0% found this document useful (0 votes)
307 views7 pages

Principles of Management Assignment 2 Pre Mid

The document summarizes an analysis of Apple Company conducted by Laiba Qamar for a Principles of Management course. It includes a SWOT analysis identifying Apple's strengths as a market pioneer with a strong brand and financial resources, as well as weaknesses in product range and consistency. Opportunities for growth include expanding mobile markets while threats include increased competition. Further analyses include a TOWS matrix, PESTAL analysis of external factors, BCG matrix of product lines, and Porter's strategy of differentiation through design.

Uploaded by

Laiba Qamar
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
0% found this document useful (0 votes)
307 views7 pages

Principles of Management Assignment 2 Pre Mid

The document summarizes an analysis of Apple Company conducted by Laiba Qamar for a Principles of Management course. It includes a SWOT analysis identifying Apple's strengths as a market pioneer with a strong brand and financial resources, as well as weaknesses in product range and consistency. Opportunities for growth include expanding mobile markets while threats include increased competition. Further analyses include a TOWS matrix, PESTAL analysis of external factors, BCG matrix of product lines, and Porter's strategy of differentiation through design.

Uploaded by

Laiba Qamar
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
You are on page 1/ 7

PREMID ASSIGNMENT NO.

COURSE TITLE: PRINCIPLES OF MANAGEMENT


TOPIC: APPLE COMPANY
SUBMITTED BY: LAIBA QAMAR
SUBMITTED TO: MA’AM MARYAM REHMAT
SUBMISSION DATE: 11TH FEB, 2020
SEMESTER: 8
SECTION: C
MAJOR: APPLIED PSYCHOLOGY
KINNAIRD COLLEGE FOR WOMEN
APPLE COMPANY

Ans1. SWOT analysis of Apple Company is defined below:

 Strengths

 Market pioneer in a scope of items and administrations

 Profoundly solid brand picture

 Monetary strength

 Creative and profoundly refined production network

 High net revenues

 Huge and faithful client base

 Weaknesses

 Items not estimated seriously

 Restricted item range contrasted with the adversaries

 Items and administrations incongruent with different brands

 Opportunities

 Expanding interest for the portable devices and innovation

 Product broadening

 Make viable products

 Threats

 Expanded competition

 Increasing expenses of assembling

 Occupations' downfall a significant misfortune


Ans2. Apple Tows Matrix

Strengths (S) Weaknesses (W)

Opportunities (O) SO- Utilizing qualities to gain by WO- Conquer shortcomings to exploit

accessible freedoms openings

Threats (T) ST- Use qualities to maintain a WT- Lessen shortcomings to maintain

strategic distance from threats a strategic distance from threats

Ans3. PESTAL ANALYSIS

This analysis shows that the organization should keep advancing its systems to keep its

authority. Adequacy in tending to these outer vital components guarantees that Apple stays solid

notwithstanding extreme rivalry in the worldwide market.

 Political factors

In Apple’s case, the following are some of the major political external factors:

1. Improving deregulation approaches (opportunity)

2. Stable legislative issues in created nations (opportunity)

3. Exchange questions, particularly between the U.S. furthermore, China

(threat)
 Economic factors

1. Stable economies of created nations (opportunity)

2. Fast development of non-industrial nations (opportunity)

3. Expanding expendable salaries among target clients (opportunity)

 Socio/socio cultural factors

1. Rising utilization of versatile access (opportunity)

2. Expanding reliance on advanced frameworks (opportunity)

3. Worldwide enemy of Apple conclusions (threat)

 Technological factors

1. Developing distributed computing interest (opportunity)

2. Expanding mechanical reconciliation in organizations (opportunity)

3. Developing portable market (opportunity)

4. Developing mechanical capacities of different firms (threat)

 Environmental factors

1. Business supportability pattern (opportunity)

2. Energy productivity pattern (opportunity)

 Legal factors

1. Expanding security guidelines (opportunity and threat)

2. Lawful difficulties against Apple's approaches and practices threat)

Ans4. BCG MATRIX

The BCG lattice is utilized as a logical instrument that assists the organization with

dispensing assets in various business verticals.


Ans5. PORTER’S STRATEGY

Apple Inc's. Generic system is expansive separation. This nonexclusive methodology

centers on key highlights that separate the organization and its data innovation items from

contenders. Through the expansive separation nonexclusive procedure, Apple hangs out on the

lookout. For instance, rich plan and ease of use of items, joined with very good quality marking,

successfully separate the innovation business. This conventional technique implies that Apple

consistently means to separate itself from contenders not by cost but rather by upper hands

dependent on item plan that draws in clients. Such plan incorporates consistent availability

among gadgets and bleeding edge feel. Despite the fact that this conventional methodology

makes Apple unique, the organization still extensively arrives at different sections of the market.

The association's items are intended for everybody, accordingly supporting an expansive market

reach. For instance, Macintosh targets people and business associations through the MacBook

product offering. Thusly, the nonexclusive methodology of wide separation underpins the

organization in keeping up its upper hand, administration, and position as a very good quality

and high-esteem innovation business.


REFERENCES

TOWS Matrix for Apple Inc. (2021). Retrieved 7 March 2021, from

https://notesmatic.com/tows-matrix-for-apple-inc/

Apple Inc. PESTEL/PESTLE Analysis & Recommendations - Panmore Institute. (2021).

Retrieved 7 March 2021, from http://panmore.com/apple-inc-pestel-pestle-analysis-

recommendations

Understand the BCG Matrix of Apple | Apple BCG Matrix. (2021). Retrieved 7 March 2021,

from http://mybrandsquad.com/understand-the-bcg-matrix-of-apple/

Apple Inc.’s Generic Strategy & Intensive Growth Strategies - Panmore Institute. (2021).

Retrieved 7 March 2021, from http://panmore.com/apple-inc-generic-strategy-intensive-

growth-strategies#:~:text=Apple's%20Generic%20Strategy%20(Porter's%20Model)%20%26%2

You might also like

pFad - Phonifier reborn

Pfad - The Proxy pFad of © 2024 Garber Painting. All rights reserved.

Note: This service is not intended for secure transactions such as banking, social media, email, or purchasing. Use at your own risk. We assume no liability whatsoever for broken pages.


Alternative Proxies:

Alternative Proxy

pFad Proxy

pFad v3 Proxy

pFad v4 Proxy