Christ University, Bangalore, India

Proposal for– MBA (IB)

Index to contents

No. Topic Page

1 Proposal Summary 2

2 Background 2

3 Need for a Focused and Dedicated Program 2

4 Objectives of the New Program 3

5 Curriculum Design and Teaching Methodology 3

6 Resources and Capabilities 4

7 Placement Initiative 5

8 Annexure – A : Course Structure & Syllabus 6

Detailed Syllabus 7

Abridged Syllabus 36

9 Annexure – B: Scheme of Evaluation 38

10 Annexure – C: Schedule of Academic Terms 38

Syllabus 2009-10 MBA (IB) 1

 Christ University, Bangalore, India

Proposal for –MBA (IB)

(Under the Department of Professional Studies, Christ University)

A. Proposal Summary:

1) Proposed by: Christ University Institute of Management

2) Course Level/Duration/System: Post Graduate – Two years - four monthly terms;
Month wise academic term Plan is attached separately. (Annexure A)
3) Course Name: MBA (IB)
4) Proposed Start Date: Academic Year 2009-10 - June: 2009.
5) Proposed Strength: 40 students
6) No. of Batches: One
7) Eligibility for admission: Minimum Management Aptitude Test score 600; not less than
50% in graduation (any discipline)
8) Method of selection: Group Discussion and personal Interview, by the University
Admissions Office.
9) Course Curriculum: separately attached. (Annexure A)
10)Scheme of Evaluation: Separately attached (Annexure B)
11)Schedule of Academic Terms: Separately attached (Annexure C)

B. Background:
Christ University (affiliated to Bangalore University as an autonomous college till June 2008) was
founded in 1969 by the Carmelites of Mary Immaculate (CMI) priests. Christ College was the first
college in south India to be awarded A+ rating by the National Assessment & Accreditation Council
(NAAC), an independent council under the Universities Grants Commission (UGC). UGC has recognized
Christ College as an institution with Potential for Excellence. Christ College was declared deemed to be
the University since July 2008 under section C of the UGC Act, 1956.

Christ University Institute of Management was started in 1994 to promote quality education, research &
consultancy in Management. It strives to develop effective business leaders with ethical & human
values. The training program prepares young minds for the challenging business opportunities in the
global business scenario.

Established in the year 2002 as Centre for Career Advancement (CCA), the department was upgraded
and renamed as the Department of Professional Studies (DPS) in the year 2007. The department aims
at offering Professional training aimed at wider career opportunities, Value enhancement of academic
programs for higher level placement and in addition to create new program offerings with a view to
cater to the new generation business needs.

C. Need for a Focused and Dedicated Program:

1. Opening up of the Indian economy to foreign trade and investment has created both an
enormous need & opportunity. Opening up of markets elsewhere has resulted in unprecedented
economic growth besides forcing domestic producers to be more efficient. The most important
skill among all of them is the ability to work in an unfamiliar and cross cultural environment .
MBA in International Business is designed specifically to address this issue.

2. There is a dearth of managers in India and South Asia in order to meet talent needs of
multinational companies. This has resulted in companies looking for uniquely trained managers
who have both regional as well as global exposure. The MBA (IB) program will provide both
regional as well as global business exposure

3. There is a dearth of MBA graduates who have gained hands on experience through inbuilt
overseas experience. The MBA (IB) program provides opportunities for students to compulsorily
undertake a 5 month study in Singapore.

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 Christ University, Bangalore, India

D. Objectives of the New Program:

Important objectives of the new program –MBA (IB) are as follows:

1. to prepare young management professionals who can perform well under emerging global
business scenario
2. to offer hands on overseas experience
3. to develop global business leaders with ethical and human values

E. Curriculum Design and Teaching Methodology:

i. Course curriculum for the new program has been designed to meet the course objectives. The
quality standard of the curriculum is slightly higher than the other MBA programs
keeping in mind the high standards demanded by the global companies and hence
provides higher career placement potential.
ii. The subjects chosen are based on its’ requirements in business rather than crowding the
curriculum with too many specialized subjects.
iii. Syllabus content has been decided duly considering its utility value for business application
iv. The emphasis is on the quality of the syllabus content and not on exhaustive coverage of
the topic.
v. Though the paper titles may indicate the generic name of the subject, the syllabus includes
essential relevant branches of the subject topic. For example, the syllabus for paper on
Business Management includes units on Organizational Behavior and Entrepreneurship.
Similarly, the paper on Marketing Management covers essentials of Sales Promotion and Retail
Management.
vi. Teaching methods for the program will be combination of conceptual lectures, case study
analysis and Practical or hands on projects. On campus training followed by on the industry
internship are intended to augment the application capability of the students.
vii. Curriculum includes training in relevant areas of information technology, Research work
and communication/Presentation Skills.
viii. The quality of examinations would match with University standards and prescribes a
higher minimum score for pass; to call for more directed efforts on the part of the students.

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 Christ University, Bangalore, India

F. Resources and capability for MBA (IB) program:

MBA (IB) as part of Christ University has organized itself in to a full fledged program with a Coordinator
and dedicated team of faculty members including qualified professionals from the Industry.

(a) Faculty Resources:

Sl. Name Qualification Designation Experien Experience Subject

ce- -Teaching Specialization
Industry
1 Prof.J.Subramania B.Com, LL.B, Registrar & Over 32 15 Years Finance, Costing,
n CAIIB. ACA. DEAN – years (Part-time) Banking, Insurance
AICWA, ACS, Commerce & Management
PGDM (AIMA) Management Accounting
(Mgt.Consultant)
2 Mr.Biju Toms BIIT, MA, MHRM Head of the Over 8 15 years HRM, Organizational
Department years Behavior * Business
of Communication
Professional
Studies
3 Fr. Arun Anthony MBA * PGM MBA Over 2 2 years Management, Ethics,
-Internationa years HRM and Leadership
l Program
Coordinator
4 Prof. Fellow (NIBM), Faculty Over 5 10 years Managerial Finance,
Shivaprakash A R MSC (Ag.Econ) Member years of Investments,
experien Valuations and
ce Portfolio
Management
5 Prof. Venkatesh M. Phil and PhD Faculty Two 10 Year Quantitative
Bhagavath program student Member years techniques, Data
(in submission Analytics and
stage) Operations
Management
6 Prof. Pradeep M Phil and PhD Faculty Two One year Economics, Financial
Mehtha student (under Member years Management and
submission stage) Research methods in
Social Sciences
7 Dr. Anusha MA Economics & Faculty Over 2 Over 7 Economics,
George M Phil Economics) Member years years Research Methods &
Business
Environment
8 Prof. Elangovan FCA Faculty Over 25 3 years Auditing & Costing
Practicing CA Member years (Part-
time)
9 Mr. Jose Thomas ACS, LL.B Faculty Over 8 4 years Capital Markets
(HR Consultant) Member years Investment
10 Mr. Nagendara B.Com, LLM, ACS Faculty Over 15 Over 10 Business Laws,
Rao Member Years Years Business
Communication
11 Nayaz Pasha M.Com, CA Faculty Over 10 Over 6 Financial and
Member Years years Management
Accounting; Income
Tax

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 Christ University, Bangalore, India

(b) Performance Capability & facilitation:

Besides university wide resources, MBA (IB), though a new initiative, draws from the rich experience,
best practices and capabilities of the two most relevant departments within the Christ University viz.,
Christ University Institute of management (CUIM) and Department of Professional studies (DPS)

Christ University is uniquely positioned to offer the program through its various international
collaborations. The university, for over a decade, has been engaged in student exchange programs,
faculty exchange programs and twinning programs. The university has a pool of highly qualified faculty;
who have traveled aboard and have experience in dealing with students from all over the world. In
addition to Christ university faculty, faculty from overseas partner institutions will also participate by
teaching in this program. Students are expected to gain problem solving skills in a cross cultural
environment by undertaking project work outside India.

CUIM has been consistently ranked as one of the top private B-Schools in India and has, over the years,
adopted several innovative pedagogical techniques. It has a pool of qualified faculty who will support
MBA (IB) program depending upon the need.

DPS has uniquely experimented by drawing highly experience practicing mangers as faculty members in
professional education programs. Hence, the product of Depratmetn of Profesional Studies has a very
high emphasis on application concepts into real life situations. MBA (IB) will draw upon this unique
strength from DPA.

G. Placement Initiative:

MBA (IB) would initiate appropriate placement campaign to create awareness of this value added
program. Creating awareness and interest to relevant industry organizations will assist in establishing a
separate niche for higher-level placement for the students. A dedicated placement cell at the
Department of Professional Studies will spearhead the placement initiative. In addition, both CUIM
placement cell as well as DPS placement Cell will coordinate at operational level and offer a single
Window opportunity for recruiting companies to pick the best of managerial talents on the Christ
University campus.

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 Christ University, Bangalore, India

ANNEXURE -
A
COURSE STRUCTURE & SYLLABUS
MBA (IB) of Christ University

First Year MBA (IB) Course Structure & Syllabus

Course Course
Term code Course Title Credit
MBA_IB
I 101 Principles of Management 2
MBA_IB
I 102 Financial Accounting for Managers 2
MBA_IB
I 103 Quantitative Business Analysis I 3
MBA_IB
I 104 IT for Managers 2
MBA_IB
I 105 Economic Theory I 3
MBA_IB
I 106 Business Communication 1 2
MBA_IB
I 107 Organizational Behavior 3
MBA_IB
II 201 Business Ethics 2
MBA_IB
II 202 Cost accounting for Managers 2
MBA_IB
II 203 Quantitative Business Analysis II 3
MBA_IB Computer Aided Decision Making
II 204 Systems 2
MBA_IB
II 205 Economic Theory II 2
MBA_IB
II 206 Business Communication 2 2
MBA_IB
II 207 Principles of Marketing 3
MBA_IB
III 301 Strategic Management 2
MBA_IB
III 302 Management Accounting 2
MBA_IB
III 303 Management Information Systems 2
MBA_IB
III 304 Research Methodology 2
MBA_IB
III 305 Business Laws 2
MBA_IB
III 306 Domestic Business Environment 2
MBA_IB
III 307 International Business 2

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 Christ University, Bangalore, India

Second Year MBA (IB) Course Structure and Syllabus

(provisional)
April1st to August 2010: Singapore Term
Managing Global Organization
Global Environment of Business
International marketing
Sustainable Development & Competitive Advantage
Managerial Decision Tools
Project Internships
Sept 20 to Dec. 20 2010
International Business Law
International Accounting
Global financial Strategies
Consulting / Research Project

Sales & Distribution Investment Analysis

B2B marketing & Service
Mergers &Acquisition
Marketing
Supply Chain Management and Financial Institution,
International Trade Logistics Markets & Instruments

International Business Law

January 2nd to March 31st 2011
Managing Global Production & Technology
International Business Policy
Working Capital
Consumer Behavior & Branding
Management
Integrated Marketing Financial Risk
Communication Management

DETAILED SYLLABUS
Note: Detailed Syllabus is given for Terms I, II & III. For rest of the Semesters abridged Syllabus is
given. Detailed Syllabus for the terms IV, V & VI will be placed for approval in the next BOS.

