Summer Training Report

On

“ONLINE EQUITY TRADING & EQUITY BROKING SERVICES

IN INDIA ”
Submitted By:
DEEP GAUR
B.B.A. 5TH Sem.
Roll No.1705465071016
Sub. Code.505
Under the Supervision of
Mr.ADIL ZAFAR
(CHIEF MANAGER)

ALIGARH COLLEGE OF ENGINEERING AND TECHNOLOGY

ALIGARH,
AFFILATED BY B.R. AMBEDKAR, UNIVERSITY
 Acknowledgement

The successful accomplishment of this project work is the outcome of the

contribution of a number of people, especially those who have given the time and
effort to share their thoughts and suggestions to improve this report. At the very
beginning I would like to express my deepest gratitude to Almighty for giving
me the strength and the composure to finish the task within the scheduled time.

I would like to thank my my supervisor, Mr. Ashutosh kumar (Regional

Manager,Agra) and Mr Adil Zafar (Distribution Manager, Aligarh), Karvy Stock
Broking, Finance, KARVY, for rendering his valuable time and providing me
with various information which was very much needed for the successful
completion of this report.

I am also thankful to my fellow colleagues of KARVY STOCK BROKING CO.

who gave me their valuable time and enough information to successfully make
this report. I also want to thank my University for their encouragement and
support while making this report.

DEEP GAUR
 PREFACE

The growth of information technology has affected almost all sectors of life.
Internet has enabled us to get every information at our doorstep. When Internet
has affected all sectors he could ―stock markets‖ the most important player of the
economy, has remained far behind? Like all other sectors Internet has set its feet
in the stock markets also.

Online Equity Trading & Equity Broking Services manage a lot of transactions
per day. Users can contact a client, via the Internet, and view or revise
investments, query the latest stock information, and purchase or trade shares. The
client software can ask for trade information from many sources. Therefore, the
client must stay to the distributed computing model to gain data from external
servers. Web services a technology that is used to realize these tasks.

This project presents a simulation of the how trading companies can interface
with web services, and tap into external sources to get information. A fictitious
web-based trade system, Portfolio Manager, is introduced to exhibit how a client
and server can communicate. Finally findings and conclusion chapter includes a
summary of the results found in the analysis portion.
 CONTENT

1. Introduction ( 1 – 14 )
1.1 Company Overview.................................................... 1-3

1.2 - Evaluation of KARVY ............................................ 4-5

1.3- Mission & Vision...................................................... 5

1.4- The Success Ladder................................................... 6-8

1.5- Organizations Structure ............................................ 9 - 11

1.6- Quality Policy & Quality Objectives........................ 11 - 14

2. Industry Background ( 14 – 15 )

3. Services framework of KARVY ....................................... ( 15 – 25 )

3.1-Finanical Services ....................................................... 15 - 22

3.2- Non-Finanical Services............................................... 23 - 25

4. Equity Online Trading of KARVY ( 26 – 31 )

4.1- Benefits of Online Trading......................................... 26 - 28

4.2- Advantages of Online Trading................................... 29 - 30

4.3- Basic Concept.............................................................. 30 - 31

5. Equity Broking Services ( 31 – 43 )

5.1 Mutal Fund................................................................... 31 - 39

5.2 Share Market Services.................................................. 39 - 43

6. Learned Details ................................................................ ( 44 – 45 )

7. Objectives of the Study..................................................... 46

8. Conclusion ........................................................................ 47

9. Bibliography ......................................................................... 48
 1. Introduction

Karvy is a financial services company headquartered in Hyderabad, India. Headquartered in

Hyderabad, it offers a range of financial services including stock broking, distribution of financial
products, depository participant, commodities broking, wealth management, and more. It is ranked
among the top five in the country across its business segments. Other than India, it also has a
presence in Bahrain, Dubai, Malaysia, Philippines and the United States.

Karvy Group, an indomitable player in the financial realm since 3 decades with rich
experience provides a wide range of services. Well known for its integrity, quality service and
customer centric approach, Karvy has created a niche for itself. The Group offers stock broking,
Registrar and Transfer services, Data Analytics, Data management among others. We are proud to
be associated with you in each and every sphere of your life by way of our gamut of services.

Karvy Stock Broking, the broking arm of Karvy Group offers tangible and customized solutions to
corporate, institutions and individual investors. With cutting edge technology and professional
management, we always thrive to be the best in the industry. Our comprehensive trading account
helps clients approach various investment avenues in an integrated fashion providing them the
facility to transact with ease.

Karvy Data Management Services

 1.1 Company Overview

The Karvy group was formed in 1983 at Hyderabad, India. Karvy

ranksa m o n g t h e t o p p l a y e r i n a l m o s t a l l t h e f i e l d s i t o p
e r a t e s . K a r v y Computershare Limited is India‘s largest Registrar and Transfer Agent
witha c l i e n t b a s e o f n e a r l y 5 0 0 b l u e c h i p c o r p o r a t e s , m a n a g i n g o v e r 2
crorea c c o u n t s . K a r v y S t o c k B r o k e r s L i m i t e d , m e m b e r o f N a t i o n a l
S t o c k Exchange of India and the Bombay Stock Exchange, ranks among the top 5stock
brokers in India. With over 6,00,000 active accounts, it ranks among the top 5 Depositary
Participant in India, registered with NSDL and CDSL.K a r v y C o m t r a d e , M e m b e r o f
N C D E X a n d M C X r a n k s a m o n g t h e t o p 3 commodity brokers in the country. Karvy
Insurance Brokers is registered asa B r o k e r w i t h I R D A a n d r a n k s a m o n g t h e t o p 5
i n s u r a n c e a g e n t i n t h e country. Registered with AMFI as a corporate Agent, Karvy
isalsoamongt h e t o p M u t u a l F u n d m o b i l i z e r w i t h o v e r R s . 5 , 0 0 0
c r o r e s u n d e r management. Karvy Realty Services, which started in 2006,
h a s q u i c k l ye s t a b l i s h e d i t s e l f a s a b r o k e r w h o a d d s v a l u e , i n t h e r e a l t y s e c t o r .
K a r v yG l o b a l o f f e r s n i c he of f s h o r in g s e r v i c e s t o c l i
e n t s i n t h e U S . Karvy has 575 offices over 375 locations across India and overseas at
Dubaia n d N e w Y o r k . O v e r 9 , 0 0 0 h i g h l y q u a l i f i e d p e o p l e s t a f
f Karvy.

