Introduction of Hisense/HITACHI

Commercial Air Conditioning Dept.

2013.10
CONTENTS
1. Profile
- History
- Factory
- Quality

2. Product
- Technology
- Outline-ODU
- Outline-IDU

3. Project
- In Africa & Latin America
- In China
1. Profile
- History
- Factory
- Quality

Qingdao Hisense Hitachi Air-conditioning System Co., Ltd. 2011. All Rights Reserved.
1.1.1 History -- Hisense
Group Profile

HISENSE HEADQUARTERS
 Founded in 1969 as a small radio factory in China,
Hisense has grown into a multibillion dollar global
conglomerate

 In 1997, Hisense released first inverter Air

Conditioning Products in China

 Largest inverter split AC market share for 15

consecutive years

H I S E N S E T O W E R

Hisense headquarters is located in the beautiful coastal city of Qingdao, China.

., Ltd. 2011. All Rights Reserved.

1.1.1 History -- Hisense
Business Domains
Communications

Consumer Electronics
Real
Estate

Leading technology in TD-SCDMA

#1 in flat panel TVs in China for 10
consecutive years

Information
Home Appliances Technology

#1 in POS systems with 30% of the

Chinese retail market
2nd largest refrigerator market share in China
1.1.1 History -- Hisense
Overseas Overseas R&D Overseas
Overseas Branches
Production Bases Centers Companies

Algeria Atlanta USA USA Russia

6th October Chicago USA Australia Algeria
Egypt
Helwan Egypt Germany Hong Kong Egypt

South Africa South Africa India

Belgium Kirghizia

Italy Saudi Arabia

Spain Canada
Germany Indonesia
UK Dubai
Malaysia

Japan
1.1.1 History -- Hisense
Strategic Allies

Nov 18, 2002: April 28, 2008: May 23, 2008:

Joint-venture with Hitachi for Joint-venture with Whirlpool for Strategic cooperation with IBM
air conditioning manufacturing washing machine manufacturing for Intelligent Transportation
System
1.1.1 Hisense’s Sales Performance
15 12,8
11,3
12 9,5
USD 1 Billion

8,2
9 6,37 6,87 7,15
6
3
Total sales revenue for
0 2012 was $12.8 Billion.
2006 2007 2008 2009 2010 2011 2012

2 1,84
1,64
Overseas Market 1,4
USD 1 Billion

1,5
1
1 0,75

Overseas sales revenue for 0,5

2012 was $1.8 Billion.
0
2008 2009 2010 2011 2012
Qingdao Hisense Hitachi Air-conditioning System Co., Ltd. 2011. All Rights Reserved.
1.1.2 History -- Hitachi

Hitachi “Inspire the next”

World-wide famous enterprise, covers
industrial fields like mechanical
manufacturing, integrated circuits, electrical
and electronical systems, Magnetically
Levitated Trains, etc.

Hitachi Appliance Inc.

Air Conditioning is a pole industry for
Hitachi, it owns the patent for the first scroll
compressor in the world, and has
experienced 20 years’ history for
development and manufacturing SET FREE
series air conditioners.
1.1.2 History -- Hitachi
VRF Global Market Share
No. Brand Turnover (MUS$) Market Share%
1 Daikin 1513.8 31.71%
2 Mitsubishi Electric 916.2 19.19%
3 Hitachi 579.4 12.14%
4 Carrier 401.2 8.4%
5 Others 300.1 6.29%
6 LG 266.8 5.59%
7 Sanyo 253.9 5.32%
8 Mitsubishi Heavy Industries 252.1 5.28%
9 Samsung 145.2 3.04%
10 Fujitsu 77.9 1.63%
12 Panasonic 15.1 0.32%
15 Midea 7.6 0.16%
17 Haier 3.3 0.07%
22 Total Volume 4774.2 100%
Note：Data from BSRIA/2008
1.1.2 History -- Hitachi
Hitachi AP Commercial A/C Overseas
Production Bases
HAPG
HAPQ
HAPE
SMZ

