TOP 10 BEST RAGS-TO-RICHES PINOY STORIES

From the very beginning was the idea. Then came the struggles. The next thing you know these people
have become uber millionaires and top billionaires. And yes, they’re all Filipinos.

How could you have known? It seems they never

stood out in the crowd. Except, perhaps for the
fire in their eyes. For the most part, these people
are like the mustard seed the good ‘ole Bible so
aptly described. They start so small, insignificant.
Were they but a bunch of cockroaches, you
would have slapped dead them with your
slippers. Right away. No hesitations.But no, at
the right time, like yeast to dough, they rise, they
go big. Bigger than everybody. Somehow, you
start thinking: What gives? What’s their secret?
Or did they stop eating rice altogether? Have they
found a secret formula? Super delicious Krabby
Patty burgers perhaps. Like what SpongeBob cooks.
Fine ladies of the hour and brave gentlemen, please allow me. Here’s 10  of the best stories of people
who started with nothing and ended up with everything. Money-wise. Devour!

Tycoon #10: Mariano Que

Here’s your first catch: a story of a peddler. Mariano
Que worked for a drugstore before WWII erupted in the
Philippines. Seeing the demand for sulfa drugs after the
war and using his little pharmaceutical knowledge Que
bought sulfathiazole tablets worth a 100 pesos and made
profit by peddling them as single doses to poverty-
stricken sectors. He worked smart, though.
Eventually he was able to build a wooden pushcart
allowing him to peddle more drugs.

Que kept at it making sure the drugs he sold were of

quality and unexpired. By 1945, he had enough money
to put up his first drugstore. He named it Mercury Drug with the messenger to the Roman Gods as his
business symbol. Today, Mercury Drug is one of the biggest chain of drugstores in the country and
Mariano Que is rich many times over.

Business: Mercury Drug – 900 stores/ 11,000 employees, PhP 42.98 billion in revenue (2003)

Tycoon #9: Socorro Ramos

 Born in 1923 in Sta. Cruz Laguna, Socorro Cancio had to do odd jobs as
a young girl to augment the income of her family. For instance, she
peeled paper off discarded cigarettes. She was paid 5 centavos per pack
to do this. Also, her other siblings had to work in candy and bubble gum
factories to help.
Her elder sister married the son of an established bookstore owner
landing Socorro a job as a salesgirl in one of the book stalls. This was
her first stint with bookstores and the business of books.It seems the
young lady was destined to pursue a career related to books for soon
enough she met Jose, the son of a bookstore-business clan. Though their
love was forbidden by her parents, Ms. Cancio married Jose Ramos.

Jose transformed one of the branches of his family’s bookstore and

renamed it National Book Store. Success did not come to them
immediately though as their first store was totally destroyed during the war. When they decided to
rebuild in Avenida, their store was caught by a storm leaving all books worthless. Still they pursued the
business, putting in tighter measures. Today, NBS (National Book Store) is present in most big malls,
and is the foremost purveyors of books in the country.

Business: National Book Store, 128 branches nationwide

Tycoon #8: DiosdadoBanatao

Who would have thought a child who used to walk barefoot to get
elementary and high school education would become the “Bill
Gates” of the Philippines? I’m talking about DiosdadoBanatao.
Born to a rice farmer and a plain housewife in a barrio in Cagayan
Valley, Banatao had to do just that to finish Malabbac Elementary
School. Decided to pursue higher learning, Dado as he was called
pursued his Electrical Engineering degree in MIT (Mapua
Institute of Technology) graduating cum laude.

Faith would soon find Dado in the United States as he was offered
a design engineer job for Boeing Co., after a stint with Philippine
Airlines as a pilot trainee. There he completed a Master’s Degree
in Electrical Engineering and finished it in Stanford University.
Joining the now-famous Homebrew Computer Club he met the likes of Steve Jobs and Steve Wozniak.
Dado’s design capabilities allowed him to develop several milestone products in the computer industry
(e.g., single-chip controller, chip sets). Soon enough, he founded his own companies. One of which,
Chips and Technologies Co., was bought by Intel for a whopping $430 million. Today Malabbac
Elementary School is the only public school with the most advanced computer system – thanks to Dado.
Business: Monstroni, Chips and Technologies.