Syllabus 2009-10 MBA (IB) 7

 Christ University, Bangalore, India

Program: MBA (IB)

Course Title: Principles of Management
Course Code: MBA_IB 101
Course Credit: 2 credit hours

Brief Description of the Course: This course helps students to understand various principles and
concepts of management

Objectives
1. To give a general introduction to management studies and a brief outline on history and
development of management thought
2. To provide an understanding about the various functions of management
3. To provide an in-depth knowledge on Management Functions through analysis of Case Studies.
Pedagogy
1. Lectures, case discussions, presentations, business games, role plays etc. on
management functions.
2. A detailed study with written assignment and presentation on major management
thinkers
Course Outline:

Module 1 Nature of Management, Evolution of Management Thought, The works and

Thoughts of major Management thinkers (4 Hrs): Meaning; Scope; Managerial levels and skills;
Managerial Roles; Management: Science, Art or Profession; Universality of Management, Ancient roots
of management theory; Classical schools of management thought; Behavioral School, Quantitative
School; Systems Approach, Contingency Approach; Contemporary Management thinkers & their
contribution. Ancient Indian Management systems & practices; Comparative study of global
management systems & practices; the works and Thoughts of major Management thinkers (Drucker,
Peter Senge, Kotler, C.K Prahlad etc.)

Module 2 Planning (4 Hrs): Characteristics of planning, Planning Process; Types of plans; Decision
making, Decision making tools, Group decision making, Planning approaches; Forecasting & MBO

Module 3 Organizing, Dimensions of Organization structure, choosing the right structural

form
(6 Hrs): Organizational structure and design; types of organizational structures; authority, delegation,
decentralization and reengineering; Dimensions of Organization structure; Strategy, Organization Size,
Technology, Environment, Power-control; choosing the right structural form; The simple structure, The
machine Bureaucracy, The professional bureaucracy, the divisional structure, the adhocracy, the matrix.

Module 4 Managing Human Resources (6 Hrs): Human resource planning, Recruitment, selection,
training & development, performance appraisal, managing change, compensation and employee
welfare.

Module 5 Controlling (5 Hrs): Nature of organizational control; control process; Methods and
techniques of control; Designing control systems.

Module 6 Production Management and Control (5 Hrs): Productivity; quality; Value chain
management; operations control
Reference Books
1. Heinz Weihrich, Mark V Cannice and Harold Koontz, Management, McGrawHill, New York.
2. James A.F. Stoner & R. Edward Freeman, Management, Prentice-Hall of India Private Limited, New
Delhi.
3. Schermerhorn, Management, Wiley India.
4. Joseph L Massie, Essentials of Management, Prentice-Hall India, New York

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 Christ University, Bangalore, India

5. S.A. Sherlekar, Management, Himalaya Publications, Mumbai.

6. L.M. Prasad, Principles and Practices of Management, Sultan Chand & Sons, New Delhi.

Program: MBA (IB)

Course Title: Financial Accounting for Managers
Course Code: MBA-IB 102
Course Credit: 2 Credit Hours

Brief Description of the course: This course introduces the concepts of basic accounting and its
relevance to modern day business enterprises to students

Learning Objectives: to familiarize students with double entry, journal entries, book keeping and up
to final accounts with a view to make the accounting data meaningful for managerial decisions

Pedagogy: lectures & problem solving

Course Outline
Module 1 Introduction (6 Hrs): Introduction to Accounting-Meaning-Branches of Accounting-
Functions of accounting –Application-Characteristics of accounting information-Systems of Accounting.

Module 2 Financial Accounting (4 Hrs): Concepts, conventions, principles, Indian Accounting

Standards, GAAP, IFRS.

Module 3 Book keeping (8 Hrs): Double-entry book-keeping, Systems, Journals, Ledgers, Posting,
Debits, Credits, Trial Balance, Adjusting entries , Closing, Day ,books, Cash book, Bank reconciliation,
Rectification of errors. Depreciation Accounting, Accounting for Bills of exchange

Module 4 Final Accounts for Non-Corporates (4 Hrs): Manufacturing, Trade, P&I,B/S), Final
Accounts for Corporate (P&L,B/S,P&L Appropriation

Module 5 Disclosure of information (4 Hrs): Legal requirements (Company’s Act, SEBI, Income –
Tax Act etc.) Revenue Recognition, Fixed Assets & Intangible Assets – Inventory Valuation (basis)

Module 6 Direct- tax (4 Hrs): Income tax, Double Taxation avoidance, Indirect Tax (Tax accounting-
Vat-Excise-Custom, Service Tax

Reference Books
1. Lyrich: Accounting for Management, Tata Mc. Graw Hill, New Delhi, 2001.
2. Bhattacharya S.K.: Accounting for management, Vikas Publishing House New Delhi, 5th Edition,
2001.
3. Pandey, I.M: Financial Management: Vikas Publishing House, 6yh Edition, 2001.

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 Christ University, Bangalore, India

Program: MBA (IB)

Course Title: Quantitative Business Analysis I
Course Code: MBA_IB 103
Course Credit: 3 credit hours

Brief Description of the Course: This course will provide an introduction to mathematical and
statistical concepts and applications in the context of business decision making.

Learning Objective: This course provides understanding of basic mathematical and statistical concepts
that can be applied to various business problems to help decision-making.

Pedagogy: Lectures, Case Lets, Projects and Assignments

Course Outline:
Module1. Concept of Functions, Limits & Derivatives [6 Hrs]: Concept of a function, types of
functions, widely applied functions; Limit of a function, Continuity of a function – test for continuity of a
function; Important functions & properties – Linear, Quadratic, Exponential, Power functions;
Differential calculus - Derivative of a function – concept, meaning, method of finding derivative of a
function, derivative of important functions, higher order derivatives; Application of derivatives –
classical optimization of functions.

Module 2 Mathematics of Finance [6 Hrs]: Progressions – Types and properties; Properties and
application of Arithmetic and Geometric Progressions; Simple & Compound Interest - present & future
values; Annuities – types, finding present & future values of annuities – uses.

Module 3 Matrix Algebra and Application [4 Hrs]: Matrices – meaning, types and overview of
important applications; Matrix algebra – addition, subtraction multiplication, inverse of a matrix, rank of
a matrix; Application – solution to system of simultaneous equations.

Module 4 Statistics & Describing Data [6 Hrs]: Introduction to statistics – meaning, function of
statistics, concept of data, variable, measurement; Summarizing data – need & ways of summarizing
data; Measures of central tendency – Averages –types, meaning, computation & uses; Measures of
dispersion in data – Need, types, meaning, computation and uses (emphasis on standard deviation);
Measures of symmetry – concept of skewness, meaning & measures; Describing data using SPSS.

Module 5 Random variables and Probability distributions [6 Hrs]: Random variable – concept,
properties – concept of probability mass, density and distribution function; Standard probability
distributions – Binomial, Poisson, Geometric, Exponential, Normal probability distribution – properties &
applications.

Module 6 Statistical Inference – Estimation & Hypothesis testing [9 Hrs]: Estimation of

parameters – point & interval estimators for mean and proportion; Statistical Hypothesis Testing –
meaning, formulation, errors in testing, level of significance and power of a test; Single population tests
for mean, proportion & variance; Two population tests for mean proportion & variance; Analysis of
Variance (ANOVA) & Chi-Square test for goodness of fit and independence of attributes.

Module 7 Data collection & sampling methods [3 Hrs]: Data collection – primary & secondary data
–overview of data collection instruments; Sampling – need, benefits types; Sampling methods –
probability and non-probability sampling methods – SRS, Stratified, Cluster, Systematic, Area, Snowball
etc. – Uses & applications; Determinations of sample size for mean & proportion problems

Module 8 Correlation & Regression [5 Hrs]: Correlation – need, meaning, types and measures;
Regression – meaning, fitting linear regression model – prediction & explanation with linear regression
model; Statistical inference in regression model – test for significance of correlation coefficient,
regression coefficient

Text book / Reference Books:

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 Christ University, Bangalore, India

1. Richard I. Levin, D.S. Rubin: Statistics for Management (7th ed.); Prentice Hall of India.
2. U.K. Srivatsava, G.V. Shenoy and S.C. Sharma: Quantitative Methods for Managerial Decisions,
New Age International (P) Ltd., New Delhi.
3. Anderson Sweeny & Williams: Statistics for Business and Economics with CD (9th ed.), Thomson
South Western.

Syllabus 2009-10 MBA (IB) 11

 Christ University, Bangalore, India

Program: MBA (IB)

Course Title: IT for Managers
Course code: MBA_IB 104
Course Credit: 2 credit hours

Brief Description of the Course: This course is designed to provide a brief overview of IT and its
applications for Managers

Learning Objectives: (a) to understand the importance of IT as a key enabler in providing solutions
to modern business problems (b) to study the impact of IT on organizations, society and individuals
To realize the importance of Information as the key resource for organization productivity and
effectiveness; ( c) adapt and upgrade continuously to present and trends in IT

Pedagogy
The course is facilitated by class lectures, case studies, student presentation and classroom discussions.
Group presentations on emerging technologies and a practical analysis on advantages that IT provides
to organizations are submitted by students for evaluation.

Module 1Introduction to Information Technology (2 Hrs): Information Technology & its role in
modern business; Trends in Information Technology; Information Technology as an enabler; Pressures
exerted by IT on business and how business responds to it
Transition from Old Economy to Digital Economy

Module2 Information as Key Business Resource (2 Hrs): Dimensions of Information, Information

flow in Organizations, Information processing, Management Information Systems

Module 3 Role of Hardware in IT (2 Hrs): Basic elements of computer hardware. Developments in I/

O devices; Microprocessors; Data storage; Computer Generations and Computer hierarchy

Module 4 Role of Software in IT (2 Hrs): Application and System software (operating systems).
Overview of programming languages

Module 5 Role of Telecommunication and Networking in IT (4 Hrs): Components of

telecommunication systems. Telecom scenario in India; Types of networks and topology

Module 6 Information Technology Applications (4 Hrs): Information highway, Groupware.