TANICHI

HHLI HAPP
HAPB
HCPG
HAPM
1.1.3 History – Hisense Hitachi
Company Outline
Establishment Date Jan., 2003 (Production commenced from July, 2003)
Area Occupied 100,000 m2

Construction Area 58368 m2 ( 25,968 m2 +32,400 m2)

Registration Capital USD46,000,000

Ratio of Investment Hitachi: 49％, Hisense: 49％, Others: 2％

O R Series(8-54HP) 、M Series(8-48HP)、 W Series(3-6HP) 、L Series(4-

D 6HP)、E Series(3-5HP)
U
Production Line Up 4-Way Casstte（1～6HP）、Compact 4-Way Casstte （0.8~1.8HP） 、Ceiling
I
Ducted （1～6、8，10HP）、Low-height Ceiling Ducted （1～2.3HP）、Slim
D
Ceiling Ducted (0.8~1.5HP)、Floor concealed （1～2.5HP）、 All Fresh Air
U
Indoor Unit (3~20HP)

Sales Territory China Sales Offices: 26; Regions: 5

1756 （Sales・Service: 608 、

Employee
Factory・Headquarter: 1148, indirect 406, direct 742） by 2012.12
1.3 History – Hisense Hitachi
Organization Structure
Hisense：３
（Mr. Aoyama） Chairman Board
Hitachi ：３
：From Hitachi ＵＴＸ ：１
（Mr.Fei）
President

Administrati Financial Technical （Mr.Nishik Marketing

on Director Director Director awa） Director

VP Assistant

A F R Q P M C C M
D D & A C D S S D
D D D D D
QAD: PCD: CSD: CSD: MD:
MD:
AD: FD: R&D:
Quality Production Mfg Customer Customer Marketing
Admin Financial R&D
Assurance Control Support Service Dep’t
Dep’t
Dep’t Dep’t Dep’t
Dep’t Dep’t Dep’t Dep’t
1.1.3 History – Hisense Hitachi

Qingdao Airport

Jiaozhou
Bay Bridge

Jiaozhou Bay

Qingdao
T
u
n
n
e HAPQ Headquarters
l
Huangdao HAPQ Factory
1 Hour from Qingdao Area：10,900km2
1 Hour from Airport
Population：7.5M
1.1.3 History – Hisense Hitachi
Sales volume by models
(K台/年) Outdoor unit Indoor unit
(K台/年)
水冷
モジュール
その他 333.7
59.6 4 方向 R410A 5 .0
IVXmini
0.1 天埋 R410A
S/ FR410A
薄天 R410A 57
S/ Fmini R410A
4 方向 R22 246.7
VAMmini 14.6 2.0
天埋 R22
S/ Fmini 407C
薄天 R22
店铺・一定速 46.9
1.0 47.7 73.6
S/ F R22
0.1 179.8
Split Commercial
11.8 3.0
10.8
31.7 52.9
35.5
3.8
32.9
14.6 113.3
12.6 0.6
11.3 88.8
21.6 21.4
1.5 0.3 111.7
3.3 4.5 2.9 14.5 18.2 58.7 198.1
14.0 5.6 2 .1 0.7 7 .7
4.7 7 .1 20.5
3.3 3.7 14.4 8.9
3.7 11.2
1.2 8.9 11.3 16.9 15.3 9.2 11.4 4 .3
7.0 5 .3
6.1 3.8 3.5 3.2 29.5 32.2 33.0 23.7
0 7 2007
年(実) 0 8 2008
年(実) 0 9 2009
年(実) 1 0 年(実)
2010 1 12011
年(実) 07年(実)
2007 08年(実)
2008 09年(実)
2009 10年(実)
2010 11年(実)
2011
Actual Actual Actual Actual Actual Actual Actual Actual Actual Actual
Qingdao Hisense Hitachi Air-conditioning System Co., Ltd. 2011. All Rights
 Business Achievement from 20０３ to 2012 356 M
USD

300M
USD

239M
USD

164 M
R410A S/F Integral Type(8~20HP) USD
R410A S/F Front Flow(8~20HP)

129M
USD

111 M Module-Multi
USD

84 M
USD
Multi-function

53M IVX mini, SF mini

Fix Speed USD

26M
USD IVX mini(3~5HP)