KARVY
 1.2 Evaluation of KARVY

It is well said that success is a journey not a destination and we can see it being proved by
Karvy. Under this section we will see that how this ―Karvy and company‖ of 1980 became
―Karvy‖ of 2008. Karvy blossomed with the setting up of its first branch at Mumbai during the
year 1987-88. The turning point came in the year 1989 when it decided to enter into one of the
not only emerging rather potential field too i.e.; stock broking. It added the feather of stock
broking into its cap. At the same time it became the member of Hyderabad Stock Exchange
through associate firm Karvy securities ltd and then Karvy never looked back it went on adding
services one after another, it entered into retail stock broking in the year 1990. Karvy investor
service centers were set up in the year 1992. Karvy which already enjoyed a wide network
through its investor service centers, entered into financial product distribution services in the
year 1993. One year more and Karvy was now dealing into mutual fund services too in the year
1994 but it didn‘t stopped there, it stepped into corporate finance and investment banking in the
year 1995.

Karvy‘s strategy has always been being the first entrant in the market. Karvy again hit the
limelight by becoming the first registrar in the countr y to be awarded ISO 9002 in the year 1997.
Then it stepped into the other most happening sector i.e.; IT enabled services by establishing its
own BPO units and at a gap of just 1 year it took the path of e-Business through its website
www.karvy.com . Then it entered into insurance services in the year 2001 with the launch of
its retail arm ―Karvy- the Finapolis: your personal finance advisor‖. Then in the year 2002 it
launched its PCG (Private Client Group) which looks after its High Networth Individuals .and
maintain their portfolio and provides them with other financial services. In the year 2003, it
commenced secondary debt and WDM trading.

It was a decade which saw many Indian companies going global so why the largest financial
service provider of India should lag behind? Hence, Karvy launched ―Karvy global services
limited‖ after entering into a joint venture with Computershare, Australia in the year 2004.the
year 2004 also saw Karvy entering into commodities marketing through Karvy Comtrade.
Year 2005 saw Karvy establishing a separate branch for its insurance services under the head
―Karvy insurance broking ltd‖ and in the same year, after being impressed with the rapid growth
of Karvy stock broking limited, PCG group of Hong Kong acquired 25% stake at KSBL.

In the year 2006, Karvy entered into one of the hottest sector of present time i.e. real estate
through Karvy realty& services (India) ltd. hence, we can see now Karvy being established as
the largest financial service provider of the country.

1.3 Success sutras of Karvy:

The success story of Karvy is driven by 8 success sutras adopted by it namely trust, integrity,
dedication, commitment, enterprise, hard work and team play, learning and innovation,
empathy and humility. These are the values that bind success with Karvy.

Mission statement:

“Our mission is to be a leading and preferred service provider to our customers, and we aim to
achieve this leadership position by building an innovative, enterprising , and technology driven
organization which will set the highest standards of service and business ethics .”

Vision of Karvy:

To achieve & sustain market leadership, Karvy shall aim for complete customer satisfaction, by
combining its human and technological resources, to provide world class quality services. In the
process Karvy shall strive to meet and exceed customer's satisfaction and set industry standards.
1.4 The Success Ladder:

Now Karvy group consists of 8 highly renowned entities which are as follow:

1. :

The first securities registry to receive ISO 9002 certification in India. Registered with SEBI as
Category I Registrar, is Number 1 Registrar in the Country. The award of being ‗Most
Admired‘ Registrar is one among many of the acknowledgements we received for our customer
friendly and competent services.

2. :

Karvy stock broking ltd. Consists of five units namely stock broking servics, depository
participant, advisory services, distribution of financial products, advisory services and private
client goups.
 3.

It is registered with SEBI as a category 1 merchant banker. Its clientele includesinclude leading
corporate, State Governments, foreign institutional investors, public and private sector
companies and banks, in Indian and global markets.

3. :

Karvy insurance broking ltd is also a part of karvy stock broking ltd. At Karvy Insurance
Broking Limited both life and non-life insurance products are provided to retail individuals,
high net -worth clients and corporates.

5.

The company provides investment, advisory and brokerage services in Indian Commodities
Markets. And most importantly, it offer a wide reach through our branch network of over 225
branches located across 180 cities.

6.

Karvy Global is a leading business and knowledge process outsourcing Services Company
offering creative business solutions to clients globally. It operates in banking and financial
services, inurance, healthcare and pharmaceuticals, media , telecom and technology. It has its
sales and business development office in New York, USA and the offshore global delivery
center in Hyderabad, India.
 7.

Karvy Realty (India) Limited is engaged in the business of real estate and property services
offering:

 Buying/ selling/ renting of properties

 Identifying valuable investments opportunities in the real estate sector
 Facilitating financial support for real estate and investments in properties
 Real estate portfolio advisory services

8. :

It is a joint venture between Computershare, Australia and Karvy Consultants Limited, India in
the registry management services industry.

\
1.5 Organization Structure of KARVY:

Talking about the organization structure of karvy, we have the board of directors as the
supreme governing body, the chairman being Mr. C. Parthasarthy, Mr. M.Yugandhar as
the managing director, Mr. M.S.Ramakrishna as directors.The board of diretors head the
karvy group, karvy computershares limited, karvy investors services ltd., karvy comtrade, karvy
stock broking ltd., and karvy global services ltd. Karvy group being the flagship company
looks after the functional departments such as corporate affairs, group human resources, finance
& accounting, training & development, technology services and corporate quality.

The letters K, A, R, V and Y stands for 5 directors names

K- Mr.: V. Kutumba Rao

A- Mr.: K.Ajay Kumar.

R- Mr.: M.S. Ramakrishna.

V- Mr.: Vikram Singh

Y- Mr.: M. Yugandhar.

KARVY, is a premier integrated financial services provider, and ranked among the top five in
the country in all its business segments, services over 16 million individual investors in various
capacities, and provides investor services to over 300 corporate, comprising the who is who of
Corporate India. KARVY
covers the entire spectrum of financial services such as Stock broking, Depository Participants,
Distribution of financial products - mutual funds, bonds, fixed deposit, equities, Insurance
Broking, Commodities Broking, Personal Finance Advisory Services, Merchant Banking &
Corporate Finance, placement of equity, IPOs, among others.
Karvy has a professional management team and ranks among the best in technology, operations
and research of various industrial segments. Karvy computershare private limited facilitates
mutual fund services, share registry and issue registry whereas merchant banking is looked
after by karvy investor services ltd. Karvy stock broking ltd heads its another branch too ie.
Karvy insurance broking ltd. The services offered by KSBL are: stock broking, depository,
research, distribution, personal client group and institutional desk. And finally the BPO
services are managed by karvy global services ltd. Summarizing it in a diagram, it can be
presented as:
Source: Organization structure of karvy
Achievements:

 Among the top 5 stock brokers in India (4% of NSE volumes)

 India's No. 1 Registrar & Securities Transfer Agents

 Among the top 3 Depository Participants

 Largest Network of Branches & Business Associates

 ISO 9002 certified operations by DNV among top 10 Investment bankers

 Largest Distributor of Financial Products

 Adjudged as one of the top 50 IT uses in India by MIS Asia

 Full Fledged IT driven operations

1.6 Quality Policy & Quality Objectives

To achieve and retain leadership, Karvy shall aim for complete customer satisfaction, by
combining its human and technological resources, to provide superior quality financial
services. In the process, Karvy will strive to exceed Customer's expectations.