Artificial Intelligence, Growth of internet, Internet2. Internet governing bodies; Impact of internet
connectivity and pricing in India (rural and urban); Intranets, extranets

Module 7 Impact of IT on Organizations, Individuals and Society (4 Hrs): Ethical Issues,

Information privacy, Information Technology & its impact on Organizations and individuals, social
impact of IT

Module 8 –E commerce (10 Hrs): Introduction to E – Commerce; revenue models of dot com firms;
various business models for dot com firms; past, present & future of internet; mobile commerce;
payment gateways; CRM & eCRM; Proprietary content & digital Rights Management; internet
marketing; legal & ethical issues

Reference Books

1. Information Technology for Management. Making connections for Strategic Advantage by

Turban, Mclean, Wetherbe – John Wiley & Sons Inc
2. Management Information Systems, by O’Brien – Tata McGraw Hill
3. Principles of Information system- Ralph Stair- Cengage publications
4. Management Information systems- Effy Oz- Thomson
5. Using Information Technology by William sawyer – Tata McGraw Hill
6. Management of Information Technology by Caroll Frenzel, John C Frenzel – Thomson
Syllabus 2009-10 MBA (IB) 12
 Christ University, Bangalore, India

Program: MBA (IB)

Course Title: Economic Theory I
Course Cod: MBA_IB 105
Course Credit: 3 credit Hours

Course Description: An introduction to concepts and issues of Micro Economics and Macro Economics

Learning Objectives:
Part I: Microeconomics: (a) To introduce analytical concepts and models governing the behavior of
Consumers and business firms, and to introduce market structure and pricing of commodities; (b)
These concepts and models and along with tools and techniques of Decision Sciences (Ex: Statistical
Analysis, Forecasting) would form the basic framework for Managerial Economics. Managerial Economics
helps in decision making relating to investment and financing, choice of production techniques, choice of
input combinations, output level, product pricing, etc. With these, the business manager will have a kit
of tools and techniques to search for optimal solutions to managerial decision problems; (c) The
concepts and models studied in Part I will provide basic foundation for a manager to react to a macro
policy environment which forms the major content in Part II.

Part II: Macroeconomics: (a) To introduce analytical concepts and models so as to assist in gaining
insights into the functioning of economy as a whole, and to get acquainted with policy instruments for
macroeconomic management; (b) To introduce how business units react to change in policy
environment; (c) Introduction to Business Environment with a specific knowledge on India Economy to
sharpen their understanding of some of these macro concepts and models, and policy instruments.

Pedagogy: Lectures, Projects and Assignments

Course Outline

Module 1 Introduction to Managerial Economics (3 Hrs): Scarcity and Choices, Micro and Macro
Concepts, Schools of Economic Thought

Module 2 Factors of production (5 Hrs):, Individual Factor Prices, Law of Demand, Elasticity of
Demand, Elasticity as an instrument to forecast, Supply Analysis, Supply Elasticity, Hand on exercise
using MS excel.

Module 3 Theories of Production (5 Hrs): Input Output relations, Laws of diminishing return, Laws
of returns to scale, Production Possibility frontiers, Measurement of factors determining output,
Measurement of efficiency, hands on exercise in MS Excel on measurement of efficiency.

Module 4 Production Cost (4 Hrs): Understanding of various types of costs, Fixed and variable costs,
Opportunity costs, externalities, Marginal, Average and Total Costs, Interrelation between different
types of cost, Long-run and short-run cost curves

Module 5 Market Structure (4 Hrs): Different types of Market Structures, Perfect competition,
Monopoly, Monopolistic competition, oligopoly, Monopsony and Oligopsony, Assumptions of different
market structures, Average, Marginal and Total Revenues in different market structure

Module 6 Commodities and Brands (5 Hrs): Commodities, Commodities as a bundle of attributes,

eliciting the attributes of a commodity, factors responsible for transforming commodity into brand and
vice versa, differentiating the value of commodity from brand, Arriving at brand values, Hands on
exercise to understand the attributes and values.

Module 7 National Income Accounting (3 Hrs): Macro Economic Overview, Concepts and Methods
of National Income Accounting, GNP, GDP, NNP, NDP at Factor Costs and Market Price, Methods of
computing National Income, Sectoral approach to compute National Income, Brief Understanding of
National Income Accounting Development in India.

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 Christ University, Bangalore, India

Module 8 Price Indices, unemployment & Poverty (5 Hrs): Understanding Price Indices,
Laspayer’s , Pasche’s and Fisher’s Index Numbers, Wholesale and Consumer Price Indices, GDP and
other indices, GDP Deflator, Measurement of Inflation, Unemployment: Types and nature of
Unemployment, Measurement of Unemployment, Poverty and Income Inequality: Head Count Ratio and
Gini Coefficients, Magnitude of Poverty in India

Module 9 Macro Economic Equilibrium (4 Hrs): Macro-economic Equilibrium Models, Basic

Understanding of IS and LM, Real and Money Market Equilibrium, Understanding Multipliers, Marginal
Propensity to Consume and Save, Consumption Multiplier, Investment Multiplier

Module 10 Fiscal & Monitory Policy (4 Hrs): Fiscal Policy, Fiscal Instrument, Instruments of Direct
and Indirect Tax, Implication of Fiscal Instruments on Economy; Monetary Policy, Instruments of
Monetary Policy (CRR, SLR, Bank rates etc.), Implication of Monetary policy on Inflation and Economy

Module 11 New Developments in Economics (3 Hrs): Problems of Information Asymmetry,

prisoner’s dilemma, moral hazards, principal-agent problem, problem of assurance, property rights,
market failure and transaction costs issues

Texts Books & Readings

Part I: Microeconomics:
1. William Boyes and Michael Melvin “Textbook of Economics”. Sixth Edition (Basic Textbook)
2. D.N. Dwivedi, Managerial Economics. Sixth Revised Edition (Supplementary Text)
3. Mark Hirschey, “Managerial Economics”, Revised Edition (Supplementary Text)
4. Supplementary text: Gregory Mankiew, “Essentials / Principles of Economics”, Third Edition.
(Supplementary Text)
5. Any other source of reading material will be communicated to students at the time of discussing
different units (Supplementary Text)

Part II: Macroeconomics:

1. N.Gregory Mankiw, “Macroeconomics”. Fourth Edition. Macmillan 2000 (Basic Text)
2. Rudiger Dornbusch, Stanley Fisher and Richard Startt, “Macroeconomics”. Seventh Edition,
McGraw-Hill, 1998 (Supplementary Text)
3. G.S Gupta. Macro Economics: Theory and Applications” (Supplementary Text)
4. National income Accounting – NCAERT (Supplementary Text)

Group Assignments: Measurement of Elasticity and demand forecasting; Production Function and
Measurement of Efficiency; Significance of different price indices/deflators in India, its applicability and
their limitations; Case of Inflation in the present year (2008) in India- Reasons, possible Cures and
limitations of policy

Probable scenarios of response to increasing oil prices by government through fiscal measures and it
impact on business of selected commodities (Each group will be given different commodity and different
scenario by the instructor)

Some Tips and Ground Rules for preparing Group Assignments

1. For data, refer the following documents:
National Accounts Statistics of India: 1950-51 to 2000-01. July, 2002. EPW Research Foundation.
Handbook of Statistics on Indian Economy. RBI. 2002.
Any other data source identified by you.

2. Use your knowledge of trend line, correlation, regression, bar diagram, pie diagram, and growth rate
– for analyzing data.

3. Wherever applicable, use both current and constant price data.

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 Christ University, Bangalore, India

Program: MBA (IB)

Course Title: Business Communication 1
Course Code: MBA_IB 106
Course Credit: 2 Credit Hours

Brief Description of the course: This purpose this course is to empower the students by improving
their communication skills: both written as well as oral

Learning Objectives: To familiarize students with communication concepts, principles & update them
with the current practices with the industry

Pedagogy: Lectures, Case studies, Colloquium, assignments, group work and student presentations

Course Outline

Module 1: Introduction To Business Communication (4 Hrs): Importance of Communication,

Process of Communication, Purpose, Barriers to communication –overcoming barriers to
communication, Essentials of good Communication – Communication challenges of Today

Module 2 Work Team Communication (4 Hrs): Communication Networks, Formal Communication

Networks – Downward Communication, Upward Communication, Horizontal Communication ,Informal
Communication Networks - Based on – friendships, Shared Personal or carrier Interest and Proximity
between workers; briefing & evaluations

Module 3 Communicating with Technology (4 Hrs): Electronic Communication Technologies –

Telephone , Facsimile and computers Internet - Issues relating to communicating with electronic
Technologies such as Information overload , Anonymity ,Lack of Interpersonal Contact and
Organizational Values.

Module 4 Non-Verbal Communication (2 Hrs): Types of Non- verbal communications;

Characteristics of Non-Verbal Communications

Module 5 Basic Skills for Professional Business Writing (6 Hrs): Understanding the purpose and
context of Business Writing, Various phases of writing process, Developing writing tone and positive
language.

Module 6 Basic Patterns of Business Letters (6 Hrs): Introduction to Message and writing Process,
Routine Messages, Directness in Positive Message , Neutral Messages , Indirectness in Negative
Messages , Indirectness in Sales and Persuasive writing.

Module 7 Legal and ethical considerations for Business Communication (4 Hrs): Invasion of
Privacy – Misrepresentation and Fraud Ethical perspectives and their implications for responsible
Communications

Practicum:
1. Advocating Policy change (Specific cases)
2. Informational Briefing
3. Sales with power point
4. Running a meeting etc.

Suggested Readings:

Business Communication by Guffey

Recommended Reading

1. Ten Steps to federal Resume By Katharyin Troutman

2. Writing Business Reports by Booher

Syllabus 2009-10 MBA (IB) 15

 Christ University, Bangalore, India

Program: MBA (IB)

Course Title: Organizational Behavior
Course Code: MBA_IB 107
Course Credit: 3 credit hours

Brief Description of the Course: This course helps students to understand theories and concepts
in Organizational Behavior

Learning Objectives
1. To enhance the students’ understanding of ones own behavior and its impact on others.
2. To develop a meaningful insight to diagnose and effectively deal with human behavior at the
workplace.
3. To develop students skills for influencing and managing groups thus enhancing personal &
interpersonal skills.
4. To increase students understanding about the foundation of organizations.
5. To make aware to students how organizational processes influence people working in
organizations.
6. To enhance the ability of students to initiate and deal with major organizational changes.

Pedagogy
The course is designed in a manner so that students are provided opportunities to express one’s
behavior and experience others’ behavior in an organizational environment. The experiential learning
method is adopted.
1. A learning diary to be maintained to stimulate introspection about one’s behavior.
2. Case studies, group discussions, exercises, games, role-plays & psychological instruments will
be adopted.
3. Term paper, small group interaction, group tasks and presentations will be made compulsory.

