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Su mm e r Int er ns h i p Training
Course Code:- MGN-350
Option 2-Mooc
Based on:-Digital Marketing
Name:- Md Shahmun Islam
Registration No.11815905
Roll:-B70
Section:- Q1803

Mittal School Of Business

Lovely Professional University
Phagwara, Punjab.
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CONTENT

1. Introduction.

2. Blogging & Web Analytic.

3. Search Engine Optimization.

4. Email Marketing.

5. Inbound and Content Marketing.

6. Online Advertising - Search, Display and Video.

7. Mobile Marketing and Social Media Marketing - Platforms, ORM &

Automation modules.

8. Conclusion.
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❖ Introduction
Digital Marketing is the term used for the targeted, measurable, and interactive
marketing of products or services using digital technologies to reach the viewes,
turn them into customers, and retain them.The traditional manner of marketing
involved businesses to advertise their products or services on print media, radio
and television commercials, business cards, bill boards, and in many other similar
ways where Internet or social media websites wee not employed for advertising.
Traditional marketing policies had limited customer reachability and scope of
driving customers’ buying behavior.Digital marketing achieves targets of
marketing a business through different online channels.

❖ Blogging

Blogging refers to writing, photography, and other media that's self-published

online. Blogging started as an opportunity for individuals to write diary-style
entries, but it has since been incorporated into websites for many businesses. The
hallmarks of blogging include frequent updates, informal language, and
opportunities for readers to engage and
start a conversation. Ads on blogs can be
in the form of banners, text links,
streaming video, audio clips, flash
animation and even plain text. Most
blog-based advertising involves payment
in some way or the other to the blog
owner. Owners of popular blogs will
typically capitalize on their readership numbers via a combination of ad formats
and Google Ads.A nod from a trusted blogger can result in considerably higher
sales for the recipient.
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❖ Web Analytic
Web analytic is the collection, reporting, and analysis of website data. The focus
is on identifying measures based on we organizational and user goals and using
the website data to determine the success or
failure of those goals and to drive strategy
and improve the user’s experience.Critical to
developing relevant and effective web
analysis is creating objectives and calls-to-
action from we organizational and
site visitors goals, and identifying key performance indicators to measure the
success or failures for those objectives and calls-to-action.

❖ Search Engine Optimization

Search engine optimization (SEO) is the process of growing the quality and
quantity of website traffic by increasing the visibility of a website or a web page to
users of a web search engine.SEO refers to the improvement of unpaid results and
excludes direct traffic and the purchase of paid placement. Additionally, it may
target different kinds of
searches, including image
search, video search, academic
search,news search, and
industry-specific vertical
search engines. Promoting a
site to increase the number
of backlinks, or inbound links,
is another SEO tactic.As
an Internet marketing strategy,
SEO considers how search
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engines work, the computer-programmed algorithms that dictate search engine
behavior, what people search for, the actual search terms or keywords typed into
search engines, and which search engines are preferred by their targeted audience.
SEO is performed because a website will receive more visitors from a search
engine when websites rank higher in the search engine results page (SERP). These
visitors can then potentially be converted into customers. SEO differs from local
search engine optimization in that the latter is focused on optimizing a business'
online presence so that its web pages will be displayed by search engines when a
user enters a local search for its products or services. The former instead is more
focused on national or international searches.

❖ Email Marketing

Email marketing is the act of sending a commercial message, typically to a group

of people, using email. In its broadest sense, every email sent to a potential or
current customer could be considered
email marketing. It involves using email to
send advertisements, request business, or
solicit sales or donations. Email marketing
strategies commonly seek to achieve one or
more of three primary objectives, to
build loyalty, trust, or brand awareness.
The term usually refers to sending email
messages with the purpose of enhancing a
merchant's relationship with current or previous customers, encouraging customer
loyalty and repeat business, acquiring new customers or convincing current
customers to purchase something immediately, and sharing third-party ads.
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❖ Inbound

