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Market Share Market Share of Adidas Relative Market Share Industry Growth Rate Footwear Apparel Equipments

The document provides market share data for Nike, Adidas, and the footwear, apparel, and equipment industries for 2019. Nike's market share was highest in footwear at 27.40% while Adidas' was highest in equipment at 1.42%. The industry growth rates ranged from 2.10% for footwear to 4.60% for apparel. Additional data on financial ratings, environmental stability, competitive advantage, and industry strength are presented but not summarized.

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AVINASH SINGH
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399 views3 pages

Market Share Market Share of Adidas Relative Market Share Industry Growth Rate Footwear Apparel Equipments

The document provides market share data for Nike, Adidas, and the footwear, apparel, and equipment industries for 2019. Nike's market share was highest in footwear at 27.40% while Adidas' was highest in equipment at 1.42%. The industry growth rates ranged from 2.10% for footwear to 4.60% for apparel. Additional data on financial ratings, environmental stability, competitive advantage, and industry strength are presented but not summarized.

Uploaded by

AVINASH SINGH
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as XLSX, PDF, TXT or read online on Scribd
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market share market share of Adidas Relative Market share Industry growth rate

footwear 27.40% 18.11% 1.51 2.10%


apparel 6.38% 5.86% 1.09 4.60%
equipments 1.11% 1.42% 0.78 3.50%

market share = total


sales by firm in specific
industry/ total sales by figures in millions from
industy annual report 2019 statista 2019 figures

Nike total sales 2019 total industry sales


footwear 24222 88,401.46
apparel 11550 181,000.00
equipments 1404 126,455.00

Adidas total sales 2019 total industry sales


footwear 16012 88,401.46
apparel 10614 181,000.00
equipments 1795 126,455.00
revenue(in millions)
24222
11550
1404

market share
27.40
6.38
1.11

market share
18.11
5.86
1.42
Financial Strength Rating 1 (worst) to 6 (best)
1 Return on invested capital 6
2 Leverage 4
3 Liquidity 6
4 price per earnings ratio 5
5 Cash flow 5
Total 26

Environmnetal Stability Rating -1 (best) to -6 (worst)


1 Technological changes -2
2 Rate of inflation -2
3 Price range of competing products -3
4 Barriers to entry -1
5 Competitive pressure -3
6 Price elasticity of demand -1
7 Risk involved in business -2
Total -14

Competitive Advantage Rating -1 (best) to -6 (worst)


1 Market share -1
2 Product quality
3 Product life cycle
4 Customer loyalty
5 Gobal presence -1
6 Technological know-how
7 Control over suppliers & distributors
Total

Industry Strength Rating 1 (worst) to 6 (best)


1 Growth potential
2 Profit potential
3 Financial stability
4 Technological know-how
5 Resource utilization
6 Ease of entry into market
7 Productivity, capacity utilization
Total

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