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Channels of Communication

The document discusses different channels of communication that can be used within an organization. It states that face-to-face communication is the richest channel as it allows interpretation of tone and expressions, and clarification. Broadcast media like TV and radio are best for addressing large audiences with visual or auditory messages. Mobile communication allows for interaction and tone interpretation for conveying private messages to individuals or small groups. Electronic channels like email and social media can be used for one-on-one, group or mass communication efficiently, though clarity is important. Written methods are suited to communicating policies and messages not requiring interaction.

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Ani Vie Macero
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339 views1 page

Channels of Communication

The document discusses different channels of communication that can be used within an organization. It states that face-to-face communication is the richest channel as it allows interpretation of tone and expressions, and clarification. Broadcast media like TV and radio are best for addressing large audiences with visual or auditory messages. Mobile communication allows for interaction and tone interpretation for conveying private messages to individuals or small groups. Electronic channels like email and social media can be used for one-on-one, group or mass communication efficiently, though clarity is important. Written methods are suited to communicating policies and messages not requiring interaction.

Uploaded by

Ani Vie Macero
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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Face-to-Face or Personal Communication

Face-to-face or personal communication is one of the richest channels of communication that can be
used within an organization. Physical presence, the tone of the speaker's voice and facial expressions
help recipients of a message interpret that message as the speaker intends. This is the best channel to
use for complex or emotionally charged messages, because it allows for interaction between speaker
and recipients to clarify ambiguity. A speaker can evaluate whether an audience has received his
message as intended and ask or answer follow-up questions.

Broadcast Media Communications

TV, radio and loud speakers all fall within the broadcast media communication channel. These types of
media should be used when addressing a mass audience. Businesses seeking to notify customers of a
new product may advertise or do promotions using a broadcast channel. Similarly, a CEO may do a
global company address by having a television feed broadcast across global sites. When a message
intended for a mass audience can be enhanced by being presented in a visual or auditory format, a
broadcast channel should be used.

Mobile Communications Channels

A mobile communication channel should be used when a private or more complex message needs to be
relayed to an individual or small group. A mobile channel allows for an interactive exchange and gives
the recipient the added benefit of interpreting the speaker's tone along with the message. Some within
an organization may opt to use this channel versus a face-to-face channel to save on the time and effort
it would take to coordinate a face-to-face meeting.

Electronic Communications Channels

Electronic communication channels encompass email, Internet, intranet and social media platforms. This
channel can be used for one-on-one, group or mass communication. It is a less personal method of
communication but more efficient. When using this channel, care must be taken to craft messages with
clarity and to avoid the use of sarcasm and innuendo unless the message specifically calls for it.

Written Methods of Communication

Written communication should be used when a message that does not require interaction needs to be
communicated to an employee or group. Policies, letters, memos, manuals, notices and announcements
are all messages that work well for this channel. Recipients may follow up through an electronic or face-
to-face channel if questions arise about a written message.

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