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Benefits of CRM

CRM allows for centralization and sharing of customer data across departments, improving access to information. This leads to better customer service, higher customer satisfaction, and more effective marketing. With loyal customers due to good service, businesses can increase profits. The 3 D's of excellent customer experience are: design procedures for pleasing customers; deliver by meeting goals and addressing areas for improvement; and develop by continuously observing and improving customer service and employee training to establish the business as a strong competitor.

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Ahronn Gabrielle Orticio
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101 views2 pages

Benefits of CRM

CRM allows for centralization and sharing of customer data across departments, improving access to information. This leads to better customer service, higher customer satisfaction, and more effective marketing. With loyal customers due to good service, businesses can increase profits. The 3 D's of excellent customer experience are: design procedures for pleasing customers; deliver by meeting goals and addressing areas for improvement; and develop by continuously observing and improving customer service and employee training to establish the business as a strong competitor.

Uploaded by

Ahronn Gabrielle Orticio
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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Ahronn Gabrielle R.

Orticio
OFA 31

1. Discuss the benefits of CRM

 Centralization and sharing of data

▫ One of the benefits of Customer Relationship Management that can be


used for easy access of different data to everyone in an organization. The
data stored should be in their proper places as well so that every
department can easily find what they need.

 Better customer service

▫ Data’s that are stored in the system could be used for a better customer
service. A business can use this to keep in touch with their customers and
clients through their contact no’s or their email and update them with
regards to their new offers and promotions.

 Higher customer satisfaction

▫ With CRM, a business ensures its customers that they will provide them
with the best quality of service and in return, customers would be satisfied
thus creating their loyalty with the brand.

 Improved marketing efforts

▫ In CRM, a business could make a survey and have it filled up with its
customers or it could also be through an online form. These surveys can be
used to know what customers prefer, which are their target market and
what to improve with their product.

 More Profit

▫ In relation with the Higher customer satisfaction, customers will be loyal


to a business if he gets the satisfaction that he wants not just from the
products but also to the service.
2. Discuss the importance of 3 D’s of |Excellent Customer Experience in dealing and
managing a business.

 Design

▫ Your business’ approach in handling your customers. This is where you


carefully implement procedures on how to please them and also for your
employees and make sure that they all get the satisfaction that they should
get.

 Deliver

▫ Your capacity to meet the goals and expectations that you’ve set. This is
where you observe which areas are needed to be improved and use these
improvements for better quality service.

 Develop

▫ Lastly, develop is how you use your observations and improve the areas
that need to be improved in providing your customers the best quality of
service. This also includes how you continue to develop your employees
in handling customers. This would likely establish your business and have
the good strategy in order to compete with your competitors.

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