10 Chapter 2
10 Chapter 2
2.1 Introduction
10
Market integration may occur in any type of related markets. With
stock market integration, similar trends in trading prices for assets related
to a given industry may found in two or more markets around the world. In
a like manner, market integration may occur when lending rates in several
different markets begin to move in tandem with one another. In some cases,
a market integration within a nation may involve the emergence of similar
patterns within the capital, stock, and financial markets, with those trends
coming together to exert a profound influence on the economy of that
nation.
11
improve the degree of competition. Technical efficiency depends on the least
cost input combination. There are two criteria to measure marketing
efficiency. One is price spread and the other is market integration. This
chapter deals with a detail understanding of market structure, analysis of
various statistical and econometric tools employed by previous researchers
to measure the degree of market integration, and integration in food
commodities market of India.
12
organizing that exchange. They does not implicated that the market is in
any sense a formal one with a specified location. They also suggested that
the market may be perfect or competitive. According to Stonier and Hague
(1982) market is "any organization where the buyers and sellers of a good
are kept in close touch with each other. As per them whenever the market
is open, it is either because they are in the same building or because they
are able to talk by telephone". Other than the existence of location or space;
the third group of definitions gives weightage to the prevailing price out of
the interactions of agents. Hotelling (1929) analyzed the relationship
between prices in competing markets and focuses on market for identical
goods separated by distance. Stigler (1969) defined market as "the area
within which the price of a good tends to uniformity, allowance being made
for transportation costs". Similar observation was made by Cournot (1971),
where he stated that in short run, deviations of prices are allowed, but
arbitrages or substitutability insure that they are related in the long term.
"A market is a group of people and firms who are in contact with one
another for the purpose of buying and selling some commodity. It is not
that every members of the market may be in contact with every other one;
the contact may be indirect" (Dorfinan, 1979).
At the macro level, resource markets are found. These markets are
raw material market, labour market and money markets. Markets can be
13
classified into various types depending on the nature of purchasing and
consumption, geographical coverage, magnitude of selling, or time period.
This is classification on the basis of the type of user and the nature of
product purchased. Products can be defined as either for industry or for
consumer products depending on buyers' intentions. The main distinction
between two types of products is their intended use. Industrial products are
used to manufacture other goods or services, to facilitate an organization's
operations, or to resell to other costumers. Consumer products are bought
to satisfy an individual's personal wants. Sometime same product can be
classified as both. Industrial or business and consumer products are
marketed differently. They are marketed to different target markets and
may use different distribution, promotion and pricing strategies.
14
Markets on the basis of geographical areas coverage
15
performance are three distinct approaches important to understand the
extent of competition or marketing efficiency in the marketing system.
These three aspects have been described below in brief.
16
The organizational structure of market powerfully determines the
course of action by which prices and output are determined in the real
world. Koutsoyiannis (1979) has suggested three basic criteria for market
classification. They are product, substitutability and interdependence
criterion. Bain has suggested another criterion for market classification,
namely the condition of entry, which measures the ease of entry in various
markets. Harris, (1984) stated that the analysis of the structure of
commodity markets normally proceeds down a list of characteristics of their
organization: size, distribution, location, entry condition, agent and product
differentiation, information and so on. These authors observed that the
numerical size of the sector and its concentration are the two structural
aspects most important for the analysis of commercial power. However, it
can be maintained that the actual market strength is depends on the
competition or monopoly power. The tilt of this power determines the
benefits either to the buyer or to the seller. Competitive power is one of the
basic criteria to distinguish various forms of market. To understand the
extent of competition or efficiency, it is necessary to understand the
structure of market.
17
as characteristics of the organization of a market which seems to influence
strategically the nature of competition and pricing within the market.
However, this view is not able to give importance to the significance of
various marketing channels and intermediaries in analyzing the market
structure. In the view of Schultz (1946) market structure, includes all the
strategic variables, which control or influence the behavior of different
agencies involved in the market. According to Cundiff and Still (1972)
market structure was the whole network of marketing organizations those
serve for need of society. At one end of the network, producers initiated the
flow of goods and services and various intermediaries such as wholesalers
and retailers maintained the flow, finally discharging the goods and services
for consumer's use. As per Lele (1973) market structure included various
market channels, intermediaries, and traders involved in moving the
produce from producers to the consumers. According to George (1984)
market structure could be defined as all the agencies involved either
vertically or horizontally in the selling and buying of the produce. It
includes different marketing channels, their form and market shares and
the market environment. Thus, the market structure through various
marketing channels influences the nature of competition and pricing within
the market through the intermediaries.
