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Seven C's of Effective Business Communication

The document outlines the Seven C's of effective business communication: Correctness, Clarity, Completeness, Concreteness, Conciseness, Consideration, and Courtesy. It provides examples of each C, such as using proper grammar for Correctness, simple language for Clarity, including all necessary details for Completeness, and being polite and respectful for Courtesy. The Seven C's are important for all types of workplace communication, like emails, oral communication, written documents, customer interactions, and general courtesy.

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Ashley Ausin
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59 views21 pages

Seven C's of Effective Business Communication

The document outlines the Seven C's of effective business communication: Correctness, Clarity, Completeness, Concreteness, Conciseness, Consideration, and Courtesy. It provides examples of each C, such as using proper grammar for Correctness, simple language for Clarity, including all necessary details for Completeness, and being polite and respectful for Courtesy. The Seven C's are important for all types of workplace communication, like emails, oral communication, written documents, customer interactions, and general courtesy.

Uploaded by

Ashley Ausin
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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Seven C’s of Effective Business

Communication
The Seven C’s to remember
• CORRECTNESS
• CLARITY
• COMPLETENESS
• CONCRETENESS
• CONCISENESS
• CONSIDERATION
• COURTESY
Correctness
¤Use the right level of language
¤Correct use of grammar, spelling and
punctuation
¤Accuracy in stating facts and figures

Correctness in message helps in building


confidence.
Clarity
¤Clarity demands the use of simple
language and easy sentence structure in
composing the message.

Clarity makes comprehension easier.


Revising for Clarity

Unclear
Tom is a good soccer player and then
works hard and practices and many
more things.

Clear
Tom is a good soccer player because he
works hard and practices.
Conciseness
¤A concise message saves time of both the
sender and the receiver.
¤Conciseness, in a business message, can
be achieved by avoiding wordy
expressions and repetition.

Conciseness saves time.


Completeness
¤Completeness means the message
must bear all the necessary information to
bring the response you desire.
¤The sender should answer all the
questions and with facts and figures. and
when desirable, go for extra details.

Completeness brings the desired


response.
Consideration
¤Consideration demands to put oneself in
the place of receiver while composing a
message.
¤It refers to the use of You attitude,
emphases positive pleasant facts,
visualizing reader’s problems, desires,
emotions and his response.

Consideration means understanding of


human nature.
Concreteness
¤Being definite, vivid and specific rather
than vague, obscure and general leads to
concreteness of the message.
¤Facts and figures being presented in the
message should be specific

Concreteness reinforces confidence.


Courtesy
¤Courtesy means not only thinking
about receiver but also valuing his
feelings.
¤Much can be achieved by using polite
words and gestures, being appreciative,
thoughtful, tactful, and showing respect to
the receiver.
¤Courtesy builds goodwill.

Courtesy strengthens relations.


SEVEN C’S IN THE WORKPLACE
• Email Communication

• Remember to always use proper


English as well as complete sentences
in your business emails.
• Avoid emoticons, acronyms and chat
jargon unless you know the person
well.
• Oral Communication

• When you ask someone to complete


a task, include a “please” and a
“thank you
• Other Written Communication

• One simple act of courtesy is to make


certain that you spell names correctly.
• Customer Communication

• In most situations customers have choices


as to where to spend their money and
time.

• Creating courteous and respectful


communication increases your chances of
retaining current customers as well as
gaining new ones.
• General Courtesy

• Saying “good morning” or


“goodbye” or a quick “Have a nice
day” takes virtually no time and
very little effort.

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