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Characteristics of A Good Sample Design

A good sample design should: 1) Be representative of the overall population so that results can be generalized. This helps match all characteristics of the larger group. 2) Have a small sampling error by using a large sample size as well as efficient design and estimation methods. 3) Be economically viable by staying within the research budget and being affordable to replicate. The goal is to study a representative section of the full population cost-effectively.

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Vinesh Kumar
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638 views3 pages

Characteristics of A Good Sample Design

A good sample design should: 1) Be representative of the overall population so that results can be generalized. This helps match all characteristics of the larger group. 2) Have a small sampling error by using a large sample size as well as efficient design and estimation methods. 3) Be economically viable by staying within the research budget and being affordable to replicate. The goal is to study a representative section of the full population cost-effectively.

Uploaded by

Vinesh Kumar
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as DOCX, PDF, TXT or read online on Scribd
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Characteristics

of a Good
Sample Design
Posted on December 3, 2012 by admin
In a field study due to time and cost
involved, generally, only a section of the
population is studied. These respondents
are known as the sample and are
representative of the general population or
universe. A sample design is a definite
plan for obtaining a sample from a
population. It refers to the technique or the
procedure for obtaining a sample from a
given population.
Following are the characteristics of good
sample design:
1. Sample design should be a
representative sample: A researcher
selects a relatively small number for a
sample from an entire population. This
sample needs to closely match all the
characteristics of the entire population. If
the sample used in an experiment is a
representative sample then it will help
generalize the results from a small group to
large universe being studied.
2. Sample design should have small
sampling error:  Sampling error is the
error caused by taking a small sample
instead of the whole population for study.
Sampling error refers to the discrepancy
that may result from judging all on the
basis of a small number.Sampling error is
reduced by selecting a large sample and
by using efficient sample design and
estimation strategies.
3. Sample design should be
economically viable: Studies have a
limited budget called the research budget.
The sampling should be done in such a
way that it is within the research budget
and not too expensive to be replicated.
4. Sample design should have marginal
systematic bias: Systematic bias results
from errors in the sampling procedures
which cannot be reduced or eliminated by
increasing the sample size. The best bet
for researchers is to detect the causes and
correct them.
5. Results obtained from the sample
should be generalized and applicable to
the whole universe: The sampling design
should be created keeping in mind that
samples that it covers the whole universe
of the study and is not limited to a part.

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