CSR Canvas HW Messy Bessy Reflect
CSR Canvas HW Messy Bessy Reflect
immersion we were first introduced to their "factory" it was actually just a small area
inside the main office where they packaged and produced their line of products. Then just adjacent to
this "factory" was their office, which is also the place where our seminar took place and this was also
just a small area. So, you could just imagine my surprise when we found out that virtually their whole
business operations were happening in that small building space. Nonetheless this small, local
manufacturer of organic household and personal care products was changing lives unknown to most.
People who wanted to advocate for a specific social problem usually set up a foundation but Krie Reyes
on the other hand set up a business. Founded by Krie Reyes. Messy Bessy was more than just a
manufacturer of household and personal care cleaners. During the seminar, we found out that their
products were made by at-risk youths in the Philippines. 50 to 60 percent of its workforce are “learners”
or out-of-school youth selected from different non-profit organizations and depressed areas, given a
new lease in life through a special scholarship program. These "learners" were also given a chance to
work in Messy Bessy and be trained in all the departments of the company. They would be placed in
logistics, inventory, sales, marketing, finance, HR, production etc. The idea was that while they are
working in those departments, they are earning money and paying for their scholarships. On saving the
planet, Messy Bessy also prides itself on their line of natural, biodegradable, non-toxic home and
personal care products.
During the seminar we were also briefed on the history of how Messy Bessy started. The founder
initially worked in the corporate world for several years until she realized that her true calling was social
entrepreneurship, which is to aim on improving lives while operating profitably. Messy Bessy aims to be
a green brand and to also tackle a socio-economic challenge, building self-esteem and teaching skills to
the disadvantaged. At the end of the seminar I realized that you can establish a profit-making business
and pursue a social mission at the same time and that these businesses exist and are thriving. In a
country where entrepreneurial and innovative ventures are not actively encouraged it was very
surprising to find out that a company like Messy Bessy exists and is still operating to this day. I also
realized that you do not have to sacrifice profit to embrace sustainability and you can still be
significantly successful. Messy Bessy is a prime example of this.