Inbound marketing is a technique for drawing customers to products and services

by content marketing, social media marketing, search engine
optimization and branding.Inbound
marketing improves customer
experience and builds trust by offering
potential customers information they
value by company sponsored newsletters,
blogs and entries on multiple social
media platforms. Compared with
outbound marketing, inbound reverses the relationship between company and
customer. In fact, while outbound marketing pushes the product through various
channels, inbound marketing creates awareness, attracts new customers with
channels like blogs, social media.
❖ Content Marketing
Content marketing is a form of marketing focused on creating, publishing, and
distributing content for a targeted audience online. It is often used by businesses in
order to:
✓ Attract attention and generate leads
✓ Expand their customer base
✓ Generate or increase online sales
✓ Increase brand awareness or credibility
✓ Engage an online community of users
Content marketing attracts prospects and transforms prospects into customers by
creating and sharing valuable free content. Content marketing helps companies
create sustainable brand loyalty, provides valuable information to consumers, and
creates a willingness to purchase products from the company in the future. This
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relatively new form of marketing does not involve direct sales. Instead, it builds
trust and rapport with the audience.

❖ Online Advertising - Search, Display and Video

Online advertising, also known as online marketing, Internet advertising, digital

advertising or web advertising, is a form of marketing and advertising which uses
the Internet to deliver promotional marketing messages to consumers. Many
consumers find online advertising disruptive and have increasingly turned to ad
blocking for a variety of reasons.When software is used to do the purchasing, it is
known as programmatic
advertising. Online
advertising includes email
marketing, search engine
marketing (SEM), social
media marketing, many
types of display
advertising (including web
banner advertising),
and mobile advertising.
Like other advertising
media, online advertising frequently involves a publisher, who integrates
advertisements into its online content, and an advertiser, who provides the
advertisements to be displayed on the publisher's content. Other potential
participants include advertising agencies who help generate and place the ad copy,
an ad server which technologically delivers the ad and tracks statistics,
and advertising affiliates who do independent promotional work for the advertiser.
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❖ Mobile Marketing

Mobile marketing is a multichannel online marketing technique focused at

reaching a specific audience on their smartphones, feature phones, tablets, or any
other related devices through websites,
E-mail, SMS and MMS, social media, or
mobile applications. Mobile marketing
can provide customers with time and
location sensitive, personalized
information that promotes goods,
services, appointment reminders and ideas. In a more theoretical manner,
academic Andreas Kaplan defines mobile marketing as any marketing activity
conducted through a ubiquitous network to which consumers are constantly
connected using a personal mobile device.
❖ Social Media Marketing
Social media marketing is a poweful way for businesses of all sizes to reach
prospects and customers. we customers are already interacting with brands
through social media, and if we're not speaking directly to we audience through
social platforms like Facebook, Twitter, Instagram, and Pinterest.Marketing on
social media can bring remarkable success to we business, creating devoted brand
advocates and even driving leads and
sales.Social media marketing, or SMM, is a
form of internet marketing that involves
creating and sharing content on social media
networks in order to achieve we marketing
and branding goals. Social media marketing
includes activities like posting text and image
updates, videos, and and other content that
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drives audience engagement, as well as paid social media advertising.We’ve
created this guide to provide we with an introduction to social media marketing
and some starter social media marketing tips and training to improve we business's
social presence.
❖ Conclusion
The conclusion of digital marketing is very much important for the digital
marketers. Digital marketing is a dream business project for digital marketers. If
we want to get success in the digital marketplace, we should have sound
knowledge about the benefits and limitations of digital marketing. It is a growing
field if business. Digital marketing is nothing but the utilization of digital
technology to achieve marketing objectives. Digital marketing and marketing
department is not different from each other. The aforementioned information will
help the digital marketers to understand the strengths and weaknesses of Digital
Marketing. However, the conclusion of digital marketing is a useful term because
digital marketing requires nothing but certain skills to utilize the digital
technology. After acquiring the above knowledge, we may take the risk to invest
in the digital marketplace. This is a growing field of business. So, do not neglect
the opportunity that digital marketing offers to us. Digital marketing may fulfill all
we cherished dreams within the short span of we life. Digital marketing is a place
where anybody can make his or her career without so much effort. Only we should
have to keep patience to get our desired goals.