As per the Quality Policy, Karvy will:

 Build in-house processes that will ensure transparent and harmonious relationships with
its clients and investors to provide high quality of services.
  Establish a partner relationship with its investor service agents and vendors that will help
in keeping up its commitments to the customers.

 Provide high quality of work life for all its employees and equip them with adequate
knowledge & skills so as to respond to customer's needs.

 Continue to uphold the values of honesty & integrity and strive to establis h unparalleled
standards in business ethics.

 Use state-of-the art information technology in developing new and innovative financial
products and services to meet the changing needs of investors and clients.

 Strive to be a reliable source of value-added financial products and services and

constantly guide the individuals and institutions in making a judicious choice of same.

 Strive to keep all stake-holders (shareholders, clients, investors, employees, suppliers

and regulatory authorities) proud and satisfied.

Graphic Era Hill University (GEHU) is ISO 9001: 2008 QMS Certified for imparting Education
along with Research facilities in School of Engineering and Technology, School of Management
Studies, School of Computer Application, School of Business Administration, School of Allied
Sciences and School of Humanities.

In line with the quality objectives and policy we, at GEHU, have been developing a rigorous system
of quality assurance for higher education, with a view to continuously assess ways to protect and
improve the quality of courses, curriculum, and research.
 Development & present status of the industry

Karvy ranks among the top player in almost all the fields it operates. Karvy Computershare
Limited is India‘s largest Registrar and Transfer Agent with a client base of nearly 500 blue
chip corporate, managing over 2 crore accounts. Karvy Stock Brokers Limited, member of
National Stock Exchange of India and the Bombay Stock Exchange, ranks among the top 5
stock brokers in India. With over 6, 00,000 active accounts, it ranks among the top 5 Depositary
Participant in India, registered with NSDL and CDSL. Karvy Comtrade, Member of NCDEX and
MCX ranks among the top 3 commodity brokers in the country. Karvy Insurance Brokers is
registered as a Broker with IRDA and ranks among the top 5 insurance agent in the country.
Registered with AMFI as a corporate Agent, Karvy is also among the top Mutual Fund
mobilize with over Rs. 5,000 crores under management. Karvy Realty Services, which started
in 2006, has quickly established itself as a broker who adds value, in the realty sector.

Karvy Global offers niche off shoring services to clients in the US. Karvy has 575 offices over
375 locations across India and overseas at Dubai and New York. Over 9,000 highly qualified
people staff Karvy.

2.) INDUSTRIAL BACKGROUND

 INTRODUCTION

A stock broker is someone who buys and sells stocks on the behalf of others for a
predetermined commission. The stock broker basically works as an agent coordinating the
activities of the buyers and sellers on the stock exchange. Along with the trading of stocks,
many stock brokers indulge in giving advice to the clients as to which stocks, mutual funds,
debentures etc. to buy or sell.

 ORIGIN

The history of stock brokers can be traced back to the origins of the first stock exchange in
1602 at Amsterdam. Even before that brokers are said to have existed in France dealing with
government securities. The Amsterdam Stock Exchange was involved in buying and selling of
shares for the Dutch East India Company.
However, the first real stock exchange came up in Philadelphia in the United States during the
late 18th century. Later it was the New York stock exchange which saw a rise in its popularity.
Wall Street, as it was called, became the hub of brokerage activities. Earlier stock brokers were
largely unorganized, but later most of them joined hands to form instit utes and organizations.
Till the 1980's stock broking services were used only by the wealthy class who could afford them.
Later with the advent of the Internet, stock broking became very easy. Thus, the price tag on stock
brokers lowered considerably and their services became available even to the common man.
Stock broking firms have also been allowed to be market makers as long as the appropriate Chinese
walls are put in place. With the advent of automated stock broking systems on the Internet the client
often has no personal contact with his/her stock broking firm. The stockbroker's system performs all
the stock broking functions: it obtains the best price from the market and executes and settles the
trade.

Today, most of the once well-known corporate brand names including mid-sized firms such as
Smith Barney have been swallowed up by global financial conglomerates. Discount brokers (such
as E-Trade, Scottrade, and Ameritrade) have taken a large share of the business by offering highly
discounted commissions, but the companies do not offer investment advice in return all they do is
execute orders.

3.) Services Framework of KARVY

The Karvy Group is a premier integrated financial services provider, ranked among the top-5 in the
country across its business segments. The Group services over 70 million individual investors in
various capacities, and provides investor services to over 600 corporate houses. Karvy Group
established its presence through a wide network of over 450 branches, (or 900 offices) covering in
excess of 400 cities and towns.

Karvy covers the entire spectrum of financial services, viz stock broking, depository participant,
distribution of financial products (including mutual funds, bonds and fixed deposits), commodities
broking, personal finance advisory services, merchant banking & corporate finance, wealth
management, NBFC, among others.

The Group is professionally managed and ranks among the best in technology, operations and
research across the financial industry. The Karvy Group has evolved over the last three decades and
today it assumes many avatars. Broadly the group pursues two lines of businesses and can be
graphically represented as follows:
  FINANICAL SERVICES

1. INVESTMENT BANKING

Recognized as a leading merchant banker in the country, we are registered with SEBI as a Category
I merchant banker. We have built up a reputation as an able merchant banker over the years by
capitalizing on opportunities in corporate consolidation, mergers & acquisitions, corporate
restructuring and capital raising (including raising resources for corporates or the government). Our
success over the past two decades has given us the confidence to focus in this sector with renewed
vigor.

The high-quality professional team and our work-oriented dedication have propelled us to offer
value-added corporate financial services and serve as a professional navigator for the long-term
growth of our clients which include leading corporates, state governments, foreign institutional
investors, and public and private sector companies and banks in Indian and global markets.

Our advisory and consultancy roles in restructuring, divestitures, acquisitions, de-mergers, spin-offs,
joint ventures, privatization and takeover defense mechanisms have elevated our relationship with
the client to one based on unshakable trust and confidence.

2. COMMODITIES BROKING

Learn how to be successful in Commodities trading. Our award winning team will help you make
your mark in this emerging investment opportunity.

An ISO 9001:2008 certified company, Karvy Comtrade Limited (KCTL) is India‘s leading
commodities brokerage house. We have membership of Multi Commodity Exchange of India
(MCX), National Commodity and Derivatives Exchange (NCDEX), National Multi-Commodity
Exchange of India (NMCE), National Spot Exchange (NSEL), NCDEX Spot Exchange (NSPOT),
Ace Commodity Exchange (ACE) and Indian Commodity Exchange (ICEX). We are one of the
early players in this business and have built a very strong research which is widely acknowledged
across our customer base be it the corporates or the traders who comprise our prime customer
segment.
We are by far the only commodity trading entity who have a presence in the wholesale markets
where the commodities are auctioned purely to get a very strong sense on the demand supply for
most of the agricultural products.

