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33 Tips For Writing Engaging Content

This document provides 33 tips for writing engaging content. Some key tips include starting with the why and establishing the value and relevance for readers, thinking outside the box, using numbers and questions to engage readers, including examples, showing benefits over features, and solving problems with the content. The overall message is to focus on the reader experience by keeping content clear, concise and valuable.

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Victor Suryaman
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55 views73 pages

33 Tips For Writing Engaging Content

This document provides 33 tips for writing engaging content. Some key tips include starting with the why and establishing the value and relevance for readers, thinking outside the box, using numbers and questions to engage readers, including examples, showing benefits over features, and solving problems with the content. The overall message is to focus on the reader experience by keeping content clear, concise and valuable.

Uploaded by

Victor Suryaman
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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33 Tips for Writing Engaging Content

#1 Start with Why


Before you write, establish:
- WHY is this valuable to readers?
- WHY does this matter now?
If you cannot answer the ‘why’,
your readers will question the time
they spend with you.
#2 – Think outside the box
Why Finding
Home Insurance
Use an outlandish statement
Quotes is Like
to
envoke curiosity
Giving Birth
#3 - Use Numbers
Turn large pieces of content into
consumable lists
#4 – Ask a question
Open the conversation to readers
in your comments section
#5 – Proofread your work
Nothing disrupts the reading
experience (and loses credibility)
faster than a misspelled word.
#6 – Stay on topic
Keep to your title and keyword
throughout the post to stay
relevant
#7 – Tell a story
Keep readers guessing what will
happen next!
#8 – Be transparent and deliver
If you promise in your title, deliver
in your content
#9 – Show examples
Examples reinforce your content
and provides additional context
#10 – Create emotion in your
headlines
Try using some of Copyblogger’s
Trigger Words to invoke feelings
inside your content.
#11 – Benefits over features
People are more interested in
knowing their needs can be met,
over how they can be met.
#12 – Curate like a pro
Provide your own additional
insights instead of rehashing what
has already been said
#13 – Use images
Some things are best
communicated with an image
#14 – Use ALT tags
Great for users with accessibility
issues… and SEO
#15 – Use your Unique Selling
Points (USP’s)
Show your audience why you’re
different
#16 – Consult experts
Stuck for ideas? Talented content
specialists can generate content
ideas for a range of industries.
#17 – Show love to your other
content
Use internal links to keep users on
your website
#18 – Use descriptive anchor text
on links
Descriptive anchor text will help
your content flow
#19 – Use appropriate tone
Know which language to use for
your demographic
#20 – Plan your time
Use a content calendar to plan
writing well in advance
#21 – Optimise font size
Make sure your content can be
read. Minimum 12pt for web fonts.
#22 – Optimise your font-face
San-serif fonts are easier to read
online than serif fonts
#23 – Optimise your color scheme
Select a font color that’s darker
than your overall background
#24 – Format your content
According to Smashing Magazine,
optimal number of characters per
line for reading on the web is
between 55 and 75.
#25 – Be succinct
Make their answers easier to find
#26 – Show consistency
Use a template for repetitive
content. E.g. product descriptions
#27 – Use quotes
As Dorothy L. Sayers said, “I always
have a quotation for everything – it
saves for original thinking“.
#28 – Be Helpful
Helpful content is
long-lasting evergreen content.
#29 – Understand the law
Be mindful of what you can and
cannot write about. Stay informed
with a legal resource for online
writing.
#30 Don’t talk nonsense
Use language that your readers
understand over the buzzword of
the day.
#31 – Your readers are #1
Keep your ego out of your copy for
a better reading experience.
#32 - Solve a problem
When you’ve finished writing, ask
– have I solved a problem here?
#33 – P.S.
Use postscripts to remind,
persuade and create a stronger
sense of urgency.
Thank you
(Now get writing!)
FOR MORE DIGITAL MARKETING TIPS
VISIT:
EWEBMARKETING.COM.AU/BLOG

TWITTER: @EWEBERS
FB: EWEBMARKETING
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