Course Outline:

Module 1 Introduction to Organizational Behavior (3 Hrs): Historical Development, Behavioral

Sciences and Organizational Behavior; meaning, Importance, Basic concepts, organizational Behavior
(OB) in global context; managing worker diversity

Module 2 Individual Behavior & Perception (3Hrs): Foundations of individual behavior;

personality; Meaning and Importance; Development of personality; Determinants of personality;
Theories of Personality; Relevance of personality to managers; nature, Importance and Definition of
Perception; Factors Involved in perception; The Perceptual Process; Perceptual Selectivity and
Organization; Applications in Organizations

Module 3 Learning, Attitudes & Job Satisfaction (3 Hrs): Definition and Importance, Theories of
learning, Principles of learning, Shaping as managerial tool, Applications in organizations, Sources and
types of attitudes, Attitude formation and change, Cognitive Dissonance Theory. Values: meaning,
importance, source and types, and applications in organizations. Effects of employee attitude, Job
related attitudes.

Module 4 Motivation (5 Hrs): Meaning, Theories of motivation; Motivation applied in organizations;

Job Design; Performance Appraisal; Goal Setting

Module 5 Groups & Teams (5 Hrs): Meaning classification and nature of groups, Stages of Group
Development, Resources Structure and Processes, Tasks and Effect of groups on performance and
satisfaction; Meaning of teams, types of teams, characteristics of teams, team development, team
decision making

Module 6 Communication (6 Hrs): Increasing Personal and Interpersonal effectiveness through

understanding and practicing Transactional Analysis and Johari Window Model
Syllabus 2009-10 MBA (IB) 16
 Christ University, Bangalore, India

Module 7 Leadership (4 Hrs): Historical Data and Studies, Meaning, Importance and Nature of
Leadership, Types and Styles of leadership, Leadership Theories- Trait Theories, Behavioral Theories
and Contingency Theories, Leadership in modern organizations.

Module 8 Power & Politics (3 Hrs): Meaning, nature & bases of power, power relationships,
organizational politics, outcomes of power.

Module 9 Managing organizational culture (3 Hrs):

Meaning, dimensions & types of culture, creating, sustaining & transmitting culture, keeping cultures
alive & how employees learn culture.

Module 10 Managing Organizational Change and Development (3 Hrs): Meaning & types of
change, managing organizational change, resistance to change, overcoming resistance to change,
Meaning, & values of Organizational development, Organizational development approaches and
techniques.

Module 11 Contemporary trends in International Organizational Behavior (2 Hrs): New

developments in organizational behavior

Reference Books
1. Kreitrer R & Kinicki A, Organizational Behavior. 8th Edition, 2008
2. Robbins, S.P, Organizational Behavior, Concepts, Controversies, & Applications, Prentice – Hall of
India,2008.
3. Fred Luthans, Organizational Behavior, McGraw –Hill international edition,1998
4. Helriegel D., Slocum J.N, Woodman R.W, Organizational Behavior, South –Western, Thomson
Learning,2008.
5. Davis, K & Newstorm, Human Behavior at work, Organizational Behavior, McGraw Hill, 2007.
6. Greenberg J. & Baron R.A. Behavior in Organizations, Prentice-Hall of India.1999
7. Jones, G.R, Organizational Theory, Design, and Change: Text & Cases, Pearson Education, 2004
8. Daft, R. L, Organization Theory and Design, Thomson South-Western, 2004
Hall R.H., Organizational Structures, Processes & outcomes, Pears

Syllabus 2009-10 MBA (IB) 17

 Christ University, Bangalore, India

Program: MBA (IB)

Course Title: Cost accounting for Managers
Course Code: MBA_IB 202
Course Credit: 2 Credit Hours

Brief Description of the course: This course provides a brief description of concept of essentials of
costing

Learning Objectives: Students should be able to appreciate different methods of costing

Pedagogy: Lecture & problem solving

Course Outline

Module 1 Introduction to Cost & Management Accounting (8 Hrs): Categories, Allocation,

Apportionment & Absorption, Apportionment of service cost centers , Pre-determined overhead rates.
Module 2: Cost Concepts and Classifications (8 Hrs): Costs, Cost centers, Cost unit, Methods of
Costing, Techniques of Costing, Classification of costs-Fixed, variable

Module 3 Overheads (6 Hrs): Output/Unit Costing, Cost Sheet, Job Costing, Contract Costing (6
hrs)

Module 4 Process Costing (8 Hrs): Process Accounting, WIP (Equivalent Production), Normal &
Abnormal Losses, Internal process profits. Joint & By-product costing

Reference Books

1. Lyrich: Accounting for Management, Tata Mc. Graw Hill, New Delhi, 2001.
2. Bhattacharya S.K.: Accounting for management, Vikas Publishing House New Delhi, 5th
Edition, 2001.
3. Pandey, I.M: Financial Management: Vikas Publishing House, 6yh Edition, 2001.

Syllabus 2009-10 MBA (IB) 18

 Christ University, Bangalore, India

Program: MBA (IB)

Course Title: Quantitative Business Analysis II
Course Code: MBA_IB 203
Course Credit: 3 Credit Hours

Brief Description of the Course: This course provides an introduction to Operations Management,
and covers the concepts, processes and managerial skills needed to manage operations effectively.

Learning Objective: The primary objective of this course is to equip students with analytical tools,
concepts and techniques required to solve business problems pertaining to Operation of a firm. In
addition, this course seeks to develop constructing conceptual frameworks to solve the problems of an
organization in the existing business environment

Pedagogy: Lectures, Case Lets, simulations, Projects and Assignments

Course Outline:

Module 1 Introduction to Operations Management & Operations Strategy [3 Hrs]: Operations

Management – Introduction, need, purpose & nature of operations system; Operations management
and other business functions; Operations Strategy in global economy – goods versus services –
competitive priorities; Forming operations strategies –Evolution of positioning strategies, linking
operations and marketing strategies.

Module 2 Process Design and Analysis [3 Hrs]: Process Design – Project, batch, line & continuous
types; Process Analysis: Performance measures in operations; Factors affecting process design –
vertical integration, production flexibility, degree of automation; Process design in services.

Module 3 Demand Forecasting Analysis [6 Hrs]: Forecasting – strategic role of forecasting, need &
importance –types; Forecasting methods – Time series analysis – components – measurement of trend,
seasonality, cyclical fluctuation – Time series models for forecasting; Forecasting performance measures
–MSE, MAD, RMSE, MAPE; Causal models of forecasting – Multiple regression modeling.

Module 4 Operations Quality Management [4 Hrs]: Quality Management – nature, determinant

and costs of quality; Modern Quality Management – quality gurus, quality management recognition, ISO
standards; Total Quality Management (TQM) –Designing for quality, management involvement,
customer focus, building empowered employee teams, supplier relationships, benchmarking and
continuous improvement

Module 5 Strategic allocation of resources [7 Hrs]: Resource Allocation - role of optimization

models in resource allocation problems; LPP problems – formulation, solution algorithms, interpreting
computer solutions to LP problems, sensitivity analysis; Business applications of LP models

Module 6 Service Operations – Planning and Scheduling [6 Hrs]: Service operations – types of
service operations, scheduling challenges in services; Scheduling quasi manufacturing service – product
& process focused operations, work shift scheduling; Scheduling customer as participant and customer
as product service operations.

Module 7 Project Management [6 Hrs]: Project Management – project planning and control
techniques –scheduling and control charts, critical path method, program evaluation and review
technique; CPM / PERT in practice

Module 8 Inventory Management [5 Hrs]: Inventory Management – nature of inventories; Fixed

order quality systems; Fixed order period systems; Realities of inventory planning – ABC classification,
EOQ and uncertainty, dynamics of inventory planning, other factors affecting inventory planning,
computers and inventory planning.

Syllabus 2009-10 MBA (IB) 19

 Christ University, Bangalore, India

Module 9 Overview of Just –in time and Lean Manufacturing [3 Hrs]: Just –In-Time (JIT)
philosophy and prerequisites of JIT manufacturing; Elements of JIT manufacturing – Enforced problem
solving and continuous improvement, TQM, parallel processing, Kanban; Benefits of JIT manufacturing

Module 10 Overview of Statistical Process & Quality Control [2 Hrs]: Statistical Concepts in
Quality Control; Control Charts – for variables and attributes; Acceptance plans – single, double
and sequential samples -Computers & SQC

Text / Reference books:

1. Ray Wild –Operations Management (6th ed.) –Thomson Learning Inc.

2. Gaither Norman & Frazier Greg – Operations Management (9th ed.) Thomson South Western.
3. Russell & Taylor – Operations Management Quality and Competitiveness in a global
environment (5th ed.) – Wiley India Pvt. Ltd.

Syllabus 2009-10 MBA (IB) 20

 Christ University, Bangalore, India

Program: MBA (IB)

Course Title: Computer Aided Decision Making Systems
Course Code: MBA_IB 204
Course Credit: 2 credit hours

Brief Description of the Course: The primary objective of this course is to put theory into
practice. Various tools and techniques taught in subjects such as mathematics, management
science or operations are considered for model building using simple yet powerful computer
applications such as MS-EXCEL and Ms-ACCESS. By nature, this is a practical oriented course.

Learning Objectives:
1. To gain familiarity with analytical functions in MS-EXCEL and MS-ACCESS
2. To apply MS-EXCEL & MS-ACCESS functions to solve business problems and to make effective
business decisions

Pedagogy:
This course will be taught exclusively through practical sessions, hands on exercise and by using case
studies

Course Outline:

Module 1 Model Building Tools in MS Office (2 Hrs): Modelling Characteristics; Risk & uncertainty
in decision making, Using Excel ‘Analysis Tool Pack’; Decision analysis, scenario building, simulation,

Module 2 EXCEL Applications for Financial & Cost accounting applications (10 Hrs): Projecting
financial statements, budgeting, Scenario building, Break Even Analysis, Simulations

Module 3 EXCEL Applications for Marketing Models (8 Hrs): Demand forecasting, Sales Force
evaluation models

Module 4 Excel and Database applications for Project management as well as for Production
Operations Management (10 Hrs): Project management techniques; simulation model for project
management; logistic models; production planning & scheduling

Reference Books

1. EXCEL Models for Business and Operations Management, 2 nd Edition by John F Barlow, Wiley
India

Syllabus 2009-10 MBA (IB) 21

 Christ University, Bangalore, India

Program: MBA (IB)

Course Title: Economic Theory II
Course code: MBA_IB 205
Course Credit: 2 credit Hours

Course Description: This is an introductory course in environment and development economics

delivered from business mangers’ perspective

Learning Objectives:
The course aims at introducing the students to basic concepts of environment and development
economics and sensitizes them to various problems relating to resources, externalities, market failure
and sustainability by bringing in cases from the real world.

Pedagogy: Lectures, Projects, case studies and Seminars

Course Outline

Module 1 Basic Introduction to New Development in Economics (4 Hrs): New Institutional

Economics, Concepts of Asymmetry of Information, Property rights and transaction costs.

