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Assignment 1 Consumer

This document discusses various topics related to consumer behavior research. It compares individual consumers to household consumers, discusses ethical considerations in marketing, and contrasts marketing concepts with ethical marketing. It also explores how consumer behavior research could be applied to religious organizations, reasons for conducting research, differences between primary and secondary data, and contrasts positive and interpretive assumptions. Finally, it defines and compares focus groups, brainstorming, and projective techniques as research methods.

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53 views2 pages

Assignment 1 Consumer

This document discusses various topics related to consumer behavior research. It compares individual consumers to household consumers, discusses ethical considerations in marketing, and contrasts marketing concepts with ethical marketing. It also explores how consumer behavior research could be applied to religious organizations, reasons for conducting research, differences between primary and secondary data, and contrasts positive and interpretive assumptions. Finally, it defines and compares focus groups, brainstorming, and projective techniques as research methods.

Uploaded by

melkamzer abyneh
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as DOCX, PDF, TXT or read online on Scribd
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Royal college

Facility of business
Department of Business Management
Assignment One for the Course customers Behavior
1. What is the difference between individual and household consumer.
 Individual consumer various goods and service their objective to maximize their
satisfaction from consuming these goods and service.
 A household consumer is a group of people living together and they take economic
decision jointly. Their objective is to maximize their satisfaction with their combined
limited income.
2. Do you think all marketing activities are ethical? Mention them
 Consumer behavior make it possible for unethical marketers to exploit human volunteer
abilities (weakness) in the market practice accurate every level of the marketing mix in
the design of product, in packaging in pricing practice in distribution efforts and
promotional schemer.
3. What is the difference between marketing and ethical marketing concept.
 Marketing concept is generally, what people think of as marketing because involves
brand positioning, advertising and similar action.
 Ethical marketing is less of marketing strategy and more of a philosophy that inform all
marketing efforts. It seeks to promote honesty, fairness and responsibility in an
advertising.
4. Do you think that consumer behavior could be applied in religious organization?
 The effect of religion on consumer behavior decision may be either positive or negative
some religious beliefs may motivate consumers creating an increase in particular
consumption activities. In other cases religious principles may discourage consumption
of an item or service.
5. What other reason could you mention for conducting (doing) a research?
I. A tool for building knowledge and efficient learning.
II. An air to business success and job search
III. Means to understand various issue.
IV. A way to prove lies and to support truth.
6. What is the difference between primary and secondary data?
 Primary data is the type of data that it collected by researcher directly from main
source, while secondary data is the data that are already been collected through
primary sources and made readily available for research to use for their own research.
7. Compare and contrast positive and inters prevention.
 The assumption of the positive are after weighing alternative.
 The cause and the effects of behavior can be identifies and isolated.
 Individual and problem solvers who engage information processing.
 A single reality exists.
 Events can be objectively measure
 Findings can be generalized to larger population.
 The assumption of the interpretive are:-
 There is no sing? Objective , truth
 Reality is subjective.
 Each consumption experience is unique.
 Research interaction affects research finding.
 Finding are often not generalized to larger population.
8. What are focus group, brain storming and projective techniques?
 The focus group technique is one example of quality research methodology used to
explore the opinion, knowledge, perception, any concerns of individual in regard to a
particular topic.
 Brain storming is used to generate as man sizes as possible around a subject matter.
After conclusion of the brain storming phase an evaluation can be held based on the
ideas generated by the respondents.
 Projective technique are method that can be used by skilled research in to tap in to participant’s
deep motivation and attributes. The emotional verses rational has been used frequently with in
market research.

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