SCHOOL OF LEGAL STUDIES

ASSIGNMENT OF PRINCIPLES OF MANAGEMENT

SUBMITTED TO: SUBMMITED BY:

Dr. Anjali Sharma Ishika Jain
{Assistant Professor} 190299
 Hrida Herbal Care
Close to Nature
A complete range of natural & organic Body care
products
INTRODUCTION

Herbal body care & beauty products are not modern trends these find
traces back to ancient civilizations like Egyptian, Roman & Greek. Even in
5000 years old Ayurvedic Text we found many body care formulation and
beauty routines.
Even in current time, global epidemic of COVID-19 has made not only
general public but also Govts. aware about why personal hygiene is so
important.

“Hrida” being a Sanskrit word to mean “Pure” (i.e.शु ध).

Our vision is to develop body care products those are pure in every aspect
i.e. contamination free input materials, cruelty free (no animal testing) and
ecofriendly (100% bio-degradable).
We are in business to make profits, but at the same, to give our customers
value for their money; we want to give people and businesses who
patronize our products, the opportunity to be part of the success story of
our brand.
We are aware that there are several big scale and small scale players
scattered all around the country, which is why we spent time and resources
to conduct research so that our products are pure but at the same time
satisfy our customers.
Products Offered:

 Hair Mask - A blend of 30 ayurvedic herbs best known for hair

care.
[Amla, areetha, shikakai, menthi, henna, hibiscus, Kapoor kachri,
Kapoor sungadhi, orange, curry leaves, mulethi, gotukola, bhringraj,
nagarmotha, ratanjot, brahami, indigo, neem, horsetail, trifala, tulsi,
katha, lemon, rose, baelgiri, aloevera, giloy, jatamnsi etc.]

 Herbal Powders –
o Amla, Bhringraj, Curry leaves – reverse grey hair
naturally
o Areetha – natural shampoo
o Shikakai, Aloe vera – hair conditioner
o Methi, Kapoor Kachri, Kapoor Sugandhi – smooth & silky
hair
o Hibiscus, Nagarmotha – controls hair fall
o Neem, lemon peel, basil – dandruff control

 Hair oil
 Shampoos
o Jojoba conditioning shampoo
o Coconut & castor oil shampoo
o Olive oil & Avocado shampoo

 Face Packs
o Lemon
o Orange
o Rose
o Neem

 Herbal Bath Powders

o Multani mitti with neem & tulsi
o Multani mitti with orange peel & green tea.

 Soaps
o Toilet/Bath soap (Bar & Liquid)
 Activated charcoal with Bentonite clay
 Lemon & Tea tree
 Haldi, Chandan with milk
 o Baby soap (Bar & liquid)
 Goat milk soap
 Liquid castile soap
o Body wash
 Mint fresh
 Vanilla
 Lime fresh
o Hand wash
 Lemon
 Orange & Cinnamon

 Face wash
o Activated charcoal with tea tree essential oil
o Sugar & Honey
o Neem & Tulsi

 Foot care
o Lemon & Tea tree foot wash
Business Premise (reasons for choosing location)

 Location of customers/Accessibility
Our business involves customers to physically come to office
location so the location should be close so that we are first choice
when customers’ needs our services.

 Fully grown market/Competition

Proximity to other competing businesses could be crucial to
success. They could provide a benefit to business or cause a
hindrance.

 Potential for growth/Size

Premises should be able to accommodate business growth or a
spike in demand. Moving premises is a big upheaval and can be
time consuming and costly and it may result into loosing
customers also.

 Supply of labour
Every business needs labour to operate and it becomes crucial
in case of manufacturing organisation. Apart from supply skill,
age gender, full time or part time are also need to be considered.
Organisational structure

Owner

Manager

Production Marketing HR Finance

Labour Salesmen Accountant

Cashier
Marketing

Positioning:
For effective positioning “HHC” will give free samples to customers –
 to make people realise that our quality is good,
 to create positive value in customer’s mind,
 thus, creating need & desires for our product.
Advertising:
 Though over the time mouth publicity will become our main publicity tool (due
to great quality, environment friendly and cruelty free products)
 but, for initial stage we will use
o mass media – outdoor ads, newspapers, local news channels and radio
channels,
o Social media – Facebook ads, YouTube product reviews etc. for this
purpose.
o Install our Bill Boards on strategic locations all around the city
Sales Promotion:
 Coupons
 discounts – regular & special festive discounts
 referral programs
 free delivery for orders above INR 1000
 buy one get one
 20% extra etc.
Production Workers / Machine Operators

 Responsible for preparing, blending, compounding and packaging products

 Handles labeling of products
 Operates machines used in the manufacturing Sun care products, Acne
treatment products, hair care products, lip care products and other skin care
products
 Assists in packaging and loading products into distribution trucks.
Human Resource

 Responsible for overseeing the smooth running of HR and

administrative tasks for the organization
 Updates job knowledge by participating in educational
opportunities; reading professional publications; maintaining
personal networks; participating in professional organizations.
 Enhances department and organization reputation by
accepting ownership for accomplishing new and different
requests; exploring opportunities to add value to job
accomplishments.
 Defines job positions for recruitment and managing
interviewing process
 Carries out staff induction for new team members
 Responsible for training, evaluation and assessment of
employees
 Oversees the smooth running of the daily office and factory
activities.
Finance Plan

This is the key areas where we will spend our start – up capital;
 Fee for Registering the Business – INR 5000.
 Legal expenses for obtaining licenses and permits as well as
the accounting services (software, P.O.S machines and other
software) – INR 50,000.
 Marketing promotion expenses for the grand opening of Hrida
Herbal Care in the amount of INR 18,000 and as well as flyer
printing (2,000 flyers at INR 0.10 per copy) for the total amount
of – INR 20,000.
 The cost for insurance (general liability, workers’
compensation and property casualty) coverage at a total
premium – INR 7,500.
 The cost for payment of rent for 12months at INR 12,000 per
month in the total amount of INR 1,44,000.
 The cost for construction of a standard production plant – INR
10,00,000.
 Other start-up expenses including stationery (INR 2,000) and
phone and utility deposits (INR 5,000)
 Operational cost for the first 3 months (salaries of employees,
payments of bills) – INR 45,000.
 The cost for Start-up inventory (mixing, blending,
compounding and packaging equipment, raw materials, and
packaging materials et al) – INR 2,00,000.
 Cost for equipment (security, ventilation) – INR 15,000.
 The cost for the purchase of furniture and gadgets
(Computers, Printers, Telephone, Fax Machines, tables and
chairs) – INR 2,00,000.
 The cost of launching a website – INR 10,000.
 Miscellaneous – INR 20,000.
 Strength Weakness
Eco friendly, chemical free, bio Price of handmade products is
degradable products made comparatively high than normal
from organic ingredients. products.

Products are not just different There is no established Supply

but also naturally scented and chain. Linkage between
colourful to look at, with supplier and manufacturer
packaging that accentuates the seems to be a problem too.
colours, able to capture
attention of customers.
Opportunity Threat

People are becoming more As market is growing new

aware towards environment players are also entering into
and they value these products a and there is continuous
lot. increase in competition.

The presence of chemicals as These are labor intensive units

well as allegations of and in order to sustain them,
dangerous animals testing is continuous market demand
creating a highly potential should be there to meet the
customer base. financial need of these units as
well as the labors working in
these units.