3. DEPOSITORY PARTICIPATION

DEMAT ACCOUNT
The onset of the technology revolution in the financial-services industry saw the emergence of
KSBL as an electronic custodian registered with the National Securities Depository Ltd (NSDL) and
Central Securities Depository Ltd (CSDL) in 1998. We set standards enabling further comfort to the
investor by promoting paperless trading across the country, emerging as one of the top-3 depository
participants in India, in terms of customers serviced.
Offering a wide trading platform with dual membership of NSDL and CDSL, KSBL is a powerful
medium for trading and settlement of dematerialized shares. We have established live DPMs,
internet access to demat accounts, and an easier transaction process in order to offer greater
convenience to individuals and corporate investors. A professionally managed team and the latest
technological expertise have been allocated exclusively to our demat account division, including
technological enhancements like SPEED-e. This makes our response time quick and our delivery
impeccable. Moreover, a wide national network makes our efficiencies accessible to all.
Under depository participant services, we mainly offer demat account services.

MEAN OF DEMAT ACCOUNT

A demat account holds all your securities, just like your bank account holds your money. The
securities are held in electronic or dematerialized form. Among the financial instruments that your
demat account can hold are government securities, shares, mutual funds and exchange traded funds
(ETFs). It is no longer possible for you to trade in the stock market unless you have such an
account.
HOW DO YOU OPEN A DEMAT ACCOUNT

You have to do the following:

1. Choose a depository participant, such as Karvy.

2. Fill up the relevant form Karvy provides you with and also submit copies of required
documents (proof of address and identity), along with a passport-sized photograph. You
should also have a PAN card and the original documents for verification.

3. We will verify the details you provide in the form through an in-person verification process.

4. After processing your application, we will provide you with a client id. or account number,
which you can use to access your account.

You could also open an account online from anywhere, at your convenience, and don‘t have to send
any physical documents. Just submit scanned document copies along with the filled-in form for
account opening. We will do the in-person verification via internet, through video chat.
Alternatively, the electronic Know Your Customer (eKYC) process can be completed online using
your Aadhaar number. You provide us with your PAN and Aadhar information and the details
provided for your Aadhaar are linked to your demat account for eKYC.
The mobile phone number and email address you have registered with Aadhaar can be used for
authentication of the process through a one-time password. You also have to provide bank account
details. In case you don‘t have a mobile number or email address linked with your Aadhaar, you
have to visit one of Karvy‘s branches for finger-print verification.

THE BENEFITS OF A DEMAT ACCOUNT

The major benefits include the following:

1. This mode of holding securities is quite easy and convenient and helps reduce brokerage
fees.

2. No stamp duty is involved in transfer of securities as the securities are in electronic form.

3. There is no restriction on the transactions and you could buy or sell even a single share,
which is not possible with shares in physical form.
 4. The risk of theft, mutilation or loss of securities while moving them to and from registrars is
not there since securities are in electronic form.

5. As soon you have the securities in your account, you are their legal owner. You don‘t have
to re-send them to the registrar.

6. Rights, bonus and other entitlements are disbursed faster.

7. Besides company stock, your demat account is useful for investment in gold exchange-
traded funds, and commodity futures.

8. You can use securities such as shares, mutual fund units, shares and debentures held in your
account as collateral for taking loans.

4. DISTRIBUTION OF FINANCIAL PRODUCTS

Securities and investments created to provide buyers and sellers with short term or long term
financial gains are known as financial products. These allow liquidity to circulate in an economy
and risk to be spread. Many of the financial products are in the form of contracts that you can
negotiate on financial markets. The contracts stipulate cash movement at present and in future,
depending on conditions stated.
Financial products can help us grow the amount of money we have to meet various financial goals,
such as retirement, children‘s education, marriage and so on.
Before you invest in any financial product, you should learn about any potential risks, limitations,
costs as well as other characteristics of the products.

TYPES OF FINANCIAL PRODUCTS

The number of financial products and services in India has increased multifold. It requires a lot of
patience and skill to pick up the best suited option from this huge list of financial products available
with us. Here are some of them:
MUTUAL FUNDS

A mutual fund is a professionally managed type of collective investment scheme that pools money
from many investors and invests it in stocks, bonds, short-term money market instruments, and/or
other securities. By investing in Mutual Funds, one can have benefit of diversification. Since they
are managed by professionals, one need not track the markets regularly.

NPS

National Pension System (NPS) is a voluntary, defined contribution retirement savings scheme
designed to enable the subscribers to make optimum decisions regarding their future through
systematic savings during their working life. NPS seeks to inculcate the habit of saving for
retirement amongst the citizens.

CORPORATE FIXED DEPOSITS

There are various companies which offer Fixed Deposits and the rates on offer are generally higher
than the rates offered by Banks. These instruments can be considered based on their rating, interest
rates and the cash flows. The corporate fixed deposits are available for various tenures with Interest
being paid Monthly, Quarterly, Half Yearly, Annually or at Maturity. Investors looking at regular
cash flows and interested in fixed rate of interest can invest in these deposits.

CAPITAL GAIN BONDS

Capital gain bonds are another type of bonds available, where any person can avail exemption in
respect of long-term capital gains (arising from the sale of long term capital asset other than equity
shares and securities) if the capital gain is invested in Capital Gain bonds u/s 54EC. The exemption
will be the amount of capital gain or the amount of investment made, whichever is less. Interest rate
offered on these bonds is around 6% per annum.

5. CURRENCY DERIVATION

Karvy Currency Derivatives Segment, a specialized group vertical within Karvy Stock Broking
Limited, has been established in 2008 to cater to the growing needs of corporate houses to manage
currency exchange rate risk.
With the changing dynamics and increasing volatility of exchange rates across the globe, companies
exposed to currency risk face the challenge of maintaining continued profit margins. Currency
Derivatives would be one of the best options to manage any related exchange rate risk and be free
from the worries of market uncertainties.

At Karvy Currency Derivatives Segment (CDS), we provide customized hedging strategies for
importers, exporters and companies with foreign exchange exposure. We offer forex advisory and
brokerage service for the Indian currency derivative market, and provide a robust and reliable online
trading platform. Currency Derivatives Segment – Karvy Stock Broking Limited is an active
member of the National Stock Exchange (NSE), Metropolitan Stock Exchange of India (MSEI) and
Bombay Stock Exchange (BSE).

6 . WEALTH MANAGEMENT SERVICES

It is not how exotic your portfolio is but how well it is structured to meet your objectives and give
you regular returns whatever the economic environment.

