11

EMPOWERMENT TECHNOLOGY
Quarter 2–Module 3
Interpret Website Data Analysis

Development Team of the Module

Writer: Sernor Cherryl S. Gatchalian

Editor: Rolylyn H. Dado
Reviewer: Ann Marjorie V. Pico
Illustrator: Froilan G. Isip
Layout Artist: Froilan G. Isip

Management Team Zenia G. Mostoles EdD, CESO V, SDS

Leonardo C. Canlas EdD CESE, ASDS
Rowena T. Quiambao CESE, ASDS
Celia R. Lacanlale PhD, CID Chief
Arceli S. Lopez PhD, SGOD Chief
June D. Cunanan EPS - English
Ruby M. Jimenez PhD, EPS -LRMDS

Published by the Department of Education, Schools Division of Pampanga

Office Address: High School Boulevard, Brgy. Lourdes,
City of San Fernando, Pampanga
Telephone No: (045) 435 -2728
E -mail Address: pampanga@deped.gov.ph
Introductory Message
For the Facilitator:
Welcome to the Empowerment Technology for Grade 11 Alternative Delivery Mode
(ADM) Module on Interpret Website Data Analytics.
This module was collaboratively designed, developed and reviewed by educators from
public institutions to assist you, the teacher or facilitator in helping the learners meet the
standards set by the K to 12 Curriculum while overcoming their personal, social, and
economic constraints in schooling.
This learning resource hopes to engage the learners into guided and independent
learning activities at their own pace and time. Furthermore, this also aims to help
learners acquire the needed 21st century skills while taking into consideration their
needs and circumstances.
For the Learner:
Welcome to the Empowerment Technology for Grade 11 Alternative Delivery Mode
(ADM) Module on Interpret Website Data Analytics.
The hand is one of the most symbolized part of the human body. It is often used to
depict skill, action and purpose. Through our hands we may learn, create and
accomplish. Hence, the hand in this learning resource signifies that you as a learner is
capable and empowered to successfully achieve the relevant competencies and skills at
your own pace and time. Your academic success lies in your own hands!
This module was designed to provide you with fun and meaningful opportunities for
guided and independent learning at your own pace and time. You will be enabled to
process the contents of the learning resource while being an active learner.

What I Need to Know

Knowing how to interpret all of the data and put it together is a great way to finding out
what can be improved to your website. A thing that you have to remember though is the
fact that the website analytics is just one part of the much larger digital communication
field.

This module will help you understand how the background of the research study will
help establish the clarity and success of your research undertaking.

For the Learner:

At the end of this module, you are expected to:

1. identify website tools;
2. describe how to Generate a Technical Report Interpreting Data Analytics; and
 3. evaluate the data analytics and other pertinent information related to the
acceptability, efficiency of work, and other success measures of a website; and

What I Know

Read each item carefully, then choose the letter of the correct answer and write your
answers in your notebook.

1. It is an integrated set of tools and services that allow teams to create, design,
develop, launch, manage, administer, and monitor website contents.
A. Facebook C. LinkedIn
B. Google D. Website Management

2. The website tools that allows you to gather feedback and advice.
A. Facebook C. Reddit
B. Google Meet D. Zoom

3. It involves web management, navigation support, homepage contents, content

writing, and design for multimedia.
A. LinkedIn C. Traffic
B. Reddit D. Web building

4. It is a traction tools that describe as a business oriented social networking

service.
A. LinkedIn C. Traffic
B. Reddit D. Web building

5. Which of the following is NOT a type of traffic tools?

A. Direct Traffic C. Referring sites
B. Keywords D. Screen shot

6. This is an ad network platform to test and validate ideas.

A. Google meet C. Reddit
B. Facebook Ads D. Zoom

7. Among the types of tools in website, which types can use weblogs and text links?
A. Direct B. Indirect C. Referring D. Zoom

8. This is an online advertising service that enables advertisers to compete to

display brief advertising copy to web users.
A. Google Adwords C. Reddit
B. LinkedIn D. Zoom

9. How to interpret Website data analytics?

 A. Identify who are the participants particularly their age and gender.
B. Summarize the percentage of visitors, number of sessions

C. Do not average the pages of visitors

D. Do not identify the number of visits

10. Which of the statement is NOT correct in Web Analytic Best Practices?
A. Encourage a data-driven environment for decision making
B. Avoid being snapshot-focused in reporting
C. Always provide insights with the data
D. Provide no traffic reports

Lesson
Interpret Website Data Analytics
21
In the digital world, almost everything can be tracked. To see the data and interpret it,
you need to use web analytics tools, such as Google Analytics, Hubspot analytics etc.

