The Basics of Supply and Demand
The Basics of Supply and Demand
1. (a) Would you expect the price elasticity of demand to be higher for
Chevrolet automobiles or for automobiles in general ? Why ? (b)
Would you expect the price elasticity of demand for electricity for
resindential use to be higher or lower than for industrial use ? Why ? (c)
Would you expect the price elasticity of demand for electricity to be higher
or lower in the short run as compared with the long run ? Why ?
4. The management of the Mini Mill Steel Company estimated the following
elasticities for a special type of steel : Ep = - 2, EI= 1, and Exy = 1,5,
where X refers to steel and Y to aluminum. Next year, the firm would like
to increase the price of the steel it sells by 6 percent. The management
forecasted that income will rise by 4 percent next year and that the price of
aluminum will fall by 2 percent. (a) If the sales this year are 1,200 tons of
the steel, how many tons can the firm expect to sell next year ? (b)
By what percentage must the firm change the price of steel to keep its
sales at 1,200 tons next year ?
5. Suppose the own price elasticity of demand for good X is - 2, its income
elasticity is 3, its advertising elasticity is 4, and its cross price elasticity
of demand between it and good Y is – 6. Determine how much the
consumption of this good will change if:
a. The price of good X increases by 5%
b. The price of good Y increases by 10%
c. Advertising decreases by 2 %
d. Income falls by 3%
7.
8. Integrating Problem
The research depertment of the Corn Flakes Corporation (CFC) estimated
the following regression for the demand of the cornflakes it sells :
Qx = 1.0 – 2.0 Px + 1.5I + 0.8Py – 3.0 Pm + 1.0A
This year, Px = $2, I=$4, Py = $2,50, Pm= $1, and A =$2. (a) Calculate the sales
of CFC cornflakes this year; (b) calculate the elasticity of sales with respect to
each variable in the demand function; (c) estimate the level of sales next year if
CFC reduces Px by 10 percent, increase advertising by 20 percent, I rises by 5
percent, Py is reduced by 10 percent, and Pm remains unchanged. (d) By how
much should CFC change its advertising if it wants its sales to be 30 percent
higher than this year ?
Consumer Behavior
Chp 3 – Pindyck
Questions