Strategy of Entrepreneurship & Creative Economy

Development through District Mapping in Bandung City

Fiki Chikara Satari, Nabila As’ad

Since Bandung joined the UNESCO Creative Cities Network (UCCN) on 11

December 2015, all its stakeholders and the city have become more active in
fulfilling its commitments as a City of Design, among others by strengthening
existing data on creative economy entrepreneurs and their impact on welfare
improvement. A previous research conducted by the Economy Department of
Bandung Municipality mapped thousands of creative economy actors spread
over 30 districts in Bandung. However, it was necessary to further identify these
actors and their roles in order to be able to build a strategy around creative
economy development in Bandung, which was the main aim of this research.
The ecosystem of five creative economy subsectors in selected districts was
mapped. The results are presented here as a reference for building strategies for
creative-potential based community development and policy making.

Nama: Mega Suci Lestari

Kelas : XII Mipa-3
 CREATIVE CITY: ANALYSIS OF BANDUNG CREATIVE CITY
INDICATORS

Mohammad Benny Alexandri

Universitas Padjadjaran Bandung

United Nations Development Programme (UNDP) and the United Nations

Conference on Trade and Development (UNCTAD) published the Creative
Economy Report 2008. A wave of global research on the concept / term creative
economy, creative industries, creative cities and creative culture since that
time.
The process of internationalization of the creative economy become popular
when The Martin Prosperity Institute (MPI) an international think-tank
organization released The Global Creativity Index (GCI) GCI in 2010.
The document contains index measuring creativity and assess the ranking of
creativity throughout the country. Referring to the GCI report in 2011, the
index of creativity country Indonesia is ranked 81 of 82 countries with an index
value of 0.037 creativity. The main challenge of creative economic development
over the last 10 years is how to assess and measure the level of creativity in the
State, provincial and districts or cities.
Assessment and measurement of creativity depends on understanding of the
indicators of creativity town for example.
This study objective is creating the indicators of Bandung as a Creative City by
combining the indicators used in other town in the world with creativity
indicators Bandung that already exists.
The purpose of doing this study is to formulate indicators concerning the
establishment of Bandung as a Creative City that is supported by the
performance of the creative industries in Bandung.
The output of this study is the assessment of the performance of the
achievements of each indicator in Bandung Creative City.
The results of the study is Bandung as a creative city in design field.

Nama: Mega Suci Lestari

Kelas : XII Mipa-3
Creative Economy Empowerment Based on Local Commodity as
Tourism Communication in Garut Regency

Garut is one of the area in West Java that has potential natural resources for the
economy and tourism. Akar wangi/vetiver is a local commodity that can be
processed into various forms of craft that have economic value. Through skillful
hands, vetiver which was originally only fragrant aroma roots, became a Garut
souvenir that much people loved. Franz Limiart, a creative economic Chinese
practitioner who loves his hometown of Garut optimizes the use of vetiver into
a local commodity that can support the tourism of Garut as well as support
many people around him. This study aims to determine the utilization of vetiver
as Garut’s local natural resources into goods of economic value as well as the
steps undertaken in empowering the creative economy to support tourism in
Garut. The method used for this research is qualitative descriptive, with data
collection technique through in-depth interview, observation and literature
study. The results show, creative economic empowerment through the vetiver
encourage tourism in Garut to be increased and improves the economic wealth
of surrounding communities. Internet media was used to introduce the craft in
cyberspace. The conclusion of this research, creative economy to support
tourism of Garut and utilization of natural potency and local human resources
strengthen the characteristic of tourism in Garut. The recommendation of this
research is the need for assistance to other commodities besides the fragrant
root, so that local potency of Garut can be exposed more widely.

Nama: Mega Suci Lestari

Kelas : XII Mipa-3
Study of Creative Industry Development Based on Pekalongan
Batik Culture
Culture is a noble conception that is able to offer and attract interest and has
been passed down from generation to generation in the community in a
community or group. Cultural construction encompasses the system of ideas in
the human mind as intellectual and arithmetic statements, so that it becomes a
means of work, taste, and creativity, including things that are real, such as
patterns of behavior, language, life tools, technology, social structures, beliefs,
arts, law, morals that figure the characteristics and characteristics of society.
Pekalongan City has the name branding namely World city of Batik and makes
the only city chosen by UNESCO in the category of craft and folk art to make
Pekalongn city focus on developing its creative economy, especially the batik
industry in order to improve the competitiveness of Pekalongan city and
advance the economy Pekalongan city community. This paper tries to identify
the potential of creative industries based on Pekalongan batik and analyzes the
development of creative industries based on Pekalongan batik in order to
maintain the image of Pekalongan Batik as a result of creative work based on
culture in the eyes of the world. This paper was prepared using a qualitative
descriptive approach that tried to illustrate the economic potential of the
creative industries based on Pekalongan batik and the efforts of its development.

Nama : Fitriyani Khasanah

Kelas : XII MIPA 3
Batik, the Locomotive of Pekalongan’s Creative Economy
Muhammad Bashir Ahmad Syawie, the city mayor, managed to stick the
image of batik as the unique characteristic of Pekalongan. UNESCO then
crowned Pekalongan as the first creative city in Indonesia.
Pekalongan, iKreatif/GIVnews.com – Realizing that Pekalongan has no natural resources
and commodities, when he was elected the first time to lead Pekalongan in 2005, Muhammad
Basyir Ahmad Syawie decided that the textile industry, batik in particular, should become the
locomotive for the city’s economic development.
Basyir noticed that the only industry which was strong enough at that time was textile. He
then planned a strategy. As the son of textile entrepreneurs, he truly understood on how to
build the industry for such cultural product. According to him, batik cannot rise simply by
doing promotions.
The son of Aminah Said Basalamah started by putting up a basic foundation to strengthen the
industry of batik from the bottom. ’’First thing is about the knowledge. Batik is a cultural
heritage. So, the history, philosophy, to the way of making batik, should be disseminated
widely first’’ he said, Jawa Pos quoted.
With that kind of thinking, Basyir enforced the inclusion of batik knowledge into high
school’s curriculum throughout Pekalongan. He did not stop there; he even became one of the
founders of batik study program in SMKN 3 Pekalongan, Pekalongan University, and
Politeknik Batik Pusmanu.
“So, everyone can study batik both in terms of skill and knowledge,” he explained. In
addition, he thought really hard on how to develop an ecosystem to support the production of
batik as well as pushing for more public exposure. For instance, he initiated the canting
industry as the main tool of batik.
After the foundation was set, Basyir then took a step on promotion. He took advantage of the
momentum created back in 2007 when Malaysia claimed batik as their cultural heritage.
Alongside the Indonesia’s trade chamber (Kadin), he submitted an application to UNESCO
so that batik would be acknowledged as Indonesian Cultural Heritage. “I did 36
meetings between 2007 and 2009 until finally batik became the world cultural heritage from
Indonesia,” he recalled.
His efforts were not fruitless. In 2013, the textile industry sector was able to contribute up to
19.09 percent of the Gross Domestic Regional Product (PDRB) with a total of 861 mid-to-
upper institutions in the batik industry. In the same year, the commerce sector contributed
23.52 percent of the total PDRB with the export value of around USD 25.3 million.
Nowadays, the proudest achievement is the acknowledgment from the public for Pekalongan
to be the Batik City. He did not deny that Jogjakarta and Solo may have longer history for
batik. However, Pekalongan is able to merge such history with the changing trend so that
batik can always be on demand.

Nama : Fitriyani Khasanah

Kelas : XII MIPA 3