Karvy, with over 25 years‘ expertise in the financial markets, is offering comprehensive wealth
management solutions for its customers through Karvy Private Wealth (KPW). Our wealth
managers provide direction to a client‘s financial decisions, enabling him achieve his financial and
life goals. As a wealth manager, we collate the relevant financial information and life goals of the
client, assess his risk tolerance level, examine his current financial status, and identify a strategy to
fulfill his goals.Wealth management is an all-encompassing service, providing comprehensive
research-based advisory along with convenient and personalized investment execution. KPW offers
an unmatched product basket, ranging from debt, equity, mutual funds, insurance, derivatives,
commodities, structured products, international funds, art funds and real estate. It is a unique service
aimed at transforming clients‘ dreams into reality.

KPW was set up to cater to HNIs, keeping in mind that they require a different kind of financial
planning and management. Our services include planning and protection of finances, planning of
business and retirement needs, and a host of other services, which will help augment their existing
as well as future finances and lifestyle. We combine a hard-nosed business approach with a soft
touch of personalized attention and dedicated customer care.
  NON FINANICAL SERVICES

1. DATA MANAGEMENT SERVICES

We offers services in the areas of E-governance processing, insurance back office processing,
record keeping, back office for BFSI clientele and telecom, data management requirements of large
corporations.

Data Management Services offers services in the areas of E-governance processing, insurance back
office processing, record keeping, back office for BFSI clientele and telecom, data management
requirements of large corporations.

 E- Governance
In today‘s world where governments are gearing up to the ever growing needs of the citizens and
scaling to reach their mission, we offer a unique value proposition and present our bouquet of
services…
 Telecom
At a time when telecom companies are looking to grow beyond the boundaries with minimum input
costs, with our pedigree and footprint in the country we are offering solutions to help them grow.
The service offerings spectrum has been designed in such a way so that an end to end model is
offered…
 Banking
Banks and financial services companies are looking to penetrate into deeper untapped markets. We
are helping these companies to reach the potential markets with our wide array of services. Here we
have designed our service spectrum in such a way that it is focused for for each product category in
order to help you ascertaining the services you need…
 KYC Registrations

With a view to bring uniformity and remove duplication efforts in the KYC requirements for the
securities markets, SEBI has introduced the SEBI KYC Registration Agency (KRA) Regulations,
2011…
 DATA MANAGEMENT SERVICES OF KARVY

2. INTERNATIONAL BUSINESS

Karvy Global is a leading Business Process and Knowledge Services Company, focuses on
delivering knowledge based business solutions for its clients and provides an innovative framework
of solutions that are directly tied to improving bottom line results.

We serve investment banks, insurance providers, brokerages, hedge funds, research agencies, and
life settlement providers across the United States, Middle East, and Europe. Our clients have found
their cost advantage, ability to scale efforts, and specialist knowledge regarding emerging markets
to be a strong advantage in the new, fast, and unpredictable world.

Our areas of focus include equity research, investment banking support, commodity research,
business research and specialized transaction processing services in BFSI & Healthcare verticals.
 3 .MARKET RESEARCH

Intelligent design, innovative pan India solutions for data collection and hard core researchers that
unveil the reality and impact your business by enabling superior decision making.

Karvy Insights (KI, pronounced ‗key‘), is the market research arm of the Karvy Group. It is a full-
service market research and insights organization, offering both Qualitative and Quantitative
research solutions across sectors like CPG, Automotive, Finance, Retail/e-comm, Telecom,
Infrastructure, Social research to name a few. KI is all about discovering different facets of life in all
its nuances, detail and complexities. Its vision is to offer ‗operative‘ intelligence to facilitate growth
in every sphere, person and business. So whether it is about shopping behavior/ touch point audits,
education choices, healthcare practices, high value spends on luxury items or about regular day-to-
day choices of products, KI can support you.

4 . DATA ANALYTICS

New age techniques, best in class partnerships and an army of data scientists ensure that we provide
you incisive direction and predictive analytics for superior business outcomes.

Karvy Analytics is building world-class solutions for the global analytics universe. Its solutions
bring immediate business benefits to global customers interested in leveraging big data, statistical
and mathematical modeling techniques, social analytics, and mobile descriptive analytics for new
business insights. Karvy Analytics is focused on multi-industry use cases for companies that need
technology and professional services for their functional and operational analytics projects. It has
partnerships with the world‘s leading brands to ensure a strong and supportive ecosystem.
 4.EQUITY ONLINE TRADING & ADVANTAGES OF ONLINE TRADING

Investing is very much essential these days as savings alone is not adequate to fulfill all our
financial goals and also to beat inflation. There are several investment options available and you can
choose them as per your needs and convenience. You have to start your investments right from a
young age so as to get good returns.

Investment habit brings a sense of financial discipline in a person‘s life as it makes you allocate a
certain amount of money periodically for the purpose of investment. Based on your risk appetite and
time horizon to achieve your financial goals, you can select the appropriate investment option.
There are some financial assets that help you achieve your short term goals and other assets that
help you achieve your long term goals. In today‘s busy world, technological advances have made
the entire process of investing and managing investments easier without any hassles. Anyone can
have a complete hold on investments even through smartphone. You can stay connected with the
market always as investing in the stocks requires constant monitoring of the stock market.
Trading in the stock market has become less time consuming these days as you can trade all by
yourself without the assistance of a broker by means of online trading. Just like shopping for
groceries online, you can buy and sell stocks online. You need not be an expert to begin online
trading as these trading platforms are user friendly and do not necessitate any special learning.
Mobile trading apps have even made things easier for an investor or trader as you can carry out any
transaction in the stock market through your smartphone itself. You can trade from anywhere
anytime through the mobile trading app.

Trading platforms provide all the necessary support and assistance by providing secured real time
access to trading, research reports, price analysis of stocks, market news, etc. You can buy or sell
shares if you have a trading account and an internet connection. Not only that, you can trade in
currency, commodity, etc. through one single trading platform. Online trading platforms help you
trade without any difficulty as these platforms enable high speed trading. These platforms have
revolutionized the way trading is done. You can simply download these to your system or mobile
and can begin trading.

Online Trading

You can place trade orders or cancel orders at your will from the comforts of your home. It allows
you to make your own decision with regards to trading without any interference of the broker.
Youcan buy shares or invest in IPO or buy mutual funds as well.

EQUITY ONLINE TRADING

Online trading can be done by simply opening a demat and trading account with any SEBI
registered broker. Account opening can be done in a matter of 15 minutes. The documents required
to open an account are PAN card, address proof, AADHAAR card, mobile number linked to
AADHAAR, bank statement, cancelled cheque leaf and passport photograph.

4.1 Benefits of Online Trading:

 4.2 The Advantages of Online Trading are:

 ts Simple
 It is Less Expensive
 Quick & less time consuming.
 Complete Control
 Chances of Error is less
 Monitor Investment All time
 Access Reports.

It is simple:

It enables a trader to have a hassle free trading experience. Anyone can use these platforms as
specific skill is not required to carry out trading online.

