Summative Evaluation IV

The 11th form

Name Starodub Sanda Score__________ Mark ________

SECTION I. THE ASSESSMENT OF COMMUNICATIVE COMPETENCE (30 points)

Read the text and do the tasks below the text.
Using Films, Television and Celebrities for Advertising
The connection between films, TV, celebrities and selling things is becoming more important these
days. Now manufacturers are keen to get their products seen on films and TV so much that they are ready
to pay the film or TV company to use their product. Any product in a film or TV will be seen by millions
and this is what companies need.
Films often show a particular lifestyle so this is especially good if companies are trying to sell luxury
goods, such as expensive watches or phones. TV, on the other hand, represents our lives a bit more closely.
This might be a domestic soap opera, which is good for selling things such as coffee, or a TV series popular
with teenagers, which is a good opportunity for selling fashionable clothes for the young. Studies report
that there has been a rise of nearly 800% in the sales of some products.
Most companies now recognize the importance of celebrities in advertisements. Celebrities are
attractive to companies because they get photographed so much and there are many articles about them in
the magazines. So, the advantage of a celebrity using a product is that the companies get more advertising
just because the celebrity is always in the public eye. Moreover, people have a peculiar attitude to celebrity.
It is almost as if they can imagine being like these celebrities. There is no doubt that if a celebrity uses a
product, then people are willing to pay extra for that product.
Yet, it is a mistake to think that celebrities can choose which products they want to advertise. The
companies look very carefully at who they think portrays the right image for the product. If, for example, a
perfume is very stylish, then the company must choose a celebrity who is seen as being very stylish. It is
essential to match the product to the right celebrity.
Research into celebrity advertising shows that sports stars and actors are the best for selling products.
Often they have quite a long career and they can advertise successfully because their fans admire them.

N Items Res
r. ults
1 Answer the question. A
a) According to the text, why are manufactures ready to pay the film or TV company to use 0
their products? 1
2
Manufacturers ready to pay the film or TV company to use their products because Any
product in a film or TV will be seen by millions and so the number of sales will rise.

Answer the question. A

b) According to the text, how can TV series that are popular with the youth be used by 0
advertisers 1
2
TV series popular with teenagers is a good opportunity for selling different things for the
young. Studies report that there has been a rise of nearly 800% in the sales of some products.
Answer the question A
c) According to the author of the text, what happens to the sales of some products after being 0
advertised on TV? 1
2
Studies report that there has been an increase of almost 800% in sales of products that have
appeared on TV.
2 Circle the correct answer according to the text. (Total: 4 points) A
a) According to the text, what do most companies now recognize? 0
c. the key role of the celebrities in advertisements. 1
2
 b) The word willing in line 15 is closest in meaning to 0
b. ready. 1
2
3 Based on the text, write if the sentences are True or False. A
Justify your choice. (Total: 6 points) 0
a) Celebrities choose which products they want to advertise. False 1
Because the companies look very carefully at who they think portrays the right image for the 3
product . It is essential to match the product to the right celebrity.
0
b) Extremely famous sports people and actors are the best for selling things true 1
3
because often they have quite a long career and they can advertise successfully because their
fans admire them.
4 Find in the text the synonyms for the words given below. (Total: 4 points) A
a) to attempt - try 0
b) increase - rise 2
4
5 Give another title to the text. (Total: 2 points) A
0
Role of Films, Television and Celebrities for Advertising 1
2
6 Explain the message of the text in 35-40 words. (Total: 8 points) 1
2
The message of the text is idea that the connection between films, TV, celebrities and selling 2
things is becoming more important these days. Moreover manufacturers are ready to pay the TV 4
company to use their product. Any product in TV will be seen by millions and this is what 6
companies need.

SECTION III. THE ASSESSMENT OF CULTURAL AND PRAGMATIC COMPETENCES (20

points)
Write a 75-80 word coherent text responding to the situation below.
The mayor of your city/town/village would like to name a street after a famous young man 6
from an English-speaking country who made or has been making an impact on his country or 7
8
our world. Make a suggestion to your mayor describing his role and your attitude towards 9
him. 10
11
I am grateful to the mayor of my city for giving me the opportunity to name a street in the 12
name of a famous young man. Generaly, I think Mark Zuckerberg deserves a street to be 13
14
named in his name. However, Mark is an American programmer and Internet entrepreneur. 15
He is the founder and president of the Facebook network. This young man has an important 16
role not only in America but throughout the world. In 2015, Zuckerberg announced that he 17
would donate almost all of his wealth to charity. purpose of fighting different diseases, will 18
spend $ 3 billion over 10 years. 19
20
In conclusion, I can mention that this young man is an example for most of us, he makes
every effort to change our civilization for the better

1 2 3 4 5 6 7 8 9 10
0 1-4 5-8 9-12 13-20 21-28 29-36 37-44 45-47 48-50
Good Luck!