What’s In

Complete the table and write five things on what you KNOW and how you
UNDERSTAND about managing an ICT Project.
KNOW UNDERSTAND
 What’s New

Answer the following questions.

1. Based on the picture, list

down 3 website tools that
you think is commonly used
and;

2. Write one (1) sentence

about the three (3) website
tools.

What is It

WEBSITE MANAGEMENT

A website management platform is an integrated set of tools and services that allow teams to
create, design, develop, launch, manage, administer, and monitor website contents. Web
building involves web management, navigation support, homepage contents, content writing,
and design for multimedia.

TRACTION TOOLS

1. LinkedIn – a business-oriented social networking service.

2. Google Adwords – is an online advertising service that enables advertisers to compete
to display brief advertising copy to web users.
3. Reddit – allows you to gather feedback and advice.
4. Facebook Ads – is an ad network platform to test and validate ideas.

Types of traffic

1. Direct Traffic – Visitors who typed your URL, navigated via their bookmarks or any
other non-referral way of getting to your site.
2. Referring sites / referral – are other sites who direct traffic to you. This can be by
means of banners, weblogs, textlinkts etc.
3. Search engines – all traffic that came in through a search engine. Organic as well as
paid search (adwordse e.g.) are included
4. Keywords – Which ‘search queries’ were used to get to your site via a search engine.
Important terms:

1. Sessions - number of site-sessions on your site

2. Bounce Rate - percentage of visitors that has left the site immediately after viewing the
first page
3. Pages views - number of pages that has been requested in the specified period
4. Pages/Session - average number of page views per visit
5. Avg. Session Duration - How long did your visitors stay on this page?
6. % New Sessions - how many first time visitors

Web analytics is a way of collecting and analyzing what’s happening on your website, covering
everything from what your visitors are doing, where they come from, what content they like, and
a whole lot more.

By using a web analytics tool to collect data, you’ll be able to know what is and isn’t working,
and then steer your website in the right direction.

Web Analytics Best Practices

● Encourage a data-driven environment for decision making.

● Avoid only providing traffic reports.
● Always provide insights with the data.
● Avoid being snapshot-focused in reporting.

10 Points in Web Analytics

Reports to look at KPIs to evaluate, inferences to make. Here's what we are going to cover:

Step #1: Visit the website. Note objectives, customer experience, suckiness.
Step #2: How good is the acquisition strategy? Traffic Sources Report.
Step #3: How strongly do Visitors orbit the website? Visitor Loyalty & Recency.
Step #4: What can I find that is broken and quickly fixable? Top Landing Pages.
Step #5: What content makes us most money? $Index Value Metric.
Step #6: How Sophisticated Is Their Search Strategy? Keyword Tag Clouds.
Step #7: Are they making money or making noise? Goals & Goal Values.
Step #8: Can the Marketing Budget be optimized? Campaign Conversions/Outcomes.
Step #9: Are we helping the already convinced buyers? Funnel Visualization.
Step #10: What are the unknown unknowns I am blind to? Analytics Intelligence.

Seven Step Process for Effective Web Analytics

Focus with these 7 key steps:

1. Target. Define your most important goals and those of your most important Web visitors.
2. Assess. Analyze Web traffic data to uncover what’s happening on your Web site. Identify
gaps.
3. Focus. Define the gap you need to close.
4. Plan. Map out a plan to close the gap and measure progress.
5. Act. Execute the plan
6. Measure. Gauge success using Web analytics.
7. Refine. Don’t stop now! Raise the bar, set new goals, keep climbing.

Discussion of Activity 1
Read and answer the following questions. Use 2-3 sentences for your answers and
write them in your notebook.

1. As a student how can this website data tools help you in your studies?
2. Among the social network services that was mentioned, which do you think is
most appropriate to use?

Guide Questions:
1. How did you find the activity?
2. What have you realized about the website data tools?

