Scribd
Upload
104 views3 pages

Google Ranking Factors

Google's Caffeine update provides 50% fresher search results by considering factors like freshness, frequency of updates, and recency. Freshness matters most for recent events, recurring events, and frequently updated topics. To improve rankings, websites should regularly update their content, especially the main body text, and focus on content that changes frequently rather than infrequently. Additionally, creating new pages often and gaining new links can help signal to Google that the content remains fresh and relevant.

Uploaded by

Anuradha
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
104 views3 pages

Google Ranking Factors

Google's Caffeine update provides 50% fresher search results by considering factors like freshness, frequency of updates, and recency. Freshness matters most for recent events, recurring events, and frequently updated topics. To improve rankings, websites should regularly update their content, especially the main body text, and focus on content that changes frequently rather than infrequently. Additionally, creating new pages often and gaining new links can help signal to Google that the content remains fresh and relevant.

Uploaded by

Anuradha
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
You are on page 1/ 3

‘Google ranking factors’

“Content is the reason search began in the first place”

Today, we're announcing the completion of a new web indexing system called
Caffeine. Caffeine provides 50 percent fresher results for web searches than our
last index, and it's the largest collection of web content we've offered—Posted by
Carrie Grimes, Software Engineer from Google.

Google caffeine is simple indication of few factors that work for ranking:

Freshness or greenness of a content matters;

How recently your webpage was published is a ranking signal. However different
searches have different freshness needs. (source search.googleblog.com)

Google checks content for freshness by monitoring the following types of


searches…

Recent events or hot topics: Anything that has started trending on the web, that
searchers want to find the latest information as soon as possible.

Regularly recurring events: These are events that take place on a daily basis, such
as annual conferences or presidential elections. Without a specific qualifier, you
probably expect to see information on the most recent event, and not one from 6
months ago.

Frequent updates: These are searches for information that varies quite often, but
isn’t a recent or regularly occurring event. These tend to be searches for
frequently updated tech products or car brands.

Once you have controlled the above factors, you’ll soon see your website ranking
for its category—and Keep updating your content for better results .
In some cases the older the content the better it is served to its reader— This is
better explained in Mozs research by Cyrus shepard specifying ;

1. Inception date will define freshness of content:


a web page can be given a “freshness” score based on its inception date,
which decays over time.
2. Only huge variations are considered:
Changing a single sentence won’t have as big of a freshness impact as a
large change to the main body text. Google scores differently a page
content according to its timely updates.
3. Updating the core —main body will have more power for ranking:
Changes made in the main body of the article are far more crucial than
other areas, such as Javascript, comments, navigation, Date/time tags etc.
4. How frequently the content is been changed.
Content that changes more frequently is scored differently than content
that only changes every few years.
5. New page creation:
Websites or blogs that uploads new webpages more often will earn a better
freshness score than those who only publish once in a while.
6. Number of new link growth signifies freshness:
If a webpage sees has an increase in rate of the number in— external sites
linking to it, this could be seen as a sign of relevance to Google.

Internet is evolving and Google as well indicating website developers to


revolutionize their way of working.

You might also like

pFad - Phonifier reborn

Pfad - The Proxy pFad of © 2024 Garber Painting. All rights reserved.

Note: This service is not intended for secure transactions such as banking, social media, email, or purchasing. Use at your own risk. We assume no liability whatsoever for broken pages.


Alternative Proxies:

Alternative Proxy

pFad Proxy

pFad v3 Proxy

pFad v4 Proxy