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Restaurant Mission Statement Generator Template

The document provides examples of mission statements from various restaurants and a template for crafting a mission statement. It encourages the reader to identify their restaurant concept, ideal workplace values, and core organizational values to communicate their brand identity and differentiate themselves from competitors. The template emphasizes communicating the restaurant's vision, empowering employees, and how values inform specific business decisions to enhance the guest experience.
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100% found this document useful (1 vote)
113 views3 pages

Restaurant Mission Statement Generator Template

The document provides examples of mission statements from various restaurants and a template for crafting a mission statement. It encourages the reader to identify their restaurant concept, ideal workplace values, and core organizational values to communicate their brand identity and differentiate themselves from competitors. The template emphasizes communicating the restaurant's vision, empowering employees, and how values inform specific business decisions to enhance the guest experience.
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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R E S TA U R A N T

Mission Statement
Generator
As a restaurateur, you already know that your restaurant is about more than
just food on the table. It’s an expression of who you are, and what values
you hold dear. You’ve put a lot of work into making your restaurant an extension
of you and your beliefs, and those beliefs were the ingredients in your concept.

Now, it’s time to tell your guests about these values


and stand apart from your competitors.

What differentiates you from your competitor could be the very thing
that gets guests in the door. One way to effectively communicate this
is by having a concise mission statement.

Once you download this file to your computer, it becomes an editable file
that you can personalize to suit your needs. Use this template to identify how
you will present yourself to the world.
N E E D S O M E I N S P I R AT I O N ?

Here are some examples to get you started.


“At Gracie’s, our mission is simple: enhance and educate “Eating is an agricultural act and The Perennial is part
the palate with the freshest ingredients and flavors, of a larger movement to make delicious food part of the
while surprising and exciting each guest with personal climate solution. At the restaurant, we are creating a market
care and service.” for climate beneficial ingredients and our non-profits are
— G R AC I E’S, R H O D E I S L A N D working to make restaurants part of the climate solution.”
– THE PERENNIAL, CALIFORNIA

“From sprout to plate, we’re all about offering smart,


healthy, on-the-go people, smart, healthy, on-the-go food.” “We are committed to uniting fresh, locally grown produce
— M I X T, C A L I F O R N I A with farm-raised and wild-caught seafood to make the freshest
dishes you’ll find anywhere. Our signature raw bar offers a
“For us, sustainability is not a lofty idea but a fundamental, variety of Rhode Island oysters, crisp cherrystones, littleneck
and necessary, endeavor. Our concept is about the food clams, and jumbo shrimp. Our Matunuck Oysters are grown
and drink of course, but it’s also about our team, our facilities, in Potter Pond right off our waterfront patio and many
our practices, and the hundreds of decisions we make each of our herbs and vegetables are grown in our vegetable farm
day that affect the world around us. We believe it’s about on the north end of the pond.”
finding a balance, which allows us to sustain our quest — M AT U N U C K OY S T E R B A R , R H O D E I S L A N D

of making quality, accessible food, while also giving back


to our community and the environment.” “Food as it should be. Food should taste good. It should
— F O U N D I N G FAT H E R S , WA S H I N G T O N , D . C . ; M A R Y L A N D ; feel good. It should do good things for you and the world
V I R G I N I A ; P E N N S Y LVA N I A
around you.”
— P A N E R A B R E A D , N AT I O N W I D E
Here at
[Restaurant Name],
[Restaurant Name],
OUR VISION is to
[Identify the concept of the restaurant and the reason you wanted to
[identify the concept of the restaurant and the reason you wanted to
open in the first place].
open in the first place].
We strive to E M P O W E R O U R E M P L OY E E S to
[identify what an ideal workplace looks like, both in terms of staffing
[identify what an ideal workplace looks like, both in terms of staffing
and guest experience].
and guest experience].
O U R VA L U E S as an organization and community partner are to
[identify what values you hold that you want to be known for
[identify what values you hold that you want to be known for
by your guests].
by your guests].
These I N F O R M E V E R Y D E C I S I O N we make, like
[cite concrete examples, like purchasing local produce
or partnering with sustainable vendors],
which helps us provide our guests with a great experience,
EVERY TIME .

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