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Senior Field & Partner Marketing Manager Professional: Jay Mcgee

Jay McGee is a senior field and partner marketing manager with over 20 years of experience. He has held marketing roles at several software and hardware companies. His skills include developing strategic marketing programs, building partnerships, managing teams, and measuring results. Currently he is an Account-based Marketing Manager at Autodesk, where he helped quickly launch a webinar series in response to COVID-19.

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Varsha Kashyap
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282 views2 pages

Senior Field & Partner Marketing Manager Professional: Jay Mcgee

Jay McGee is a senior field and partner marketing manager with over 20 years of experience. He has held marketing roles at several software and hardware companies. His skills include developing strategic marketing programs, building partnerships, managing teams, and measuring results. Currently he is an Account-based Marketing Manager at Autodesk, where he helped quickly launch a webinar series in response to COVID-19.

Uploaded by

Varsha Kashyap
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as DOCX, PDF, TXT or read online on Scribd
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JAY MCGEE

Raleigh, NC 27601 (919) 412-1775 lookatmcgee@gmail.com www.linkedin.com/in/lookatmcgee


SENIOR FIELD & PARTNER MARKETING MANAGER PROFESSIONAL
Strategy / Account-based Marketing / Field Marketing / Channel Marketing / Lead Generation /
Corporate Campaign & Program Management / MARCOM / Digital & Direct Marketing /
Media & Public Relations / Events / Social Media / Publishing / Branding / Budgets

Hands-on, award-winning senior marketing professional with a proven record of providing vision and strategic direction to
organizations experiencing rapid change. Demonstrated leadership in account-based marketing, field marketing, channel
marketing, marketing communications and public relations roles within the software / hardware, healthcare, education,
publishing and agency industries. Key skills include:
❑ Marshalling resources to respond quickly to opportunities
❑ Establishing programs that increase engagement, leads and pipelines (plus shorten sales cycles)
❑ Developing and maintaining strong, effective customer, prospect and channel partner relationships
❑ Building and leading collaborative, cross-functional teams
❑ Creating high-impact sales enablement and marketing communications tools

CAREER SUMMARY

Account-based Marketing Manager 2018 – Present


Autodesk / San Rafael, CA - $2.6B publicly traded software company.

▪ Top Accomplishment: Collaborated with Customer Service Organization (CSO) to build / execute (with a 24-hour deadline)
AEC mid-market’s COVID-19 response – a 9-part remote working enablement Webinar series.
▪ Design, build and execute scalable, programmatic, 1:Few and 1:Many multi-touch campaigns (e.g., webinars, Folloze, direct
mail, events and digital media).
▪ Creator of a “multi-select landing page” enabling customers to choose more than one upcoming or recording Webinar; a tool
that’s demonstrated high results and has been adopted across several Autodesk divisions.
▪ Trusted resource to sales team and contributor to division’s national and regional trade show presence.
▪ Incorporate company values (e.g., Customer Company, One Autodesk) into external and internal facing projects.
▪ Create / implement sales team-facing communications program (e.g., concalls, launch updates, newsletter).
▪ Improve ROI of programs via tracking, measurement, analysis and refinement.
▪ Other talents: Salesforce.com; Folloze, Draftr, Adobe Analytics, Power BI, Wistia, CMT, project management

Contract: Field & Channel Marketing Manager 2018 – 2018


Optimizely / San Francisco, CA - $200M privately held software company.

▪ Top Accomplishment: In a fixed-length contract, stabilized and strategically enhanced field and marketing initiatives;
shifting primary focus /messaging from end users and managers to executive titled targets.
▪ “CMO-light” for the West region and business strategist to entire sales team (AVP through telemarketing); building /
executing direct and channel programs that drive quality leads, grow pipeline and shorten sales cycles.
▪ Improved ROI of marketing programs via tracking, measurement, analysis and refinement.
▪ Other talents: Safesforce.com; Jira, Google Drive; Slack; WebEx; project management; budgeting

Sr. Field & Channel Marketing Manager 2015 – 2017


Tintri / Mountain View, CA - $220M publicly traded hardware and software company.