Tycoon #7: Corazon D. Ong

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 Now, a heartwarming story of a mother turned businesswoman. Corazon
Ong was working as a dietitian for a hospital. However, she decided to
give up her job to focus on her family. She put her dietitian skills to good
use in preparing “baon” for her husband Jose and native snacks for her 2
kids. She experimented with a new filling for siopao for instance.

Eventually, she developed a skinless longanisa for her homemade siopao.

Once the neighbors tasted it, it became such a hit. Word spread fast. And
soon enough she had to borrow PhP 60,000 to fill in on all the incoming
orders.Eventually, she founded CDO Foodsphere in 1995 which soon
become a household name in quality food products. The business united
them as her son and husband are now full time in  helping her grow the
business.
Business: CDO Foodsphere, Most Outstanding Meat Processing in the
Country (1999-2003) Consumer Union

Tycoon #6:Julie Gandiongco

How would you like to start business when you’re in your 50’s? Seems
too late, right? But that did not stop Julie Gandiongco to succeed.
Julie kept herself always busy, keeping a sari-sari store and accepting
sewing jobs from the neighborhood everytime her husband, Diegs,
transferred location as a Pepsico employee. From Bohol to Cebu to
Zamboanga to Ormoc. She went where her husband was assigned, packed
up everything – her children and sewing business, to start all over again.

Diegs resigned his job to concentrate on a 30-hectare sugar plantation in

Dumaguete. Again Julie went with him helping supervise farm hands.
However, the price for sugar suddenly dropped worldwide. And with it,
their future. Soon they lost the farm and had to move back to Cebu.

Not wanting to get back to sewing, she applied and became a canteen concessionaire for a rattan export
company. That opened doors. Though based on credit as most workers pay only on payday, Julie soon
realized her customers’ need for bread. Meeting a baker who want to work for her, she opened her first
bakeshop, aptly named it Julie’s Bakeshop. She was 50.

Business: Julie’s Bakeshop, 500 stores nationwide

Tycoon #5: Alfredo Yao

Now we go to a son of a side walk vendor. Alfredo Yao’s father died when he was but 12 years old. He
had 5 siblings. To feed the family her mother sold just about anything a side walk vendor could sell.
With a relative’s help, the young Alfredo was able to finish elementary and high school. However, even
with odd jobs working in a warehouse of a packaging company, he was unable to finish his degree in
MIT (Mapua Institute of Technology).
With the help of a cousin who was working for a printing press business, Alfredo Yao learned the
rudiments of printing cellophane wrappers both for candies and biscuits. Boldly, he decided to venture
into the printing press business. Perfecting his products, Yao made use of the potential of “doy packs”,
flexible foil packs. Soon, he found use for this packs by venturing into the juice manufacturing business

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 himself founding Zest-O in the process, leading the way for ready-to-
drink juices. His juices has secured 80% of the packed juice market in
the country and has been exported all over the world.
Business: Zest-O

Tycoon #4: Tony Tan Caktiong

You know, being the son of a cook for a Buddhist temple can be a
good jumping board for success.
Tony was born in 1960 to a working-class family from Fujian, China.
His family migrated to the Philippines after WWII. His father cooked
for a Buddhist temple to feed the family and living on a tight budget
was able to  open a Chinese restaurant in Davao. As a young child,
Tony became a busboy in the family business – cleaning tables, serving
customers and washing the dishes.With hisfather’s  perseverance, Tony
earned a BS Chemical Engineering degree at UST (University of Sto.
Tomas).

Following the path of his father, Tony ventured into business buying ice
cream parlor franchises, the once famous Magnolia Ice Cream House.
He borrowed seed money from his family’s pooled savings. Finding out
his customerslonged to fill their stomachs before indulging in his cold
treats, he offered burgers and chicken in his store. Soon enough, burgers
outsold the ice cream products. As a result, Tony and his siblings
decided to convert the now 6 ice cream parlors into burger restaurants.
And named it Jollibee. Today, Tony is one of the richest in the country, and a certified billionaire with
net worth of $1.25 Bn.

