GONOISE

Noise makes the latest personal technology accessories available and affordable to young Indian consumers.
We have been listed as bestselling brand on Amazon and Flipkart for four years in a row and in 2019, Noise
was the biggest Indian seller of wireless earphones in the country. We were also the only Indian brand
amongst the top 5 brands selling wireless earphones in India. Noise is a young, tech-driven brand that puts
the hottest technology accessories in the hands of Indian consumers. We have a lineup of 12 stylish
technology accessories and much more that you’ll love. Also, we've been listed as a best-selling brand on
Amazon & Flipkart for four years in a row. Jus’ sayin’ ;)

Noise Price and Range

Range of Products
1. Truly wireless Earbuds

Product Color Actual Price Discount Final Price

Noise Shots X1 Air Carbon Black, 2999 37% off 1899

truly wireless Graphite Grey
Bluetooth Earbuds
Noise Shots sports Green , Blue Black 4999 56% off 2199
with charging case
Noise Shots ERGO Stealth Black, Pearl 4499 44% off 2499
truly wireless White
Earbuds with
charging case
Noise Shots NEO full Jet black, Icy White 4999 50% off 2499
touch control true
wireless Earbuds
Noise Shots NUVO Stealth Black 4999 43% off 2849.05
truly Wireless
Earbuds with
charging case
 Noise Shots groove Matte Black 4999 40% off 2999
true wireless Earbuds
with powerful bass
Noise Shots X3 Bass White Red, White 6999 53% off 3299
truly wireless Silver
Earbuds with
charging case
Noise Shots X3 Bass Black Silver, Black 6999 50% off 3499
truly wireless Red, Black Gold
Earbuds with
charging case
Noise Shots x-buds Matte Black, Teal 6999 46% off 3799
true wireless Earbuds Green, Peach Orange
with stylish design
Noise Shots RUSH Matte Black 6999 43% off 3999
sports wireless
Earbuds with
charging case
Noise Shots X5 Black Red , Acid Blue 7999 44% off 4499
charge truly wireless
Bluetooth Earbuds
with charging case
Noise Shots X5 pro Stealth Black 7999 50% off 4999
truly wireless
Earbuds with
charging case
Noise Shots XO truly Rose Gold , Metallic 8999 39% off 5499
wireless Earbuds with white, Matte Black
QUALCOMM apt TM
technology

The price of these completely wireless Bluetooth Earbuds ranges from 1899 to 5499 Rupees.

2. Wireless Neckband Earphones

Product Color Actual Price Discount Final Price

Noise Tune LITE Stealth Black 2999 53% off 1399

Bluetooth Wireless
neckband earphones
with mic
Noise Tune ELITE Midnight Black 1999 30% off 1399
Bluetooth Wireless
neckband earphones
with mic
Noise Tune SPORT Midnight Black, 1499 - 1499
Bluetooth wireless Twilight Blue,
sports earphones Winter Grey
with mic
Noise Tune active Stealth Black, Hot 1999 25% off 1499
Bluetooth neckband Red
earphones with mic
Noise Tune charge Jet Black 2499 32% off 1699
Bluetooth wireless
 neckband earphones
with mic
Noise Tune flex Space Grey, Teal 2999 27% off 2199
neckband Bluetooth Green, Bronze Grey
headset with mic

The price range of these Earphones ranges from 1399 to 2100 Rupees.

3. Wired Earphones

Product Color Actual Price Discount Final Price

Noise YR1 wired candy red, glossy 999 50% off 499
earphones with mic black, graphite grey

They only have one kind of earphone with wire and mic which prices at 499 Rupees.

Conclusion:-
After going through all the categories and each and every product in every category, it is pretty clear that their prime focus is on
affordable prices For Earbuds with charging cases which ranges from 1899 to 5499 Rupees. Next they are targeting neckband
earphones and finally focusing on wired earphones.
Noise has still not started production on Bluetooth speakers or home systems yet.
Noise maybe targeting the audience that are looking for Earbuds with charging cases at very affordable prices.