It is less expensive:

It is less expensive as compared to traditional mode of trading. Brokers also promote online trading
as it reduces maintenance and other costs incurred by the broker.

Quick and less time consuming:

Trading can be done in a seamless manner and in less time. Before the advent of online
technologies, trading was a cumbersome process as you had to visit the broker or call your broker
for placing or cancelling trade orders. Now, you can carry out trading even through a smartphone in
the simplest way.

Complete control:

It allows you to have complete control over your portfolio. You can place trade orders from
anywhere anytime. That is the kind of flexibility you get due to online trading.

Chances of error are less:

In case of traditional offline trading, there were more chances of errors due to miscommunication
between the traders and brokers. But in online trading, you can place trade orders or cancel without
broker‘s interference and hence can manage trade transactions by yourself.
Monitor investment at all times:

You can monitor investments anytime. There are mobile trading apps that can be downloaded in
your smartphone which help you stay in touch with the markets and also monitor your investment
anytime and take proper strategic moves accordingly. Loss making stocks can be removed and
profit making stocks can be added to your portfolio by observing the way the market moves.

Access to research reports:

You can get access to top research recommendations, reports, analysis on stock price based on
various charts. There are various brokerage websites through which you can have discussions with
research experts as well.

Safety measures that have to be taken in case of online trading:

 Trade orders should not be placed from shared PCs or cyber cafes.
 Always log out after carrying out trade in order to avoid any misuse of your account.
 Personal computers have to be protected against viruses by installing anti-virus solution.
 Do not click on ―remember me‖ option when you sign in to your trading account from a
different location.


Investment in financial assets is offered by several brokers. You can choose that which suits your
needs and demands after comparison of brokers on the basis of services, brokerage charges, etc.
Online trading helps you trade or invest in the most secured way. Its simple, easy and fast to trade
online.

4.3 Basic Equity Online Trading Concept

Market Capitalization

It is the total valuation of the company based on the current share price and the total number of
outstanding stocks. For example, if a share is valued at Rs. 100 per share and there are one lakh
shares held by public investors, then its market capitalization will be Rs.10, 00,000.
Bull and Bear markets

Often wondered why the terms ‗bull‘ and ‗bear‘ is used to describe markets. It is because of the
defensive mechanism of these animals when they attack. A bull thrusts its opponent up in the air,
while a bear swipes its paws down. In market terminology, if the market is in uptrend it is called a
bull market and if it is in downtrend it is bear market.

Settlement

Settlement is the procedure undertaken by Clearing Corporation of India. The trades are cleared to
determine the obligations of counterparties to deliver funds/securities as per settlement schedule.
Buyer/seller delivers funds/securities and receives securities/funds and acquires ownership over
them.

In India, settlement happens in T+2 days, where ‗T‘ is the day of transaction. Saturdays and
Sundays are non-working days. So, if a transaction is done on Friday, it will be settled on Tuesday.

5. EQUITY BROKING SERVICES

Karvy equity advisors will help you time the market better with their expert guidance and ensure
that you make smart decisions.
Stock markets are considered unpredictable, but they reflect the mood of the economy. Over the
years, investment in equities is considered to be the best long-term wealth maximization option. The
gap between unpredictability and a safety anchor in the market is bridged by the in-depth
knowledge of market functioning and changing trends, planning with foresight and choosing one‘s
options with care. From that perspective, our equity broking and advisory services are beyond just a
medium for buying and selling stocks and shares. Instead, we provide services which are multi-
dimensional and multi-focused in its scope.
Karvy can boast of the largest-owned network among financial-services companies in India. This
has ensured that wherever a potential customer is located, it is never too far from a Karvy office.
Given the wide network, there are a number of trading terminals that provide retail stock-broking
facilities.
Our services have increasingly offered customer-oriented convenience which we provide to a
spectrum of investors—high net-worth or otherwise—with equal dedication and competence.
We offer online trading on both key platforms—National Stock Exchange and Bombay Stock
Exchange. More importantly, we make trading safe to the maximum possible extent by accounting
for several risk factors and planning accordingly. We have created a very robust trading platform
that facilitates customers to trade online not only in equities, but also buy fixed deposits, mutual
funds, commodities, currencies and also participate in a public issue. Our online platform enables
customers to view their portfolio online and also access our various research reports and views on
stocks. It also provides them with a facility to communicate with our research/advisory teams
online.
We are assisted by our in-depth research, constant feedback and sound advisory capabilities.. Our
highly skilled research team—comprising technical analysts and fundamental specialists—secure
result-oriented information on market trends, market analysis and market predictions.

"StockHolding in the capacity of Sub-broker has been providing Share Broking Services in
association with StockHolding SERVICES LTD. (SSL) , the member Broker on BSE. Broking
Account can be opened from any of the StockHolding Branches. ONLINE trading facility may be
opted or OFFLINE services may be availed from the concerned branch."
5.1 Mutual Funds Services

 Mutual Funds Delivery Platform

At Karvy Fintech Pvt. Ltd., our mission is to reach the clients with quality financial solutions on par
with international service standards. As market leaders in the Mutual Fund space, we have been
catering to stakeholders with a wide range of technology-driven value-added financial services and
products, built on trust and reliability. Under Mutual Fund Services, we render financial services to
30 AMCs and 45 million investors with more than 3,000+ mutual fund schemes. We strive to offer
round the clock services to stakeholders with a wide gamut of delivery channels which include
Service centers, BPO Centers, Exchanges, investor/distributor online services, SMS, E-mail and
Snail mail. All these mutual fund services are offered via the following channels:

KFPL offers end-to-end services to investors and distributors of mutual funds.It renders financial
services to 30 AMCs globally and more than 45 million investors with over 3,000+ mutual fund
schemes.
Company offers 24/7 services to stakeholders through a wide range of delivery channels, service
centers, BPO centers, investor / distributor online services, SMS, email and snail mail. Following
services are being offered as part of Mutual Fund Transfer Agent services:
 Commercial and Non-Commercial Transactions
 Capital Control
 Reconciliations
 Funding
 Direct Credit and other Interfaces
 SIPs and other Special Products
 Special Distributor tie-ups
 Distributor Servicing
 BPO and Web based Services
 Online Trading
 Debit Card Interface
 Electronic Data Interface with Fund Accounting, Distributors and AMCs
 Corporate Actions
 MIS and Decision support
 NFOs
 Front Office Branch Network
 Audit and Compliance

 Key Services

Proactive mutual fund services, to our stakeholders, through our exclusive financial solutions have
been Karvy Fintech Pvt. Ltd., priority over the past three decades. Our Mutual funds services, offer
various options to our valued investors and distributors to enhance their business and profits by
providing accurate and timely information. To ensure that the money market remains a fair and
level playing field for all our investors to access Karvy mutual fund services that are being offered
through various delivery channels.
  Investor Services

With increasing opportunities on the horizon due to globalization, it has been our constant effort to
offer innovative and technology - driven financial solutions to Investors. Our mutual fund services
are designed keeping in view the high standards and the requirements of our investors. With a large
service network available at more than 460 locations, we offer unparalleled mutual fund investor
services custom-made for our stakeholders. As the market leader and leading transfer agent in India,
we utilize various resources to deliver Basic, IT Enabled, High-end and Integrated Services which
help in providing timely support to our investors.

