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Age Report

The document provides statistics on advertising campaigns run from September 11 to September 28, broken down by age, gender, campaign, ad group, and key metrics like impressions, interactions, cost, and conversions. Several campaigns targeted different age groups for search and display advertising on Google. The data shows spending on these campaigns but no conversions for most ad groups during the reported time period.

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Sagar Bhagdev
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58 views8 pages

Age Report

The document provides statistics on advertising campaigns run from September 11 to September 28, broken down by age, gender, campaign, ad group, and key metrics like impressions, interactions, cost, and conversions. Several campaigns targeted different age groups for search and display advertising on Google. The data shows spending on these campaigns but no conversions for most ad groups during the reported time period.

Uploaded by

Sagar Bhagdev
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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Age report

September 11, 2019 - September 28, 2019

Demograp Age Campaign Ad group Status Bid adj. Impr. Interaction Interaction Currency Avg. cost Cost Conversion Cost /
hic status s rate code s conv.
Enabled 18 - 24 Display- Topic Eligible -- 0 0 -- INR -- 0.00 0.00 0.00
Google
Build
Enabled 25 - 34 Display- Topic Eligible -- 0 0 -- INR -- 0.00 0.00 0.00
Google
Build
Enabled 18 - 24 Display- In Market Eligible -- 0 0 -- INR -- 0.00 0.00 0.00
Google
Build
Enabled 25 - 34 Display- In Market Eligible -- 0 0 -- INR -- 0.00 0.00 0.00
Google
Build
Enabled Unknown Display- In Market Eligible -- 0 0 -- INR -- 0.00 0.00 0.00
Google
Build
Enabled 35 - 44 Display- Keywords Eligible -- 0 0 -- INR -- 0.00 0.00 0.00
Google
Build
Enabled 18 - 24 Search- Ad group 1 Eligible -- 15,660 1,169 7.46% INR 4.67 5459.01 2.00 2729.51
Google
Build
Enabled 25 - 34 Search- Ad group 1 Eligible -- 20,494 1,477 7.21% INR 5.19 7659.57 5.98 1280.43
Google
Build
Enabled 45 - 54 Search- Ad group 1 Eligible -- 5,339 323 6.05% INR 5.34 1724.95 1.00 1724.95
Google
Build
Enabled 55 - 64 Search- Ad group 1 Eligible -- 1,872 140 7.48% INR 4.63 648.43 0.00 0.00
Google
Build
Enabled 65+ Search- Ad group 1 Eligible -- 1,656 98 5.92% INR 4.52 442.55 0.00 0.00
Google
Build
Enabled Unknown Search- Ad group 1 Eligible -- 26,775 1,017 3.80% INR 4.99 5072.22 0.00 0.00
Google
Build
Enabled 18 - 24 Search- Search- Eligible -- 286 25 8.74% INR 4.43 110.85 0.00 0.00
Google Google
Build Build -
dynamic
ad group

- A1 -
Conv. rate Conv.
value
0.00% 0.00

0.00% 0.00

0.00% 0.00

0.00% 0.00

0.00% 0.00

0.00% 0.00

0.17% 1,265.70

0.41% 3,790.34

0.31% 1.00

0.00% 0.00

0.00% 0.00

0.00% 0.00

0.00% 0.00

- B1 -
Demograp Age Campaign Ad group Status Bid adj. Impr. Interaction Interaction Currency Avg. cost Cost Conversion Cost /
hic status s rate code s conv.
Enabled 25 - 34 Search- Search- Eligible -- 427 28 6.56% INR 4.30 120.45 0.00 0.00
Google Google
Build Build -
dynamic
ad group
Enabled 35 - 44 Search- Search- Eligible -- 169 9 5.33% INR 4.63 41.63 0.00 0.00
Google Google
Build Build -
dynamic
ad group
Enabled 45 - 54 Search- Search- Eligible -- 89 6 6.74% INR 3.85 23.10 0.00 0.00
Google Google
Build Build -
dynamic
ad group
Enabled Unknown Search- Search- Eligible -- 745 21 2.82% INR 3.26 68.39 0.00 0.00
Google Google
Build Build -
dynamic
ad group
Enabled 65+ Search- Search- Eligible -- 21 2 9.52% INR 4.87 9.74 0.00 0.00
Google Google
Build Build -
dynamic
ad group
Removed 65+ Display- Keywords Excluded -- 0 0 -- INR -- 0.00 0.00 0.00
Google from ad
Build group
Removed 55 - 64 Display- Topic Excluded -- 0 0 -- INR -- 0.00 0.00 0.00
Google from ad
Build group
Removed 55 - 64 Display- In Market Excluded -- 0 0 -- INR -- 0.00 0.00 0.00
Google from ad
Build group
Enabled Unknown Display- Topic Eligible -- 0 0 -- INR -- 0.00 0.00 0.00
Google
Build
Enabled 35 - 44 Display- In Market Eligible -- 0 0 -- INR -- 0.00 0.00 0.00
Google
Build