Social media ANALYSIS

The company uses various social platforms such as Facebook,
Instagram, Twitter, and YouTube for promotion of their products and
to increase their sales. The company also promotes their products by
the help of various brand endorsers. Noise is getting maximum number
of sales by the help of social media promotion.
Facebook: https://www.facebook.com/gonoise/
NOISE in their Facebook and twitter account constantly posting the advantages of their
products along with running a few contests to induce the customers to buy and to learn
about their products:

#Wireless Audio (In-Ear & On-Ear Headphones, Speakers)

#Smart Wearables (Fitness Smart Watch)
#Action Cameras (Waterproof, 4K Compact Cameras)

INSTAGRAM: https://www.instagram.com/go_noise/

The company handles it’s both the Instagram and Facebook account
simultaneously with same posts posted on same day on both platforms.
They have been promoting all their products but specially their Noise
Fit Fusion smart watch and their Noise shots XO Earbuds.

Their other products are: Noise Shots X5 Pro, Noise Shots Rush,
Noise Color Fit Pro 2.

They let the customers know how their various Earbuds can be used
anywhere, anytime, be it a workout session or a normal day.

YouTube: https://www.youtube.com/c/Gonoise_Official/videos
The YouTube channel is basically used for introducing their products
by Launch videos and giving basic details about their products like, ‘how
to connect them’ or ‘how to use them’ or ‘how to restart them’ or ‘how
to manage calls’ among various other similar things.
Twitter: https://twitter.com/thenoise
The twitter handle is not that active and it talks more about events
happening in and around world and then showing the audience that how
the company caters to current issues of importance and takes them
into consideration. Like ‘The black lives matter’ or connecting their
Earbuds to a certain concert music and telling its customers how their
Earbuds give the feel of a concert without even attending the one.

MARKETING STRATEGIES USED:

 They have been putting up blogs about how useful

their Earbuds are during workout
 They have mentioned their various news partners
like The Statesman, Business Standard, The
Economic Times among others giving an impression
to their customers that they are good company as
they have big media partners.
 By using Nora Fatehi and Rohit Sharma as their
brand ambassadors they are able to attract a large
number of youth for using their products as people
connect themselves with brand ambassadors.
SOCIAL MEDIA PLATFORM
Page Followers: Around
6.5lakhs
Likes per post:
1. Normal one gets 100-500 The viewers mostly like
likes those posts which are
Facebook 2. Views around 5k-15k related with brand
Comments per post: around endorsers. People do not
50 to 250 take active participation on
Shares: less than 50 Facebook.

Page Followers: Around Most of the people are

223k getting knowledge about the
Comments per post: around brand by the help of
Instagram 100 Instagram. Some people are
Shares: less than 50 trying to participate actively.
Same as Facebook, most
likes are coming because of
brand endorsers.

Twitter Page Followers: 3724 The promotion of the brand

Likes per post: Less than 50 on twitter is very low. There
Comments: Less than 20 is no active participation on
Shares: Less than 10 twitter.

Viewers: Around 17.2k The people are viewing the

 Likes per video: Less than videos but they are not
YouTube 100 connecting with the brand.
Comments per video: Less Mostly people are reaching
than 50 out with their queries
through YouTube.
OBSERVATION

Despite all the efforts of social media marketing the company is lacking promotion as
customers are not connecting with the brand actively. There is a need for more
engagement activities to increase number of active participants and customers.
Brand ambassador of
noise

Rohit Sharma
Noise signs Rohit Sharma as its brand ambassador. Electronics and smart wearables
brand Noise has named Indian cricketer Rohit Sharma as its brand ambassador

Nora fatehi

And Nora fatehi is also the ambassador of noise Nora Fatehi have also become the
first brand ambassadors for Noise... The company is unveiling its new visual
identity; a more contemporary look that better reflects the evolution of Noise, its
products and its customers.

Noise advertiser

1-NBC news

NBC News is the news division of the American broadcast television network
NBC. The division operates under NBCUniversal News Group, a division of
NBCUniversal, which is, in turn, a subsidiary of Comcast. The news division's
various operations report to the president of NBC News, Noah Oppenheim.

