ITECH1104 - CLOUD AND ENTERPRISE COMPUTING

Laboratory/Tutorial for Topic 4 Task

Task Description:

For this task you will learn about “Watson” cloud services. With Watson on “IBM
Cloud”, business have access to the widest range of cognitive technologies available
today to quickly and securely build smart applications. From analysing images and
video to understanding sentiment, keywords and entities from text, Watson services
enable cognitive within business applications. Watson is so much more when it
comes to cognitive computing. Natural Language Understanding, Visual
Recognition, and Discovery reveal insights from unstructured data capable of
reinventing operations and transforming industries.
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In the first step you will watch a YouTube video created by a couple of university
students giving a short presentation about “Watson”.

In the second and third step, you will use some “Watson” cloud services, namely
“Natural Language Understanding” and “Personality Insights”. “Natural Language
Understanding” analyses free text for understanding overall sentiment and emotions.
“Personality Insights” uses transactional and social media data to gain insight into
how and why people think, act, and feel the way they do. This service applies
linguistic analytics and personality theory to infer attributes from a person's
unstructured text.

In the fourth step, you will learn how Watson “Virtual Agent” is used as a new way
to provide automated services to business customers.

In the last step, you will create a page in Mahara (ePortfolio) which will contain
answers to questions related to IBM “Watson” cloud services.

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Step 1: Watch Youtube video “How does IBM Watson work?” (06:14)
https://www.youtube.com/watch?v=r7E1TJ1HtM0
Step 2: Use demo version of Watson cloud service for “Natural Language
Understanding”
a. Open your web browser and go to “Natural Language Understanding” IBM
web page: https://natural-language-understanding-demo.mybluemix.net/

b. In the second web browser tab go to web page titled “Man angry at bank,
PayPal after he doesn't have enough money in account: Money Matters”.
http://www.cleveland.com/business/index.ssf/2017/07/man_angry_at_bank_p
aypal_after.html
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Author: Sasha Ivkovic
Last Edit: June 2019
 c. From the second web browser tab copy all text in “bold” font starting from “ I
think your suggestion to use a second bank account with…” and ending with
“minimally funded checking account.” Please make sure that you do not copy
any images or other irrelevant text.

d. Click on the first browser tab (“Natural Language Understanding” IBM web
page). Scroll down to text box under “Examine a news article or other content”
and click on “Text”. Paste copied text (from the second browser tab) into the
text box and click on the “Analyse” button.

e. Click on the “Sentiment” button and note the “Overall Sentiment”. Explore
various parts of the analysis by clicking on the other buttons such as
“Emotion”, “Keywords”, “Entities”, “Categories”, and “Concept” .
Can you make sense what is the analysed text about without reading it?

f. Try to think how this cloud service could be useful for an organisation such as
bank or a large retail shop. If you are still unsure, watching this YouTube
video might help you: https://www.youtube.com/watch?v=MB4ynlq52C4
If you are interested in more details about “Natural Language Understanding”
Watson cloud service, go to https://www.ibm.com/watson/services/natural-language-
understanding/ webpage and explore further.
Step 3: Use demo version of Watson cloud service for “Personality Insights”
a. Open your web browser and go to “Personality Insights” IBM web page:
https://personality-insights-demo.ng.bluemix.net/
b. Scroll down and click on “Tweets and Replies” tab, select @Oprah tweets,
click on the “Analyse” button and check the output.
c. Now scroll up and click on the “Body of Text” tab, select “Your own text”.
d. Copy and paste the following text in the text box:

Hi Sasha, I am very worried that you might be angry at me. I am late in

submitting my assignment and have not finished my labs. I was very busy in
the last couple of months and also had family problems. My grandmother was
sick, and I had to take care of her. I like to study but I find it hard to manage
my free time. I also have problems with your course as some terms are too
technical for me. Please help me and tell me what to do in order to pass this
course. If you tell me how to better manage my time I will try to improve. I
also have the problem studying at night as there are often TV shows at that
time which I like to watch while I play online games with my friends. Please
help.

e. Click on the “Analyse” button and read the output. Please be aware that 143
words analysed give weak analysis but try to think how analysis of larger text
would be useful for an organisation such as bank or a large retail shop. If you

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Author: Sasha Ivkovic
Last Edit: June 2019
 are still unsure, watching this YouTube video might help you:
https://www.youtube.com/watch?v=YdVVLWv3Fwo

If you are interested in more details about “Personality Insights” Watson cloud
service, go to https://www.ibm.com/watson/services/personality-insights/
webpage and explore further.

Step 4: Explore Watson “AI (Artificial Intelligence) Assistant” cloud service

a. Open your web browser and go to “Watson Assistant” IBM web page:
https://www.ibm.com/us-en/marketplace/voice-gateway
b. Read about “What can IBM Voice Agent with Watson do for your business?”
c. Watch a short YouTube video “IBM Voice Agent with Watson”
d. Try to think how these cloud services could be useful for an organisation such
as a large Australian bank.

Step 5: Create a Page in Mahara (ePortfolio) called “Task 4 – IBM Watson”. The
page should contain at least four paragraphs containing answers in each paragraph
to the following questions:

1. What is IBM Watson?

IBM Watson is a supercomputer that combines artificial intelligence and

sophisticated analytical software for optimal performance as a question answering
machine.

Simply put, IBM Watson is a system based on cognitive computing.

(Rouse, M, 2020)

2. Briefly describe how Watson “Natural Language Understanding” service can

be used by an Australian bank.

The Watson “Natural Language Processing” can be used in the AI customer service
section of the mobile app of the bank to parse the customers’ questions and then
give the best answers after choosing the right and related words and phrases.

For instance, some Australian banks use an online chatbot installed on the mobile
app to quickly and accurately answer the customers’ questions.

3. Briefly describe how Watson “Personality Insights” service can be used by an

Australian bank.

The Watson “Personality Insights” can be used in analysing customers’ remarks on

the bank, usual posts and conversations with the bank to define their personalities to
serve the bank’s strategies making towards the customers.

4. Briefly describe how Watson “IBM Voice Agent with Watson” service can be
used by an Australian bank.

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Author: Sasha Ivkovic
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The Watson “IBM Voice Agent with Watson” makes it easy to create and manage
chatbots that clients can communicate with over the phone and that identify what a
caller is saying and respond back in real time. An Australian bank can use it to
quickly and accurately respond to their customers’ questions and demands and
increase the happiness among the customers.

Reference:

[1] Rouse, M, 2020. IBM Watson supercomputer.

https://searchenterpriseai.techtarget.com/definition/IBM-Watson-supercomputer

What and where to submit?

Completion of the first four (4) tasks related to Topics 1-4 will be submitted after
Topic 4 is delivered. The submission is via Moodle as a “Mahara Collection”
(collection of pages where each page represents a topic task).
For submission exact date of the first collection of the four (4) tasks see Assessment
section in Moodle.

[Internal use only]

Professional Standards / Competencies for Topic 4 Task

ACS CBOK:

 3 Technology Building (TB)

 4 Technology Resources (TR)

SFIA:

 1.1 Information strategy

o 1.1.6 Information analysis

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Author: Sasha Ivkovic
Last Edit: June 2019