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regulation obstructs dissemination of market information and it can lead to
distorted price determination by the economic agents. This ultimately
accommodates an inefficient and non-integrated market. On the other
hand, the behavior of economic agents in an economy which is liberated
from controls will be conducive for an efficient and well integrated market.
19
Therefore, market performance has a direct correlation with market
integration. Actually market performance deals with the economic results
that flow from the system in terms of its pricing efficiency, its flexibility to
adapt to new changing situation etc. It represents the economic results of
the structure and conduct. According to Narver and Savitt (197l), marketing
performance is the net result of the conduct and can be measured in terms
of net profits, rate of return on owner's equity, efficiency with which plant,
equipment and other resources were used and so on. Thus it can be
concluded that market performance is the cumulative outcome of market
structure and market conduct. Narasimham (1994) pointed out that to
study the extent of competition in marketing a commodity, market
performance approach seems to be more appropriate. This means that
marketing performance actually percolates marketing efficiency. As per
Shrivastava (1996), if the structure, conduct and performance of the
marketing system bears a proof about the efficiency, it can penetrate in the
form of greater income, saving, capital formation and investment.
20
margin as a condition of marketing efficiency. These approaches are
described below.
22
Thus, as the term denotes it concerns matters related to trading or
pricing so as to enrich the degree of competition. When there is enrichment
in the degree of competition, the possibility of price spread will be lower.
Lower price spread ensures remunerative and reasonable prices to various
economic agents. Hence, effective measures of pricing efficiency ensure an
efficient market system.
23
Price Spread: Criteria for Marketing Efficiency
24
intermediaries after providing necessary allowances. However, both
techniques assert that lower price spread indicates greater marketing
efficiency. A zero price spread is the optimum level in attaining highest
marketing efficiency. But this is only a theoretical possibility which can be
attained in a perfectly competitive market.
25
the well-being or betterment of society. Market integration is considered to
be a useful parameter to measure marketing efficiency for temporal and
spatial analysis. Horowitz (1981) said that it defining market integration on
the basis of price determination is common in economics. Significance of
the concept of market integration will be clear if one understand the view of
Dercon (1995). He states that "Market integration analysis can assess the
transmission speed of price changes in the main market to the peripheral
markets. A reduction in the time lag of transmitting price signals suggests
better arbitrage and therefore an improvement in the functioning of
markets".
26
Another definition given by Behura and Pradhan (1998) described,
“market integration as a situation in which arbitrage causes prices in
different markets to move together. Here two markets are said to be
spatially integrated; when even trade takes place between them, if the price
differential for a homogeneous commodity equals the transfer costs
involved in moving that commodity between them. Equilibrium will have
the property that, if trade takes place at all between any two places which
are physically separated, then price in the importing area equals price in
the exporting area plus the unit transport cost incurred by moving between
the two”. If this holds then the markets can be said to be spatially
integrated as per Ravallion (1986). According to Slade (1986), “two trading
localities are integrated if price changes in one locality cause price changes
in the other. The transmission machinery could be that price increases in
one location result the product moving into that location from the other,
hence reducing the supply of product in the exporting region and causing
price to increase. Hence, an interrelated or interdependent movement of
prices between spatially separated markets can be said to be a situation of
market integration”.
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(i) Price Series Correlation.
(ii) Variance Component Approach.
(iii) Ordinary Least Square Framework.
(a) Ordinary Least Square method.
(b) Autoregressive Model.
(c) Koyck's Distributed Lag Model.
(d) Ravallion Model.
(iv) Co-integration Technique:
(a) Stationarity and unit root tests
- Dickey - Fuller Test
- Augmented Dickey - Fuller Test
- Phillips - Perron Test
(b) Engle-Granger Model of Co-integration
(c) Error Correction Model.
(v) Parity Bound Model.
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integration signifying lack of market information, transport bottlenecks,
lack of product homogeneity or an element of monopoly power.
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(ii) Variance Component Approach
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sensitive to the time length of data. This model can handle problem raised
by common time trend but it cannot deal the situation when direction of
commodity flow between rural and urban areas reverses with the season.
When the regression model includes the current as well as the lagged
values of the explanatory variables, it is called a distributed lag model.
