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Assignment 04

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NAME:

YEAR&SEC:
SUBJECT:

ASSIGNMENT#4

DIRECTIONS: Please write your answer in your own understanding. (minimum of 3 sentences each)

1. Discuss the external environment of marketing and explain how it affects a firm.

2. Explain the importance to marketing managers of current demographic trends.

3. Identify the impact of technology on a firm.

4. Explain the basics of foreign and domestic competition.

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