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Business Portfolio: What Is Business Portfolio? How Many Entities ESPN Has To Consist of Its Business Portfolio?

ESPN's business portfolio consists of over 50 entities across various strategic business units (SBUs). The company characterizes its SBUs as: Television (including 8 US networks and international networks), Radio (the largest sports radio network), Online (accounting for 30% of online sports activity), Publishing (ESPN The Magazine serves over 16.5 million readers), and Others (ESPN branded products and DVDs). ESPN uses this diverse multi-SBU structure to earn more revenue for its parent company Disney than either Disneyland or Disney World theme parks.

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26 views2 pages

Business Portfolio: What Is Business Portfolio? How Many Entities ESPN Has To Consist of Its Business Portfolio?

ESPN's business portfolio consists of over 50 entities across various strategic business units (SBUs). The company characterizes its SBUs as: Television (including 8 US networks and international networks), Radio (the largest sports radio network), Online (accounting for 30% of online sports activity), Publishing (ESPN The Magazine serves over 16.5 million readers), and Others (ESPN branded products and DVDs). ESPN uses this diverse multi-SBU structure to earn more revenue for its parent company Disney than either Disneyland or Disney World theme parks.

Uploaded by

Riasad Amin
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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What is Business Portfolio?

How many entities ESPN has to consist of its


business portfolio?

Business Portfolio
The collection of business and products that make up the company. The business portfolio is
the one that describes the company’s strengths and weaknesses to opportunities in the
environment.

Entities ESPN has to consist of its Business Portfolio


ESPN’s brand portfolio consists of more than 50 business enti- ties, ranging from multiple
ESPN cable channels to ESPN Radio, ESPN.com, ESPN The Magazine, and even ESPN Zone
sports-themed restaurants.

what is SBUs? How ESPN characterize its SBUs?

SBUs
A strategic business units, popularly known as SBUs, is a fully-functional unit of a business
that has its own vision and direction. Typically, a strategic business unit operates as a
separate unit, but it is also an important part of the company. It operates independently and
is focused on a target market. There are several benefits of having an SBU. This principle
works best for organisations which have multiple product structure. The best example of
SBU are companies like ESPN. This company has different product categories under one
roof.

ESPN characterize its SBU


Television:

ESPN brand has eight U.S. networks which includes, ESPN3D, ESPN2, ESPN classic, ESPNEWS,
ESPNU, ESPN deportes, the Lionghorn Network, and the SEC network. It has the signal
flowing into almost 92 million households in U.S. In addition, ESPN internationally serves 24
international networks in 61 countries. ESPN is the home of various famous sports events,
for instance, NBA, MLB, Football, Golf’s masters and many more. ESPN has named as a
favorite channel year after year.

Radio:
ESPN radio is the largest sports radio network and broadcasting to the 20 million users.
ESPN has the radio programs in 11 countries. ESPNRadio.com is the world’s most listened
radio station.

Online:

ESPN digital media consist of 19 U.S. website including the most demanding ESPN.com.
ESPN accounts for 30 percent of all online sports activity which is more than the combined
of its two closest competitors. And ESPN’s podcasts are downloaded more than 302 million
times per year.

Publishing:

In 1988 ESPN first published ESPN magazine. Critics told it has little chance against mighty
Sports Illustrated. Today, ESPN publication serves more than 16.5 million readers where
Sports Illustrated is still struggling to make the shift in the digital world.

Others:

It also develops ESPN branded products which includes DVDs, video games, apparel etc.
Eventually, ESPN plays an important role to earn more revenues to its parent company: The
Walt Disney than the combined of Disneyland and Disney World theme parks combined.

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