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Product Process: and Design of Mcdonald'S Co

McDonald's is the world's largest chain of hamburger fast food restaurants serving over 58 million customers daily. [1] It began in 1940 in California and established principles of modern fast food restaurants in 1948. [2] McDonald's uses a franchise business model where franchisees, suppliers, and employees work together towards a common goal. [3] It aims to continuously build its brand by listening to customers and managing brand performance. [4] McDonald's implements just-in-time inventory, customized service, and stringent food safety and quality standards to ensure productivity and customer satisfaction.

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3K views20 pages

Product Process: and Design of Mcdonald'S Co

McDonald's is the world's largest chain of hamburger fast food restaurants serving over 58 million customers daily. [1] It began in 1940 in California and established principles of modern fast food restaurants in 1948. [2] McDonald's uses a franchise business model where franchisees, suppliers, and employees work together towards a common goal. [3] It aims to continuously build its brand by listening to customers and managing brand performance. [4] McDonald's implements just-in-time inventory, customized service, and stringent food safety and quality standards to ensure productivity and customer satisfaction.

Uploaded by

Aden Insang
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as PDF, TXT or read online on Scribd
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Product and Process

Design of McDonald's Co.

presented by:
Lady Medjugorje S.
Mulawan
Business
Model
• Franchisees bring the spirit of entrepreneurship and
commitment to communities.

• Suppliers are dedicated to highest levels of quality


and safety.

• The company facilitates learning and sharing across


McDonald’s more than 36,000 restaurants.
McDonalds
History
The business began in 1940, with a restaurant opened by
brothers Richard and Maurice McDonald in San Bernardino,
California. Their introduction of the “Speedee Service System”
in 1948 established the principles of the modern fast-food
restaurant.
Then McDonalds Corporation is the worlds largest chain of
hamburger fast food restaurants, serving more than 58 million
customers daily.
Business Model
The power of franchises, suppliers and employees working
together toward a common goal is what makes McDonalds
the worlds leading –quick service restaurant.
McDonalds Business Model Canvas
Product Life
Cycle
Mcdonalds in one of the best fast food brands in the world.
One of their main aims is to continuously build up their
brand name by listening to their customers.
Product Life
Cycle
By branding an organization like McDonalds can create a
personality to their organization profile, product or services
they supply. The brand they create is an image which
customers look at its very important to the organization.

Branding McDonalds only works if they manage to keep up


their performances constantly. In McDonalds marketing
methods like advertising, promotions colorful logos gives
them a brand which recognized by the whole wide world.
McDonalds they have golden arches as their logo. This is
globalized logo.
Product Life
Cycle
McDonalds survey what are customers requirements and by
successfully satisfying customers more than their
competitors. hey creates loyal customers. McDonalds has to
offer and the customers who identify as likely customers are
the key audience in their business.
SWOT Analysis
Strengths
✓ McDonalds has a reputed name amongst competitors in
the food industry because of the quality of food and
services.

✓ The McDonalds logo is one of the most recognized logo


in various countries, specially amongst children.

✓ McDonalds engages in many projects to help people


and therefore considered as a socially responsible firm.
SWOT Analysis
Weakness
✓ Selling junk food at low price has pulled McDonalds
into negative press ober the years.

✓ McDonalds has outlet worldwide and due to the


adequate franchising agreements they face quality
issues and times.

✓ McDonalds often gets a lot of complaints because they


provide only inorganic and processed food products.
SWOT Analysis
Opportunities
✓ Increasing demand for healthier food. While demand for
healthier food increase, McDonalds could introduce more
health food choices in its menu and reverse its weakness
into strength.

✓ Home meal delivery

✓ Changing customers habits and new customer groups. So


far, the company has been successful in introducing its
McCafe, McExpress and McStop restaurants to meet the
changing customer habits and the needs of previously
untapped customer groups.
SWOT Analysis
Threats
✓ McDonalds sales largely dependent on the economy of a
country. Therefore, if a country economy faces recesiion,
it also tends to have a bad impact on McDonalds sales
volume.

✓ McDonalds is facing huge competition from the new


emerging restraints and organic food outlets.

✓ McDonalds also faces competition in various countries


by the local food outlets there.
Service Process
Design
• With McDonalds, a major impact on their customers is
there Face to Face interaction.

• Whether it be drive thru or dining inside, McDonalds has


a huge customer base serving billions a day. Dealing with
so many customers McDonalds has to be very flexible,
and since no two customers are usually the same,
McDonalds has to make sure to please everyone and
they do this very efficiently and utilize customized
service.
McDonalds Service
Blueprint
McDonalds Supply
Chain
Inventory
• McDonalds is considered a JIT Inventory operation
meaning “Just in Time” another company that uses
this same technique, is Dell

• This means that McDonalds doesnt begin to cook or


reheat food until a customer has placed a specific
order. This prevents extra food from being used and
cuts cost because inventory can still be kept and not
thrown out.

• JIT inventory operation one is lowering the ratio


between ordering costs and holding cosrs, and
shortening lead times. The results is an operation with
high holding costs, and thar ordering very small
batches very frequently is the most profitable solution.
Transformation
Process
1. Materials: Ingredients are beef, fish, chicken, salad
ingredients, buns, milk. In orde to remain the freshness
they used FIFO basis in converting into finished
products.
2. Packaging: Boxes for burgers, tumblers for drinks, and
various bags for chips. They uses cardboard because its
clean, recyclable, and environmental friendly.
3. Customers: Consumers of all ages, from children to
elderly people, McDonalds is for all classes but mostly
for working and middle classes.
4. Facilities: Kitchen equipment, such as equipment of
food concession and food processing. Staff and
management are working in delivering a high quality of
services and products to the McDonalds customers.
Productivity
1. Output Quantity: The burgers made in a second, so for
McDonalds, they make 75 simple burgers in a second.
2. Input Quantity: The factors used in the production of
the burger are labor, energy, packaging, bread, beef,
cheese, onion, ketchup, gherkin.
3. Productivity = 755/9 = 8,33333333
4. In order to increase the productivity for McDonalds they
have to produce more burgers with the same amount of
inputs or to produce as may with fewer inputs.
All McDonalds products comply with the most stringent
food safety and quality standards. Every procedure in
monitored thoroughly.

HACCP (Hazard Analysis and Critical Control Point) and


GMP (Good Manufacturing Practice)
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