Scribd
Upload
193 views2 pages

Assignment 1

The document provides instructions for Assignment 1, which asks students to research a famous entrepreneur and the company they founded. It provides a list of potential entrepreneurs to research, including Asa Candler of The Coca-Cola Company. The assignment then lists 8 questions for students to answer about the company's history, products, competitors, community engagement, success factors, and challenges.

Uploaded by

Patrick Opina
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
193 views2 pages

Assignment 1

The document provides instructions for Assignment 1, which asks students to research a famous entrepreneur and the company they founded. It provides a list of potential entrepreneurs to research, including Asa Candler of The Coca-Cola Company. The assignment then lists 8 questions for students to answer about the company's history, products, competitors, community engagement, success factors, and challenges.

Uploaded by

Patrick Opina
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
You are on page 1/ 2

Assignment 1

(25 points)

Assignment 1: The Role of the Entrepreneur


Instructions

Save this file in your Eship folder, and name it with Assignment, the section number, and your first initial
and last name. For example, Jessie Robinson's assignment for Section 1 would be named
Assignment1JRobinson.

Type the answers to the assignment questions below. Use complete sentences unless the question
says otherwise. You will have more than one day to complete an assignment. At the end of each day,
be sure to save your progress.

Review Lesson 4 of the Course Overview for instructions about turning in your assignments.

Assignment Questions

In Section 1, you learned about some well-known entrepreneurs. Now, choose another
famous entrepreneur to learn more about.

Here are some ideas, or you can pick a different entrepreneur that interests you.

● Asa Candler--The Coca-Cola Company


● Bill Gates--Microsoft
● John D. Rockefeller--Standard Oil/ExxonMobil
● Mary Kay Ash--Mary Kay cosmetics
● Oprah--The Oprah Winfrey Show, O Magazine, and more
● Donald and Doris Fisher--The Gap
● J.C. Hall--Hallmark
● Walt Disney--The Walt Disney Company
● Howard Schultz--Starbucks Coffee Company
● Larry Page & Sergey Brin--Google
● Sam Walton--Wal-Mart
● Ben Cohen & Jerry Greenfield--Ben & Jerry's
● Ingvar Kamprad--IKEA
● Milton Hershey--The Hershey Company
● Pierre Omidyar--eBay

Go to the company's Web site and read about its history, and then answer the following
questions.

TIP: To find this information, look for the About Us or Company History links, or a link to the
company's corporate site. If it's difficult to find or the company doesn't provide much
information, you may want to choose a different company.

1. What is the name of the company? (1.0 points)


The Coca-Cola Company

2. Is this mainly a product-based or service-based business? (1-2 sentences. 2.0 points)


The Coca-Cola Company is a product-based business.

3. What products or services is the company best known for? (2-3 sentences. 2.0 points)
Coca-Cola is best known for their sodas and other drinks they produce.

3. Where does this company sell its products or services? (2-4 sentences. 2.5 points)
Coca-Cola sells their products everywhere. Mainly in grocery stores.

4. Describe at least two of this company's competitors. (2-4 sentences. 2.5 points)
Dr.Pepper and PepsiCo are two of the Coca-Cola companies competitors.

5. How did the entrepreneur make the business different from other companies, especially
its competitors? Describe at least one way. (2-4 sentences. 2.5 points)
Coca Cola and its rivals are using a mix of techniques including marketing, diverse product
range, competitive pricing and attractive packaging as well as technology for customer
engagement and to build customer loyalty.

6. What things has the entrepreneur or company done to help the community? Describe at
least one example of this. (2-4 sentences. 2.5 points)
The Coca-Cola Foundation is the global philanthropic arm of The Coca-Cola Company.
Since its inception in 1984, the Foundation has awarded more than $1 billion in grants to
support sustainable community initiatives —from water to women's empowerment, from
community recycling to wellbeing—around the world.

7. Why do you think this company became successful? Describe at least one reason. (2-4
sentences. 5.0 points)
A significant part of Coca-Cola's success is its emphasis on brand over product. Coke
doesn't sell a drink in a bottle, it sells “happiness” in a bottle. ... Instead, Coke aims to sell
consumers the experience and lifestyle associated with its brand.

8. What challenges has the company faced? Describe at least one challenge. (2-4
sentences. 5.0 points)
Coca-Cola has combated problems such as unemployment, global warming, and rising
interest rates. The Coca-Cola Company looks to new programs to encourage employment,
additional ways to provide water for their product, and good management to maintain a
healthy credit rating.

You might also like

pFad - Phonifier reborn

Pfad - The Proxy pFad of © 2024 Garber Painting. All rights reserved.

Note: This service is not intended for secure transactions such as banking, social media, email, or purchasing. Use at your own risk. We assume no liability whatsoever for broken pages.


Alternative Proxies:

Alternative Proxy

pFad Proxy

pFad v3 Proxy

pFad v4 Proxy