Brand MGT
Brand MGT
Corona Impact on
Brands & Marketing
Group no - 03
Shikhar, Khushant, Tarun, Nandan, Arushi, Purbi
3
Source ET
phones or TV;and social separating, WFH… . perhaps turning into the new
ordinary.
1- India (and globally too)- news and social chatting platforms, music &
entertainment - streaming TV and Video games, and TV are seeing higher
usage and therefore, possibly, will get more ad spend in the current time
period, to catch the attention of the USER. Eg- DD TRP through
Mahabharata
Eg- Godrej Consumers will expand its Protekt Brand, which was not the
plan otherwise. The need of the hour, Germs protection and Sanitisation
made this happen.
A video containing the recipe has been viewed nearly 250,000 times.
Eg- Global shoe and athletic apparel powerhouse Nike has temporarily
closed its stores in key markets, including the US, Western Europe,
Canada and Australia. But the brand has been pumping up engagement
with consumers using content marketing.
Last month, it made its subscription Nike Training Club app, which offers
streaming workouts, training programs and expert tips, free. It also began
pushing out more content to its Nike and Nike Running Club apps,
Nike.com website, TRAINED podcast and social channels to serve the
millions.
4 - Put your Employees before the BOTTOM LINE- At this time, it’s hard to
balance the books, with less income. But now’s the time to consider
employee welfare above the bank balance.
Eg- It’s not just about wages. Starbucks is offering free therapy to workers,
to help cope with the additional stress and pressure felt at this time.
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5- Offering Free trials- Brands are touching Heart by offering free trials and
Subscriptions. This can help build awareness, and introduce your brand to
potential new customers in the future. People will get reluctant to use it.
Eg- Cure. Fit offered free subscriptions saying “ Ab Cult hai Live”.