We are open

Hello to those who say hello rather than goodbye,

Those who keep an open mind
and trust what their eyes might find,
Hello to those who love an unexpected encounter,
Those who see nothing strange in being a stranger.
Hello to you, to her, to him
who love when life and fun just happen
And always keep their heart and their eyes wide open.

ibis.com

IBIS LE MANS CENTRE GARE NORD

FRANCE

MARCH 2021 - PHOTOS © ACCOR PHOTO LIBRARY

Vibrant places • Open to everyone

FIND YOUR LOCAL DEVELOPER CONTACT ON GROUP.ACCOR.COM/HOTELDEVELOPMENT

RAFFLES \ ORIENT EXPRESS \ FAENA \ BANYAN TREE \ DELANO \ SOFITEL LEGEND \ FAIRMONT \ SLS \ SO

SOFITEL \ THE HOUSE OF ORIGINALS \ RIXOS \ ONEFINESTAY \ MANTIS \ MGALLERY \ 21C \ ART SERIES

MONDRIAN \ PULLMAN \ SWISSÔTEL \ ANGSANA \ 25HOURS \ HYDE \ MÖVENPICK \ GRAND MERCURE \ PEPPERS

THE SEBEL \ MANTRA \ NOVOTEL \ MERCURE \ ADAGIO \ MAMA SHELTER \ TRIBE \ BREAKFREE \ IBIS

IBIS STYLES \ GREET \ IBIS BUDGET \ JO&JOE \ HOTELF1

 #1 >70%
MORE THAN

1
IBIS HOTEL OPENS
BEST TOTAL AWARENESS CENTRAL RESERVATION
OF ECONOMY BRANDS SYSTEM AVERAGE
CLASSIC - ECONOMY EACH WEEK IN 10 KEY COUNTRIES (>60%) CONTRIBUTION RATE
INTERNATIONAL 3 STARS

Global footprint of 1,406 hotels OPEN

+ PIPELINE Development
PRIME SECONDARY AIRPORTS
1,233 HOTELS 173 HOTELS
NETWORK PIPELINE New Built & Conversion LOCATIONS LOCATIONS SUBURBS
156,149 ROOMS 21,397 ROOMS
CAPITALS, KEY CITIES
HOTELS ROOMS & RESORT DESTINATIONS
67 COUNTRIES NETWORK NETWORK +PIPELINE
MAJOR DOMESTIC
North, Central America 2,686 DESTINATIONS
20 2%
& Caribbean +100
23,587 OTHER CITIES
South America 158 16% +4,531 & ATTRACTIVE TOURISTIC
DESTINATIONS
39,205
Northern Europe 280 24%
+3,148
Southern Europe 454 24%
41,718
+869 Upcoming openings
India, Middle East 14,275
79 10% +2,802 Baku, Azerbaidjan - 202 rooms
& Africa
Bogota Calle 80, Colombia - 113 rooms
20,448
Greater China 177 16% La Paz Zona Sur, Bolivia - 113 rooms
+7,434
Lavras, Brazil - 110 rooms
South East Asia 7% 10,658
45 +2,513 Moscow Semenovsky, Russia - 107 rooms

Pacific 20% 3,572

2 –

Top 3 unique selling propositions

THE LEADING ECONOMY BRAND
IN THE WORLD
x THE BEST DESIGN & PRODUCT
OF ITS CATEGORY
= A GREAT BUSINESS MODEL

ibis family powerful footprint of 2,200 hotels Standardization but flexibility with 3 new Efficient concept + surface optimization
globally. room concepts. drive predictable development cost.
One of the largest brand network Product & service offerings above Best asset class to generate highest
1,150 ibis hotel + 200 in development. segment standards at an economy price occupancy and GOP margins in the
The highest brand awareness of it category (24/7 breakfast and F&B offer, Sweet Bed industry.
>60% in 14 feeder markets. Concept, Mission 15’...). Economy segment is the least volatile in
Unique & powerful music programme case of economic downturns.
(partnerships with Sony & Spotify).

Passion Programming * Based on market demand

ibis MUSIC ROOMS URBAN

Our mission? To open people’s minds through music all over the world.
— Average number of rooms 100 and +
ibis MUSIC Global Tour — Room average size (sqm) 16.4 - 17.4
An international community of artists discovered by ibis in partnership — Total Gross Floor Area (sqm) 30 - 36
with Sony Music and Spotify, playing live gigs in our hotels or on our
Social Channels, and taking us on a worldwide virtual tour.. FOOD & BEVERAGE 1 restaurant*
shared with breakfast room
ibis MUSIC in hotels 1 bar
Physical in-hotel markers and events that bring to life the brand passion
in 100% of the network : curated Spotify playlists, Music Corners with WELL-BEING No fitness center
instruments available to play and regular live music events hosted in our No swimming pool
hotels all year round. No spa
MEETINGS, EVENTS & OTHERS Meeting rooms*
ibis MUSIC at festivals
A presence in major IRL and digital festivals around the world to reinforce
the brand positioning of a vibrant and open brand experience (on hold
and pending COVID-19 evolution).
Customer profile Operating mode
BUSINESS LEISURE
58% 42%
54% 46%
67% 33%
DOMESTIC INTERNATIONAL FRANCHISE MANAGEMENT

Top 5 flagships to visit

All figures as of end December 2020

ADELAIDE DUBAI ONE CENTRAL BALI LEGIAN STREET CAMBRIDGE CENTRAL STATION LIMA REDUCTO MIRAFLORES
AUSTRALIA U.A.E. INDONESIA U.K. PERU