectors such as information technology, financials, and energy.
A market index is a popular measure of stock market performance. Most market indices are
market-cap weighted – which means that the weight of each index constituent is
proportional to its market capitalization – although a few like the Dow Jones Industrial
Average (DJIA) are price-weighted. In addition to the DJIA, other widely watched indices in
the U.S. and internationally include:
S&P 500
Nasdaq Composite
Russell Indices (Russell 1000, Russell 2000)
TSX Composite (Canada)
FTSE Index (UK)
Nikkei 225 (Japan)
Dax Index (Germany)
CAC 40 Index (France)
CSI 300 Index (China)
Sensex (India)
The NYSE and Nasdaq are the two largest exchanges in the world, based on the total market
capitalization of all the companies listed on the exchange. The number of U.S. stock
exchanges has grown in recent years, with IEX Group becoming the 13th one in August
2016. The table below displays the 15 biggest exchanges globally, ranked by total market
capitalization of their listed companies.
South
Korea Exchange 1,661,151.7
Korea
Nordic /
Nasdaq Nordic Exchanges 1,516,445.6
Baltic
South
Johannesburg Stock Exchange 988,338.8
Africa
DOMESTIC MARKET CAPITALIZATION (USD MILLIONS)
* as of September 2018
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Related Terms
Equity Market Definition
An equity market is a market in which shares are issued and traded, either through exchanges or over-
the-counter markets. more
Dealer Market
A dealer market is a financial market mechanism wherein multiple dealers post prices at which they
will buy or sell a specific security of instrument. more