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Digital Marketing: Assignment-1

Digital marketing can work for any business regardless of industry or size. While large corporations have larger budgets, digital marketing gives small businesses opportunities to compete by closing the gap between companies. It typically costs less than traditional marketing and allows easier measurement of ROI. Mobile marketing in particular increases engagement as most internet usage now occurs on smartphones. Internet marketing provides unemployed individuals diverse career opportunities with in-demand and transferable skills, upward mobility potential, and job growth in a field with openings across industries.

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Sakshi Sharma
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264 views7 pages

Digital Marketing: Assignment-1

Digital marketing can work for any business regardless of industry or size. While large corporations have larger budgets, digital marketing gives small businesses opportunities to compete by closing the gap between companies. It typically costs less than traditional marketing and allows easier measurement of ROI. Mobile marketing in particular increases engagement as most internet usage now occurs on smartphones. Internet marketing provides unemployed individuals diverse career opportunities with in-demand and transferable skills, upward mobility potential, and job growth in a field with openings across industries.

Uploaded by

Sakshi Sharma
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as DOCX, PDF, TXT or read online on Scribd
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DIGITAL

MARKETING
ASSIGNMENT-1

Submitted by: Sakshi Sharma


BBA(G) 6th C (1ST Shift)
08414901718
Q1. Does Digital Marketing work for all businesses? Comment.

ANS. Digital marketing can work for any business in any industry. Regardless of
what the company sells, digital marketing still involves building out buyer personas
to identify the audience's needs, and creating valuable online content. However,
that's not to say all businesses who implement digital marketing succeed in their
plans. Many unforeseeable factors that are only partially or totally out of the
control of the company may hinder the successful implementation of the digital
marketing strategy that the company may have intended to adopt. The digital
marketing stream is not reserved for large corporations. Regardless of size,
industry or geography, digital is a necessity for growth and business innovation
today and beyond. Following are five reasons that marketers use to defend their
digital marketing case.

1. Digital Marketing Costs Less

Traditional marketing campaigns, including print and television, are more costly
because of pricey resources and the difficulty of tracking ROI. Digital marketing
uses targeted research and analytics to quickly determine which approaches are
working well and which aren’t worth the cost or resources. So, most digital
marketing channels tend to be less costly from the start and prevent overspending
on underperforming campaigns.

2. Small Businesses are More Competitive

Digital marketing closes much of the gap between large, medium, and small
companies because it avails each level with many of the same resources. While big
companies with larger budgets will be able to spend more on paid ads and
advanced software, digital marketing gives SMBs more opportunities to compete,
improve brand awareness, and build an audience.
3. ROI Measures Program Results

ROI asks the question, “What kind of results do my programs deliver?” While it’s
not the easiest marketing measurement to calculate, the finished product is hugely
valuable to measuring success. Single attribution (first touch/last touch) is the
method of measurement used by nearly half of marketing teams. This method
acknowledges the theory that it takes an average of seven touches to convert a
cold lead to a sale, and puts the highest value on the first or last touch. When it
comes to traditional marketing, it is much more difficult to measure the ROI of a
print ad than it is to measure that of a digital ad, because the audience of a print
ad is so much broader. With digital marketing, which can target specific audiences,
it is easier to determine which ad led to which sale. Other methods of measuring
ROI are attribution across multiple programs and people, test and control groups,
and market mix modeling.

4. Online Market Share Clarifies Sales Figures

Online market share is the percentage of total market sales a company accounts
for. This figure is determined by dividing the company’s total sales by online sales
and multiplying that number by 100. The benefit is that the market share gives
sales figures context, allowing the company to view their sales regarding market
size. Companies see precisely how they measure up to the competition, which
better informs business innovation.

5. Mobile Marketing Increases Engagement

Many people don’t even own desktop computers anymore so mobile marketing
opens up a whole world of opportunities for increased engagement, from creating
a more personalized user experience to reaching new users. According to Global
Web Index, more than 80% of internet users own a smartphone, and 90% of the
time spent on their smartphone is devoted to apps. Mobile marketing—from email
and social ad design to SEO to branded apps—allows you to reach users in their
most native environment.
o Also it should be understood that every company should not employ the
same kind of digital marketing strategy because what may have worked for a
large corporation chain may not work for a small business. The company’s
business model also affects the digital marketing in a significant way.