3M
USD mini Export

Qingdao Hisense Hitachi Air-conditioning System Co., Ltd. 2011. All Rights Reserve
1.1.3 History – Hisense Hitachi
VRF Market Share Trends by Brand

DAIKIN

HITACHI

MIDEA
MIT
HEAVY GREE

TOSHIBA

MIT ELEC

VRF: Variable Refrigerant Flow

Qingdao Hisense Hitachi Air-conditioning System Co., Ltd. 2011. All Rights
1.2 Factory

- 16 lines (ODU 8 lines, IDU 8 lines)

- 58,368 (25,968+32,400) m2,
- 1,600,000 units per year (USD1.3B)
- Largest oversea factory for Hitachi
branding central A/C

Same with Hitachi’s factory in Japan

- Most of equipments
- Layout & procedure
- Management system
Constant Temperature Test High Temperature Test Low Temperature test

For components
All components must be qualified by Hitachi Japan.
Pressure Switch Test Vibration Test Salt Spray Test
Performance test EMC test Noise test

For finished products

Reliability test Field test Piping stress test
2. Product
- Technology
- VRF Lineup-ODU
- MF Hybrid Heat Pumps
- VRF Lineup-IDU

Qingdao Hisense Hitachi Air-conditioning System Co., Ltd. 2011. All Rights
2.1 Technology
3 core technologies for inverter multi central A/C

Hitachi invented the 1st scroll

compressor for air conditioner in 1983.

Hitachi is the biggest to produce

scroll compressor in the world.

3G Scroll Compressor

Hitachi is the TOP inverter maker in Japan.

Hitachi inverter is using for Japanese Shinkansen bullet train .

Inverter

Hitachi has its own leading development platform of microchips as

strong as Intel .

Control System
 1. Profile
2.2 VRF Lineup--ODU
Series 3-5HP 4-6HP 3-6HP 8-54HP

Mini VRF
E Series

Mini VRF
L Series

Water VRF
W Series

2-pipes VRF
M Series
(8-48HP)
3-pipes VRF
R Series
(8-54HP)
E Series Outdoor Unit Introduction 3/4/5HP

E Series Capacity
0.8 1.0 1.3 1.5 1.8 2.0 2.3 2.5 3 4 5
ODU
Dcuted(low-height) ● ● ● ● ● ● ● ●

Dcuted(Slim) ● ● ● ●

Wall Mounted Type ● ● ● ●

L Series Outdoor Unit Introduction 4/5/6HP

L Series Capacity
0.8 1.0 1.3 1.5 1.8 2.0 2.3 2.5 3.0 3.3 4 5 6
ODU
Dcuted ● ● ● ● ● ● ● ● ● ● ● ● ●

