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Setting UP ManyChat Sequence

The document provides step-by-step instructions for setting up a messenger bot sequence using ManyChat. It describes creating a sequence with an opt-in message and multiple question and response messages to guide prospects through to eventually setting an appointment. The sequence is then connected, published and integrated as a growth tool that can be added to a client's website.

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93 views20 pages

Setting UP ManyChat Sequence

The document provides step-by-step instructions for setting up a messenger bot sequence using ManyChat. It describes creating a sequence with an opt-in message and multiple question and response messages to guide prospects through to eventually setting an appointment. The sequence is then connected, published and integrated as a growth tool that can be added to a client's website.

Uploaded by

B
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as PDF, TXT or read online on Scribd
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Local Life Leads - Setting Up A Messenger Bot Bonus

Setting Up Your Messenger Bot With ManyChat

Now that you have your business page set up and your compelling post in
place, it’s time to set up a messenger bot workflow.

In essence, you will be creating a “pre-made” conversation that your


prospect will see inside their Facebook Messenger inbox.

What’s so powerful about this is that you can instantly “follow-up” with your
prospects without…. Well… without even being there to talk to them.

It’s important to understand two different approaches to this type of


marketing. Since the concept seems to run parallel to email marketing but
with more instant results and higher open rates, it’s also beneficial to know
that the approach is quite different.

Here we will cover one key approach: The ​Easy Opt-in​ approach

The​ approach​ gets activity on your site’s chat feature quick. With the right
niche and the right copy leads can come in quick as well.

5.1 Easy Opt-in Approach

Typically, we as marketers love email marketing. And with the use of


Autoresponders, email marketing can be automated to make life easier for
the marketer.

But with email marketing, marketers are forced to gain a confirmation from
prospects before they become a valid “lead”. And the prospect’s
Local Life Leads - Setting Up A Messenger Bot Bonus

confirmation action can be them taking obvious action like clicking a button
in a “confirmation email”... or… it can be implied by filling out a landing
page form.

Most marketers prefer not to require the prospect to open a separate email
from the marketer… to read another message… to click on another
confirmation link or button.

It just takes more work on behalf of the prospect which can kill the
marketers lead conversion rate.

Along these lines, we will first go over a method that requires LESS work
on behalf of the prospect when Opting in to your Messenger Bot Sequence
through your client’s chat feature.

1 - First go to ManyChat and sign up for a free account.

2 - Click on “Automation” on the left toolbar. Click on “Sequences”. Name


your sequence. Then click “This Button” to start your new sequence.
Local Life Leads - Setting Up A Messenger Bot Bonus
Local Life Leads - Setting Up A Messenger Bot Bonus

3 - Once a prospect clicks on your FB ad you want to activate the


messenger bot right away. To do this - Click on “After day 1”, choose
“Immediately”, and save. Now click on “Sequence message 1”.

4 - For this approach you would offer something on behalf of your client like
a free report, a coupon, or some sort of enticing offer within the chat
feature. Let’s say you are offering the FREE Guide “Setting up a Facebook
shop within your business page”. (See OTO 1). Within the “Send
message” editor, create your product delivery email.
Local Life Leads - Setting Up A Messenger Bot Bonus

5 - Now it’s time to make it easy for them to reply to a chat inquiry by giving
them multiple choices to choose from. Click on “add button” and then title
your button appropriate to your offer. Click done. Create 2 more button
choices and move to step 6.
Local Life Leads - Setting Up A Messenger Bot Bonus
Local Life Leads - Setting Up A Messenger Bot Bonus

6 - Ok, now we are going to create a couple of automatic responses base


on their reply to your question. Look to the left of the screen and click on
“+create new message”. Then create a message like you did in step 4. In
this example we will create a universal message that is attached to
whatever response they give us. (In other words, no matter what choice
they make, they will be delivered this next message.)
Local Life Leads - Setting Up A Messenger Bot Bonus

7 - Go back to the left side of your screen and click “+create new message”
again and make one more message that attempts to close on a telephone
or in-person appointment. This time there is no need to add buttons since
it’s your last message to them.
Local Life Leads - Setting Up A Messenger Bot Bonus

8 - Now it’s time to connect these messages into a sequence. So when a


prospect opts in to your message sequence, they will be directed to the first
message / question. Based on how they answer will direct them to the next
question… and the next until the last message from your sequence will
attempt to set an appointment. Go to the left side of the screen and click
on the first message you created. Click on the first answer/response choice
you created and then select “select existing step”.

Now you just have to choose the next message that choice will direct your
prospect to.. Which should be your next message on the list that you
created.
Local Life Leads - Setting Up A Messenger Bot Bonus
Local Life Leads - Setting Up A Messenger Bot Bonus

9 - Next just repeat the process with the next response / answer to the
same question. Choose the next answer you made, “select existing step”,
and choose the next message in response to the second answer the
prospect could select. In this case it will still be the next message in line
(Send Message 1).
Local Life Leads - Setting Up A Messenger Bot Bonus

Do this one more time with your third answer then move on to the
next step.

10 - Go back to your list of responses on the left side of your screen and
choose the next message you created and repeat steps 8 & 9. You will
connect each response the prospect may choose to the last message on
your list (the closing message).
Local Life Leads - Setting Up A Messenger Bot Bonus
Local Life Leads - Setting Up A Messenger Bot Bonus

11 - Now go ahead and “publish” your sequence. And view the flow just to
make sure everything is set up correctly.
Local Life Leads - Setting Up A Messenger Bot Bonus

12 - Almost done. Go to the toolbar on the left side of your screen and click
on “Growth tools”. Then select “New Growth Tool”.
Local Life Leads - Setting Up A Messenger Bot Bonus

13 - Now click on “Messenger Ref Url”. Name your Widget.

14 - Now Choose the sequence you just created, click “save”, and set your
growth tool to “active”.
Local Life Leads - Setting Up A Messenger Bot Bonus

15 - Last step is to edit your opt-in message. This is the message the
prospect will see before they are delivered your preset messages. In this
step - you need to tell them what to do. Click on “edit” and create a
message like this.
Local Life Leads - Setting Up A Messenger Bot Bonus
Local Life Leads - Setting Up A Messenger Bot Bonus

16 - Click Publish once more and you’re finished!

Remember, not everyone will even reply. Not everyone will follow the
whole sequence. But the ones who do are serious. They’re
interested in what you have to offer.
Local Life Leads - Setting Up A Messenger Bot Bonus

Save this growth tool in your hip pocket because before we add this your
client’s site through a nifty foot-in-the-door service. ​(See video 3 in the
OTO1 delivery page)

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