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A Guide to Paper Sizes when Designing a Brochure
🔗 Posted by Digital Printing on 25/11/13

Paper weight refers to the thickness of the sheet of paper that you pick for your
printed product. Here at DigitalPrinting.co.uk, we offer a wide range of weights
for you to choose from for your brochure.

Pape weight will impact on the cost of your final print job, however, it can also
impact on the perceived quality of your brochure.

(Find out more about paper weights with our recent blog: a guide to paper weights
when designing your brochure)
Paper size, which is another important aspect to consider when designing your
brochure.

The size of pages you decide to use will often impact on what you can include in
your brochure, so it’s important that you make this decision before starting
designing your brochure so you know how much room you have to work with.

Going bigger with your pages can give you more space to work with and get creative
but it can also be more expensive. Opting for a smaller page size can help you save
money but can also reduce the amount of space you have to get your message across.
Smaller page sizes can, however, lend themselves to making an impact and can work
particularly well in providing support information for products.

Common paper sizes for brochures:

A4:

The most popular paper sizes when it comes to creating a brochure is A4. A4 is the
most used paper size in the world and a format and size that consumers are familiar
with. The dimensions of an A4 page are 297mm high x 210mm wide (11.69 inches x 8.27
inches). An A4 page also covers an area of 0.65 square foot. When it comes to
creating an A4 brochure, your design will be a folded A3 page. This is why it is
important to remember your bleed area and any margins.

Brochure Design Tips - Digital Printing

A5:

A5 is the runner up when it comes to the most popular paper size. An A5 brochure is
A4 pages folded and is a much more compact brochure that allows you to prioritise
your information to provide the most important details to your customers. It does,
however, provide you with enough space to get creative, especially if you are using
it as a brochure to showcase products or images. An A5 page has dimensions of 210mm
high x 148mm wide (8.27 inches x 5.83 inches). Again, it is important to remember
your bleed and margin dimensions to ensure you use the correct area when designing
for print with an A5 brochure.

A3:

Another popular brochure size which can be on the larger size but none the less
offers great visual impact is an A3 brochure. A3 brochures are folded A2 pages and
are often used for brochures with fewer pages due to the added cost of printing
larger pages. They do however provide you with additional space to get creative and
can be a great way to showcase a series of products. The dimensions for A3 pages
are 297mm high x 420mm wide (11.69 inches x 16.54 inches). These dimensions also
happen to be the same as the length of an A4 page (297mm) and the width of an A2
page (420mm).

DL:

Another increasingly popular page size for brochures is 1/3 A4 or DL as it is more

commonly known. DL stands for dimension lengthwise and three DL’s make up an A4
page. DL size is extremely popular for creating brochures and menus and is the
perfect size for inserting into envelopes. This makes DL brochures a popular size
for direct mail campaigns. If you are considering DL size pages for a brochure, the
key dimensions to remember are 210mm high x 99mm wide.

DL Flyers - Digital Printing

210mm x 210mm:

A popular brochure size that we regularly come across here at Digital Printing is
210mm x 210mm. This square approach is becoming increasingly popular with companies
who wish to highlight their products and services.

Other paper sizes to consider:

While we have looked at some of the most popular paper sizes for brochures, it is
also possible to look at larger or smaller pages to help make your brochure really
memorable.

Paper Size Guide for Print - Digital Printing

Now that you have an idea of the different sizes of pages to use when designing
your next brochure, it’s time to start thinking about how to design a brochure your
customers will want to read.

The size and type of paper you choose for your brochure is only as good as the
information you put into it. Take your time to get the right message and right look
for your brochure.

For more information on designing a brochure for print get in touch with our expert
team today or connect with us on Facebook and Twitter.

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Published by DigitalPrinting, last updated on November 20th, 2019
Tags: brochures, designing, digital printing, paper size, paper weights

One Response to “A Guide to Paper Sizes when Designing a Brochure”

Digital PrintingInfographic - page sizes and paper weights in print - Digital
PrintingApril 8th, 2014
[…] have previously discussed the importance of understanding the different weights
and sizes of paper that is used in the world of print, so we thought we would make
this even easier to understand by […]

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