Business: Jollibee Foods Corporation – 2,510 stores worldwide/PhP 82.1Bn sales (2011)

Tycoon #3: John Gokongwei

John Gokongwei was born in Fujian Province, China. His family
migrated and thru business became well-off in Cebu, Philippines.
However, John’s father died when he was 13 and with it their
affluence. To support his mother and siblings, John peddled along
the streets of Cebu and wet markets in various towns, selling soaps
– anything and everything that can be carried on his bicycle. In
effect, he became a market vendor, the youngest of his kind.
For bigger profit, he traded in Manila at the age of 17 transporting
items by sea. Riding a small, sail-powered outrigger called a batel,
the young Gokongwei braved the high seas. On one such trip, he
had a brush with death as the batel hit a rock and capsized. Good
thing he and fellow passengers were saved by clinging on to 
therubber tires that he intended to sell.

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Soon Gokongwei ventured into business setting up his first company Amasia. He imported everything he
can from the U.S. (e.g., textile, newspapers, magazines, used clothing, cigarettes, whisky) and sold them
in the country. With his good name established, he was able to secure a PhP 500,000 loan from China
Bank to start a manufacturing business, putting up a corn milling plant and naming it UniversalRobina.
The rest is history. Today, John Gokongwei is one of the few billionaires in the country with estimated
wealth of $4.2 Bn (2012).

Business: Universal Robina, Cebu Pacific, Robinsons

Tycoon #2: Lucio Tan

For a man that doesn’t smoke, it’s hard to believe Lucio Tan owns
the biggest cigarette manufacturing company in the country, Fortune
Tobacco.
Born also in Fujian Province, China on July 17, 1934 Mr. Tan had
modest beginnings. As a child he had to work in Bataan Tobacco
Factory to help the family.

He was able to push himself to elementary and high school. Via a

work-study program he earned some units at the University of the
East for Chemical Engineering. Although unable to finish college,
he sawthe big opportunity and put up his own cigarette company in
1966 starting with just 2 cigarette-making machines. Eventually, he 
was able to introduce such budget brands as “Hope”.

He never looked back and through his sharp business acumen was able to salvage dying businesses and
grow them to dynamic structures. Examples include Philippine Airlines and Tanduay Distillers. Today
80% of the cigarette market in the Philippines is captured by his company and PAL is the leading carrier
in the airline industry.

Business: PAL, Fortune Tobacco (among 300 others)

Tycoon #1: Henry Sy

And now for the biggest of them all. His is the story of how one sari-
sari store vendor became the “shopping mall king” of Asia.

Born on Christmas Day, 1923 in Xiamen, China, Henry Sy was

introduced to retail early despite the poverty. In his early teens, the
entire family moved to the Philippines and his father opened up a
small variety store in Manila. Life was hard and with nowhere to
sleep, the young Sy had to sleep inside the store clearing up the
counters to do so.

WWII, however, destroyed that store to the sorrow of his father.

Instead of giving up, Henry Sy pushed through earning income via
buying and selling shoes from enterprising American G.I.s. The little
success of his shoe-selling business inspired him to open up a small shoe store in Quiapo, Manila in
1958. He named it Shoe Mart.

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By 1972, Henry Sy had transformed his small shoe store into his first standalone department store.
Today, Mr. Sy is the richest business magnate in the Philippines, worth over $11.9 billion (2014) with a
handful of his malls gracing the Top 25 biggest malls of the world.

Business: SM Prime Holdings, BDO, ChinaBank

Ok, take a deep breath everyone. Whew! That was one big list we got there. Hope that gave you
something to nitpick about.

If you feel like the list came up short please drop me your 2 cents in the comments section below. Too
bad I can only fit 10 on a top 10 list. Just kidding!
Also, please do your fair share of passing this little info-tainment around. I’m pretty sure if we keep at it,
somebody out there will get the message.

Let me end this little information tête-à-tête of ours by quoting a great American industrialist. He said:
“A poor man is not the one without a cent. A poor man is the one without a dream.”

Yes, his name is Ford, Henry Ford, founder of the company who makes those Ford cars of today. He too
was a former farm hand.

Topten. (n.d.). Top 10 Best Rags-to-Riches Pinoy Stories. From the very beginning was the idea. Then came the struggles. Topten.phThe next
thing you know these people have become. https://topten.ph/author/ppcinc/