Dcuted (low-height) ● ● ● ● ● ● ● ●

Dcuted (Slim) ● ● ● ●

4-way Cassette ● ● ● ● ● ● ● ● ● ● ● ● ●

Compact 4- way Cassette

Wall Mounted Type ● ● ● ●

Floor Concealed ● ● ● ●
W Series Outdoor Unit Introduction

Connectable
Model Capacity
Indoor Unit
AVWW-28UC(2)SA 27.3KBtu/h 4

AVWW-38UC(2)SA 38.2KBtu/h 5

AVWW-48UC(2)SA 47.8KBtu/h 6

AVWW-54UC(2)SA 52.9KBtu/h 7
 M Series Outdoor Unit Introduction

Max.Connecta
Normal Cooling
HP Model Combination ble Indoor
Capacity(kBtu/h)
Unit
8 AVWT-86U6/B/7SR 86.0 AVWT-86U6/B/7SR 13
10 AVWT-96U6/B/7SR 95.5 AVWT-96U6/B/7SR 16
12 AVWT-114U6/B/7SR 114.3 AVWT-114U6/B/7SR 19
14 AVWT-136U6/B/7SS 136.5 AVWT-136U6/B/7SS 23
16 AVWT-154U6/B/7SS 153.5 AVWT-154U6/B/7SS 26
18 AVWT-182U6/B/7SZ 181.5 AVWT-86U6/B/7SR AVWT-96U6/B/7SR 26
20 AVWT-190U6/B/7SZ 191.5 AVWT-96U6/B/7SR AVWT-96U6/B/7SR 33
22 AVWT-210U6/B/7SZ 209.8 AVWT-86U6/B/7SR AVWT-136U6/B/7SS 36
24 AVWT-232U6/B/7SZ 232.0 AVWT-96U6/B/7SR AVWT-136U6/B/7SS 40
26 AVWT-250U6/B/7SZ 249.1 AVWT-114U6/B/7SR AVWT-136U6/B/7SS 43
28 AVWT-272U6/B/7SZ 267.8 AVWT-136U6/B/7SS AVWT-136U6/B/7SS 47
30 AVWT-290U6/B/7SZ 290.0 AVWT-136U6/B/7SS AVWT-154U6/B/7SS 50
32 AVWT-307U6/B/7SZ 307.1 AVWT-154U6/B/7SS AVWT-154U6/B/7SS 53
34 AVWT-328U6/B/7SZ 327.6 AVWT-86U6/B/7SR AVWT-96U6/B/7SR AVWT-154U6/B/7SS 56
36 AVWT-345U6/B/7SZ 344.6 AVWT-96U6/B/7SR AVWT-96U6/B/7SR AVWT-154U6/B/7SS 59
38 AVWT-365U6/B/7SZ 363.4 AVWT-114U6/B/7SR AVWT-114U6/B/7SR AVWT-136U6/B/7SS 64
40 AVWT-386U6/B/7SZ 385.6 AVWT-114U6/B/7SR AVWT-114U6/B/7SR AVWT-154U6/B/7SS 64
42 AVWT-402U6/B/7SZ 402.6 AVWT-114U6/B/7SR AVWT-136U6/B/7SS AVWT-154U6/B/7SS 64
44 AVWT-426U6/B/7SZ 421.4 AVWT-114U6/B/7SR AVWT-154U6/B/7SS AVWT-154U6/B/7SS 64
46 AVWT-444U6/B/7SZ 443.6 AVWT-136U6/B/7SS AVWT-154U6/B/7SS AVWT-154U6/B/7SS 64
48 AVWT-460U6/B/7SZ 460.6 AVWT-154U6/B/7SS AVWT-154U6/B/7SS AVWT-154U6/B/7SS 64
R Series Outdoor Unit Introduction

Max.Connecta
Normal Cooling
HP Model Combination ble Indoor
Capacity(kBtu/h)
Unit
8 AVWT-76FESR 76.5 AVWT-76FESR 8 13
10 AVWT-96FESR 95.5 AVWT-96FESR 10 16
12 AVWT-114FESR 114.3 AVWT-114FESR 12 19
14 AVWT-136FESS 136.5 AVWT-136FESS 14 23
16 AVWT-154FESS 153.5 AVWT-154FESS 16 26
18 AVWT-170FESS 170.6 AVWT-170FESS 18 26
20 AVWT-190FESZ 190.8 AVWT-76FESR AVWT-114FESR 33
22 AVWT-212FESZ 213.0 AVWT-76FESR AVWT-136FESS 36
24 AVWT-232FESZ 232.0 AVWT-96FESR AVWT-136FESS 40
26 AVWT-250FESZ 250.8 AVWT-114FESR AVWT-136FESS 43
28 AVWT-272FESZ 273.0 AVWT-136FESS AVWT-136FESS 47
30 AVWT-290FESZ 290.0 AVWT-136FESS AVWT-154FESS 50
32 AVWT-308FESZ 307.0 AVWT-154FESS AVWT-154FESS 53
34 AVWT-324FESZ 324.1 AVWT-154FESS AVWT-170FESS 56
36 AVWT-340FESZ 341.2 AVWT-170FESS AVWT-170FESS 59
38 AVWT-364FESZ 365.1 AVWT-114FESR AVWT-114FESR AVWT-136FESS 64
40 AVWT-382FESZ 382.1 AVWT-114FESR AVWT-114FESR AVWT-154FESS 64
42 AVWT-398FESZ 399.2 AVWT-114FESR AVWT-114FESR AVWT-170FESS 64
44 AVWT-420FESZ 421.4 AVWT-114FESR AVWT-136FESS AVWT-170FESS 64
46 AVWT-438FESZ 438.4 AVWT-114FESR AVWT-154FESS AVWT-170FESS 64
48 AVWT-454FESZ 455.5 AVWT-114FESR AVWT-170FESS AVWT-170FESS 64
50 AVWT-476FESZ 477.7 AVWT-136FESS AVWT-170FESS AVWT-170FESS 64
52 AVWT-494FESZ 494.7 AVWT-154FESS AVWT-170FESS AVWT-170FESS 64
54 AVWT-510FESZ 511.8 AVWT-170FESS AVWT-170FESS AVWT-170FESS 64
 2.3 MF water heat pump