 B2B Digital Marketing

If the company is business-to-business (B2B), the digital marketing efforts are likely
to be centered on online lead generation, with the end goal being for someone to
speak to a salesperson. For that reason, the role of the marketing strategy is to
attract and convert the highest quality leads for the salespeople via the website
and supporting digital channels. Beyond the website, the company will probably
choose to focus their efforts on business-focused channels like LinkedIn where its
demographic is spending their time online.

 B2C Digital Marketing

If the company is business-to-consumer (B2C), depending on the price point of the


products, it's likely that the goal of their digital marketing efforts is to attract
people to their website and have them become customers without ever needing
to speak to a salesperson. For that reason, they're probably less likely to focus on
‘leads' in their traditional sense, and more likely to focus on building an
accelerated buyer's journey, from the moment someone lands on your website, to
the moment that they make a purchase. This will often mean that the product
features in their content higher up in the marketing funnel than it might for a B2B
business, and they might need to use stronger calls-to-action (CTAs). For B2C
companies, channels like Instagram and Pinterest can often be more valuable than
business-focused platforms such as LinkedIn.
Q2. Describe the opportunities created by Internet Marketing for unemployed
people.

ANS. Internet marketing is an ideal career choice for students, individuals who are
looking for a job. Not only this business owner, but entrepreneurs must also learn
this in order to stay ahead in the fierce competition.

OPPORTUNITIES CREATED BY INTERNET MARKETING:

 Your job will always be in trend:


Nowadays digital marketing skills are very much in demand. Also, these
skills are required in 80% of the industries not only in India but around
the globe as well.
 Handsome stipend:
It’s not hard to see why professionals with digital skills are commanding
higher salaries. A report by Burning Glass Technologies found that job
roles that list digital skills as a requirement pay 29% more than those
that do not.
 Kick-start your own venture:
Finding new ways to market and kick start business growth, or brand
engagement is crucial as one tackles the competition and industry
changes ahead. Internet marketing tips help in building online presence
and maximize business efficiency and profits in an environment where
the detrimental impact of Covid-19 has been felt across the business
landscape.
 Excessive Demand of internet Marketing Professionals:
Internet Marketing professionals are high in demand and there are two
reasons, first it is emerging and has not produced enough professionals
to meet the demands second all industry verticals require digital
marketing strategies. It is undoubtedly fruitful to step into the career
avenue where demand exceeds supply.
 Open for candidates from all professional backgrounds:
Candidates from any stream can be the part of Internet Marketing
anytime during their academic journey as it does not require any
particular academic education unlike medical and engineering fields
where students have to choose their stream and subjects from the
beginning. Whether you are a B.Tech or MBA passed out fresher, you
can try your luck in Internet Marketing.
 Upward Mobility:
There is a talent gap in internet marketing. Organizations are not
finding employees with the skills they are looking for. This leaves the
door open for those willing to acquire the skills needed to be
recognized and move up the career ladder. If a person is considering an
internet marketing program, they should cover these essential skills.
1. Analytics – We have the tools to measure clicks, conversions and
impressions. Test, check the results, make changes and test again.
2. Social media – Needed to build a following for your brand. You
need to be found to matter.
3. Mobile marketing – How often are you using your phone?
Responsive design and user experience are hot topics.
4. Content marketing – You need content to share. This involves
ideation, planning, producing and scheduling.
5. Email marketing – Requires IT and data management as well as
copywriting and design. Successful email marketing is an art and a
science.
 Diverse Opportunities:
Internet marketing includes multiple areas of specialization like
strategy, customer service and business development, technology,
creative, social and search and media planning.
 Job Growth:
Internet marketing is a vital part of any marketing plan. Jobs are being
created that will be added to the key roles in marketing departments
and agencies.

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