Koyck has proposed this method of estimating distributed lag models
(Madnani, 1986). Koyck's distributed lag model gave rise to biased and
inconsistent estimates. Here it assumes that the impact of past periods
decline successively in a specific way, but in reality this may not be the
case.
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with the regression of trending variables in levels”. Baulch (1997) blamed
that Ravallion model is based on assessing the co-movement of price data
alone and fail to recognize the pivotal role played by transfer cost.
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time that is; if the process is non stationary, it will be difficult to represent
the time series over past and future intervals of time by a simple algebraic
model. On the other, if the stochastic process is fixed in time, that is; if it is
stationary, then one can model the progress via an equation with fixed
coefficients that can be estimated from the past data. The presence of unit
roots in time series points toward non-stationarity of the series. Regression
will be spurious if both independent and dependent variables show the
presence of unit root. In a compatible model, variables should be of same
order of integration. Unit root test starts with the level series, takes the
difference and tests for the presence of unit roots by regressing in the first
difference on lagged variable of the series. If one observes the presence of
unit root, the series is said to be non-stationary. The exercise is needed to
be repeated by taking the second difference and so on until the series
become stationary. Some of the important tests used to check stationarity
are Dickey-Fuller test, Augmented Dickey-Fuller test and Phillips - Perron
test.
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(c) Error Correction Model
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periods. The second error term (ut) captures the extent to which price
differentials fall short of the parity bound and the third error term (Vt)
measures by how much price differentials exceed transfer costs. The PBM
allows for market to be integrated in some periods but not in others.
Statistical reliability of the PBM can be assessed with Monte Carlo
experiments. Baulch also gives the limitations of PBM. It state that (i) Since
only contemporaneous spreads are used in its estimation, it is hard for the
PBM to take into account the type of lagged price adjustment postulated by
causality and Ravallion models, (ii) Precise estimation of transfer cost is
essential. Inaccuracies in estimation of transfer costs will lead to problems
with the convergence of the maximum likelihood procedure, and (iii)
Violations of the spatial arbitrage condition indicate lack of market
integration but they do not pinpoint its causes”.
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The costs of agricultural storage and storage matter because they have a
strong influence over prices and therefore over quantities produced,
consumed, stored and traded. They are hidden cause of future of
agricultural market.
36
its product at different levels. The vertical integration in product price was
much quicker as compared to horizontal integration in product prices
because characteristics of perfect market condition by its quick adjustment
to price changes. In vertical integration, base of price is disturbed so
reaction is quicker whereas in horizontal integration, substitute of products
are affected by changes in prices so it takes some decision and time
involved is more. Two conditions of market integration must be fulfilled (i)
flow of commodities from one market to another with intent of arbitrage of
traders, and (ii) free flow of information and other connections of one
market to another.
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"the area within which the price of a good tends to uniformity, allowances
being made for transportation costs. If the geographical dispersed regional
markets are found to be linked spatially in the long run (i.e. if the price
series are co-integrated" then it may be argued that a form of spatially
efficiency exists for regional linkages and the overall market performance
may be indicated in terms of this efficiency. The market are considered to
be spatially integrated if in the presence of trade between them, the prices
in the importing market is equal to the price in the exporting market plus
the transport and other transfer cost involved in moving goods between
them. The approaches generally used for testing market integration are law
of one price and Co-integration. The terminal market acts as a price setter
for the entire national because of the concentration of traders, speculators
and consumers. Once the prices are decided in the terminal market, they
filter down to the lower level markets. The study attempts to discern the
nature, pattern and extent of market integration and also to quantify the
transmission of prices in spatial and vertical markets in selected
agricultural commodities.
38
Apart from the econometric analysis, the transmission of international
prices to the domestic markets and to the farmgate was also analyzed by
looking at the movements in MSPs, prices actually received by sample
farmers, wholesale price index during the peak marketing period, and
prices in the primary assembling markets, and comparing these with the
movement in international prices”.
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corrected each month. In the short-run, both Delhi and Hyderabad
wholesale prices have a tendency to come closer to the wholesale prices in
Chennai, while shocks in Chennai market have a tendency to move away
from its equilibrium process. In Kolkata market, its own lagged wholesale
prices and prices in Mumbai market tend to move closer. The short-run
dynamics, thus, indicates that changes in wholesale prices in Chennai,
Delhi, Hyderabad, Kolkata and Mumbai are transmitted to Chennai and
Kolkata markets. We conclude that these markets are well-integrated in the
short-run.