Cooling-Heating- AC system
Sanitary water
Hisense MF water heat
Indoor
pump for Luxury life

Floor heater
Hydro box

Sanitary water

Water tank
2.4 VRF Lineup--IDU
1
４-way cassette In-the-ceiling Wall type

2-way cassette Low height in-the-ceiling Floor Concealed

4-way cassette In-the-ceiling Low height in-the-ceiling

3. Project References
-In Europe
-In China
-In Africa & Latin America
(office building, bank, hotel, shopping mall
& apartment, villa, special)
3.1 In Europe

Project Name: Moonlight 5

Stars Hotel

Project Address: Sunny

Beach, Bulgaria

b
Product Series: Hisense M
Series
3.1 In Europe

Project Name: Bagedi

Office Centrum

Project Address: Varna,

Bulgaria

b
Product Series: Hisense M
Series
3.1 In Europe

Project Name: Bank Allianz

Project Address: Varna,

Bulgaria

b
Product Series: Hisense M
Series
3.1 In Europe

Project Name: Calvin Klein

Atelier

Project Address: Umbria,

Italia

b
Product Series: Hisense M
Series
3.1 In Europe

Project Name: Italian

Euronics

Project Address: Roma,

Italia

b
Product Series: Hisense M
Series
3.2 In China

Project Pangu Daguan

Construction area: 200,000m2
Size
14 high class residential buildings

Developer Beijing Pangu Investment Co., Ltd

Commissioning In process
3.2 In China

Project Banshan Peninsula

Size Area occupied 1,500,000㎡

Sanya Luhuitou Tourism Co.,

Developer
Ltd
Commissi
2008～
oning

Capacity 30,000HP
3.2 In China - Office Building

SZ Philips Tower BJ China Science Ministry QZ Traffic Headquarter

46,000m2 17,400m2 20,000m2

HZ Citizen Center SZ Fortune Square National Development

400,000m2 120,000m2 Bank 20,000m2
3.2 In China - Hotel & Apartment

QD Hisense Yandao Apartment QD Yihe Hotel

400,000m2 300,000m2

SZ Zhongxin SZ Ease Hotel

Apartment 100,000m2 40,000m2
3.2 In China - Villa

SH Yunjianlvdadi Villa
100,000m2

SH Wanke Hongjun Villa GZ Zhongxin Longgang Green Glof Villa

80,000m2 100,000m2
3.2 In China - Special

SH New International Expo Center Library of QD College SH Fudan University Art Center
300,000m2 22,000m2 50,000m2

SH SVA/NEC LCD Factory KM Gaoxin District Stadium QZ Renmin Hospital

15,000m2 5,000m2 30,000m2
3.3 In Africa & Latin America

Airport of Republic of Congo, Office building in Ghana, Parliament Offices in Ghana,

40,000m2 10,000m2 50,000m2

Parliament house of Seychelles, President house of Namibia, Armed Forces Command and Staff
5,000m2 5,000m2 College in Ghana, 6,000m2
3.3 In Africa & Latin America
LA

Double Tree by Hilton in Tanzania, Ministry of Foreign Affairs of

2,500m2 Surinam 3,000m2

LA

Double Tree by Hilton in Burundi, Stadium of Antigua and Barbuda ,

10,000m2 150,000m2
THANK YOU !