Core Services:

Our branches are well equipped to serve investor on our core services such as Subscriptions,
Redemptions, Dividends and Non Financial Transactions.

IT Enabled Services:

With the click of a button, investor can access a vast array of online services. Each investor is given
a unique ID and Password to access their accounts. Through this facility, they can carry out Online
Transactions, Process Applications, Raise Queries, etc.

Value Added Services:

We offer many Value Added Services like – Special Products – SIP / SWP / STP / GSIP, Portfolio
Management Services, Asset Allocation, Analytics, Triggers and Alerts and information on New
Products and their features.

Integrated Services:

The Integrated Services offered include Direct Credits with Banks, Multiple Channel Support,
Single Window Services, OLTP with Distributors and Forward & Backward Integration.
  Distributor Services

Distributors play a vital role in achieving business goals in the Mutual Funds industry. The decision
making process is simplified by the distributors which greatly assists investors in choosing schemes
that work best for them. To support distributors in meeting their customer service requirements, we
at Karvy Fintech host a dedicated log-in page for the distributors on our website. In its capacity, the
site aims at providing all the pre and post sale services to distributors which are essential to meet the
investor's requirements. We strive to offer the best of mutual fund investment solutions and services
through our software developed and maintained in-house. This software provides access to
customized to generate specific reports as per your requirements. Broadly our services cover:

Reports:

Provides an access to MIS reports on a daily, weekly and monthly basis to help keep track of all
mutual fund transactions. These reports make it easy for the investor and distributor to keep a track
of all their transactions. The various kinds of reports include Procurement reports, Brokerage
reports, special products reports & General reports.
Online transaction (channel partner) support:

Besides providing technologically advanced features Karvy Fintech offers support to all channel
partner distributors to place online investment transactions and track the confirmation feeds.

FinNet:

FinNet is a high-end, cost-effective tool for financial planners and distributors to directly connect to
Karvy Fintech transfer agency platform for registering mutual fund financial and non-financial
transactions. This tool is a multi-manager funds service and empowers distributors to transact up to
the cut-off time from their offices without any geographic limitation.

Help Desk:

Through a customized help-desk, we at Karvy Fintech provide assistance through our toll-free
number and dedicated personnel.

Partner Loyalty Program:

The website hosts the Partner Loyalty Program which recognizes and rewards distributors for their
work and commitment. Points are calculated based on AUM of the distributors. The distributors are
eligible to redeem these points at specified intervals. Dispatch details are also updated on the
distributors‘ page.

Private Wealth Management Support:

Karvy Fintech also acts as a back office service provider for Wealth Managers for various financial
services including Clients Investment Consolidation across products, providing Monthly Investment
Statements to Clients and other related activities. It is the first of its kind where the requirement is to
design, develop and execute the end-to-end module starting from creating web based applications
and till providing access to all stake holders including investors.
  Asset Management Company (AMC) Services

We believe technology and experience go hand-in-hand and we strive to bring innovative mutual
fund investment solutions to our investors every day. We provide a range of technology driven
initiatives to empower AMCs grow business and cut costs. To cater to the vast investor base that
AMCs service, it has been our constant endeavor to scale up and meet the industry demands through
our high standards of service. To enhance our investor's mutual fund investment experience, our
Karvy Fintech website has been designed with an easy-to-use interface to assist AMCs in accessing
data that is readily available in standard formats that can be customized and ready to download.

Asset Management Companies exclusive service:

Each AMC has a Client Relationship Manager, who acts as a Single Point of Contact (SPOC). The
AMCs are well equipped with centralized processing zones for key areas to simple the process. To
ensure clarity and transparency, regular client meetings are held with the AMCs.

Risk Management and Compliance:

Karvy Fintech complies with all the standards set by regulators. The Risk Management team has a
comprehensive ISSP and BCP plan, a dedicated Risk Management committee and comprehensive
and concurrent audits are conducted regularly.

Application Support System:

Our web application - KBOLT, a front end application, through which transactions are processed
from the branches has been developed keeping in view the time and cost reduction benefits. Each
employee has an ID on KBOLT. The other support functions are Report Builder, Website Services,
Contact Center Services, CReAM, ESTORM and FinNet.

MIS and Decision Support:

Karvy Fintech has a strong MIS in place, through which reports are generated at specified intervals.
There are a suite of over 500 mature reports, a dynamic report generation mechanism and client
intranets.
Electronic Interfaces:

Through the Electronic Interface, Electronic Interchange of data is made easy. EDI with fund
accountants, EDI with multiple banks, EDI with distributors and Remote processing interfaces are
done through this.

Fund and Cash Reports:

Capital Controls Report, Online Inflow and Outflow cash movement reports and detailed
reconciliations for pay-ins and payouts are generated at any given point in time.

 Alternative Investment Fund (AIF) Services

As fund managers, attracting capital and living up to your investors‘ expectations can be quite a
tedious task. Not to mention the enormous pressure of meeting regulatory requirements and building
a strong and compliant business structure. Karvy Fintech, over a period of 10 years, has emerged as
the right partner for providing solutions for alternative investment managers. Through its superior
technology platform, Karvy Fintech takes care of your complete transfer agency operations and
fund administration meeting all regulatory changes, so that you can concentrate on developing a
better business model.

Fund managers get so engaged with mutual fund investment-related issues, that they hardly find
time to dedicate towards operations, fund structure and service aspects. With a partner like Karvy
Fintech, fund/investment managers can now completely concentrate on their core expertise i.e.
product development, investment strategy and funds mobilization.

5.2 Share Market Services

Each and every one of us has defined goals in life and have time limits by which we have to attain
these goals. For example, you may plan to study abroad, buy a car, build a home, etc. To achieve
these, you need to have a proper financial planning. By this, I mean investing has to become your
habit. Financial assets or share markets provide high returns and so start investing at a young age
and do it regularly for a long period of time.
You can invest in the share market for short term or long term depending on your needs. Based on
your risk appetite, age and dependency, you can be a trader or investor in the share market. As
markets are always associated with risk, you have to read carefully. The various investment options
in the Indian share market today are equity, mutual funds, SIP, IPO, bonds, debentures, derivatives,
commodity, currency, etc.

 Types of Stocks to Invest in Share Market

When you buy a share, you can be a common shareholder or preferred shareholder on the basis of
ownership.

 As a common shareholder, you are permitted to vote in shareholder meetings and you are
eligible to receive dividends. If the company where you have invested goes bankrupt, you
will receive the share of proceeds of liquidation only after all creditors and preferred
shareholders have been paid.