What’s More

Independent Activity 1
Situation: As a student what can you say
about the picture?

Answer the following questions and write it

in your notebook.
1. Based on the situation, what are the
different website data tools?
2. For what purpose does a website data
tools serve in general?
3. What do you think is the significance of
a website data tools?
Independent Assessment 1
GUESS WHAT?

Directio
ns: The following pictures describes a website tool. Guess what the mystery tool is. Write your answers
in your
answersheet.

1 2 3 4 5

Independent Activity 2
Let’s GO SOLO!!! Using your device and the INTERNET, choose one (1) from the web
analytic tools below and interpret the Website in not more than 100 words. Make sure
to practice paraphrasing and proper citation.

Indepe
ndent Assessment 2

Direction: From the table below, interpret the different website data tools. Use 2-3
sentences and write it on your notebook.
Independent Activity 3
In presenting and interpreting a website data, what is the significance and importance of
interpreting a website data analysis? Write your answer on a separate
sheet of paper.
________________________________________
________________________________________
________________________________________
________________________________________
________________________________________
________________________________________
________________________________________
________________________________________

Independent Assessment 3
Directions:
Write the Seven Steps Process for effective Web Analytics in your answers in your
sheets.
 What I Have Learned

Reflect on what you have learned after taking up this lesson by completing the chart
below in 2-3 sentences.

I thought…
What were your
thoughts or ideas
about background
of interpret website
data analytics?

I learned that…
What new or
additional ideas did
you learn after
taking up this
lesson?

How did you apply I applied that…

the things you
have learned
about interpret
website data
analytics?
 What I Can Do

With the use of your gadgets (android phones/tablets/laptops) and INTERNET

connectivity, or newspapers, or radio and TV broadcast stories, work on describing the
WEBSITE DATA TOOLS. Use the Steps in Evaluating the Websites.
Use of Website Data Tools in the New Normal

Assessment

Read each item carefully, then choose the letter of the correct answer and write your
answers in your notebook.

1. It is an integrated set of tools and services that allow teams to create, design,
develop, launch, manage, administer, and monitor website contents.
A. Facebook C. LinkedIn
B. Google D. Website Management

2. The website tools that allows you to gather feedback and advice.
A. Facebook C. Reddit
B. Google Meet D. Zoom

3. It involves web management, navigation support, homepage contents, content

writing, and design for multimedia.
A. LinkedIn C. Traffic
B. Reddit D. Web building

4. It is a traction tools that describe as a business oriented social networking

service.
A. LinkedIn C. Traffic
 B. Reddit D. Web building

5. Which of the following is NOT a type of traffic tools?

A. Direct Traffic C. Referring sites
B. Keywords D. Screen shot

6. This is an ad network platform to test and validate ideas.

A. Google meet C. Reddit
B. Facebook Ads D. Zoom

7. Among the types of tools in website, which types can use weblogs and text links?
A. Direct B. Indirect C. Referring D. Zoom

8. This is an online advertising service that enables advertisers to compete to

display brief advertising copy to web users.
A. Google Adwords C. Reddit
B. LinkedIn D. Zoom

9. How to interpret Website data analytics?

A. Identify who are the participants particularly their age and gender.
B. Summarize the percentage of visitors, number of sessions
C. Do not average the pages of visitors
D. Do not identify the number of visits

10. Which of the statement is NOT correct in Web Analytic Best Practices?
A. Encourage a data-driven environment for decision making
B. Avoid being snapshot-focused in reporting
C. Always provide insights with the data
D. Provide no traffic reports

Additional Activities

Critical Thinking
ESSAY: How effective are website tool used by the students? Explain, write your
answers in your notebook. Write in 100-150 words.
 John, Web Analytics, February 20,2019.
1. https://www.clickinsight.ca/res/articles/7-step-process-for-effective-web-analytics Hughes,
References
What I Know/POST TEST INDEPENDENT ACTIVITY 2 Assessment/ PRE TEST
D Answers may vary D
C C
D INDEPENDENT ASSESSMENT D
A 2 A
D D
B Answers may vary B
C C
A A
B B
D D
Independent Activity 1
Answers may vary
Independent Assessment 1
Google
Zoom
Facebook
Twitter
instagram
Answer Key