- A2 -
Conv. rate Conv.
value
0.00% 0.00

0.00% 0.00

0.00% 0.00

0.00% 0.00

0.00% 0.00

0.00% 0.00

0.00% 0.00

0.00% 0.00

0.00% 0.00

0.00% 0.00

- B2 -
Demograp Age Campaign Ad group Status Bid adj. Impr. Interaction Interaction Currency Avg. cost Cost Conversion Cost /
hic status s rate code s conv.
Enabled 25 - 34 Display- Keywords Eligible -- 0 0 -- INR -- 0.00 0.00 0.00
Google
Build
Enabled Unknown Display- Keywords Eligible -- 0 0 -- INR -- 0.00 0.00 0.00
Google
Build
Enabled 18 - 24 Display- Keywords Eligible -- 0 0 -- INR -- 0.00 0.00 0.00
Google
Build
Enabled 35 - 44 Search- Ad group 1 Eligible -- 9,507 620 6.52% INR 5.58 3456.54 6.00 576.09
Google
Build
Enabled 55 - 64 Search- Search- Eligible -- 24 1 4.17% INR 7.39 7.39 0.00 0.00
Google Google
Build Build -
dynamic
ad group
Enabled 35 - 44 Display- Topic Eligible -- 0 0 -- INR -- 0.00 0.00 0.00
Google
Build
Removed 45 - 54 Display- In Market Excluded -- 0 0 -- INR -- 0.00 0.00 0.00
Google from ad
Build group
Removed 65+ Display- Topic Excluded -- 0 0 -- INR -- 0.00 0.00 0.00
Google from ad
Build group
Removed 55 - 64 Display- Keywords Excluded -- 0 0 -- INR -- 0.00 0.00 0.00
Google from ad
Build group
Removed 45 - 54 Display- Topic Excluded -- 0 0 -- INR -- 0.00 0.00 0.00
Google from ad
Build group
Removed 45 - 54 Display- Keywords Excluded -- 0 0 -- INR -- 0.00 0.00 0.00
Google from ad
Build group
Removed 65+ Display- In Market Excluded -- 0 0 -- INR -- 0.00 0.00 0.00
Google from ad
Build group
Total: Ages 83,064 4,936 5.94% INR 5.03 24844.81 14.98 1658.31
Total: 83,064 4,936 5.94% INR 5.03 24844.81 14.98 1658.31
Account

- A3 -
Conv. rate Conv.
value
0.00% 0.00

0.00% 0.00

0.00% 0.00

0.97% 8,160.21

0.00% 0.00

0.00% 0.00

0.00% 0.00

0.00% 0.00

0.00% 0.00

0.00% 0.00

0.00% 0.00

0.00% 0.00

0.30% 13,217.25
0.30% 13,217.25

- B3 -
Demograp Age Campaign Ad group Status Bid adj. Impr. Interaction Interaction Currency Avg. cost Cost Conversion Cost /
hic status s rate code s conv.
Total: 0 0 -- INR -- 0.00 0.00 0.00
Display
Total: 0 0 -- INR -- 0.00 0.00 0.00
Shopping
Total: 83,064 4,936 5.94% INR 5.03 24844.81 14.98 1658.31
Search

- A4 -
Conv. rate Conv.
value
0.00% 0.00

0.00% 0.00

0.30% 13,217.25

- B4 -

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