Module 2 Externalities and Market failure (4Hrs): Departure from conventional economic theories,
Introduction to Resource Economics: Hotellings’ Theory, Hicks’ Principle of Taxation and Coase
Theorem. Absent of market or market failure: A case of ill-defined property rights

Module 3 Optimization (4 Hrs): Social vis-à-vis Individual Choices, Neo-classical Maximization vis-à-
vis Methodological Individualism, Prisoner’s Dilemma, Hardin’s Tragedy of Commons, Collective Action,
and Assurance Problem

Module 4 Alternative valuations to internalize externalities: (4 Hrs): Revealed Preference vis-à-

vis Stated preferences, valuation methods: travel cost methods, hedonic pricing, Contingent Valuation
Methods

Module 5 Resource Management (4 Hrs): Understanding Efficiency, equity and sustainability

Criteria; Meaning, definition and implementation of Sustainable Development

Module 6 Development and Applications in environmental Economics: Case Study Approach

(10 Hrs): Carbon Trading, Green Technology, Debates on Air and Water Pollution, Forest resource. This
module will also include seminar and digital documentary viewing

Texts Books & Readings

1. Markandya, Anil and Julie Richardson (1997), Environmental Economics, Earthscan Publications,
London.
2. Bromley, Daniel W. (1992). (edited) Making the Commons Work: Theory, Practice and Policy,
Institute for Contemporary Studies, California.
3. Hotelling, Harold (1931), The Economics of Exhaustible Resources, Journal of Political Economy,
April, 39, 137-75
4. Dasgupta, Partha (1992), Population, Resources and Poverty, Ambio, 21 (1) Febraury, 95-101.
5. Ostrom, Elinor (1990), Governing the Commons; The Evolution of Institutions for Collective
Action, Cambridge University Press, New York.
6. Olson Mancur (1965), the Logic of Collective Action, Harvard University Press, Cambridge.
7. Shaw, M E. (1971). Group Dynamics: The Psychology of Small Group Behavior, McGraw Hill,
New York.
8. Hardin, Garret (1980), ‘The Tragedy of Commons’ in Herman Daly (ed.) Economics, Ecology,
Ethics, W H Freeman and Co., New York

Syllabus 2009-10 MBA (IB) 22

 Christ University, Bangalore, India

Program: MBA (IB)

Course Title: Business Communication 2
Course Code: MBA_IB 206
Course Credit: 2 Credit Hours

Brief Description of the course: This course will build upon the foundation of communications
provided in the term 1. Emphasis will be given to business writing and business presentations.

Learning Objectives: To equip students with advanced skill sets needed for effective business writing
as well as business presentations

Pedagogy: Lectures, Case studies, Colloquium, assignments, group work and student presentations;
recording student activities providing feedback; more student centric activities will be conductivities.

Course Outline

Module 1 Cross Cultural Communication in work setting (4 Hrs): Ethnocentrism, Cultural

Diversity and communication – The nature of Culture, Cultural differences in International Business,
Social Customs, Styles of Dress, Time, Gender Roles

Module 2 Advanced Business Communication – Written (8 Hrs): Structure and layout of Letters –
Claim and adjustment Letters ,Credit and Collection Letters – Circular Letters ,Memorandum , AoA
Notices ,Agenda and Minutes , Drafting Memos, Method of writing – Notices , Agenda and minutes of
the meetings.

Module 3 Report writing (8 hrs): Report Planning, Writing an effective report , Stages of writing ,
Collecting and Analyzing Data , Extraction of Information from Documents ,Websites ,Articles abstracts
and reviews Designing and Re –designing information Audience analysis ,Composing Visuals ,Revising
and Proof reading.

Module 4 Oral Communication -1 (3 Hrs): Introduction to Oral presentations, speech anxiety;

speech skill; delivery basics; topic selection; introduction to impromptu speaking

Module 5 Oral Communication-2 (3 Hrs): Argument Building, Use of evidence and warrants,
refutation and arguments, Deconstruction – organizing and developing ideas quickly.

Module 6 Employment related Communication (4 Hrs): Cover Letter –Resume – Follow up –

Online Resume – Interview Skills – Listening Skills

Suggested Readings:

Business Communication by Guffey

Recommended Reading

1. Ten Steps to federal Resume By Katharyin Troutman

2. Writing Business Reports by Booher
3. Video viewing – Twelve Angry Men – debrief and group discussion

Syllabus 2009-10 MBA (IB) 23

 Christ University, Bangalore, India

Program: MBA (IB)

Course Title: Principles of Marketing
Course Code: MBA_IB 207
Course Credit: 3 credit hours

Brief Description of the Course: This module offers an overview of the activities that firms and
individuals engage in as they participate in the market place. The module also considers the impact that
and consumer activities have on society as a whole. For the student majoring in marketing, the module
will provide a foundation upon which to build a more comprehensive understanding. For the non-major,
the module will provide an opportunity to understand the objectives, methods, structure, and problems
of marketing and their interrelationships to other areas of managerial responsibilities. The module will
help make each student a more informed consumer.

Learning Objectives: to demonstrate the role of marketing in the company; to explore the
relationship of marketing to other functions.

Pedagogy: Lecture, student centered activities such as case studies, application exercises,
assignments, mastery project

Course Outline:
Module 1 Introduction to Marketing & Marketing orientation (2 Hrs): Distinguish selling and
marketing, Marketing Myopia, production to societal orientation, nature of high performing businesses,
marketing process, marketing mix; On completion of the material you would be able to: Understand the
evolution of marketing; Various orientations ; Concept of marketing process; How to develop well
orchestrated marketing mix

Module 2 Creating Customer value, satisfaction & loyalty (3 Hrs): Importance of satisfying
customers - Measuring customer satisfaction – Delivering customer value; On completion of the
material you would be able to: Explain the relationship between value, customer satisfaction and
quality; Major components & methods to measure customer satisfaction; Benchmarking process and its
role in improving in its marketing activities; Delivering value to customers by balancing the marketing
mix elements

Module 3 Marketing Strategies & Plans (3 Hrs): Levels of Planning – Tools for marketing planning
– Elements of Marketing Strategy; On completion of the material you would be able to: How marketing
planning differs at various levels in organization; Identify the environmental characteristics that
influence strategy decision; Draw up a formal marketing plan.

Module 4 The market Environment, Ethics & Social Personality & Marketing System,
Marketing Research, Demand Forecasting (3 Hrs): Environmental Scanning - Macro and Micro
environment - Components of modern Marketing Information System - Constituents of a good
Marketing Research - Measuring & forecasting demand; On completion of the material you would be
able to identify the components of the marketing environments; Understand the steps in marketing
research process; Develop effective metrics for measuring marketing productivity; Assess the ROI of
marketing expenditures; Develop good sales forecast

Module 5 Dealing with Competition (2 Hrs): Competitor Analysis --Marketing strategies for
combating competition - leader strategies- challenger and follower strategies; on completion of the
material you would be able to identify your primary competitors and analyze them
Better manage the brands in the face of competition, based on the respective market position.

Module 6 Analyzing Consumer Markets & Business Markets (4 Hrs): External factors- Internal
factors- Decision Making Process- The five stage model - Post Purchase Behavior. Buying Situations –
Business buying process – Managing B2B customer relationships – Institutional & Government markets;
on completion of the material you would be able to: Understand the differences between Organizational
buying and Consumer buying, their buying decision criteria’s. Gain thorough understanding of the
consumer to help you market the right products to the right consumer in the right way. How consumer
characteristics influence buying decisions. Psychological Factors influencing buying process .Buying
Syllabus 2009-10 MBA (IB) 24
 Christ University, Bangalore, India

decision process – The Five Stage model; Major participants in the B2B buying process. How to build
strong relationships with business customers

Module 7 Segmenting, Targeting and Positioning (3 Hrs): Segmentation variables – Target

market selection & positioning; understand the levels of market segmentation and to effectively
segment the markets; understand how to choose the most attractive target markets. Better manage
the brands in the face of competition, based on the respective market position.

Module 8 Setting Product Strategy & Developing New Products (2 Hrs): Levels of products -
Product Mix- Types of products - New Product planning - New product development process - Product
safety and liability; On completion of the material you would be able to Understand the classification
and characteristics of products; Build and manage product mix and product lines; Combine brands to
create strong brands or ingredient brands; Effectively use packaging, labeling, warranties, and
guarantees as marketing tools New product development strategies and the determinants of each
strategy’s success; Identify the determinants of new products rate of adoption and the methods for
accelerating the speed of adoption.

Module 9 Crating Brand Equity (2 Hrs): Brand equity and brand strategy -Types of positioning-
ways of brand differentiation- PLC and strategy; On completion of the material you would be able to
effectively choose and communicate a positioning in the market Building and measuring brand equity;
Develop strategies for products at various stages of the life cycle

Module 10 Setting Pricing Strategies (3 Hrs): Pricing-Experience curve-steps in pricing-types of

pricing; On comp1etion of the material you would be able to appreciate the essence of pricing; Set and
adapt the price for your product or service; Know the various types of pricing practiced in the market
place Initiate and respond to price change

Module 11 Marketing Channel Decisions, Retailing, wholesaling & Logistics (3 Hrs): Strategic
and tactical issues with marketing channels and value networks - Channel Decisions- Channel conflicts-
Channel integration; On completion of the material you would be able to Role of marketing channels;
Understand how firms decide on the channel; Know how channels integrate and how channel conflicts
can be resolved

Module 12 Managing Integrated Marketing Communications & Advertising (3 Hrs): What is

IMC, Stages in IMC, Relevance to present scenario, Role, importance of advertising. Creativity & media;
On completion of the material you would be able to understand how marketing communications work
What marketing communications can do for a company; combine and integrate marketing
communications, Make print advertisement

Module 13 Managing Mass Communication – Sales Promotions, Events, Sales Management

and Public Relations (3 Hrs): Sales promotion - brand building events and experiences - public
relations and publicity; Sales management; On completion of the material you would be able to
effectively use mass media in the new communication environment; Decide on media and measure its
effectiveness; Understand the nature and use of four mass communication tools – advertising, sales
promotion, events and experiences, and public relations and publicity; Effective Sales management

Module 14 Managing Holistic Marketing Organization (2 Hrs): Internal Marketing- Socially

Responsible Marketing- Organize, Implement, Evaluate and control marketing activities - Future of
marketing ; On completion of the material you would be able to understand the trends in marketing;
know how firms can be socially responsible; understand the tools available to monitor and improve a
firm's marketing activities

Module 15: Marketing centered activities (7 Hrs) Assignments, Mastery project, Articles Case
Study, Application exercises

Recommended texts:
Syllabus 2009-10 MBA (IB) 25
 Christ University, Bangalore, India

1. Marketing Management - Philip Kotler, Kevin Lane Keller 13th edition, PHI
2. Basic Marketing: A Global Managerial Approach, William D Perreault Jr & Jerome McCarty, 15th
Edition, TATA McGraw Hill

Journals
1. Harvard Business Review
2. Business Week
3. The Journal of Marketing
4. Journal of Marketing Research
5. Strategist (Supplement with Business Standard)
6. Brand Line (Supplement with Businesslike)
7. Brand Equity (Supplement with Economic Times

Syllabus 2009-10 MBA (IB) 26

 Christ University, Bangalore, India

Program: MBA (IB)

Course Title: Business Ethics
Course Code: MBA_IB 201
Course Credit: 2 credit hours

Brief Description of the Course: This course helps students to understand theories and concepts
in Business Ethics

Learning Objectives:
3. To sensitize to the nature of ethical issues and ethical dilemmas in corporate world
4. To develop a capacity for ethical reasoning and to apply them in organizational contexts.