2-the statesman

The Statesman is an Indian English-language broadsheet daily newspaper

founded in 1875 and published simultaneously in Kolkata, New Delhi, Siliguri and
Bhubaneswar. It incorporates and is directly descended from The Friend of India,
founded in 1818.
3-business standard

Business Standard is one of the largest Indian English-language daily edition

newspapers published by Business Standard Ltd in two languages including
Hindi.

4-the economic times

The Economic Times is an English-language, Indian daily newspaper

headquartered in Mumbai, India, at The Times of India building. Published by
Bennett, Coleman & Co. Ltd., The Economic Times began publication in 1961.

5-TechRadar

TechRadar is a British online publication focused on technology, with editorial

teams in the US, UK, Australia and India. It provides news and reviews of tech
products. It was launched in 2008. TechRadar is owned by Future plc, the sixth-
largest publisher in the United Kingdom.

Marketin
g and Promotions
You need to understand how noise fits in with marketing
before you can come up with a plan for how to create it in
a way that allows you to stand out from other noise. Your
marketing plan should address the four Ps: product, price,
place and promotion. Promotion is where you develop
your messages and create strategies -- such as advertising
and public relations -- to let people know about your
products. When multiple companies do this, it creates a
lot of noise. You need to create strategies and messages
that will cut through the noise and grab attention.
Messages
The messages you communicate are important. You
should only have two or three simple key messages.
Knowing your customers and what appeals to them most
is critical. For example, a working mother may feel that
saving time so that more of it can be spent with her
children is more important than saving money. A key
message targeted at this type of customer for email
software might be: “Our software automatically sorts
incoming emails into personalized folders, and flags them
based on your profile settings or email history. Users
report a 25-percent daily time reduction in going through
their email in-boxes."
Promotional Strategies
Strategies that are used to create a “buzz” and make
beneficial marketing noise include advertising, public
relations, personal selling and sales promotions. Having a
good fundamental understanding of your audience helps
you select the best strategies and the appropriate mix. For
example, if you research television habits of your
customers and discover that they skip television ads in the
evening, but leave them on when they watch Saturday
cartoons with their children, creating a clever ad featuring
parents with their children, and scheduling it to run on
weekends, will be more effective than having an ad
running weekday evenings.
Research
In addition to helping you understand your ideal or target
customer better, research also increases the odds of you
cutting through all of the marketing noise from
competitors and other product promotions. For example,
test your message with a sampling of consumers who fit
your customer profile to see if it resonates with them.
This can be done with an online survey or with a focus
group method, which is small group research. Test ads by
showing several ads on a screen and seeing which one the
research subjects remember later, and what they
remember about it.
To buy Noise Products
 https://www.gonoise.com/
  https://www.myntra.com/noise
 https://www.amazon.in/stores/page/10839A9C-
3AA7-4725-B0AC-2CE3AB0E4488?
store_ref=SB_A09373173FEEENQ2XOF5O&pf_rd_
p=c1d821b1-1e60-427b-a1e5-
fb0e90f05348&aaxitk=1zGdfBe0SoEKZNJefqyNFQ
&hsa_cr_id=6642921360402&lp_asins=B0874DQR
LT,B089QPTTJD,B0881T571S&lp_mat_key=noise
&lp_query=noise&lp_slot=auto-sparkle-hsa-
tetris&ref_=sbx_be_s_sparkle_mcd_cta
 https://www.tatacliq.com/search/?
searchCategory=all&text=noise
OFFLINE

CROMA

SARGAM

VIJAY SALES
CONCLUSION: In all it can be observed that even though
company engages well with its audience on various platforms but my
observation has been that the customers are not satisfied with their
products as well as the customer care services of the company. They
fail to handle or answer the complaints on their Instagram platform or
Facebook.

Prepared by Sanyam batra (leader)

Abhishek

Garvita

Kassim

Deepak

Adhyayan