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Market Opportunities: Market Strategy and Recommendations

case study

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Vijay Karuturi
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25 views1 page

Market Opportunities: Market Strategy and Recommendations

case study

Uploaded by

Vijay Karuturi
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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Market Opportunities

 Rapidly Developing Economy: Vietnam is sharing an economy which is developing very fast
amongst growing nations in South East Asia . It was one of the poorest countries in mid
1980’s but now it is one of the most dynamic and quickly evolving economies.
 Rising Infrastructural Investment : In April 2017 , Asian Development Bank (ADB) released
that Vietnam’s public and private infrastructure was the highest in South East Asia
.Implementation of infrastructural projects play vital role for US firms.
 Increasing GDP : The goal of the government is to increase the per capita GDP from $2546
to $ 18000 by the year 2035 . Vietnam is offering the most pro usable opportunities
especially to US companies as infrastructure , standard of living , and developmental
needs are increasing rapidly.
 Availability of basic resources: Vietnam has natural resources in abundance , these are
hard to imitate. It has huge potential energy sources like coal, oil, natural gas and
hydropower. Apart from this, it also has mineral resources like iron ore, copper, gold and
building materials.
 Economic Transformation: Vietnam is moving from central planning and agricultural
economy to a more market based economic structure . It is also investing more in foreign
direct investments and private sector businesses.
 Strategic Location : Vietnam offers comparatively low cost labour and attractive locations
for providing access to an affluent market

Market Strategy and Recommendations


 Market Analysis : It is very important for foreign investors to analyse the Vietnamese
market before entering it . It could be done by checking market due diligence: it
means studying growth potential , competitiveness and future opportunities present
in the market,
 Background check: companies should check the background of their partners
properly and should do market research . Proper evaluation should be done of
business license , financial situation and operational activities.
 Selection of Location: A proper location with easy availability of resources,
transportation as well as labourers should be selected . Apart from this, regulatory
complications and costs incurred by selecting the particular place should also be
considered.
 Environmental Analysis : A thorough analysis of cultural , legal and political
environment should be done because all of these have very important impact on the
investment decisions . The legal environment is very important as it phrases the legal
boundaries and framework according to which a company can work . It includes
taxation processes, transaction process and valuation process etc .
 Checking post-deal support and benefits : What are the benefits and support
systems that will be provided by the government to the foreign investors and
exporters for choosing specific zones and areas should also be considered to make
the deal more productive and profitable.

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