Pedagogy:
This course will be taught through lecture sessions, case studies, assignments, role plays and class
presentations

Course Outline:

Module 1 Nature of Business Ethics (3 Hrs): Sources of ethics-religion, philosophical systems,

cultural experience, legal system – importance of ethics; Factors influencing business ethics –
leadership, strategy and performance, environment, corporate culture, individual characteristics

Module 2 Theories of Business ethics (4 Hrs): categorical imperative of Immanuel Kant, the
doctrine of the mean of Aristotle, utilitarian ethics of Stuart mill, Ethical Relativism, Rights Approach,
Theory of Justice; Art of war of Sun Tzu, one – minute moralist of Robert Solomon. Indianism and
Indian management foundations for value based management

Module 3 Ethical Decision Making (4 Hrs): difficulties in decision making – dilemmas; Power and
politics in organisations – suggestions for ethical decision making

Module 4 Managing Ethics (5 Hrs): codes of ethics, ethics committees, ethics hotlines, ethics
training programmes, laws enforcing ethical conduct; Corporate Governance, Corporate Social
Responsibility

Module 5 Ethical Issues (6 Hrs): Pprivacy issues, restructuring and layoffs, sexual harassment,
whistle blowing; Process relative ethics(use of marketing strategies), product relative ethics
( appropriateness of marketing certain products), competition relative ethics (pricing, advertising,
piracy, predatory.); Ethics in finance and accounting- investment decisions, disclosure norms, insider
trading norms – disclosures in financial statements.

Module 6 Ethics in global business (3Hrs): Ethical principles governing global business (Model
Business principles by US department of Commerce, The Caux Principles, International codes), ethics
relation to adapting host countries culture and norms, issues relating negotiators and gift giving,
providing access to less developed countries, avoiding sanctions, protection of intellectual properties;
National differences in business ethics, pressures for ethical convergence, ethical principles governing
global business.

Reference Books
1. Business Ethics- Stakeholder and Issues management approach, Joseph W.Weiss
2. Business Ethics: Ethical decision making and Cases, O C Ferrell, John Paul praedrich, Linda
Ferrell
3. Laura P. Hartman, Perspectives in Business Ethics, McGraw-Hill International
4. George A Steiner and John F. Steiner, Business, Government and Society, McGraw-
Hill International.
5. Kautilya’s Arthasastra by Penguin

Syllabus 2009-10 MBA (IB) 27

 Christ University, Bangalore, India

6. S.K. Chakraborthy Ethics in Management:Vedantic Perspective Oxford Univ. Press.

Syllabus 2009-10 MBA (IB) 28

 Christ University, Bangalore, India

Program: MBA (IB)

Course Title: Strategic Management
Course Code: MBA_IB 301
Course Credit: 2 credit hours

Objectives
The course gives participants a general management perspective and facilitates understanding of the
concept of strategy, strategic process and its impact on functional, divisional and corporate levels.

Pedagogy
This course will be taught through lecture sessions, case studies, assignments, role plays and class
presentations.

Module 1
Introduction and Overview of Strategic Management
Nature and Scope - Elements in Strategic Management Process - Understanding strategy development
process in organization and the learning organization - Role of managers at various levels - Vision,
mission, values, ethics and social responsibilities - Strategic groups including the five forces model and
its limitations - Benefits of strategic approach to managing - Crafting a strategy

Module 2
External & Internal Environment
National & global scenario - SWOT analysis - Competitive advantages and generic building blocks -
Durability of competitive advantages

Module 3
Value Chain Concept and Analysis
Superior efficiency, quality innovation and customer responsiveness - Competitive strategy at function
level, business level & investment level-Strategy in fragmented industries, matured industries in global
context

Module 4
Integration, Diversification, Mergers and Acquisitions
Upstream and downstream integration - Related and unrelated diversification - Business alliances,
acquisitions and joint ventures in Indian and international context - Pursuing competitive advantage by
competing globally - Competing in emerging foreign markets - Strategies for local companies in
emerging markets

Module 5
Strategic Change Management
Turn around Management and management of strategic change including SBUs
Restructuring politics, power and conflict - Core competence as a tool

Module 6
Strategies
Training strategy to fit specific company and industry situations - Strategies for competing in
emerging industries of the future - Strategies for competing in

Syllabus 2009-10 MBA (IB) 29

 Christ University, Bangalore, India

Program: MBA (IB)

Course Title: Management Accounting
Course Code: MBA_IB 302
Course Credit: 2 Credit Hours

Brief Description of the course: The purpose this course to gain insights by extracting information
from financial data

Learning Objectives: To familiarize students with managerial accounting principles & practices

Pedagogy: Lectures, Problem Solving & Case studies

Course Outline

Module 1 Analysis of Financial Statements, Trend analysis, Comparative & Common size statements,
Ratio analysis (4 hrs)

Module 2 Financial statement, Interpretation and Ratio Analysis, Types of ratios and its importance,
Bases for allocation Funds Flow Analysis, Cash flow Analysis (6 hrs)

Module 3 Budgets & Budgetary Control (6 Hrs): Concepts of Budgets, Advantages, Functional Budgets,
Master Budget, Cash Budget, Flexible Budgets, ZBB, Responsibility Accounting, Performance Budgeting.

Module 4 Working Capital (6 Hrs): Concept, Working capital cycle, Estimation of WC.

Module 5 Capital Budgeting (2 Hrs): Present Value, Payback, ARR, IRR, NPU, Risk based Capital
Budgeting

Module 6 CVP and Break - Even Analysis (6 Hrs): Marginal Costing Marginal Costing, Differential
Costing, Special costs for Management decision making, various management decisions such as
make/buy decisions, Plant closure decisions, Pricing

Reference Books
1. Lyrich : Accounting for Management, Tata Mc.Graw Hill, New Delhi, 2001
2. Sharuk and Govinda Rajan: Strategic Cost Management, Free Press
3. Khan and Jain: Cost and Management Accounting: Prentice Hall, 4th Edition, 2001.
4. Maheswari S.N: Cost and Management Accounting, Sultan Chand and Co., New Delhi, 6 th Edition
2001.
5. Jain and Narang: Cost Accounting: S. Chand and Co., New Delhi, 7th Editon, 2001

Syllabus 2009-10 MBA (IB) 30

 Christ University, Bangalore, India

Program: MBA (IB)

Course Title: Management Information Systems
Course code: MBA_IB 303
Course Credit: 2 credit hours

Brief Description of the Course: This course offers the fundamental framework for information
systems application in organization by identifying various Information system solutions for
vertical and horizontal workflow of the business operations. Besides it provides opportunity
for managers to plan, analyze and design information system solutions for various
functionalities of the organization

Learning Objectives: to understand the framework for information systems and solutions and also to
understand design aspects of information system solutions

Pedagogy: Lectures, cases

Course Outline:

Module 1 Introduction to Information Systems (4 Hrs): Concept of Systems, Information

Systems, CBIS, Management framework for information Systems, Evolution of Information Systems,
Information Technology Infrastructure, Information Systems & Business.

Module 2 Classification of Information Systems (4 Hrs): Office Automation systems, Transaction

& Analytical processing systems, Managerial Information Systems, group support systems, Decision
support systems, Expert systems

Module 3 Information Systems & Business applications (4 Hrs): Operational Information

systems: Human Resources/ Financial Accounting/ Operational/ Marketing. Tactical Information
systems: Human Resources/ Financial Accounting/ Operational/ Marketing. Strategic Information
systems: Human Resources/ Financial Accounting/ Operational/ Marketing.

Module 4 Enterprise-wide Information Systems (6 Hrs): ERP systems, Logistics & Supply chain
systems, Customer Relationship systems, Knowledge management systems, Database systems, Data
warehousing & Data mining systems, E-Business, Strategic management Systems, Extended ERP
systems

Module 5 Information Systems Analysis & Design (6 Hrs): Planning of Information Systems,
Systems development Life Cycle, Information requirement analysis, Justifying Information systems,
Systems Analysis, Systems design, Information systems implementation & maintenance

Module 6 Management of Information Systems (6 Hrs): Organizing data processing, Effective

organization of Information processing, roles & responsibilities of Information Systems professionals,
User-developed applications, Management of End-user computing

Reference Books
1. Management Information Systems, Kenneth C.Laudon and Jane P.Laudon-Prentice-Hall India.
2. Management Information Systems, O’Brein – Tata McGraw Hill
3. Management Information Systems, Post Anderson – Tata McGraw Hill
4. Information Systems for Management, Lucas – Tata McGraw Hill
5. Information Technology for Management, Turban, Mclean – Wiley
6. Management Information Systems, Schultheis – Tata McGraw Hill

Syllabus 2009-10 MBA (IB) 31

 Christ University, Bangalore, India

Program: MBA (IB)

Course Title: Research Methodology
Course Code: MBA_IB 304
Course Credit: 2 credit Hours

Brief Description of the Course: This course provides an introduction to various research approaches,
analytical tools and techniques as applied to business decision making.

