Scribd
Upload
90 views3 pages

Practice Project U3

This document outlines an activity-practice project involving product development. It instructs compiling a bibliography on product development from 15 references such as books, articles, and newspapers. It then directs writing a literature review citing these references and formulating a problem statement. The document provides a sample bibliography on product development references that could be used. It also gives an example literature review discussing supplier involvement in new product development and questions that remain unanswered. Finally, it provides a sample problem statement about customers finding it cumbersome to carry textbooks.

Uploaded by

Shaon Islam
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
90 views3 pages

Practice Project U3

This document outlines an activity-practice project involving product development. It instructs compiling a bibliography on product development from 15 references such as books, articles, and newspapers. It then directs writing a literature review citing these references and formulating a problem statement. The document provides a sample bibliography on product development references that could be used. It also gives an example literature review discussing supplier involvement in new product development and questions that remain unanswered. Finally, it provides a sample problem statement about customers finding it cumbersome to carry textbooks.

Uploaded by

Shaon Islam
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
You are on page 1/ 3

ACTIVITY-PRACTICE PROJECTS

1. Do the project assigned below, following the step-by-step process delineated therein:
i. Compile a bibliography on any one of the following topics, or any other topic of interest to you, from a
business perspective: (a) day care; (b) product development; (c) open-market operations; (d) information
systems; (e) manufacturing technology; (f) assessment centers; (g) transfer pricing.
ii. From this bibliography, select 15 references that include books, periodicals, and newspaper items.0
iii. Based on these 15 articles, write a literature review using different forms of citations as described in
the Appendix.
iv. Formulate a problem statement.

Product development:
Andersen, P. H., Kragh, H. and Lettl, C. (no date) ‘Spanning organizational boundaries to manage
creative processes: The case of the LEGO Group’, Industrial Marketing Management, 42(1), pp.
125–134. doi: 10.1016/j.indmarman.2012.11.011.

Berman, B. (2011) ‘Strategies to reduce product proliferation’, Business Horizons, 54(6), pp. 551–
561. doi: 10.1016/j.bushor.2011.07.003.

Berthon, P. R. et al. (no date) ‘When customers get clever : Managerial approaches to dealing with
creative consumers’, Business Horizons, 50(1), pp. 39–47. doi: 10.1016/j.bushor.2006.05.005.

Bettencourt, L. A. and Ulwick, A. W. (2008) ‘The Customer-Centered Innovation Map’, Harvard


Business Review, 86(5), pp. 109–114. Available at: http://search.ebscohost.com/login.aspx?
direct=true&db=buh&AN=31730678&site=ehost-live.

Bitner, M. J., Ostrom, A. L. and Morgan, F. N. (no date) ‘Service Blueprinting: A Practical Technique
for Service Innovation’, California Management Review, 50(3), pp. 66–94. Available at:
http://search.ebscohost.com/login.aspx?
direct=true&db=buh&AN=32129010&site=ehost-live.

Cooper, R., Edgett, S. and Kleinschmidt, E. (2001) ‘Portfolio management for new product
development: results of an industry practices study’, R and D Management, 31(4), pp. 361–380. doi:
10.1111/1467-9310.00225.

Crawford, C. M. and Di Benedetto, C. A. (2015) New products management. Eleventh. New York,


N.Y.: McGraw-Hill Education. Available at: https://contentstore.cla.co.uk/secure/link?id=beb0118f-
8228-e911-80cd-005056af4099.

Dolan, R. J. (1993) Managing the new product development process: cases and notes. Reading,
Mass: Addison-Wesley. Available at: https://contentstore.cla.co.uk/secure/link?id=18a91d86-ed1d-
e711-80c9-005056af4099.

Elliott, R. and Jankel‐Elliott, N. (2003) ‘Using ethnography in strategic consumer


research’, Qualitative Market Research: An International Journal, 6(4), pp. 215–223. doi:
10.1108/13522750310495300.
Joseph P. Guiltinan and Gregory T. Gundlach (1996) ‘Aggressive and Predatory Pricing: A
Framework for Analysis’, Journal of Marketing, 60(3), pp. 87–102. Available at:
http://www.jstor.org/stable/1251843?
sid=primo&origin=crossref&seq=1#page_scan_tab_contents.

Martin, B. and Hanington, B. M. (2012) Universal methods of design : 100 ways to research complex
problems, develop innovative ideas, and design effective solutions. Beverly, Mass: Rockport
Publishers. Available at: http://suss.eblib.com/patron/FullRecord.aspx?p=3399583.

Mascitelli, R. (2000) ‘From Experience: Harnessing Tacit Knowledge to Achieve Breakthrough


Innovation’, Journal of Product Innovation Management, 17(3), pp. 179–193. doi: 10.1111/1540-
5885.1730179.

Mohanbir Sawhney, Robert C. Wolcott, Inigo Arroniz (no date) ‘The 12 Different Ways for
Companies to Innovate’, MIT Sloan Management Review, 47(3), pp. 75–81. Available at:
http://search.proquest.com/docview/224959320?accountid=14182.

Peng, Y.-N. and Sanderson, S. W. (2014) ‘Crossing the chasm with beacon products in the portable
music player industry’, Technovation, 34(2), pp. 77–92. doi: 10.1016/j.technovation.2013.09.009.

Rosenthal, S. R. and Capper, M. (2006) ‘Ethnographies in the Front End: Designing for Enhanced
Customer Experiences*’, Journal of Product Innovation Management, 23(3), pp. 215–237. doi:
10.1111/j.1540-5885.2006.00195.x.

Literature review:
In many industries, firms are seeking to cut concept to customer development time,
improve quality, reduce the cost of new products and facilitate the smooth launch of
new products. Prior research has indicated that the integration of material suppliers into
the new product development cycle can provide substantial benefits towards achieving
these goals. This involvement may range from simple consultation with suppliers on
design ideas to making suppliers fully responsible for the design of components or
systems they will supply. Moreover, suppliers may be involved at different stages of the
new product development process. Early supplier involvement is a key coordinating
process in supply chain design, product design and process design.
Several important questions regarding supplier involvement in new product
development remain unanswered. Specifically, we look at the issue of what managerial
practices affect new product development team effectiveness when suppliers are to be
involved. We also consider whether these factors differ depending on when the supplier
is to be involved and what level of responsibility is to be given to the supplier. Finally,
we examine whether supplier involvement in new product development can produce
significant improvements in financial returns and/or product design performance. We
test these proposed relationships using survey data collected from a group of global
organizations and find support for the relationships based on the results of a multiple
regression analysis.
Problem statement (Book publication store):
Customers find it cumbersome to carry their textbooks around and risk forgetting their
textbooks when they need to bring them to class.

You might also like

pFad - Phonifier reborn

Pfad - The Proxy pFad of © 2024 Garber Painting. All rights reserved.

Note: This service is not intended for secure transactions such as banking, social media, email, or purchasing. Use at your own risk. We assume no liability whatsoever for broken pages.


Alternative Proxies:

Alternative Proxy

pFad Proxy

pFad v3 Proxy

pFad v4 Proxy