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with Amritsar. However, in the southern region, primary wholesale markets
of Nizamabad and Vijyawada in Andhra Pradesh, and Kumbhakonam and
Chidambaram in Tamil Nadu are integrated. Primary wholesale market of
Nizamabad is also integrated with Kumbhakonam and Chidambaram
markets, while Vijawada is not. In the north, primary wholesale rice
markets of Karnal and Amritsar are integrated. This gives an idea of intra-
state and inter-state regional primary wholesale market integration and
linkages with the national market. Geographically far apart markets, like
Karnal shows integration with Nizamabad and Chidambaram, and Amritsar
with Vijaywada, Kumbhakonam and Chidambaram. Hence, we conclude
that geographically dispersed markets are linked spatially in the long-run,
which implies regional linkages even among primary wholesale markets.
Spatial pricing relationships are consistent with market integration,
suggesting that prices provide relevant signals to the regional markets
within and across states; hence all exchange locations are in the same
economic market.
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run dynamics are different. In Amritsar market, a change in wholesale price
(lagged) in Delhi causes a marginal tendency to move away, while reverse
happens in the case of Karnal. In southern region, a change in wholesale
prices in all the selected markets causes them to drift apart. It may be
pointed out that contemporaneous effect of the independent variable, which
we could not include, may change some of these results. The dynamics of
price transmission from wholesale to farmgate is contrasting between
northern and southern markets. In southern region, price transmission is
asymmetric, while in northern region it is symmetric”.
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tendency to cause convergence. Moreover, price transmission in these
pairs of markets is asymmetric. The asymmetry in price transmission is
very high in the markets which are integrated with Delhi market. This is
expected as Delhi is the main supplier of wheat to the geographically
distant markets. The transfer and transaction costs from the major
producing region to the deficit region are high. This also implies that there
is a considerable scope for spatial arbitrage in these markets.
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In the short-run, changes in farmgate prices lead to divergence in the
equilibrium adjustment process. On the other hand, the changes in
wholesale prices in the Delhi market cause a convergence in Moga and
Karnal markets. The price transmission from wholesale to farmgate is
asymmetric there. However, the nature of price transmission in Karnal and
Moga is symmetric. Amritsar market is far away from Delhi than the other
two markets, hence there is a larger scope for arbitrage in Amritsar
market”.
44
The chickpea trade in India has been subject to many restrictions
during pre independence up to 1994, such as the regulations of the
Essential Commodities Act of 1955, compulsory levies on millers, stocking
limits for private traders, milling reserved only for small scale industries,
occasional restrictions of interstate movements and prohibition of future
trading. Most of these restrictions have recently been lifted. Now there is no
direct government regulation on chickpea marketing in India, with a few
exceptions like the prohibition of the export of split chickpea. This makes
export of split chickpea more costly, as the additional cost of packaging is
estimated to be approximately Rs.315-495 per ton which is about 3 to 4%
of the chickpeas, which makes it non-competitive.
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Rajasthan, Allahabad, Jhansi, Hapur, Kanpur and Kalpi from Uttar
Pradesh and market from Delhi.
46
international prices in its rising and falling phases. The price transmission
is symmetric in the case of wholesale prices”.
Kar et al. (2010) revealed that wholesale markets of major fruits and
vegetables in India are weakly connected among themselves. The Co-
integration of prices in different pairs of markets ranges among 0.2 to 0.6.
It clearly reveals that inefficiency in these markets is very high. This could
be attributed to the poor and /or lack of proper market infrastructure such
as farm to market roads, poor or absence of transport facilities, lack of
scientific storage, poor drying facilities, poor grading and standardization,
overlapping marketing channels, lack of market information and poor
marketing extension support to the small farmers and traders. Supports for
marketing research and development is inadequate and lack of attention is
given to facilitating agencies are common. This is a clarion call for
intervention of government machinery for regulation of the functioning of
market and development of prerequisite market infrastructure. The
ultimate goal should be to have an integrated, modern and efficient system
of food grain handling and scientific storage and distribution of food grain
to the consuming centres through special bulk wagons so that losses are
bought down to the minimum levels and the cost effectiveness is achieved.
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high due to lack of proper market infrastructure and poor marketing
extension support to the small farmers and traders. The government has to
move towards an integrated, modern and efficient market system in general
and high value perishable commodities in particular. All this will bring
down losses to the minimum levels and the cost effectiveness is achieved.
2.6 Conclusion
48