 As a preferred shareholder, you may not have voting rights. But you will get dividends
before common shareholder receives it.
  On the basis of market capitalization, you can invest in large cap, mid cap and small cap
stocks. Market capitalization = share price*number of shares outstanding

 Outstanding shares are the shares that can be bought and sold in public markets. I will
explain this with an example. Say a company A has 100 outstanding shares and the share
price is Rs. 20, then market capitalization of the company will be 20*100=Rs. 2000

Large cap stocks:

These companies are well established and have a strong presence in the market. Companies like
TCS, Infosys and Wipro fall under this category. Investing in these companies are less risky.

Mid cap stocks:

These companies have the potential to grow big and are relatively riskier compared to the large cap
companies.

Small cap stocks:

Start ups fall under this category and are highly risky compared to the above two. On the upside,
they can become a runaway success overnight.

The next essential aspect you should know is IPO (Initial Public Offer). A company raises money
from public through IPO. It sells its shares so as to bring in capital for its future development. Your
yield is high when you invest in a share due to the power of compounding.

 Key Financial Instruments Traded in Stock Market

Shares/ Equity:

Equities or stocks or shares give you ownership of a company. You can buy or sell shares through a
broker.

Mutual funds:

Here, the money is pooled from many investors and then invested in various financial instruments.
Investors are referred to as unit holders. Profit generated is distributed to unit holders in proportion
to the units held by them.
Bonds:

These are fixed income instruments also known as debt instruments by which government or a
company borrows money from investors at an agreed interest rate for a specific tenure. These are
less risky when compared to shares.

Derivatives:

A derivative is a financial contract whose value is derived from an underlying asset. It can be used
to mitigate a number of risks. Derivatives include forward, futures, options and swaps.
 Mutual Funds vs. shares:

 several companies. That is, there is diversification but this is not possible if you invest in
shares directly.
 Mutual funds are managed by professionals and all necessary research is done by them
whereas if one invests in shares, it is the responsibility of the individual to do proper research
about the company, price movement, etc.
 Mutual funds are sold as units and you are in no way connected with the growth story of the
company whereas when you invest in shares, you become a shareholder of the company and
may get dividends or profits if the company performs well.
 Risk gets mitigated in case of mutual funds as your money is invested in various companies
but this does not happen in case if you directly invest in shares.
 Investing in mutual fund is easy. On the other hand, investing in equity needs more of your
time and research.
 When you invest in mutual funds, you have no option of changing the stocks in your
portfolio as it is completely maintained by the fund managers. While investing in shares, you
can exit from a stock and buy some other stock anytime.
 To invest in mutual funds, you don‘t require a demat account whereas to invest in shares, you
need a demat account.
 To get better and higher returns, one has to stay invested in mutual funds for a longer time
period. While investing in shares, if you are a trader or a short term investor, you can get
better returns quickly if you use the right strategies of sell, buy or hold.
 Mutual funds have several other chargers like entry load, exit load, management fees, etc.
When you invest or trade in shares, brokerage charges are applicable.
 One has to clearly understand the differences between mutual funds vs stocks before
investing in the stock market. With clear financial goals in place and with proper asset
allocation, anyone can achieve their life goals.
 Learned Detail Under Summer Training

 In the training we learn about the stock broking . In class we know the KARVY
stock broking services in INDIA .
 We learn about the investment in KARVY.
 We learn about the mutual fund policy.
 We learn about the online trading etc.

At Karvy, through the years of its development, one of the indispensable values that the
leadership has focused on is ‗continuous learning‘. To nourish this culture, there is a
dedicated Learning Center that caters to all aspects related to learning, growth, development
and progress – in alignment with the Mission, Values and Credo.

Leadership and learning being indispensable to each other, our leadership views L&D
(Learning and Development) as a way to invest in people.

The success story of the organization and the business transformation witnessed through
decades is attributed to the growing contributions to Human-Resource skills, by way of
conducting in-house programs that are well-researched. To also refresh global exposure, the
scope of interventions for senior leaders is expanded to external/top-notch institutes,
management schools and other resource centers that stand first-rate in the international
standards.

The L&D in Karvy is seen as the platform to enable career–growth for its employees. To
encourage consistent exposure, programs are commissioned to satisfy learning needs for
diverse aspects whether it is for a new incumbent, growing aspirant, senior leader, veteran, or
an enthusiast who wants to bring home an innovative idea. This includes inducting new
employees, Leadership development, Behavioral and Management, Functional / Process
training, Technical programs, and learning programs that are customized to serve the specific
needs of the business.
The framework in which the organization operates indicates that learning opportunity is
consciously made abundant here. The practice of helping employees question, experiment,
learn and grow is paramount in creating a learning ecosystem and this we believe, is one of
the key differentiators that enables personal and professional growth.
 OBJECTIVE OF THE STUDY

India‘s economy is highly developing. The development is taken place due to the
growth in the financial system. This financial system provides the background to
various investors regarding varied options to invest.

 Thus, development of the economy depends on how these investors invest

for the well being in long run.
 Given the wide network, there are a number of trading terminals that
provide retail stock-broking facilities.
 KARVY offer online trading on both key platforms—National Stock
Exchange and Bombay Stock Exchange.
 KARVY created a very robust trading platform that facilitates customers to
trade online not only in equities, but also buy fixed deposits, mutual funds,
commodities, currencies and also participate in a public issue.
 From that perspective, KARVY equity broking and advisory services are
beyond just a medium for buying and selling stocks and shares.

Instead, KARVY provide services which are multi-dimensional and

multi-focused in its scope.
 CONCLUSION

While doing my summer internship program I came to a conclusion that this training has helped me
much in getting the through knowledge about some of the stock broking companies, how these
companies against each other for getting the more market share, how they are applying different
marketing strategies to attract customers and making them satisfied.

I came to know about the demat account, its benefits, how does it provides services the customers
of which I was totally ignorant when I started my project. I gathered much more knowledge about
Karvy Stock Broking Ltd. Its strategies, and how every employees of it work hard to achieve the
organisational goal I.e. achieve the maximum market share through customer satisfaction.

One thing that I noticed during my field work that many people of ALIGARH not much more
awarded about the various financial products and services of Karvy which had to be there. They are
ignorant about demat account and lack of knowledge and information about it scared them of
investing money in share market. So to generate awareness among them advertising campaign can
result in fruitful results.

Only a limited percentage of people are enjoying investing money in share market in ALIGARH.
Lastly and not the least as a coin has two sides, Karvy has favourable and unfavourable aspect is
that it provides lot of benefits to its customers which some of its competitors fail to provide and
again less awareness about it among people is its negative side which hinders them to invest their
fund confidently.
 BIBLIOGRAPHY

# https:// www.karvy.com

# www.sharemarket.com

# https:// onlineshare broking.com

# www.nse.india.com

# www.google.com