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Nikki Noorian: Fresh (LVMH), Global Skincare Brand

Nikki Noorian is a digital marketer and copywriter with a passion for storytelling. She has a BBA in Marketing from Pace University and internship experience with brands like LIVELY, fresh, and Her Campus Media. Her experience includes developing brand strategies, managing social media, executing campaigns, and analyzing metrics. She is proficient in various technical skills and held leadership roles in student organizations.

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182 views1 page

Nikki Noorian: Fresh (LVMH), Global Skincare Brand

Nikki Noorian is a digital marketer and copywriter with a passion for storytelling. She has a BBA in Marketing from Pace University and internship experience with brands like LIVELY, fresh, and Her Campus Media. Her experience includes developing brand strategies, managing social media, executing campaigns, and analyzing metrics. She is proficient in various technical skills and held leadership roles in student organizations.

Uploaded by

sam
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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Nikki Noorian

New York, NY 10005  nikkimnoorian@gmail.com  774-571-5405


PROFILE
Digital marketer and creative copywriter with agility around the written word and a passion for storytelling. Connecting big ideas to
concise messages with a unique flair and quick wit. Brand strategist with an intuitively digital mindset.

EDUCATION
Pace University, Lubin School of Business - Pforzheimer Honors College NEW YORK, NY
Bachelor of Business Administration (BBA): Marketing, Advertising & Integrated Marketing Communications May 2020
GPA: 3.97  Honors: Lubin Scholastic Achievement AwardTop 100 Scholar Dean’s List, First Honors
American University of Paris, Study Abroad Spring 2018 PARIS, FR

WORK EXPERIENCE
LIVELY, Leisurée + Intimates Brand NEW YORK, NY
Brand Copy & Community Assistant April 2020 – August 2020
• Owned cross-channel campaign initiatives spanning copy concept development, final campaign and product messaging, infusion
into community communications + influencer content expectations, and more to develop a cohesive, 360 campaign experience
• Supported copy for all communication outlets (email, text, social, paid media, site, community) to ensure seamless messaging
• Led Content Creator Program to identify and vet influencers to represent the LIVELY brand and delivered ongoing tracking,
analysis, and performance reporting to assess success of Ambassador + Content Creator Programs

fresh (LVMH), Global Skincare Brand NEW YORK, NY


Global Digital Marketing & Storytelling Intern January 2020 – April 2020
• Ideated campaign specific copy for digital, in-store, and press releases in coordination with product marketing strategy and key
messaging for use in design assets and collateral shared with the North American & global markets
• Translated overall marketing strategy into a synthesized digital strategy (Site, Email, Tmall, WeChat, Banner Ads, Paid Media,
etc.) to achieve marketing and business goals, while delivering a unified experience for the consumer
Global Digital Marketing Intern June 2019 – December 2019
• Concepted, completed, and distributed campaign specific digital text requests for 15 launch + promotional moments to
communicate digital content needs to cross-functional Storytelling, Brand Animation, and Creative teams
• Collaborated with Global Digital E-Comm Team on new fresh.com rollout initiative to gather points of translation for
international markets (EU + APAC) and detailed back-end SKU collection for "Gift Finder" site feature

LIVELY, Leisurée + Intimates Brand NEW YORK, NY


Digital Marketing & Social Media Coordinator February 2019 – June 2019
• Drove 15% business revenue through the planning + execution of daily social content on Facebook + Instagram to coincide with
other brand channels (Podcast, Store Events, Commerce, Ambassador Program, etc.)
• Managed a team of two interns for the Influencer Outreach Program to mine, reach out to, seed product to, and collect content
from social media influencers to increase brand awareness and Instagram following
Brand Marketing Intern September 2018 – February 2019
• Developed and facilitated the Brand Ambassador Program for 12 product launches to successfully seed product to ambassadors,
collect content, and plan + execute the design direction to prepare for and sustain the launches
• Curated daily social content calendar across platforms to increase brand awareness and engagement with followers

Her Campus Media, Media Agency + Digital Publication BOSTON, MA


Integrated Marketing Intern June 2018 – August 2018
• Collaborated on proposal and recap decks for seven marketing campaigns (Chanel, BareMinerals, Clarisonic, New York Times,
Williams Sonoma, Brita, Alba Botanica) to aid in pre + post campaign presentation materials
• Pulled data and tracked KPIs to follow current social campaigns to ensure that campaigns were meeting benchmarks and
delivering contracted impression and engagement counts
• Compiled reports and developed campaign timelines/tracking documents, sat in on proposal brainstorms + creative briefs for
seven marketing campaigns (see above) to understand the lifecycle of an integrated marketing campaign

TECHNICAL SKILLS
Microsoft Office Suite (Word, Excel, PowerPoint)  GSuite  Google Analytics Certified  GAIQ  Mailchimp  DFP  Simmons
SharePoint  FB Ad Manager  Dash Hudson  Shopify  Klaviyo  Attentive  Basic Adobe Creative Cloud

LEADERSHIP and ACTIVITIES


The Brand Marketing Team, Head of Account Planning & Director of BTL Media (2019-2020),  Advertising Club, President
(2019), Treasurer (2018), Creative Director (2018) Carter Burden Network, Tech Volunteer  New York Cares, Volunteer

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