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Group 6 Swot Analysis

This SWOT analysis identifies several strengths for the water refilling business including producing high quality purified water at low cost, offering delivery services, and having competent employees. However, weaknesses include a lack of brand differentiation and low profits. Opportunities exist in targeting local student housing and increasing health consciousness. Threats involve new competitors offering lower prices, low barriers to entry in the industry, and potential water scarcity issues.

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JAY MARK TANO
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628 views2 pages

Group 6 Swot Analysis

This SWOT analysis identifies several strengths for the water refilling business including producing high quality purified water at low cost, offering delivery services, and having competent employees. However, weaknesses include a lack of brand differentiation and low profits. Opportunities exist in targeting local student housing and increasing health consciousness. Threats involve new competitors offering lower prices, low barriers to entry in the industry, and potential water scarcity issues.

Uploaded by

JAY MARK TANO
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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V.

SWOT ANALYSIS

Strengths

 Production of high quality purified water at low costs.


 Offers delivery services.
 Their small space could suffice the area needed for business.
 Purified water is cheap and most of the people can afford to buy it.
 Water is a basic need of a human being.
 Competent employees.
 Health and hygiene conscious: I Pure purified water is a healthier option
considering the increasing amount of water diseases.
 Existing customer base.
 Location is near student’s boarding houses.

Weaknesses

 Lack of differentiating factors. I Pure does not have much to differentiate from the
other water refilling businesses.
 Low profit: As known the mineral water is not expensive thus it is not so
profitable in the short term.
 Lack of employees.
 Purified water is just a “want”. There is still tap water that could be used.
 There are already many refilling stations in the city.
 Not yet have a strong brand name.
 No strong relationship with customers.
 Dependent to electricity.

Opportunities

 Target markets includes boarders who are studying in GADTC.


 There has been an increasing awareness towards the purified and hygienic water,
which is a boost to I Pure Water Refilling Station. Many people are getting health
conscious and they want to ensure the safety of their family with clean water
 Tie Ups: I Pure can look for more tie-ups such as restaurants which can increase
its sales as well as promotions.

Threats

 New entrants: New competitor near the area (Alka Viva). Competition become a
deterrent to the growth of the business specially that Alka Viva offers a much
lower prices.
 Low capital required: Since it is quite easy to put up a water refilling business, it
could be expected that new competitors may rise every now and then.
 High brand switching: When it comes to water refilling business, people do not
generally have a brand preference. As long as they find it convenient, they will
take any brand presented to them.
 Scarcity of water: Due to Global Warming and increasing population size, tap
water/raw water supply is getting scarce.

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