▪ Top Accomplishment: Key contributor to company’s IPO achievement (June 2017) by creating and implementing scalable,
high-ROI, field and channel marketing programs that consistently exceeded target MQL, SQL and pipeline growth goals.
▪ “Acting CMO” for company’s highest revenue generating sales teams / region (FY17 and FY18).
▪ Business strategist for entire Southeast U.S. sales team (director through inside sales reps); built and communicated direct and
channel field programs calculated to help sales’ achieve goals and objectives.
▪ Initiated regional plans and executed corporate’s global programs.
▪ Managed / incentivized channel partners to align marketing plans, resources and MDF with corporate initiatives.
JAY MCGEE
Raleigh, NC 27601 (919) 412-1775 lookatmcgee@gmail.com www.linkedin.com/in/lookatmcgee
▪ Created and executed a sales team-facing communications program that outlined field tactics (e.g., events, webinars, email
marketing), delivered sales enablement tools and reported marketing metrics.
▪ Improved ROI of marketing programs via tracking, measurement, analysis and refinement.
▪ Other talents: Safesforce.com; Coupa; Kapost; Box; WebEx; Twitter; project management; budgeting

Field & Partner Marketing Manager 2014 – 2015


Commvault / Tinton Falls, NJ - $600M publicly traded software company.

▪ Top Accomplishment: Developed and launched enterprise-focused program for company’s Northeast, Southeast and Mid-
Atlantic regions; contributing to areas’ 20% year over year sales growth in FY15.
▪ Served in CMO-like capacity; supporting the company’s largest and highest-producing sales region.
▪ Business strategist to entire East U.S. sales team (AVP through telemarketing); building / executing direct and channel
programs that drove quality leads, grew pipeline and shortened sales cycles.
▪ Developed / executed regional plans and implemented global, corporate-initiated programs.
▪ Activated / incentivized channel partners to align their plans, resources and MDF to corporate’s initiatives.
▪ Designed and published sales team-facing communications program (e.g., newsletters, alerts, reports).
▪ Improved ROI of marketing programs via tracking, measurement, analysis and refinement.
▪ Other talents: Safesforce.com; Qlik Sense; WebEx; Twitter; project management; budgeting

Contract: Field Marketing Manager 2013 – 2014


Two companies: Infor / New York, NY - $2.8B publicly traded software company; and NWN Corp. / Raleigh, NC - $500M
privately held hardware and software value added reseller (VAR).

▪ Top Accomplishment – Infor: Salvaged / rejuvenated failing field marketing plan for the Public Sector vertical, establishing
best practices, benchmarks, goals and metrics reporting.
▪ Top Accomplishment – NWN Corp.: Forged relationships with Cisco, EMC, HP, Samsung, McAfee, NetApp and more to
create, resource and fund (e.g., MDF) integrated, multi-touch marketing campaigns.
▪ Served as “CMO” for Federal / SLED division and Enterprise geos, initiating marketing demand generation plan; driving
market penetration strategy and program execution; accumulating ROI data and reporting results.
▪ Developed field marketing campaigns promoting solutions / products via webinars, events, trade shows, telemarketing,
program materials (e.g., whitepapers), speaking engagements and social media.
▪ Built teams from cross-functional departments and vendors to create / execute marketing programs.
▪ Collaborated with sales, partners, business development and solution architect teams (throughout campaigns); soliciting input
while providing strategic direction, training and updates on planned and ongoing activities.
▪ Established programs’ best practices through tracking, measurement, analysis and refinement.
▪ Other talents: Salesforce.com, NetSuite; Pardot; WebEx; Twitter; HootSuite; project management; budgeting; purchase
requisitions
Earlier: Field Marketing Manager at BMC Software (hardware and software company); Digital Marketing Manager at
QuickCert (IT certification training firm); Marketing Manager at Urban Corridor (online / print publishing company)

EDUCATION
Bachelors of Arts, Public Relations – University of South Florida / Tampa, FL 1998

HONORS
Autodesk ABMmy Award – Inaugural winner of award recognizing excellence in account-based marketing initiatives.
Gold ADDY Award – Copywriting winner of American Advertising Federation award.

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