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Chspter 10 E Commerce, Digital Markets, Digital Goods

This document discusses e-commerce, digital markets, and digital goods. It covers the unique features of these concepts, including ubiquity, global reach, universal standards, richness, interactivity, information density, personalization, and social technology. The document also outlines principal e-commerce business models and revenue models, which include advertising, sales, subscription, free/freemium, transaction fees, and affiliate models. Finally, it notes that m-commerce plays an important role in business through applications like mobile shopping and payments.

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Bushra Haque
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59 views19 pages

Chspter 10 E Commerce, Digital Markets, Digital Goods

This document discusses e-commerce, digital markets, and digital goods. It covers the unique features of these concepts, including ubiquity, global reach, universal standards, richness, interactivity, information density, personalization, and social technology. The document also outlines principal e-commerce business models and revenue models, which include advertising, sales, subscription, free/freemium, transaction fees, and affiliate models. Finally, it notes that m-commerce plays an important role in business through applications like mobile shopping and payments.

Uploaded by

Bushra Haque
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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Chapter 10

E Commerce: Digital Markets,


Digital Goods
LEARNING OBJECTIVES:
• What are the unique features of e-commerce, digital markets, and
digital goods?
• What are the principal e-commerce business and revenue models?
• What is the role of m-commerce in business and what are the most
important m-commerce applications?
• What issues must be addressed when building an e-commerce
presence?
Management Information Systems
CHAPTER 1: INFORMATION IN BUSINESS SYSTEMS TODAY

E-COMMERCE TODAY
Management Information Systems
CHAPTER 1: INFORMATION IN BUSINESS SYSTEMS TODAY

Unique features of e-commerce, digital markets, and digital


goods
1. Ubiquity
2. Global Reach
3. Universal Standards
4. Richness
5. Interactivity
6. Information Density
7. Personalization/Customization
8. Social Technology
Management Information Systems
CHAPTER 1: INFORMATION IN BUSINESS SYSTEMS TODAY

Unique features of e-commerce, digital markets, and digital


goods
1. Ubiquity:

2. Global Reach
Management Information Systems
CHAPTER 1: INFORMATION IN BUSINESS SYSTEMS TODAY

Unique features of e-commerce, digital markets, and digital


goods
3. Universal Standards

4. Richness
Management Information Systems
CHAPTER 1: INFORMATION IN BUSINESS SYSTEMS TODAY

Unique features of e-commerce, digital markets, and digital


goods
5. Interactivity

6. Information Density
Management Information Systems
CHAPTER 1: INFORMATION IN BUSINESS SYSTEMS TODAY

Unique features of e-commerce, digital markets, and digital


goods
7. Personalization/Customization

8. Social Technology
Management Information Systems
CHAPTER 1: INFORMATION IN BUSINESS SYSTEMS TODAY

Digital Goods
Management Information Systems
CHAPTER 1: INFORMATION IN BUSINESS SYSTEMS TODAY

E-commerce Business and Revenue Models

TYPES OF E-COMMERCE:
Management Information Systems
CHAPTER 1: INFORMATION IN BUSINESS SYSTEMS TODAY

E-commerce Business Models

E-COMMERCE BUSINESS MODELS


Management Information Systems
CHAPTER 1: INFORMATION IN BUSINESS SYSTEMS TODAY

E-commerce Revenue Models

1. Advertising Revenue Model


2. Sales Revenue Model
3. Subscription Revenue Model
4. Free/Freemium Revenue Model
5. Transaction Fee Revenue Model
6. Affiliate Revenue Model
Management Information Systems
CHAPTER 1: INFORMATION IN BUSINESS SYSTEMS TODAY

E-commerce Revenue Models


1. Advertising Revenue Model
Management Information Systems
CHAPTER 1: INFORMATION IN BUSINESS SYSTEMS TODAY

E-commerce Revenue Models


2. Sales Revenue Model
Management Information Systems
CHAPTER 1: INFORMATION IN BUSINESS SYSTEMS TODAY

E-commerce Revenue Models


3. Subscription Revenue Model
Management Information Systems
CHAPTER 1: INFORMATION IN BUSINESS SYSTEMS TODAY

E-commerce Revenue Models


4. Free/Freemium Revenue Model
Management Information Systems
CHAPTER 1: INFORMATION IN BUSINESS SYSTEMS TODAY

E-commerce Revenue Models

5. Transaction Fee Revenue Model


Management Information Systems
CHAPTER 1: INFORMATION IN BUSINESS SYSTEMS TODAY

E-commerce Revenue Models

6. Affiliate Revenue Model


Management Information Systems
CHAPTER 1: INFORMATION IN BUSINESS SYSTEMS TODAY

THANK YOU

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