Learning Objectives: (a) Understanding of the importance of research in creating and extending the
knowledgebase of their subject area; (b) Ability to distinguish between the strengths and limitations of
different research approaches regarding their subject/research area; (c) Knowledge of the range of
qualitative and quantitative research methods potentially available to them; (d) The ability to
differentiate between the role of practitioners and the role of researchers; (e) An understanding of and
begin to critically reflect upon issues of ethics and role of the researcher; (f) The skills to work
independently, to plan and to carry out a small-scale research project

Pedagogy: Lectures, Case lets Projects and Assignments

Course Outline

Module 1 (3 Hrs): Introduction to research & research methods; ways of knowing and understanding
the world and the research process; the nature of knowledge and theory; philosophy of Social Science
Research; relevance of Social Science Research; objectivity and Values in Social Sciences

Module 2 (3 Hrs): Logic of Scientific Investigation; theory construction in Social Science research;
approaches to Social Science and Managerial Research, Theoretical, Applied and Action Research;
ethical issues in research on Human or Social Subjects; non-sexist approach in Social Sciences

Module 3 (6 Hrs): research design; review of literature; identification of research gaps and research
needs; identification, selection and formulation of research problem; formulating
hypotheses/propositions/issues, conceptualizing research problem

Module 4 (4 Hrs): Overview of Social Science Methodology; Uni-disciplinary, inter-disciplinary, multi-

disciplinary methodologies; Quantitative Research Methods: An Overview; Qualitative Research
Methods: An Overview; Historical Method; Case Study Method; Action Research; Monitoring and
Evaluation; Triangulation (including/mixing Qualitative and Quantitative) Methods

Module 5 ( 6 Hrs): Information needs and use in social sciences: Secondary Sources of Information:
Using and Integrating secondary and primary information; Quantitative Data: Kinds and quality of Data,
demography, labor force, agriculture, industry; Quantitative Data: Human resources, education, health,
housing, employment, banking, rural data base; Quantitative Data: Survey Reports, Research Studies,
Historical Data Tools; Statistical Systems – International, National and Local: Objectivity, Reliability and
Validity of Data; Surveys and Questionnaires: Questionnaire, Schedule Design and Construction,
Sample Surveys, Survey Administration; Observation – Structured and unstructured, Recording and
Interpretation of Observations, Ethnography; Interviews: Nature of the Interview Process; Structured
and Unstructured Interviews, Focus Groups, Group Discussions

Module 6 (8 Hrs): Analysis of Quantitative Data; Analysis of Qualitative Data; Choice of Statistical and
Processing Techniques; Interpretative Narrative Methods; Theory of the Testing of Hypotheses;
Presentation of Research Findings, Products of Research, Thesis Writing; Factors conducive to research
utilization

References:

1. Bell, J. (1993) Doing your research project: a guide for first-time researchers in Education and
Social Science, Buckingham, UK: The Open University.
2. Borg, W.R., & Gall, M.D. (1983). Educational Research: An Introduction (Fourth ed.). New York:
Longman Inc.
Syllabus 2009-10 MBA (IB) 32
 Christ University, Bangalore, India

3. Brinberg, D. and McGrath, J.E. (1985) Validity and the research process, Newbury Park, CA:
Sage Publications, Inc.
4. Erickson, F. (1986). Qualitative methods on research on teaching. in M.C. Wittrock (ed.),
Handbook of research on teaching (3rd ed., pp. 119 - 161). New York: MacMillan.
5. Fitz-Gibbon, C. T. and L. L. Morris (1987) How to Analyse Data, Newbury Park: Sage
Publications, Inc.
6. Foddy, W (1993) Constructing Questions for Interviews and Questionnaires: Theory and Practice
in Social Research, Cambridge: Cambridge University Press.
7. Isaac, S., and Michael, W.B. (1981). Handbook in research and evaluation: A collection of
principles, methods, and strategies useful in the planning, design, and evaluation of studies in
education and the behavioral sciences (2nd ed.). San Diego: EdITS.
8. Yin, R.K. (1994). Case Study Research (Second Edition, Vol. 5). Thousand Oaks, CA: Sage
Publications, Inc.
9. Statistical Texts
10. Andreski, S. Social Sciences as Sorcery. New York: St. Martin's Press, 1973.
11. Blalock, H. M. Social Statistics, Rev. 2nd ed. New York: McGraw-Hill, 1979.
12. Duncan, O. Introduction to Structural Equation Models.
13. Guilford, J. P. and B. Fruchter. Fundamental Statistics in Psychology and Education, 6th ed. New
York: McGraw-Hill, 1978.
14. Keppel, G., W. H. Saufley, Jr., and Howard Tokunaga. Introduction to Design and Analysis: A
Student's Handbook, 2nd ed. New York: W. H. Freman, 1992.
15. Matlack, W. F. Statistics for Public Managers, 1993. Itasca, Il: F. E. Peacock, 1993.
16. Meier, Kenneth J. and J. L. Brudney. Applied Statistics for Public Administration, 3rd ed.
Belmont, CA: 1993.
17. Phillips, J. L. Statistical Thinking: A Structural Approach, 2nd ed. San Francisco: W. Hl.
Freeman, 1982.
18. Renner, Tari. Statistics Unraveled: A Practical Guide to Using Statistics in Decision-Making.
Washington, DC: International City Management Association, 1988.
19. Reynolds, H. T. Analysis of Nominal Data, 2nd ed. Beverly Hills, CA: Sage, 1984.
20. Welch, S. and J. Comer. Quantitative Methods for Public Administration: Techniques and
Applications, 2nd ed. Chicago, Il: Dorsey Press, 1988.
21. White, Michael J., et al. Managing Public Systems: Analytic Techniques for Public Administration.
Lanham: University Press of America, 1985.
22. Winkler, R. L. and W. T. Hayes. Statistics: Probability, Inference, and Decision, 2nd ed. New
York: Holt, Rinehart and Winston, 1975.

Statistical Programs
1. Mystat. Course Technology, Inc., One Main Street, Cambridge, Massachusetts 02142.
2. SAS, Statistical Analysis System. SAS Institute, Inc., Box 8000, Cary NC 27511.
3. SPSS-X, Statistical Package for the Social Sciences. SPSS, Inc., Suite 300, 444 North Michigan
Avenue, Chicago Il 60601.
4. STATA. Stata Corporation, 702 University Drive East, College Station, Texas 77840.

Syllabus 2009-10 MBA (IB) 33

 Christ University, Bangalore, India

Program: MBA (IB)

Course Title: Business Laws
Course code: MBA_IB 305
Course Credit: 2 Credit Hours

Brief Description of the course: The purpose of this course is to familiarize students with domestic
laws governing business enterprises

Learning Objectives: To enable students to appreciate business law so that they make better business
decisions

Pedagogy: Lectures, Cases etc

Course Outline
Module 1 Mercantile or Business Law (2 Hrs): Meaning and Nature of Law-Constitution of India –
Broad framework of Constitution of India, Distribution of Legislative powers between union and states,
detailed study on distribution of Taxation Powers, Freedom of trade commerce and intercourse in India,
Constitutional provisions relating to state Monopoly, Changing constitutional Position towards Right to
property in India.

Module 2 Law of Contract (4 hrs): Law of Contract; Indian Contract Act, Consent and Free Consent;
Consideration; Capacity to Contract; Performance of the Contract.

Module 3 FEMA (4 Hrs): Contra Foreign exchange management act 1999, FDI, Convertibility, Export
of goods and services, Technology agreement, Royalty.

Module 5 Financial Sector Laws, SEBI ,RBI, Negotiable instruments (12 Hrs): Law of Negotiable
Instruments: Meaning and Essential Elements of Negotiable Instrument; Bill of Exchange and
Promissory Note; Holder and Holder in due course; Discharging of Negotiable Instrument and Liability of
Parties; Dishonor of Negotiable Instrument. Recent trends in Banking related laws (RTGS)
Consumer Protection Act, Environmental Protection Act

Module 6 Company Law (4 Hrs): Elements of Company Law: Company and its Incorporation:
Company management and winding up. Elements of competition law; Comparative study of U K and
Other Company Laws

Module 7 Corporate Governance Concepts (2 Hrs): Corporate Governance; Desirable Codes for
Corporate Governance: Effective Corporate-Governance: International Experiences, listing agreement

Module 8 Intellectual Property rights Recent trends in International Business Laws (2 Hrs):
New developments in the issues

Reference Books
1. P.M. Bakshi: The Constitution of India.
2. K.C.Gopalakrishnan: Legal Economics – International Dimensions of Economics and law, Eastern
Book Company, Lucknow
3. P.M. Bakshi : The Environment Protection Act 1986, 1992
4. K.K.Nayak : Consumer Protection law in India- AN Eco Legal Treatise on Consumer, 1991

Syllabus 2009-10 MBA (IB) 34

 Christ University, Bangalore, India

Program: MBA (IB)

Course Title: Domestic Business Environment
Course code: MBA_IB 306
Course Credit: 2 credit Hours

Brief Description of the Course: This course helps students to develop rich and nuanced
understanding of the current issues in Indian Economy and their implications to practicing managers

Learning Objectives:
(1) Part I: Historical Perspectives: To help students to develop an understanding of history and
development of Indian economy since independence and under various five year plans.
(2) Part II: Current Issues: To help students to analyze current issues in domestic business
environment

Pedagogy: Lectures, Projects and Assignments

Course Outline – Part I

Module 1 Indian Economy since Independence (2 Hrs): Pre-independence business scenario;

features of Indian economy; emergence of mixed economic framework; population problem &
policy; phases of growth & development in Indian economy

Module 2 Industrial Development Policy and Role of Public Sector (2 Hrs): Phases of Industrial
Development; Emergence of Industrial Policy; classification and development over the last
six decades; public sector – the logic & fallacies; public v/s private investments; electronics
industry; structure & growth

Module 3 Five Year Plans (2 Hrs): Objectives of planning; reading through the eleven five year
plans; strategies & targets; achievements

Module 4 Green Revolution & Food security (4 Hrs): Colonial legacy; Food security; Green
revolution – necessity & achievements; Fall out of green revolution; reforms process & agriculture;
trade in agricultural commodities; contract farming and interdependence of industry & agricultural

Course Outline – Part II

Module 5 1991 crisis – the road to liberalization & reforms (2 Hrs): Analyzing underlying factors
that led to 1991 crisis and understanding the logic of liberalization & reforms

Module 6 Deregulations & privatization (2 Hrs): Understanding the process of deregulations and
privatizations. A critical evaluation of the policy frame work under this heading.

Module 7 Recent Budgets, tax reforms and Value Added Tax: (2 Hrs): Critical analysis of the
recent budgets and most specifically the latest budget.

Module 8 Monitory Policy; Banking Reforms and Securitization Act (2 Hrs): An in-depth analysis
of financial sector reforms and its implications on business firms

Module 9 Capital Market & Stock Market Reforms (4 Hrs): Reform issues pertaining to capital
markets (debt & Equity) and also derivatives markets. FOREX market and commodity markets

Module 10 Corporate Governance (2 Hrs): Issues pertaining to corporate governance, investors’

confidence and recent issues in corporate governance

Module 11 Foreign Trade and Investment; towards rupee convertibility (2 Hrs): Trade related
reforms and steps towards rupee convertibility - critical analysis

Syllabus 2009-10 MBA (IB) 35

 Christ University, Bangalore, India

Module 12 Globalization & WTO (2 Hrs): Impact of globalization on domestic firms and WTO & free
trade

Module 13: Infrastructure – Energy, Transport & telecom (2 Hours): Analysis of recent policies
in infrastructure sector, developing an understanding of problems & issues

Prescribed Textbook:
Indian Economy – Duttan and Sundaram
Additional Readings:
1. India Development Report; 2004-2005
2. India – Sustaining Reform, Reducing Poverty – The World Bank
3. Reintegrating India with the World Economy by T N Srinivasan & Suresh Tedulkar
4. India Infrastructure Report, 2004
5. The Fortune at the Bottom of the Period by C K Prahalad
6. T. N Srivasan, Eight Lectures on India’s Economic Reforms, Oxford

Team Assignments: Teams have to submit an in-depth report on the allotted topics and make a
presentation

Special Instructions:

1. Students should regularly read the business dailies such as The Economic Times, The Business
Standard, The Financial Express and also the periodicals such as Business World, Business India
and Business Today
2. Students should refer to www.ibef.org – Website of the India Brand Equity Foundation. This
website has rich material on a wide range of topics that can be drawn upon while working on
project assignments

Syllabus 2009-10 MBA (IB) 36

 Christ University, Bangalore, India

Program: MBA (IB)

Course Title: International Business
Course Code: MBA_IB 307
Course Credit: 2 credit hours

Brief Description of the Course: This course is designed to familiarize the students with concepts,
principles, and strategies of running cross-border business.

