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Stakeholders: Ex: Shell

The document discusses stakeholders management and engagement. It provides a 12-level model of stakeholder management and engagement that ranges from manipulation to stakeholder control. It also identifies key criteria for assessing the quality of engagement, including procedural quality, responsiveness quality, and quality of outcomes. Examples are given of different companies and their approaches to stakeholder management at various levels of the ladder.

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31 views2 pages

Stakeholders: Ex: Shell

The document discusses stakeholders management and engagement. It provides a 12-level model of stakeholder management and engagement that ranges from manipulation to stakeholder control. It also identifies key criteria for assessing the quality of engagement, including procedural quality, responsiveness quality, and quality of outcomes. Examples are given of different companies and their approaches to stakeholder management at various levels of the ladder.

Uploaded by

Martin
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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STAKEHOLDERS existence of multiple and diverse stakeholders interest, two way dialogue, adopt

processes and modes of behavior in function of each stakeholder constituency,


Key features of stakeholders recognize the interdependence, work cooperatively, avoid altogether and
management acknowledge the potential conflicts

The saturn project: trust workforce, teamwork, continual


improvement, costumers satisfaction

Paradigms of stakeholder
Starbucks: socially and environmental responsible stock market
management

British Telecom: stakeholders dialogue management

Criteria for assessing the quality


Procedural quality Responsiveness quality Quality of outcomes
of engagement

Model of stakeholder engagement Ladder of stakeholder management and engagement (12 levels from
quality manipulation to stakeholder control)

1-2. manipulation and therapy: one 3. informing: one way dialogue to


Order a wide range of stakeholder way dialogue after a decision has inform in order to be open and
management practice been made (internet, leaflets, transparent (verified corporate social
magazines, newspapers) Ex: Easyjet report) Ex: CFS

4. explaining: two way dialogue 6. consultation: two way


5. placation: two way dialogue prior
(token engagement) that allows communication for consultation
to a decision being made (advisory
the powerless to have a voice - (focus groups and advisory panels)
panels, task forces and focus groups)
lacked power (workshops) Ex: Shell

7. negotiation: multi-way 8. involvement: SH engage with the 9. collaboration: Strategic alliances


dialogue that must occur prior to organization in order to change or between SH and organizations to
searching a final decision influence their behavior pursue mutual beneficial goals Ex:
(conditional support) (constructive dialogue) Ex: CFS Mc Donald and EDF

10. partnerships: joint forces


11. delegated power: minority 12. stakeholder control: majority
with competitors to lobby at the
representation of stakeholder on a representation of stakeholder on
industry level, etc (joint
decision making process decision making process
ventures, social partnerships)

Surveys of stakeholder Model of stakeholder Practical issues


engagement engagement quality

- Identify and approach each SH Controverses around an issue caused,


usually on the lower rungs of the - Balance the interest of SH affected and managed by SH, media
ladder - Priorize SH in fonction of attention can escalate the issue and
economic power and influence learn from the issue

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