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Product Portfoilio: Kotak Mahindra Brand

Kotak Mahindra Bank offers a wide range of products across personal banking, business banking, wealth management, and corporate financial solutions. These include savings and current accounts, fixed and recurring deposits, debit and credit cards, personal and business loans, insurance policies, investment options, and working capital financing. The bank caters to customers' diverse needs through customized accounts, deposits, cards, and loans, as well as insurance options for protection, retirement, health, and motor vehicles.

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Puneet Singh Dhani
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223 views5 pages

Product Portfoilio: Kotak Mahindra Brand

Kotak Mahindra Bank offers a wide range of products across personal banking, business banking, wealth management, and corporate financial solutions. These include savings and current accounts, fixed and recurring deposits, debit and credit cards, personal and business loans, insurance policies, investment options, and working capital financing. The bank caters to customers' diverse needs through customized accounts, deposits, cards, and loans, as well as insurance options for protection, retirement, health, and motor vehicles.

Uploaded by

Puneet Singh Dhani
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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PRODUCT PORTFOILIO: KOTAK MAHINDRA BRAND

Kotak Mahindra, India's leading financial services group has been an all-out stop for all financial
and banking needs. It provides all forms of personal finance options, including credit card
deposit plans, the distribution of mutual funds and life insurance policies. Kotak Mahindra Bank
conducts vertical lending, handles IPOs and operates capital loans. Kotak Bank has one of India's
biggest and highly valued wealth management teams and is the provider of the most wide set of
net worth solutions for individuals, companies, enterprises and employees.

The Products are categorized under Personal Banking, Business Banking, Wealth Management
and Corporate financial solutions. They serve following products:

1. BANK ACCOUNTS:

Kotak Mahindra Bank provides its customers a wide range of bank account solutions to
satisfy their unique requirements. The choices are limitless, from Personal current to business
current accounts and savings accounts beginning with premium saving, starting with basic or
daily accounts and online saving account moving to off-line accounts, to accounts for
children to senior citizens. In comparison, the rate of interest on the savings account of Kotak
Mahindra Bank still beats most of its contemporaries. There are five types of accounts that
the bank has categorized in which are Savings account, Current account, retail institutional
account, corporate salary account and Bank+Demat+Trading Account. The Bank provides 12
different types of savings accounts and 10 different types of current accounts in order to meet
various diverse needs of the customer. The following table shows all the types of bank
accounts that Kotak Mahindra Bank offers in as per the need of the customer:

SAVINGS CURRENT CORPORATE RETAIL BANK+DEMAT+


ACCOUNT ACCOUNT SALARY INSTITUTIONAL TRADING ACCOUNT
ACCOUNT ACCOUNT
1.811 Digital Startup Uni Account Retail Institutional Trinity Accounts
Bank Account Premium Savings Account
Current
Account
2.811 Edge Startup Regular Public Services Retail Institutional
Digital Bank Current Salary Account Current Account
Account Account
3.Edge Savings Neo Current Ace Salary Account
Account Account
4.Pro Savings Pro Current Platina Salary
Account Account Account
5.Sanman Edge Current Neo Salary Account
Savings Account Account
6.Classic Savings Elite Current Edge Salary
Account Account Account

7.Silk Women’s Astra 05 Corporate Benefits


Savings Account Current
Account
8.Ace Savings Ace Current
Account Account
9.My Family Global Trade
Savings Account Current
Account
10.Nova Savings Astra 15
Account Current
Account
11.Grand -
Savings Program
12.Alpha - The
Savings &
Investment
Program

2. DEPOSITS:

The Bank provides five types of deposits:

Fixed Deposits: Fixed deposit lets idle funds work with some of the highest interest rates in the
banking market. It is available for both personal banking and business banking categories with
different interest rate and schemes depending upon the investment

Features of the Bank’s Fixed Deposit:

1. Deposit amount as low as Rs 5000/-


2. Flexible interest withdrawal
3. Nomination facility
4. Sweep-in Facility

Fixed Deposit possesses a number of advantages over any other investment like assured return
yielding product, availability of an Overdraft Facility against Fixed Deposit Flexible tenure
options, hassle free online application.

Recurring Deposit: The recurring deposit of the bank provides a percentageinterest rate from
4.40% to 5.25 % with a minimum tenure of 6 months helping people with their incomes
to deposit fixed amount every month into their recurring deposit account 

Features of KOTAK MAHINDRA Bank Recurring Deposit:

1. Minimum Tenure of Recurring Deposit will be 6 months and in multiples of 3 months up


to a maximum of 10 years

2. Easy payment options from saving account

3. Competitive interest rate

4. Returns help in Educational, housing or annual payments

Tax Saving Fixed Deposit: This FD saves tax under Under Sec 80C on an amount between Rs.
100 to Rs. 1.5 Lakhs. Other ace features include quarterly receivable interest and booking period
between 5 to 10 years.

Other Deposits are Senior Citizen FD specially designed for senior citizens for lower deposits till
Rs. 5000/- and Ace FD for higher return opportunities.

3. CARDS:

The Bank avails three types of cards: Debit Cards, Credit Cards, Forex/ Prepaid cards. There are
20 different credit cards offering a huge variety of deals over dining, movies, lifestyle, travel, etc.
specifically divided into giving cashback, high value, higher rewards, commercial use, low fees
and other rewards catering different needs of the customers. Similarly they provide 17 different
debit cards designed for different needs like unlimited withdrawals, different withdrawal and
purchasing limits, cashback specific, reward specific and many more. There are 6 prepaid/forex
cards that can be used for variety of purposes either for loading multiple currencies for forex
purposes, FastTag card or gift cards etc.

4. LOANS:

The loans offered by the bank can be classified into personal banking and business banking
which is as follows:

5. Insurance:

The Bank provides Life, Health and Motor Insurance schemes. Under Life Insurance, they bring
forth Personal protection plan, Retirement Plan and Child Plan. Under protection plan there are
three schemes namely Kotak Term Plan which provides a financial support till Rs. 24.99 Lacs,
Kotak E- Term Plan which provides a minimum assurance of Rs. 25 Lacs and above and Kotak
Income plan which provides monthly income over the increase of the policy term period in order
to secure future.

Under the Retirement plan they provide seven retirement plans based on the affordability; Kotak
Assured savings plan, Kotak Assured Income Accelerator plan, Premier Pension plan, Premier
Life Plan, Kotak Ace Investment, Kotak Invest Maxima and Kotak Platinum plan.

Under Health Insurance, Kotak Health Premier and Kotak Secure Shield are provided covering
in patient treatment, Pre and post hospitalization medical expenses etc. Motor Insurance for both
Car and two-wheeler is given.

They also come under government schemes which are Pradhan Mantri Jeevan Jyoti Bima Yojana
for a life insurance cover of Rs. 2 lacs at Rs. 330 per annum, Pradhan Mantri Suraksha Bima
Yojana for accidental covers with nominal premiums and Atal Pension Yojana as a post
retirement pension plan.

6. Investments:

Kotak Mahindra also provides other investment plans like Mutual Funds, Kotak ASBA facility,
National pension system, Portfolio management service, sovereign gold bonds which help people
invest in IPOs/ Bonds.

The Bank also offers Working Capital Finance and businesses can apply for Channel finance,
Dealer finance, Infrastructure, Transportation, Logistics and Warehouse Finance and
Agricultural Finance.

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