Learning Objectives: To acquire knowledge that is uniquely suitable to run business in the global
scenario

Pedagogy: This course will be taught through lecture sessions, case studies, assignments, role plays
and class presentations

Course Outline:
Module 1 Nature of international business (4 Hrs): drivers of cross-border business, routes of
global business and active players in multinational business; Theories of global trade and investment,
Mercantilism, theory of absolute advantage, theory of comparative advantage, factors endowment
theory, product life cycle theory, Porter’s national competitive advantage; International business
environment – political, economic, technological and cultural factors, cross-cultural management, levels
of culture, models to aid international managers

Module 2 International strategic management (8 Hrs): Process of strategic management.

Organizing international business – international designs, factors influencing choice of a design, issues
in organization design

Module 3 Managing business functions internationally (6 Hrs): Marketing – benefits of

international markets, major activities in international marketing; Operations management – operations
management and competitive advantage, strategic issues in operations management; Technology
transfers – issues arising out of technology transfers; International financial management – major
activities, financing foreign trade, international accounting; International human resource management,
managing international HR activities

Module 4 International Business Environment (6 Hrs): International strategic alliances, nature,

benefits, pitfalls, scope, how to make alliances work - Integration between countries, levels of
integration, impact, and major trading blocks. -WTO – implications for India

Module 5 Social responsibility and ethical issues in international business (6 Hrs) – national
differences in ethics and social responsibility, codes of conduct for MNC’s, decision flow chart for an
MNC.

Reference Books
1. Charles W.L. Hill, Arun K Jain, International Business, McGraw-Hill
2. John D. Denials and Lee H Daniels & Radebaugh, International Business, Pearson Education
3. Andrew Harrison, et al, International Business, Oxford.
4. John B. Cullen, Multinational Management, South – Western college publishing.
5. Hodgetts and Fred Luthans, International Management, Tata McGraw – Hill.
6. K.Aswathappa - International Business, Tata McGraw-Hill

Syllabus 2009-10 MBA (IB) 37

 Christ University, Bangalore, India

Abridged Syllabus for Second Year

Core: International Business Environment: This course deals with the environmental variables that affect the
conduct of business across borders. It covers both economic and socio-political analyses in terms of how they affect
and shape the conduct of international trade and investment. You also are exposed to the major global and regional
institutions that regulate trade and finance and the major climatic, geographic, demographic, and social movements
that are shaping the business world.

Core: International Marketing: Analysis and application of theory and problem solving for marketing management
in the global environment. Emphasis is on the role of marketing in the multinational organization, planning and
executing multi-country marketing strategies, managing and controlling international marketing operations, and
evaluating global customers.

Marketing Elective: Sales & Distribution: This course will expose the students to the concepts, and principles of
sales and distribution management and helps them to develop the necessary skills among the students regarding the
personal selling and physical distribution. Nature, importance& dimensions of Sales Management; Planning and
organizing Sales Force; Management of the Sales Force; Directing the Sales Force; Controlling and Evaluating the
Sales Force; Personal Selling Process.

Marketing Elective: Business to Business Marketing: The course is designed to enhance the ability of the
students to understand the nature of B-2-B marketing, the process involved in practice, development of Strategies
and their implementation. Introduction to & recent trends in Business marketing; Classifying Customers,
Organizations, and Markets, Types of organizational customers and their unique characteristics of Commercial
enterprises, Government and Institutional Markets; Organizational Buying and Buying behavior: The nature of
buying, organizational buying process- A process flow model; Customer relation ship Management Strategies for
Business Markets; Segmenting, Targeting and Positioning; Organizational Demand analysis; Marketing mix.

Marketing Elective: Services Marketing: The aim of this course is to impart knowledge needed to implement
quality service and service strategies for competitive advantages across service industries, such as banks, hotels,
hospitals, educational institutions, professional services and other goods industries that depend on service excellence
for competitive advantages. Focus on the customer; listening to customers requirements; - Aligning Strategy,
Service Design, and Standards; Delivering and Performing Service; Managing Service Promises

Marketing Elective: Marketing Communication: Case studies, analysis of Integrated Marketing Communications
campaigns through the use of video and other IMC material, presentations and class exercises; The field of
Advertising Management; Advertising Agencies; Advertising Planning and Decision making; Determinants of
Advertising Strategy; Advertising and Consumer Behavior; Message Strategy; Message Tactics; Media Strategy and
Tactics; Internet Advertising; Events, Sponsorships, POP and Outdoor Advertising; Sales Promotion; Direct Marketing
; Public Relations, Corporate Advertising and Publicity; Effects of Advertising; Regulation of Advertising

Finance Elective: Security Analysis and Portfolio Management: Analysis of various companies valuation;
Concept – investment v/s speculation – arbitrage - gambling – investment objective – investment process -
investment constraints - investment strategy - selection of securities - buying, selling, and holding decisions and
strategies – Market indices - credit rating and agencies - credit rating and their functions, working and operations;
Fundamental analysis – economic analysis – economic forecasting – indicators - Industry analysis – classification
schemes – Industry life cycle - Company analysis – measuring earnings – forecasting earnings – Technical analysis –
charting – different tools for technical analysis – efficient market Hypothesis; Risk and return – Markowitz model –
risk return optimization – Sharpe portfolio optimization – Portfolio investment process –investment timing and
evaluation – portfolio revision - Mutual funds - Managed portfolio and performance

Finance Elective: Mergers & Acquisition: Evaluation of merger as a capital budgeting proposal; Purchase of a
division/plant. Takeovers, joint ventures; Managing an acquisition, portfolio restructuring, financial restructuring.
Organizational restructuring, dynamics of restructuring;

Finance Elective: Futures and Options: Foreign exchange market – functions – Participants - currency derivatives
– Forwards – Swaps – Currency futures and Options – Interest rate futures – speculation; Foreign Exchange Risk
Management; measuring and managing accounting exposure – transaction exposure – translation exposure –
Hedging – measuring and managing economic exposure - managing operating exposure – managing interest rate
exposure

Finance Elective: Working Capital Management: Operating Cycle, A/R Management, Cash Management,
Inventory management; Determinants of Working Capital and production risk

Syllabus 2009-10 MBA (IB) 38

 Christ University, Bangalore, India

Core: International Business Law: This course analyzes the legal environment and problems facing international
business and multinational corporations. Topics include international regulatory institutions and the framework of
international trade and investment law. Also covered are antitrust law, the regulation of technical transfers,
securities law, intellectual property and contracts, and jurisdiction issues.

Core: International Management: This course deals primarily with the managerial practices and functions that
characterize successful international corporations. It covers issues of organizational structure, planning and
budgeting systems, management development and human resources, ethics, cross-cultural issues, the applicability
and adaptation of culture-bound policies, communications, and the management of multi-cultural teams. Emphasis
is placed on the processes by which multinational organizations are managed, including conflict management, multi-
country integration mechanisms, and negotiation strategies.

Core: International Accounting: This course deals with a comparative analysis of accounting concepts and
practices in different countries and the convergence of international accounting standards. It focuses on the
problems associated with accounting in multinational corporations, including the transfer of funds and income
measurements, consolidation problems, issues in transfer pricing, and policies appropriate for international mergers
and company valuation for acquisitions.

Core: Global Financial Strategies: This is a survey course that reviews the international financial environment and
the policies involved in managing the financial function in multinational corporations. Also covered are the role of
major multilateral financial institutions, international capital flows, and the management of financial risks in
international markets. Foreign exchange risks, hedging policies, and international capital budgeting also are treated.
The role of the CFO in determining policy is also a central theme of the course.

Core: Managing Global Production & Technology: This course explores the management of technology and its
relationship to the dynamics of globalization in production in both the manufacturing and service industries. It
focuses primarily on the management of international supply chains and on the coordination of manufacturing and
service activities across different geographies. In addition to analyses of corporate logistics, the course emphasizes
international business process outsourcing and the modeling of international business problems.

Core: International Business Law: This course analyzes the legal environment and problems facing international
business and multinational corporations. Topics include international regulatory institutions and the framework of
international trade and investment law. Also covered are antitrust law, the regulation of technical transfers,
securities law, intellectual property and contracts, and jurisdiction issues.

Core: International Business Policy: This course emphasizes analysis of corporate strategies in a rapidly
developing and changing world environment. It includes discussion of forecasting, planning, and contingency
strategies. The course is taught by the case method and stresses the environmental and institutional constraints on
decision making within the organization.

Syllabus 2009-10 MBA (IB) 39

 Christ University, Bangalore, India

B. SCHEME OF EXAMINATIONS AND PASS PERCENTAGES:

The total marks for evaluation of each subject will be 100. For all terms there shall be a Mid Term Examination (MTE)
for 25 marks per subject and an End Term Examination (ETE) for 50 marks per subject. The balance marks will be
allocated across various continuous assessment tools such as project work, assignments, team presentations, class
participation, and attendance and simulation exercises at the discretion of the course faculty. While ETE is
administered by the University, the rest of the assessment will be performed by the course faculty as part of
Continuous Internal Assessment (CIA) scheme.

Minimum marks required for passing:

PERCENTAGE GRADE GRADE INTERPRETATION CLASS

POINT
80 & above A 3.00 EXCELLANT FIRST CLASS
80-89 B 2.67 Good SECOND CLASS
70-79 C 2.33 SATISFACTORY SECOND CLASS
60-69 D 2.00 PASS PASS CLASS
Below 60 F 0.00 FAIL ---------------

C. Duration and Schedule of Academic Terms (PROVISIONAL)

Term Start Date End Date Remarks

I June 1, 2009 September 15, 2009 Nil
II September 20, 2009 December 20, 2009 Includes Student Activities
III January 2, 2010 March 31, 2010 Includes Internship work
April 1, 2010 June 1, 2010 Internship
IV June 15, 2010 September 15, 2010 Singapore Term
V September 20, 2010 December 20, 2010 Includes Electives
VI January 2, 2011 March 2, 2011 Includes Electives & Placement
activities

Syllabus 2009-10 MBA (IB) 40