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Coffee Shop Business Plan

The sample coffee shop business plan outlines the goals and operations of Taste Blender coffee shop. Taste Blender aims to be the first coffee shop in Old Town, offering high quality coffee, tea and baked goods at reasonable prices. It will be run as a general partnership between Tessa and Michaela Mason. The business plan details Taste Blender's products, target market of students and families, competitive advantages over the nearest coffee shop several miles away, and implementation timeline to open in March 2008. The financial plan includes projected balance sheets, income statements, and cash flow statements.

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Alma Delos Santos
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192 views6 pages

Coffee Shop Business Plan

The sample coffee shop business plan outlines the goals and operations of Taste Blender coffee shop. Taste Blender aims to be the first coffee shop in Old Town, offering high quality coffee, tea and baked goods at reasonable prices. It will be run as a general partnership between Tessa and Michaela Mason. The business plan details Taste Blender's products, target market of students and families, competitive advantages over the nearest coffee shop several miles away, and implementation timeline to open in March 2008. The financial plan includes projected balance sheets, income statements, and cash flow statements.

Uploaded by

Alma Delos Santos
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOC, PDF, TXT or read online on Scribd
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Coffee Shop Business Plan

If you are planning to open a coffee shop business then, the basic and foremost thing is to prepare a

realistic and detailed business plan. It will be beneficial in number of ways: It helps you to accomplish

your desired goals and objectives, to make important decision easily and effectively in no time and to

attract potential investors and lenders.

It is necessary that your coffee shop business plan attract investors and lenders. This should tell them

about your goals and objectives, how you will be able to achieve to desired goals and objectives,

management plan, marketing plan, financial plan, etc in brief.

Below is sample business plan for a coffee shop:

Taste blender

Business Plan for the Period

Starting January 2008

Business Overview

Business history: Taste blender is a new coffee shop, located in Old Town. We provide you best coffee,

tea, cappuccino and frozen cappuccino. Currently there is no other coffee shop in this area. Our target

audiences are students, friends, artists and families of all ages.


Vision and Mission Statement:

Taste blender is the first coffee shop in Old town. Our mission is to serve best product at very

reasonable price with pleasant atmosphere, which can be afforded by everyone easily.

Objectives: Our primary objectives over the next year are:

• Introduce homemade cookies, brownies and cakes.

• Renovate our space in Old Town.

• Offer free delivery service in schools, office, home.

• Create cozy and friendly environment.

Ownership:

Taste Blender is a general partnership between Tessa and Michaela Mason.

Location:

Taste Blender is located in Old Town, New York.

Products and Services:

Description of Products and Services:

• Taste Blender will offer high quality coffee, tea, cappuccino and frozen cappuccino at a very

reasonable price. All drinks are made with high quality ingredients
• Our next plan is to introduce homemade cookies, brownies and cakes.

Industry Overview

Market Research:There is no other coffee shop in Old Town.

Size of the Industry: Coffee shop industry is nationally very big, but in Old Town the nearest one is

more than 6 or 7 miles away.

Industry Outlook: We can say that, our coffee has uniqueness, which will lead our business towards

success and with the new innovations we will make changes in our ingredients and introduce new

recipes.

Marketing Strategy

Target Market:Our target audiences are students, friends, artists and families of all ages, who want

to relax at nice, quiet and cozy place.


Description of Key Competitors: Our biggest competitor is “The perfect cup” with a “Tea room”.

Analysis of Competitive Position: Our friendly environment and low pricing strategy will be the

key to our success.

Pricing Strategy:

• We will offer four sizes of drinks, small $2.00, medium $2.50 and large $3.00.

• Our cookies and brownies will sell for $1.50 each.

Promotion Strategy: We intend to advertise on Internet, television and newspaper.

Management and Staffing

Management Team: Tessa and Michaela will share their responsibilities equally.

Staffing: We will hire about three or four waiters.


Labor Market Issues: We will hire high school students who are looking for part time or full time

job. In this area there are number of high school students looking for work.

Implementation Plan: Implementation Activities and Dates:

• Begin building renovation 12/08

• Complete renovation 2/15/08

• Begin preliminary advertising 2/15/08

• Purchase and setup equipment 2/15/08

• Open for business 3/1/08

Financial Plan: Your financial plan will begin with balance sheet, then your income statement and in

last is your cash flow statement.


Conclusions: After making your coffee shop business plan the last part is conclusion. Conclude your

entire coffee shop business plan, read and proofread your business plan in order to get error free draft.

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